Greening the property market: why more vendors advertised sustainable features in 2023
The states and the suburbs with the highest number of environmentally friendly properties for sale are not where you think
2 min
Just under 15 percent of homes for sale in FY23 were ‘green listings’, new research reveals.
Green listings, which are defined as having at least one environmentally-friendly feature providing energy or water savings, such as solar panels, a home battery and rainwater tanks made up 101,479 of the 687,874 homes that went onto the market in FY23, Australia’s largest real estate network, Ray White, reports.
Queensland had the highest proportion of green listings overall in FY23 at 20.3 percent. This compares to 19.6 percent in the Northern Territory, 19.5 percent in South Australia, 16.1 percent in the ACT, 15.7 percent in Western Australia, 11.6 percent in Tasmania and 11.4 percent in both New South Wales and Victoria. The number of green listings advertised has been growing over the past three years as homeowners think more about their carbon footprint and embrace sustainability. The number of listings with one or two green features has risen from 17.2 percent of listings in 2020 to 19.5 percent in 2023, according to Ray White.
Skyrocketing electricity prices and the availability of government incentives to encourage homeowners to invest in eco-friendly features are no doubt contributing to higher interest in green homes. A growing uptake of electric vehicles (EVs) is also leading to more homeowners installing EV chargers in their garages. The Electric Vehicles Council of Australia reports that the number of sales of EVs in the first half of 2023 exceeded the total number sold in 2022.
Buyers’ interest in green features is prompting more agents to include such details in the advertising copy for homes for sale, said Ray White data analyst, William Clark. “Over the last three years, there has been an increasing proportion of listings with ‘solar panels’, ‘battery’ or ‘off-grid’ appearing in advertising copy,” he said. “This is not an exhaustive list of ways a house can be green, however solar panels were the most frequently advertised, while batteries and being off-grid make a house green to the greatest degree.”
In New South Wales and Victoria, the suburbs with the highest percentage of green listings were all in regional areas. In other states and territories, there was a broader mix across regional and capital city suburbs. Clark said green properties were more commonly houses on large blocks of land. “With regional areas having a higher proportion of houses rather than units, single-family dwellings may retrofit green features such as solar panels and battery packs quicker and more autonomously than units and complexes with large strata groups. This means states, cities and suburbs with more houses and fewer units will see a higher proportion of green listings.”
Here are the suburbs with the highest percentage of green listings advertised in FY23.
Top suburbs for green listings
Source: Ray White, suburbs with at least 10 listings advertised in FY23
The greening of Australian homes is being helped along by regulation, with a new law in Victoria banning gas connections in newly built properties coming into effect yesterday. The ACT was the first state or territory to introduce such a law, which came into effect there in December.
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New research shows a widening divide across Australia and New Zealand’s property markets, with investors increasingly forced to look beyond traditional strongholds to find real returns.
3 min
By any traditional measure, Australia’s property market should be moving in sync. Instead, it is fragmenting.
New research from MaxCap, led by Head of Research Bruce Wan, paints a picture of a market no longer defined by national trends, but by sharp regional divergence, where performance gaps between cities are widening, and the smartest capital is moving accordingly.
At the top end of the ladder, Perth and southeast Queensland are surging ahead. At the other, Melbourne and Auckland are only just beginning to recover from recent downturns. And sitting squarely in the middle is Sydney, steady but constrained.
The takeaway is clear: the era of relying on headline markets is over.
The rise of the unexpected leaders
Brisbane and the broader southeast Queensland region have emerged as standout performers, driven by population growth, infrastructure investment and a sustained undersupply of housing.
According to the report, housing values in the region have continued to accelerate, supported by long-term tailwinds including the 2032 Olympic Games and a decade of relatively subdued price growth prior.
Perth is telling a similar story, albeit for different reasons. Once heavily tied to commodity cycles, the Western Australian capital is now benefiting from a broader base of economic drivers, including defence spending and sustained resource sector strength.
The result is a housing market that remains one of the strongest in the country, even as price growth begins to ease from its peak.
Sydney holds, but doesn’t lead
For Sydney, the story is more nuanced.
While prices continue to climb and the city remains Australia’s most expensive market, affordability constraints are clearly limiting its pace. Residential growth, while positive, lags behind smaller capitals, and commercial sectors are being held back by softer demand in key industries.
There are, however, signs of momentum building. New infrastructure, including the western Sydney Airport and expanded rail networks, is expected to unlock development opportunities and support future growth, particularly in emerging precincts.
Still, the report positions Sydney firmly in the “middle of the pack”, no longer the automatic frontrunner for investors.
Melbourne’s slow reset
Melbourne, once a consistent performer, has spent recent years recalibrating.
Extended lockdowns, combined with new state property taxes, have weighed heavily on investor sentiment and pricing, particularly across the commercial office sector. Residential values have also underperformed, though for different structural reasons.
Now, there are early signs of recovery.
Improved affordability, population growth and a stabilising economic backdrop are beginning to draw buyers back into the market, with both residential and commercial sectors showing tentative signs of improvement.
Auckland’s turning point
Across the Tasman, Auckland has faced its own challenges, particularly from an outflow of younger workers to Australia, which has dampened demand and stalled price growth.
But here too, the tide appears to be shifting.
A return to positive migration, lower interest rates and policy changes — including the easing of foreign buyer restrictions — are expected to support a gradual recovery, alongside renewed interest from offshore capital.
A market that rewards precision
If there is one unifying theme, it is this: broad-brush strategies no longer work.
MaxCap’s research highlights that the most compelling opportunities are increasingly found outside the traditional powerhouses of Sydney and Melbourne, requiring investors to take a more targeted, locally informed approach.
“Given these persistent performance gaps, there is plentiful scope for alpha returns, just by picking the right locations and market segments,” the report notes.
In other words, success in this market is no longer about being in property — it is about being in the right property, in the right place, at the right time.
And increasingly, that place may not be where you expect.
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