READY-TO-DRINK COCKTAILS SHAKE UP THE PREMIUM SPIRITS MARKET
Convenience is no longer the enemy of quality, with premium pre-mixed cocktails winning over consumers and judges alike.
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The rapid growth of premium ready-to-drink cocktails is showing no signs of slowing, with Australian producers increasingly proving that convenience and craftsmanship can coexist.
The trend was highlighted after South Australian distiller Never Never Distilling Co. claimed the title of World’s Best Contemporary Premix at the World Drink Awards in London for its Panettone Negroni.
While pre-mixed drinks have traditionally been associated with mass-market products, a new generation of premium bottled cocktails is targeting consumers seeking bar-quality drinks at home.
Never Never’s award-winning Panettone Negroni is based on the classic Italian cocktail but incorporates Australian ingredients including local aged muscat and orange liqueur, alongside the company’s Triple Juniper Gin.
The cocktail was originally developed at the distillery’s McLaren Vale venue before being bottled for wider distribution.
The international recognition reflects a broader shift in consumer behaviour, with premium spirits brands increasingly investing in sophisticated ready-to-serve offerings that require little more than pouring over ice.
Never Never co-founder Sean Baxter said the cocktail had become one of the company’s most popular serves at its cellar door before making the transition to retail shelves.
“It has always been one of our most popular drinks at the venue, so much so that we decided to bottle it so we could share it far and wide,” he said.
The latest accolade adds to the distillery’s growing collection of international awards, following previous wins for World’s Best Classic Gin and World’s Best London Dry Gin.
Industry observers say the success of premium bottled cocktails reflects growing demand for products that deliver a luxury drinking experience without requiring consumers to stock multiple spirits, liqueurs and mixers.
As consumers continue to entertain more frequently at home, the category is increasingly being viewed as a premium offering rather than simply a convenient alternative.
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Held by the same family for 26 years, this Harbour Bridge-facing residence at Longueville is the type of property that rarely comes to market. Set on more than 1,100 sqm on one of Sydney’s most tightly held peninsulas, it combines complete privacy with uninterrupted views across the harbour to the city skyline.
It’s the sort of offering where the land is just as important as the home. Positioned directly opposite Aquatic Park with a prized northeast aspect, the residence captures sweeping harbour views from almost every main living space while remaining remarkably secluded from neighbouring properties.
Large picture windows frame the outlook throughout the home, flooding the interiors with natural light and making the harbour the centrepiece of everyday living.
Designed for family living
The home offers multiple living zones, including a formal lounge and dining rooms, a separate family room and an open-plan living and meals area. Blackbutt timber parquetry flooring, high ceilings and ducted reverse-cycle air conditioning feature throughout.
The kitchen sits at the heart of the home, with induction cooking, a generous island bench, and a walk-in pantry, connecting both the formal entertaining areas and the more casual family spaces.
A ground-floor master suite includes a walk-in robe, dressing area and ensuite, while upstairs are three additional bedrooms with built-in robes, together with a spacious home office or study.
The lower ground level adds another layer, with a temperature-controlled cellar and tasting room, plus a flexible gym, wellness or recreation space.
Resort-style setting overlooking Sydney Harbour
Outside, landscaped gardens wrap around a heated swimming pool, an expansive entertaining terrace, and a level lawn, creating a private resort-style setting against the backdrop of Sydney Harbour.
Additional features include a solar system with battery storage, remote lock-up garaging for three vehicles and generous storage throughout.
Beyond the home itself, the location remains one of Longueville’s biggest drawcards. Longueville Ferry Wharf sits around 150 metres away, providing direct access to the CBD while preserving the quiet character of one of Sydney’s most tightly held waterfront suburbs. The property is also within the catchments of Lane Cove Public School and Hunters Hill High School.
Simon Harrison and Kim Walters of Belle Property Lane Cove are marketing the property on a Contact Agent basis.
At a glance
Address: 3 Mary Street, Longueville NSW 2066
Configuration: 4 bedrooms | 3 bathrooms | 3-car garage
Land: Approximately 1,100 sqm
Highlights: Harbour Bridge and city skyline views, northeast aspect, heated pool, cellar, solar with battery storage
Held: First time offered in 26 years
Price: Contact Agent
Agents: Simon Harrison and Kim Walters, Belle Property Lane Cove
This article is produced by the Kanebridge Media editorial team. Property information has been supplied by the listing agent. Buyers should conduct their own due diligence before relying on any information contained in this article. Enquiries: propertyconcierge@kanebridge.com.au.
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