Elon Musk Touts His Newest Venture: Perfume That Smells Like Burnt Hair
The world’s richest person is selling the ‘finest fragrance on Earth’ on Boring Co.’s website for $100 a bottle
The world’s richest person is selling the ‘finest fragrance on Earth’ on Boring Co.’s website for $100 a bottle
Elon Musk is giving himself a new title: perfume pusher.
The Tesla Inc. chief executive announced on Twitter Tuesday night that he’s selling a $100 perfume that smells like burnt hair. Hours later, he tweeted that he sold 10,000 bottles, which would add up to $1 million in revenue.
The fragrance is currently being sold on Mr. Musk’s Boring Co.’s website, which describes the scent as, “The Essence of Repugnant Desire.” It shows a picture of a smoking red perfume bottle. The product isn’t expected to ship until early next year.
“With a name like mine, getting into the fragrance business was inevitable—why did I even fight it for so long!?,” Mr. Musk tweeted Tuesday night. He later added: “Can’t wait for media stories tomorrow about $1M of Burnt Hair sold,” a tweet which included a sideways laughing emoji.
He also changed his Twitter bio to “Perfume Salesman.”
Mr. Musk didn’t say how or where the perfume will be manufactured. Representatives for the Boring Co. and Tesla didn’t immediately respond to requests for comment on Mr. Musk’s endeavour.
Mr. Musk is the world’s wealthiest person and one of Twitter’s most prominent users with more than 100 million followers. He has been in a prolonged back-and-forth to potentially take over the platform, one that he has often used to make big pronouncements—some serious, some not. He once tweeted he was buying English soccer team Manchester United only to say hours later it was a joke.
In addition to Tesla, he runs rocket company SpaceX, formally known as Space Exploration Technologies Corp., and founded Boring Co., an underground tunnel business, and neuroscience startup Neuralink Corp.
Mr. Musk’s newest venture comes as he’s tackling several high-profile business and geopolitical issues. SpaceX ferried astronauts to the International Space Station last week just as Tesla’s stock price slumped sharply following the car company’s disappointing delivery figures.
He also stirred a political dust-up when he suggested that Crimea, an area previously part of Ukraine that Moscow annexed in 2014, rightfully is part of Russia. The comment drew pushback from Kyiv, including Ukraine’s President Volodymyr Zelensky.
And in the same week, he also disclosed that he planned to go forward with his $44 billion takeover of Twitter, a surprise about-face after almost three months of trying to abandon the deal.
“Please buy my perfume, so I can buy Twitter,” Mr. Musk said in a tweet Wednesday.
Mr. Musk’s companies have sold unrelated things before, including a Tesla tequila and a Boring Co. flamethrower.
Jonathan Preston said he bought two bottles of Burnt Hair Tuesday night, one to save and the other to sniff. He received an email after the purchase with the subject line, “You’re on fire!”
“Hey, hot stuff!,” the message said. “This email confirms your purchase of Burnt Hair by Singed. It’s going to be lit. We’ll let you know when it ships, expected Q1 2023.”
Mr. Preston, 41 years old, is used to waiting for Elon Musk-related goods. It took seven months for the Tesla electric car he ordered to arrive, and even longer to get home internet service from Mr. Musk’s satellite-internet business, Starlink.
Mr. Preston, who is semiretired and lives in Phillipsburg, Mo., said he bought the perfume as a gag and that it won’t replace his usual scent, a peppery Axe body spray.
“It better smell like burnt hair,” Mr. Preston said about Burnt Hair. “If it doesn’t, I may try to return it, just out of disappointment.”
Mr. Preston said he thinks the perfume will be made, and if not, he assumes he’ll get a refund.
Mr. Musk teased the perfume in September.
“‘Burnt Hair’—Scent for Men by Singed,” he tweeted. “Stand out in a crowd! Get noticed as you walk through the airport!”
Early indications from several big regional real-estate boards suggest March was overall another down month.
Art can transform more than just walls—it shapes mood, evokes memory, and elevates the everyday. Discover how thoughtfully curated interiors can become living expressions of personal meaning and refined luxury, from sculptural furniture to bespoke murals.
Art can transform more than just walls—it shapes mood, evokes memory, and elevates the everyday. Discover how thoughtfully curated interiors can become living expressions of personal meaning and refined luxury, from sculptural furniture to bespoke murals.
Art can transform more than just walls—it shapes mood, evokes memory, and elevates the everyday. Discover how thoughtfully curated interiors can become living expressions of personal meaning and refined luxury, from sculptural furniture to bespoke murals.
Imagine a hushed hospital corridor, its sterile walls awash in the glow of flickering fluorescent lights. In that unexpected moment, a solitary Monet painting emerged—a luminous tableau of delicate lilies dancing in quiet defiance.
