The Big Family Fight Is Over How to Work. ‘They Think I’m Insane.’
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The Big Family Fight Is Over How to Work. ‘They Think I’m Insane.’

Generational debates about work may be brewing in the office, but they’re often louder on the home front

By LINDSAY ELLIS
Sat, Sep 23, 2023 7:00amGrey Clock 5 min

Hybrid work. Hustle culture. Work-life balance.

Tensions over how to work don’t just permeate offices these days. They’re on full display within families.

“They think I’m insane,” Lisa Olson, 53, said of her children when she tells them she skipped lunch during the workday.

Her 25-year-old daughter, Emily Olson, tends to fit her job in advertising around her life, sometimes taking a midday break but also logging on after-hours if there’s work to be done. She thinks her mom struggles to make time for herself.

Like with the Olsons, many of these debates break along generational lines. Many parents in their 50s and 60s built careers in pay-your-dues work environments where 40 hours was the minimum spent in an office each week. They had clear-cut templates for getting ahead.

Their children, in contrast, joined the labor force over the past decade, as the gig economy took off, a pandemic upended 22 million jobs and millions of people embraced working from home. Technologies such as AI are scrambling their careers even more.

These debates about work are often more pointed, and personal, at home than on the job. Parents and their adult children say these conversations are often meaningful in navigating today’s multigenerational workforce.

“These are people who’ve known you all your life—you hope they understand what really matters to you,” said Megan Gerhardt, a management professor at Miami University’s Farmer School of Business and the author of a book about intergenerational workforces.

Emily has worked mostly remotely since graduating from college in 2020. One benefit is that she can integrate errands into her workday. Her mother, who works in financial services, urges her to go into the office.

“When you’re remote, you hop on a Teams call, and you talk about the issue at hand—and you don’t necessarily have extra time in that meeting to chat,” Lisa said.

Emily said that when she does commute to work, she often interacts with co-workers virtually since not all of her team lives in Chicago, where she’s based.

As long as she does good work and is responsive, working set hours in a set place isn’t important to her, she said. When a call was unexpectedly rescheduled to a Friday afternoon, when work is usually winding down, she logged on from the hair salon while getting highlights.

“It doesn’t have to be a rigid workday,” said Emily, who often works more than 40 hours each week.

Lisa, on the other hand, said she spent much of her career leaving for work at 7 a.m., and returning at 7 p.m., five days a week. “In my world, work is a completely separate item from my personal life,” she said.

Kristin Ned, 48, has logged long hours over her career in human resources, ready to respond to emergencies. Her 28-year-old daughter, Maaliyah Papillion, gives priority to rest when she’s not on the clock.

“She and I are not on the same page when it comes to what it takes to get something done,” said Ned, who lives in Lake Charles, La. “I know not everything can happen between 8 a.m. and 5 p.m.”

Papillion started an executive-assistant job this summer in New Orleans. A priority was professional boundaries, especially since she was embarking on a master’s program and had less free time.

“If work is over, work is over,” she said.

One Sunday night, Papillion got a work call. “Can it wait until tomorrow?” she replied. Later, she consulted her mom.

No one wants to make a work call on a Sunday night, Ned said, so it must have been important. Papillion said she now sees that little gestures go a long way, especially when building professional relationships.

Ned said she’s also learned from Papillion’s approach to work, such as when Ned’s company held a back-to-school campaign allowing for more work flexibility as parents adjusted to new school drop-off routines.

“We tried to make it as easy as possible,” she said.

Kendrick Hering, 24, has been patching together temporary gigs in landscaping and fixing up rental properties while he tries to launch his own business as a digital artist. His dad, Doug Hering, wants him to apply for more steady work.

Kendrick lives at home in Colorado Springs, Colo., and pays rent to his parents. He has been applying for more full- and part-time work for months, but with no luck. He also doubts full-time work would come with the job security and benefits that would make all the hustling he’s doing now worth it.

“To actually even find out about a job that I’m probably, just statistically speaking, not going to get, I have to do an exorbitant amount of research,” Kendrick said.

