Simon Cohen's guide to buying prestige Sydney real estate
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Simon Cohen’s guide to buying prestige Sydney real estate

The Luxe Listings star on the best way to manage a prestige real estate portfolio in uncertain times

By KANEBRIDGE NEWS
Tue, May 16, 2023 8:34amGrey Clock 3 min

Since bursting onto our screens with Amazon Prime’s Luxe Listings Sydney, prestige buyer’s agent Simon Cohen has become a household name. The co-founder of agents Cohen Handler and brand ambassador for H&R Block has been selling some of Sydney’s priciest properties for more than a decade now and  is now considered the highest grossing real estate agent in the country.

He spoke to Kanebridge News about the challenges and triumphs of working in the Sydney market.

What in your view is the best real estate market to invest in right now?

Without question, Sydney. It’s the market that increases the most and has the least drop when things go bad.

What is the best way to manage a luxury property portfolio in a market where both prices and interest rates are increasing?

Don’t freak out! Always know that if you’re in the right city, the right suburb and in a blue-chip location, that your property and investment will always be safe. Stay strong, stay believing in your asset and ride the wave.

 

Simon Cohen attends the premiere of Luxe Listings Sydney Season 2 on March 31, 2022 in Sydney, Australia. (Photo by Saverio Marfia/WireImage)

How realistic is Luxe listings? What has surprised you about working on the show?

It’s certainly a reality TV show, so it’s very realistic. All the deals and properties are real. What surprised me the most, is how much love and enjoyment people and viewers have got out of it from all around the world.

Where does an agent with your reputation and experience choose to live?

I currently live in Elizabeth Bay and I’m currently building one suburb away, in Potts Point.

What services can a buyer’s agent provide?

Sourcing every property that exists out in the marketplace, doing the due diligence and valuations and being able to help negotiate the lowest price possible for the purchaser.

Simon Cohen has specialised in selling in Sydney’s eastern suburbs

What’s your advice for people looking to make their first investment in the residential property market?

“First time property investment can be complex and overwhelming, so seeking advice from experts. (Look for) a team that can provide the guidance and work with you every step of the way to advise on what tax deductions to consider (i.e. stamp duty, capital gains, and land tax) when considering your first investment property. Don’t get emotional. Buy where (you are) going to have the best capital growth and the greatest yield. Look for properties in the best blue-chip locations as you can afford and as close to major cities as you can afford, because they are always the ones that are going to have the best return.

How can a buyer’s agent assist overseas buyers interested in the Australian market?

A buyer’s agent is especially useful for overseas buyers because we’re giving them the in-depth understanding of what’s happening in the marketplace in which they are looking to buy in. We’re able to give them access to off-market properties and also point out things that they’re not able to see such as the warts, the problems  the things that the shiny, beautiful photos might not show. Investing in an overseas property can be a lucrative opportunity for many buyers, but it can also come with its own set of challenges and complexities, especially when it comes to navigating the tax implications of such a purchase. This is where partnering with a H&R Block tax experts can be extremely valuable.”



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A historic Barbados estate with a 300-year-old villa and 11 acres overlooking the Caribbean Sea is now for sale with a guide price of $22.5 million.

The seller is Kit Braden, chairman of the U.K. branch of French beauty empire L’Occitane Group, whose family has spent every winter for the last 13 years at the island property, known as Fustic Estate.

“It’s very much a family house,” Braden said. “We love having a lot of people there. It’s a collection point to keep everyone together.”

The main villa dates to 1712, though it’s been reimagined and expanded substantially over the years.

It spans 13,000 square feet and features seven en suite bedrooms across three wings, as well as expansive verandas, stone courtyards and rows of louvered doors in gay Caribbean pastels.

In the 1970s, when the home was owned by Charles Graves—brother of British poet Robert Graves—it was reimagined by stage designer Oliver Messel, one of the foremost theater designers of the last century. Messel expanded the home, added a lagoon pool with a natural waterfall and other theatrical features, according to Braden.

“The whole place is a little bit magical,” he said.

The home sits about 350 feet above the water, and surrounded by lush gardens that slope towards the water.

“We look down through our garden—which is about 12 acres of tropical gardens and palm trees and wonderful old mahogany trees—onto the Caribbean,” Braden said.

He and his wife first saw the property on New Year’s Eve 2013, during a quick trip from where they were staying in Grenada.

The couple spent an hour walking the perimeter, some of it still untouched jungle, in the pouring rain.

“By the time we got back, I had fallen in love with it,” Braden said.

His wife, however, wasn’t so sure. But in Braden’s telling, a second visit in sunnier weather with two of their children brought her around.

“She had to be talked into that it was a jolly good idea; now she absolutely loves it,” he said.

When they bought the property, the edge that runs along the waterfront was a jungle, so they cleared the ridge and transformed it into gardens.

They also bought an additional sea-level parcel with two beach cottages, giving the property direct access to the water and the town below via a five-minute walk.

The property also has a 15-person staff, a reflecting pond, an outdoor pavilion suitable for yoga and a commercial grade kitchen that can serve more than 100 guests, according to a brochure from Knight Frank, which posted the listing in March. They did not provide further comment.

For Braden, the property is special because of its natural beauty, its proximity to the town of Saint Lucy and its history—which dates way way back to when the island of Barbados was first formed via tectonic activity.

“It was basically tectonic plates that collided about a million years ago so the seabed is the top of the hill,” Braden said. “We’re on coral rock.”

As a result, Fustic Estate includes an extensive network of caves that were likely used by the Arawaks, a Venezuelan fishing tribe that followed the fish to these islands about a thousand years ago.

“If the fish were good they’d camp here,” Braden said. “There’s evidence that they stayed there in those caves, they lived there in good winters.”

Now it’s someone else’s turn to live on the land shared by Arawaks, the plantation owners of 1712, Charles Graves and the Braden brood.

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