Going warm and fuzzy for the 2024 Pantone Colour of the Year

Pantone has released its 2024 Colour of the Year — and it’s warm and fuzzy.

Peach Fuzz has been named as the colour to sum up the year ahead, chosen to imbue a sense of “kindness and tenderness, communicating a message of caring and sharing, community and collaboration” said vice president of the Pantone Color Institute, Laurie Pressman.

“A warm and cosy shade highlighting our desire for togetherness with others or for enjoying a moment of stillness and the feeling of sanctuary this creates, PANTONE 13-1023 Peach Fuzz presents a fresh approach to a new softness,” she said.

Pantone Colour of the Year is often a reflection of world mood and events

The choice of a soft pastel will come as little surprise to those who follow the Pantone releases, which are often a reflection of world affairs and community mood. Typically, when economies are buoyant and international security is assured, colours tend to the bolder spectrum. Given the ongoing war in Ukraine, the Israeli-Gaza conflict and talk of recession in many countries, the choice of a softer, more reassuring colour is predictable.

“At a time of turmoil in many aspects of our lives, our need for nurturing, empathy and compassion grows ever stronger as does our imaginings of a more peaceful future,” she said. “We are reminded that a vital part of living a full life is having the good health, stamina, and strength to enjoy it.”

The colour also reflects a desire to turn inward and exercise self care in an increasingly frenetic world.

“As we navigate the present and build toward a new world, we are reevaluating what is important,” she said. “Reframing how we want to live, we are expressing ourselves with greater intentionality and consideration.

“Recalibrating our priorities to align with our internal values, we are focusing on health and wellbeing, both mental and physical, and cherishing what’s special — the warmth and comfort of spending time with friends and family, or simply taking a moment of time to ourselves.”

Each year since 2000, Pantone has released a colour of the year as a trendsetting tool for marketers and branding agents. It is widely taken up in the fashion and interior design industries, influencing collections across the spectrum.

Australian actor Chris Hemsworth has joined Archie Rose Distilling Co. as co-owner and strategic business partner as the Sydney spirits company prepares to enter the United States.

The partnership brings Hemsworth together with Archie Rose founder Will Edwards, with the pair aiming to build greater international recognition for Australian whisky.

Founded in Sydney in 2014, Archie Rose has developed a distinctively Australian range of whiskies, gins and other spirits using locally grown grains and native botanicals.

Hemsworth said his involvement grew from a long-standing admiration for the distiller and its use of Australian ingredients.

“I’ve been a fan of Archie Rose for a long time,” Hemsworth said.

“Wherever I am in the world, tasting an Archie Rose whisky immediately transports me right back home, to that feeling of sitting around a campfire in the Australian bush with my mates.

“Their ethos of only using Australian-grown malts to produce flavour-packed whiskies at their Sydney distillery is truly awesome. They’re a brilliant example of what Australia does best, and I can’t wait to share that with the world.”

Three new Australian whiskies

Three whiskies co-created with Hemsworth are scheduled to launch later in 2026.

Made using 100 per cent Australian-grown malts, the whiskies will be released nationally and introduced to the United States as Archie Rose enters that market for the first time.

Further releases are planned for Asia and New Zealand, followed by expansion into the United Kingdom and European Union in 2027.

Archie Rose will continue to oversee distillation and production, while Hemsworth will contribute to storytelling, creative direction, design and content development.

Edwards said the partnership would help introduce Archie Rose—and Australian spirits more broadly—to a larger international audience.

“Our approach has always been about championing local ingredients to create spirits that taste truly Australian,” Edwards said.

“Having Chris join the business as a co-owner allows us to bring that ambition to the world.

“We aren’t just making spirits; we are using Australia’s raw materials and ingenuity as the base for producing the world’s best whisky, gin and other spirits, telling the stories of the growers and the land beneath them.”

A distinctly Australian approach

Archie Rose works with Australian growers to source heirloom and drought-resistant grain varieties for its whiskies, as well as native botanicals for its gins.

Its whiskies are produced exclusively with Australian-grown malts, including rye and barley cultivated specifically for the distiller.

Each malt is milled, mashed, fermented, distilled and matured separately before the components are combined. The process is designed to retain the individual character of each grain.

For its gins, Archie Rose uses cold distillation to help preserve the character of individual botanicals.

The company says it has received more than 450 awards, including World’s Best Rye Whisky twice, Australia’s Best Single Malt Whisky five times and World’s Best Gin.

Archie Rose received B Corp certification in June 2026, recognising its stated commitments to social and environmental performance, transparency and accountability.

The company operates its distillery in Botany, Sydney, with a public bar and cellar door in nearby Rosebery.

Hemsworth’s arrival as co-owner marks a significant change for the previously family-owned company—and gives one of Australia’s most recognisable actors an active role in the effort to establish Australian whisky as a global category.

Going warm and fuzzy for the 2024 Pantone Colour of the Year

Prepare yourself for the year of the peach

Three new Australian whiskies

A distinctly Australian approach