Say No to the Dress: Why Women Are Trading Gowns for Wedding Suits

ON MAY 12, 1971, Nicaraguan socialite Bianca Pérez-Mora Macías married Rolling Stones frontman Mick Jagger in a shotgun wedding in Saint-Tropez. (Bianca was four months pregnant with their daughter Jade.) Mr. Jagger flew in many of the estimated 75 guests on a chartered plane with only a day’s notice, and such superstars as Brigitte Bardot, Paul McCartney and Ronnie Wood attended. Although the union disintegrated after seven years, and Bianca told Vanity Fair in 1986 that “a rock star is the worst husband a woman could have,” her wedding went down in rock ’n’ roll history. Not only did she wed one of the era’s biggest heartthrobs, she shunned froufrou wedding gowns and opted for a risqué white suit by Yves Saint Laurent. The jacket exposed her bare chest; the bias-cut skirt concealed her pregnant belly; the veiled floppy hat projected a breezy sort of drama; and platform sandals punctuated the look.

While the outfit might not provoke comment now, it did then—in part because Ms. Jagger wore nothing beneath the plunging jacket. “It was really risky to not only have a jacket instead of a dress, but this huge décolleté,” said Florence Müller, an art and fashion historian who curated the 2010 exhibition “Yves Saint Laurent: The Retrospective” at Paris’s Petit Palais. Ms. Müller suggested that Ms. Jagger’s suit might have been an offshoot of the late Saint Laurent’s subversive spring 1971 couture collection. Known as “La Collection du Scandale,” it took inspiration from sex workers who frequented Paris’s Bois de Boulogne and from silhouettes popularised during the German occupation of France in the 1940s.

More than 50 years later, Ms. Jagger’s confidently unconventional suit feels newly relevant. Even before the Covid era, which upended countless couples’ wedding plans and called for less-formal celebrations, women were embracing alternatives to the prim white wedding gown. Just look at model and author Emily Ratajkowski, who cited Ms. Jagger’s wedding ensemble as an influence when she chose a mustard Zara suit and a veiled brown hat for her 2018 wedding.

In a recent 2,000-person survey by market-research agency OnePoll, one in five respondents agreed that the white wedding dress is a dated tradition. “The prospect of wearing a fluffy white dress was frankly embarrassing to me,” admitted Kaelin Goulet, 37, who works in consulting in New York. For her October 2022 wedding, Ms. Goulet enlisted Isabel Wilkinson Schor, founder of New York brand Attersee, to tailor the label’s ivory vest and matching trousers to perfection. “I wanted to be comfortable and to be able to rewear my outfit,” said Ms. Goulet. “My mom wore a white shirtdress when she and my dad wed in 1984, and I have vivid memories from my childhood of her wearing her ‘wedding dress’ to work on summer days.”

For a bridal suit, “fit is critical,” said New York stylist Micaela Erlanger. “It’s about being effortless,” she said, but there’s a difference between “relaxed elegance” and looking sloppy. Ms. Erlanger condones sets by brands including Danielle Frankel and Ralph Lauren, both of which deliver “exquisite tailoring.” New York bridal stylist Anny Choi, meanwhile, advocates looking beyond typical bridal brands, noting that New York designer Christopher John Rogers offers refreshing options. Going nontraditional, she added, doesn’t mean buying the trendiest thing off the runway. “Subtle yet impactful styling choices”—like Ms. Jagger’s decision to forgo a blouse and add a sun hat—will make the outfit, she said.

The fact that Ms. Jagger’s suit echoed her new husband’s three-piece—blurring gender lines—made it all the more memorable. “Bianca made this combination modern and sexy and really feminized [the] jacket,” which was largely reserved for men at the time, said Ms. Choi. Bicoastal gallerist Caroline Luce similarly subverted gender aesthetics in her 2020 Big Sur wedding. Ms. Luce, 37, who was originally set on a suit, found her dream bridal outfit in a black Ralph Lauren tuxedo dress. “Having my own version of a black tuxedo was a perfect balance to [my husband] Nino’s tuxedo,” said Ms. Luce. “It felt like such an elegant but understated way to enter into this next chapter of our lives—visually in tandem, side by side in simple suits.”

In her Yves Saint Laurent suit, Ms. Jagger was a woman who knew her power. Its “rebellious attitude,” Ms. Choi suggested, explains “why brides today continue to reference this look.”

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As Paris makes its final preparations for the Olympic games, its residents are busy with their own—packing their suitcases, confirming their reservations, and getting out of town.

Worried about the hordes of crowds and overall chaos the Olympics could bring, Parisians are fleeing the city in droves and inundating resort cities around the country. Hotels and holiday rentals in some of France’s most popular vacation destinations—from the French Riviera in the south to the beaches of Normandy in the north—say they are expecting massive crowds this year in advance of the Olympics. The games will run from July 26-Aug. 1.