As the clinical austerity yielded to the graceful presence of art, this single work transformed into a vessel of solace and hope amid overwhelming uncertainty.
That moment continues to resonate with me—a vivid reminder that art transcends mere aesthetics to become a profound catalyst for emotional healing and inspiration. It is this transformative experience that fuels my passion as a biophilic interior designer.
I create environments where every element, from bespoke murals to sculptural installations, harnesses art’s power to elevate the human spirit, spark creativity, and enrich lives. Let us journey together into the world of luxurious interiors that define modern elegance.
At its core, art is a daily ritual that renews both mind and spirit. Scientific research consistently confirms that nature-inspired art reduces stress, lowers blood pressure, and kindles creativity.
The simple act of beholding a tranquil landscape or a subtle floral motif transforms your space into a private retreat, offering solace amidst a hectic world.
In my practice, I meticulously select artworks chosen not only for their aesthetic appeal but also for their potent, therapeutic benefits.
Each piece serves as daily inspiration—a quiet invitation to experience calm and well-being. For example, our Hilton project demonstrates how hospitality resorts integrate nature-inspired art not only for its visual impact but also as a medium of healing; here, a collaboration with a local artist produced a masterful installation that functions both as a statement piece and a source of well-being.
Luxury design is profoundly personal. Bespoke art transcends mass-produced décor by capturing your unique story—whether through a custom mural reminiscent of your favourite botanical garden or silk wallpapers that evoke the allure of exotic landscapes.
Each personalised creation turns your walls into a living narrative of cherished memories and distinctive taste. Consider how a thoughtfully designed space can reflect your individuality and elevate your living experience.
Art is not confined to two dimensions. Three-dimensional sculptural works bring vitality to interiors by adding depth, texture, and tactile allure.
Picture a gracefully sculpted piece—a marble table echoing the gentle rhythm of ocean waves or a repurposed bronze branch serving as an elegant room divider.
Such statement sculptures command attention while seamlessly integrating form with function and providing a natural conversation starter in any refined space.
A truly sophisticated home elegantly merges art with architecture. Imagine a residence where bespoke staircases curve with elegance, where hand-carved wooden doors evoke the intricate beauty of nature, and where expansive windows frame breathtaking vistas.
In these spaces, every architectural detail contributes to a cohesive canvas of artistic expression. As you envision your own home, consider how your surroundings can be thoughtfully designed to reflect both beauty and purpose.
In luxury interiors, even the functional becomes exceptional through artful design. Consider a one-of-a-kind, hand-carved pink marble swivel chair—a masterpiece where practicality meets refined craftsmanship.
More than just a piece of furniture, this chair sparks conversation and serves as an emblem of creative innovation and exclusivity.
Let this be a symbol of how every element in your home might reflect your dedication to exquisite artistry.
In an age defined by rapid technological advancement, digital art installations offer a contemporary twist on traditional forms.
High-resolution displays now present dynamic landscapes—a cascade of waterfalls, the quiet majesty of a forest, or a serene digital ocean vista—that adapt and evolve with your environment.
This modern element seamlessly aligns cutting-edge technology with timeless aesthetics, ensuring your space remains as innovative as it is elegant.
Luxury is often revealed in the details: the textures, colours, and fabrics that together create a haven of understated splendour.
Bespoke silk cushions with intricate botanical embroidery, sumptuous velvet throws that evoke tropical charm, and bedding that mirrors the ethereal beauty of cloudscapes all contribute to an atmosphere of refined elegance and comfort.
Every tactile detail is chosen to evoke warmth and stand as a testament to your taste for excellence.
In the realm of luxury, tradition and modernity exist in perfect harmony. Integrating timeless antiques—such as a rare Vladimir Kagan couch or a coveted Hans Wegner chair—with contemporary design creates a dialogue that honours both heritage and innovation.
These storied pieces carry with them a legacy of masterful craftsmanship, adding layers of significance and depth to your living environment. They remind us that true elegance is built upon a foundation of enduring quality.
Ultimately, art is the language through which you express your unique legacy.
Every carefully chosen piece reflects a part of your personal journey, turning your living space into a narrative as emotionally resonant as it is visually stunning.
It imbues your environment with memories, aspirations, and the essence of who you are—a living masterpiece that evolves with time.
Reflect on how these elements might not only beautify your home but also stand as timeless expressions of your personal story.
Now is the moment to immerse yourself fully in the joy of art. Elevate your surroundings and transform your residence into your greatest masterpiece.
Your heart, your legacy, and your space deserve nothing less than extraordinary artistry.
Ozge Fettahlioglu is the founder of Cocoplum | Biophilic Design Studio and Boxareno | Custom Modular Constructions. A wellness and biophilic design leader, she creates bespoke spaces that inspire, heal, and elevate daily living. Ozge is also a board member of Biophilic Cities Australia.
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