Harley-Davidson Launches Electric Bicycle Brand
The new nameplate links the marque’s famed lineage to a handsome new line up.
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Some 117 years after Harley Davidson crafted its first motorised bicycle, the famous marque has unveiled a stunning new electric bike to inform its new ebike sub-brand Serial 1 Cycle.
Made in the image of the Serial Number One Harley-Davidson – the oldest known Harley – the first Serial 1 Cycle sees white-wall tyres, a leather saddle and handgrips attached to a sleek a black frame that pays homage to that original design, and H-D’s rich history.
Of course, this time around there is no combustion engine, instead, we’re set to get a mid-drive motor and belt system powered by an electric engine that, while no power figures are available yet, Harley Davidson says the powertrain will be “worthy of the Harley-Davidson name.”
Elsewhere a frame integrated battery, headlight and taillights form the sleek design that is adorned by further leather accents.
The new electric bike will go on sale March 2021 and will form the first model in a range of with no word on local pricing available at the time of writing.
Consumers are going to gravitate toward applications powered by the buzzy new technology, analyst Michael Wolf predicts
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
Prepare yourself for the year of the peach
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Pantone has released its 2024 Colour of the Year — and it’s warm and fuzzy.
Peach Fuzz has been named as the colour to sum up the year ahead, chosen to imbue a sense of “kindness and tenderness, communicating a message of caring and sharing, community and collaboration” said vice president of the Pantone Color Institute, Laurie Pressman.
“A warm and cosy shade highlighting our desire for togetherness with others or for enjoying a moment of stillness and the feeling of sanctuary this creates, PANTONE 13-1023 Peach Fuzz presents a fresh approach to a new softness,” she said.
The choice of a soft pastel will come as little surprise to those who follow the Pantone releases, which are often a reflection of world affairs and community mood. Typically, when economies are buoyant and international security is assured, colours tend to the bolder spectrum. Given the ongoing war in Ukraine, the Israeli-Gaza conflict and talk of recession in many countries, the choice of a softer, more reassuring colour is predictable.
“At a time of turmoil in many aspects of our lives, our need for nurturing, empathy and compassion grows ever stronger as does our imaginings of a more peaceful future,” she said. “We are reminded that a vital part of living a full life is having the good health, stamina, and strength to enjoy it.”
The colour also reflects a desire to turn inward and exercise self care in an increasingly frenetic world.
“As we navigate the present and build toward a new world, we are reevaluating what is important,” she said. “Reframing how we want to live, we are expressing ourselves with greater intentionality and consideration.
“Recalibrating our priorities to align with our internal values, we are focusing on health and wellbeing, both mental and physical, and cherishing what’s special — the warmth and comfort of spending time with friends and family, or simply taking a moment of time to ourselves.”
Each year since 2000, Pantone has released a colour of the year as a trendsetting tool for marketers and branding agents. It is widely taken up in the fashion and interior design industries, influencing collections across the spectrum.
Consumers are going to gravitate toward applications powered by the buzzy new technology, analyst Michael Wolf predicts
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
