Gucci Heiress’s California Desert Home Hits the Rental Market for $28,000 a Month
The granddaughter of Guccio Gucci has owned the Palm Desert home for more than 30 years.
2 min
A Southern California desert compound built by a Gucci heiress is now available to rent for $28,000 a month.
Located in Palm Desert, about 25 miles south of Palm Springs, the home was bought and renovated in the 1990s by Patricia Gucci, the only daughter of Aldo Gucci and granddaughter of Guccio Gucci, who founded the luxury Italian fashion house, according to The Wall Street Journal . It has been on and off both the sales and rental markets since 2012, once asking as much as $9 million, the listing history shows.
On a map the 4-acre property’s location appears totally remote, but it’s just 11 minutes from the main strip in Palm Desert, which has grocery stores, restaurants, art galleries and high-end shopping. Driving up to the property, though, it “feels like you’re going through Mars,” said listing agent Michelle Schwartz of the Agency.
“It’s a total retreat,” she said. “You have peace, remoteness, security, safety, but it’s a lot closer [to town] than people give it credit for.”
Schwartz and her colleague Adrienne Herkes brought the property to the rental market at the end of February. Schwartz couldn’t comment on the seller’s identity.
Located within a gated community in the Santa Rosa Mountains, the compound comprises a main house and two guest houses, which in total offer 10 bedrooms, 11 bathrooms and about 10,800 square feet of living space. Each guest house has its own kitchen.
Its style takes inspiration from a variety of cultures, with details including Moroccan-style wall niches, plaster walls, and a Greek-inspired built-in bed in the primary bedroom.
The seller “is a world traveler, and she’s collected energy and vibes from all different parts of the world and put them together into this property that she’s been part-time living in for all these years,” Schwartz said.
Both the compound’s tennis court and pool overlook views of the Coachella Valley, as the property sits high up on Bighorn Mountain.
“It’s almost like you’re on top of the world,” Schwartz said. “And oftentimes, you can see bighorn animals. It’s a very natural setting.”
Schwartz added that because of the property’s high altitude, it remains about 10 degrees Fahrenheit cooler than the base of the mountain, making it more bearable, even in the summer.
The property, which can be rented for short terms, hits the market in anticipation of the area’s slew of spring festivals, including Coachella and Stagecoach. Schwartz also thinks the property would be “perfect” for someone seeking inspiration, or even an artist in need of a backdrop for a photo shoot.
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“It’s somewhere you can think. You don’t hear anything—there’s no cars, there’s no noise,” Schwartz said. “You’re close enough to everything [in town], so you can have the nuances of everyday life and modern living, but you’re completely removed once you’re here, and you can breathe.”
Patricia Gucci, who founded the luxury travel bag brand Aviteur, couldn’t be reached for comment.
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Australia’s housing market defies forecasts as prices surge past pandemic-era benchmarks.
First-home incentives can still form part of a long-term investment plan if used strategically.
3 min
Australia’s home prices continue to grow, and while that makes them great investments, they are also some of the most unaffordable in the world.
That’s why first-home buyer schemes such as the First Home Owner Grant, the First Home Guarantee, and stamp duty concessions have become so valuable.
These programs are designed to reduce upfront costs and fast-track people into homeownership.
But the question many aspiring investors are now asking is can these schemes be used as part of an investment strategy? These government initiatives aren’t designed for investors, but they can still play a key role in your long-term investment journey if used strategically.
What the schemes actually allow
Every first-home buyer incentive in Australia is created to support owner-occupiers, not investors.
Whether it’s a cash grant, reduced deposit requirement, or a stamp duty discount, the catch is always the same in that you must live in the property for a set period of time. For example, the First Home Owner Grant often requires you to live in the property for at least six to twelve months, depending on the state.
The First Home Guarantee allows you to purchase with just a 5 per cent deposit without paying lenders’ mortgage insurance, but again, you’re required to live in the property for at least one year.
Likewise, state-based stamp duty concessions are only available for properties intended as a principal place of residence. If your intention from the outset is to buy a property solely for rental income, you won’t be eligible. However, if you’re open to living in the property initially, then transitioning it into an investment, there’s a path forward.
A strategy that works
Rentvesting has emerged as one of the most practical ways for first-time buyers to take advantage of these schemes while also laying the groundwork for a property portfolio.
The concept is simply, buying a property in an area you can afford (using the first-home buyer schemes to assist), live in it for the minimum required period, and then rent it out after fulfilling the occupancy condition.
This approach lets you legally access the benefits of first-home buyer schemes while building equity and entering the market sooner. Instead of waiting years to save a full 20 per cent deposit for an investment property, or getting priced out altogether, you get your foot in the door with reduced upfront costs.
Once you’ve satisfied the live-in requirement, the property can become an income-generating asset and even serve as collateral for your next purchase.
What to look for in a rentvestment property
If you plan to eventually convert the property into an investment, you need to think beyond your short-term living experience. It’s essential to buy a property that performs well both as a home and as a long-term asset.
That means looking at key fundamentals like location, rental demand, and growth potential. Suburbs with strong infrastructure, access to employment hubs, good transport links, and low vacancy rates should be high on your list.
A balanced price-to-rent ratio will help ensure manageable holding costs once the property transitions to an investment.
Established low-density areas often outperform high-rise apartment developments that flood the market with supply and limit capital growth. And ideally, your property should offer scope for future improvements, whether that’s a cosmetic renovation, granny flat addition, or potential to subdivide down the track.
Mistakes to avoid
There are a few common missteps that can undermine this strategy. The first is selling too soon. Some grants and stamp duty concessions include clawback provisions if you offload the property within a short period, which could see you lose the benefits or even owe money back.
It’s also a mistake to let the lure of a government handout sway your purchasing decision. A $10,000 grant doesn’t justify compromising on location, growth prospects, or property fundamentals.
Another pitfall is failing to consider the financial impact once the property becomes an investment. Repayments, tax treatment, and outgoings may change, so it’s important to stress-test your position from day one.
Lastly, beware of buying into oversupplied areas simply because they’re marketed to first-home buyers. Not all new builds are good investments. If hundreds of identical properties are being built nearby, your long-term growth could be seriously limited.
With the right approach, your first home can be the foundation for an entire property portfolio. It starts with using available government support to lower your entry cost.
From there, you occupy the property for the required time, convert it to an investment, and leverage the equity and rental income to fund your next purchase.
Many of the most successful investors today began with a single, strategically chosen property purchased using these exact schemes. By buying well, you can turn your first home into the launchpad for long-term wealth.
Abdullah Nouh is the Founder of Mecca Property Group (MPG), a buyers’ advisory firm specialising in investment opportunities in residential and commercial real estate. In recent years, his team has acquired over $300 million worth of assets for 250+ clients across Australia.
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