“It’s already a major holiday season for us, and beyond that, we have the Olympics,” says Stéphane Personeni, general manager of the Lily of the Valley hotel in Saint Tropez. “People began booking early this year.”

Personeni’s hotel typically has no issues filling its rooms each summer—by May of each year, the luxury hotel typically finds itself completely booked out for the months of July and August. But this year, the 53-room hotel began filling up for summer reservations in February.

“We told our regular guests that everything—hotels, apartments, villas—are going to be hard to find this summer,” Personeni says. His neighbours around Saint Tropez say they’re similarly booked up.

As of March, the online marketplace Gens de Confiance (“Trusted People”), saw a 50% increase in reservations from Parisians seeking vacation rentals outside the capital during the Olympics.

Already, August is a popular vacation time for the French. With a minimum of five weeks of vacation mandated by law, many decide to take the entire month off, renting out villas in beachside destinations for longer periods.

But beyond the typical August travel, the Olympics are having a real impact, says Bertille Marchal, a spokesperson for Gens de Confiance.

“We’ve seen nearly three times more reservations for the dates of the Olympics than the following two weeks,” Marchal says. “The increase is definitely linked to the Olympic Games.”

Worried about the hordes of crowds and overall chaos the Olympics could bring, Parisians are fleeing the city in droves and inundating resort cities around the country.
Getty Images

According to the site, the most sought-out vacation destinations are Morbihan and Loire-Atlantique, a seaside region in the northwest; le Var, a coastal area within the southeast of France along the Côte d’Azur; and the island of Corsica in the Mediterranean.

Meanwhile, the Olympics haven’t necessarily been a boon to foreign tourism in the country. Many tourists who might have otherwise come to France are avoiding it this year in favour of other European capitals. In Paris, demand for stays at high-end hotels has collapsed, with bookings down 50% in July compared to last year, according to UMIH Prestige, which represents hotels charging at least €800 ($865) a night for rooms.

Earlier this year, high-end restaurants and concierges said the Olympics might even be an opportunity to score a hard-get-seat at the city’s fine dining.

In the Occitanie region in southwest France, the overall number of reservations this summer hasn’t changed much from last year, says Vincent Gare, president of the regional tourism committee there.

“But looking further at the numbers, we do see an increase in the clientele coming from the Paris region,” Gare told Le Figaro, noting that the increase in reservations has fallen directly on the dates of the Olympic games.

Michel Barré, a retiree living in Paris’s Le Marais neighbourhood, is one of those opting for the beach rather than the opening ceremony. In January, he booked a stay in Normandy for two weeks.

“Even though it’s a major European capital, Paris is still a small city—it’s a massive effort to host all of these events,” Barré says. “The Olympics are going to be a mess.”

More than anything, he just wants some calm after an event-filled summer in Paris, which just before the Olympics experienced the drama of a snap election called by Macron.

“It’s been a hectic summer here,” he says.

Hotels and holiday rentals in some of France’s most popular vacation destinations say they are expecting massive crowds this year in advance of the Olympics.
AFP via Getty Images

Parisians—Barré included—feel that the city, by over-catering to its tourists, is driving out many residents.

Parts of the Seine—usually one of the most popular summertime hangout spots —have been closed off for weeks as the city installs bleachers and Olympics signage. In certain neighbourhoods, residents will need to scan a QR code with police to access their own apartments. And from the Olympics to Sept. 8, Paris is nearly doubling the price of transit tickets from €2.15 to €4 per ride.

The city’s clear willingness to capitalise on its tourists has motivated some residents to do the same. In March, the number of active Airbnb listings in Paris reached an all-time high as hosts rushed to list their apartments. Listings grew 40% from the same time last year, according to the company.

With their regular clients taking off, Parisian restaurants and merchants are complaining that business is down.

“Are there any Parisians left in Paris?” Alaine Fontaine, president of the restaurant industry association, told the radio station Franceinfo on Sunday. “For the last three weeks, there haven’t been any here.”

Still, for all the talk of those leaving, there are plenty who have decided to stick around.

Jay Swanson, an American expat and YouTuber, can’t imagine leaving during the Olympics—he secured his tickets to see ping pong and volleyball last year. He’s also less concerned about the crowds and road closures than others, having just put together a series of videos explaining how to navigate Paris during the games.

“It’s been 100 years since the Games came to Paris; when else will we get a chance to host the world like this?” Swanson says. “So many Parisians are leaving and tourism is down, so not only will it be quiet but the only people left will be here for a party.”

Say No to the Dress: Why Women Are Trading Gowns for Wedding Suits

Bianca Jagger stunned onlookers when she opted to wear a Yves Saint Laurent skirt suit to wed Mick in 1971—an unconventional look that’s more relevant than ever. How to conjure her subversive style.