MARSHALL WHITE DIRECTOR LISTS $9M ESTATE

When introducing the 2026 Marshall White Prestige Property Index, the company’s group sales director, John Bongiorno, said he had high hopes for the luxury real estate market.

This positive outlook may have influenced his decision to sell his own home, Musk Ridge Farm. The 8ha Mornington Peninsula property has come to market with a price guide of $9 million to $9.5 million.

“Looking ahead, international influences are likely to remain an important factor shaping Melbourne’s prestige market throughout 2026,” he wrote.

“Australia’s reputation as a stable and desirable place to live will continue to attract strong interest from expatriate buyers returning home, and we are already seeing an increase in enquiries from this group, particularly for properties in Melbourne’s most established school zones and blue-chip suburbs.”

No doubt the company director expects demand to extend into regional Victoria. His

Flinders estate, which has pastoral and bushland views to the waters of Westernport and Phillip Island, last traded in 2017 for $4 million.

Its 2026 price guide is in line with other recent Flinders transactions. In late 2025, 2275 Mornington Flinders Rd sold for about $8.75 million, and 88 King St sold for $12.25 million.

Bongiorno’s landmark peninsula property was designed by architect Stephen Akehurst to create a coast-meets-country lifestyle estate for avid entertainers or weekend guest retreats.

The private seven-bedroom, eight-bathroom residence features manicured English-style gardens, a self-cleaning mosaic-tiled pool and spa, converted stable guest quarters, a separate games room with bar, a barbecue pavilion, and a self-contained manager’s cottage.

With more than four decades of prestige-market experience, Bongiorno says the same guidance he gives clients has shaped his own property decisions: desirable locations and long-term lifestyle appeal will sustain high demand.

“Regardless of market conditions, quality real estate fundamentals remain the most important consideration. For me, that has always been about location, quality of construction and a home’s ability to stand the test of time,” Bongiorno says.

“Homes that consistently perform over the long term are those positioned in tightly-held locations with genuine lifestyle appeal and quality design that will remain relevant for years to come.”

His Hamptons-style homestead features spacious interiors and designer elements, including a large entry foyer, American Oak floors, high ceilings, and multiple French doors opening onto patios and terraces. Modern amenities include hydronic heating, integrated cooling, smart home technology, and CCTV security.

The palatial main living zone is bookended by twin open fireplaces and crowned by a central iron-ring chandelier. A glass conservatory dining area captures the natural backdrop, and a quartz stone kitchen features a big island bench, Bertazzoni appliances, a butler’s pantry, a SubZero fridge/freezer, and two Vintec wine fridges.

Off the kitchen, there is also a mudroom, a powder room, a bathroom, and a commercial-grade laundry.

The ground-floor main bedroom suite includes two walk-through wardrobes, a shower ensuite, a fireplace, and access to the wraparound veranda. Upstairs, there are two additional bedrooms with en-suites and built-in wardrobes, along with a study area.

Outside, beyond the pool terrace and barbecue pavilion, the grounds feature fenced paddocks, a spring-fed dam, an automatic front gate, a machinery shed, a double garage, plus multiple driveway parking bays.

Bordered by the Main Ridge Nature Conservation Reserve and Manton Creek, Musk Ridge Farm is close to Red Hill and Flinders townships, and is surrounded by world-class wineries, golf courses, and the peninsula’s popular beaches.

For Jack Freeman, a compelling interior should not look as though it was completed in a single shopping trip.

The founder and designer behind FREEMAN & CO prefers rooms that develop through art, travel, commissioned furniture and objects collected over time. It is an approach that treats the home less as a decorative project and more as an evolving portrait of its owner.

“I am a true believer in collecting versus decorating,” Freeman says.

That distinction underpins the international practice he has built across private residences, hotels, property developments, yachts and private aviation. Its projects stretch from Point Piper, Vaucluse, Circular Quay and Toorak to Mayfair, Bel Air and the Caribbean.

Although the locations and architecture vary considerably, the work is connected by a restrained design language. Natural stone, warm timbers and sculptural furniture establish the foundation, while art, bespoke lighting and individual objects give each interior its identity.

The objective is not to overwhelm a room with obvious symbols of expense. It is to create an environment that feels calm, layered and particular to the people living within it.

“The greatest luxury isn’t about excess,” Freeman says. “It’s about creating an oasis where you come home and feel immediately grounded — effortlessly chic and deeply personal.”

Collecting instead of decorating

Decorating can imply the completion of a room: selecting the required furniture, filling the available walls and producing a coherent finished image.

Collecting is less conclusive.

A collected interior has room to change as its owners travel, discover artists, inherit pieces or reassess how they use their home. Its character comes from the relationship between objects rather than adherence to a single brand or season.