Doug Hering, a 63-year-old financial planner, has recommended his son apply to several jobs each day. He also has suggested he make business cards and perhaps enlist a life or business coach.

“You can’t sit back and do some digital advertising and hope that the floodgates will open,” said Doug, who took Kendrick to a networking event this month.

Lisbeth Darsh, a 57-year-old marketer based in Seattle, said her kids often encourage her to vie for promotions, so that her pay and title reflect her expertise. Her son, Justas Rodarte, 26, said his mum’s skills in writing to engage an audience are hard to match and she is better than he is at social media.

“My son is good at reminding me that there’s great value in what I do, and I owe it to myself to get that value,” Darsh said.

She’s not alone in taking advice from younger generations. About three-quarters of nearly 7,000 workers surveyed worldwide this summer said 20-something co-workers had influenced their attitudes toward issues such as work-life boundaries, fair pay and self-advocacy, according to Edelman, the public-relations firm that conducted the survey.

In the past, employers haven’t fully recognised Darsh’s skills, her son said, but this summer she won a promotion to become a director.

Now, his mum has a position that “fits her skills really well,” said Rodarte, who is pursuing a Ph.D. in immunology. “It’s the sort of thing that I wish I’ll be able to achieve.”



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Ever wondered what it takes to create a car like the Maserati? Meet the German designer taking on an Italian icon.

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Klaus Busse would like you to close your eyes and imagine yourself behind the wheel of a Maserati. Picture the GranTurismo, which launched in Australia in 2024. Where do you see yourself? Chances are, Busse suggests, it’s not during the school pick-up or commuting to the office.

“You’re probably on a wonderful road in Tuscany, or Highway 1, or you’re going to a red carpet event,” says Busse, who holds the enviable title of Head of Design at Maserati, the iconic Italian car manufacturer. “Basically, it’s about emotion.”

At the luxury end of the market, the GranTurismo Coupe—priced between $375,000 and $450,000—is designed to transform the driving experience into something extraordinary. For Busse and his team, these “sculptures on wheels” are not just status symbols or exhilarating machines but expressions of pure joy. Their mission is to encapsulate that feeling and translate it into their cars.

“I really feel the responsibility to create emotion,” he says. “We have a wonderful word in Italy: allegria, which is best translated as ‘joyful.’ Our job as a brand is to lift you into this area of joy, perfectly positioned just short of ecstasy. It’s that tingling sensation you feel in your body when you drive the car.”

Even as 60 percent of the world’s population now lives in urban areas, Maserati’s design ethos captures the essence of “everyday exceptional.” Whether navigating city streets or open roads, a Maserati turns heads without being ostentatious or aggressive. “I’ve driven these cars all over the world, and no matter where I go, people smile at me and give a thumbs-up,” says Busse.

Since joining Maserati in 2015, Busse has reimagined and redefined the brand, steering his team through the reinvention of classic models and the transition to electric vehicles. Iconic designs like the Fiat 500, which entered the EV market in 2020, serve as a testament to Maserati’s ability to blend tradition with innovation.

Unlike other luxury car brands, Maserati embraces radical change with new designs every 10 to 15 years. Busse loves connecting with fans who follow the brand closely. He explains that each Maserati model reflects a specific era, from the elegant 35GT of the 1950s to the wedge-shaped designs of the 1970s and the bold aesthetics of the 1980s.

 

“I often ask fans, ‘What is Maserati for you?’ because their responses tell me so much about how they connect with the brand,” he shares.

Inspired by legendary Italian designer Giorgetto Giugiaro, Busse balances tradition with modernity in his designs. As Giugiaro once told him, “We always do the best in the moment.” This philosophy resonates deeply with Busse, who believes in honouring the past while embracing future possibilities.

Through advances in technology, techniques, and societal trends, Busse ensures Maserati remains at the forefront of automotive design. For him, the creative process is more than just a job—it’s a way to create joy, connection, and timeless elegance.

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