That does not mean placing unrelated pieces together without discipline. The designer must understand scale, proportion, material and provenance well enough to create a dialogue between them.

A contemporary artwork might sit beside a historic piece of furniture. A precisely detailed new interior may be interrupted by an irregular object made by hand. Smooth stone can be balanced by timber, textiles or a patinated metal surface that becomes richer with age.

The tension between those elements is part of the appeal.

For Freeman, art is not an accessory to be added once the furniture plan is complete. It forms part of the architecture and atmosphere of the room from the beginning.

Lighting is considered in the same way. Beyond its practical purpose, a bespoke fitting can operate as a suspended sculpture, changing both the room’s composition and the way its materials are experienced after dark.

A design perspective shaped by travel

International travel plays a significant role in Freeman’s creative process.

Design fairs such as PAD Paris and Salone del Mobile in Milan provide opportunities to encounter emerging designers, established galleries, new materials and collectible furniture away from the filter of social media.

More spontaneous discoveries can prove equally important.

“Sometimes it’s the simple things,” Freeman says. “That piece found on a shopping trip with a client in Paris, stumbling across an artisan’s workshop, or a special memory that forms the narrative of the story.”

Objects selected during travel bring more than visual interest into a home. They carry an association with a place, maker or experience, giving the client a connection that cannot be reproduced by ordering an entire interior from a catalogue.

Freeman’s influences are international, but his projects are not conceived as replicas of Parisian, Milanese or Californian style. Each commission responds to its architecture, setting, natural light and the daily lives of its occupants.

A waterfront Sydney residence demands a different treatment from a Mayfair townhouse. A Caribbean estate shaped by brutalist architecture and reflecting pools calls for another response again.

The designer’s role is to absorb those references without allowing them to overwhelm the individual qualities of the property.

Designing the complete experience

FREEMAN & CO extends beyond conventional interior decoration.

The practice’s stated services include interior design and architecture, project management, property acquisition, development advice, concept design, documentation, furniture and lighting design, procurement and art curation.

That breadth allows the team to become involved before a room’s dimensions and finishes are fixed.

Early participation can be important at the top end of the residential market, where architecture, landscape, interiors, technology and art must operate as one environment. Decisions about ceiling heights, wall dimensions, sightlines and lighting can directly affect where art is installed or how custom furniture is proportioned.

The practice can then carry those decisions through to procurement and final installation, maintaining the design narrative as a project moves between architects, builders, specialist craftspeople, dealers and suppliers.

Its residential portfolio includes a South Coast retreat conceived as an escape from urban life, a Caribbean estate with reflecting pools, an East Coast-inspired Palm Beach residence and a Mayfair townhouse organised around an expressive drawing room.

The studio also says it has worked on highly tailored Sydney residences with values exceeding $100 million, although the private nature of such commissions means individual addresses and clients are not always disclosed.

A home that can keep changing

The risk in creating a perfectly resolved interior is that it can become too static — a composition that looks exceptional in photographs but leaves little room for life.

Freeman sees the home as something that should evolve with its owners.

“I love the evolution of design,” he says. “We are talking about people’s lives, and as they evolve, so too should their private sanctuaries.”

That evolution might involve adding art, reupholstering a significant piece, adapting rooms as a family changes or making space for objects gathered through future travels.

The original design needs to be strong enough to accommodate those layers.

This may be the clearest expression of Freeman’s approach to luxury. It is not simply access to rare stone, collectible furniture or commissioned craftsmanship. It is the creation of a personal environment whose meaning deepens rather than diminishes with time.

Fact box

Designer: Jack Freeman

Role: Founder and managing director

Practice: FREEMAN & CO

Base: Australia, with international projects

Project locations named by the practice: Point Piper, Vaucluse, Circular Quay, Toorak, Palm Beach, the NSW South Coast, Mayfair, Bel Air and the Caribbean

Sectors: Private residences, hotels, residential developments, private aviation and superyachts

Services: Interior design and architecture, property development, project management, property acquisition, documentation, furniture and lighting design, FF&E procurement, interior dressing and art curation

Design philosophy: Collected, personal interiors shaped by art, craftsmanship, travel and enduring materials

Website: free-man.co

MARSHALL WHITE DIRECTOR LISTS $9M ESTATE

Prestige property veteran John Bongiorno is selling his sprawling Mornington Peninsula retreat, Musk Ridge Farm, complete with a pool, guest quarters and sweeping coastal views.

Jack Freeman believes the most compelling interiors are not decorated, but collected. The FREEMAN & CO founder creates layered, personal spaces shaped by art, travel and craftsmanship.