The Biohacking Devotees Spending Hundreds of Thousands—Even Millions—to Enhance Their Homes
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The Biohacking Devotees Spending Hundreds of Thousands—Even Millions—to Enhance Their Homes

Light-therapy beds. Infrared saunas. Ozone generators. These homeowners have infused health and wellness into their properties, and then some

By JESSICA FLINT
Fri, Aug 11, 2023 7:30amGrey Clock 7 min

Real-estate investors Ari and Kellie Rastegar are devotees of biohacking, a wellness lifestyle aimed at optimising physical and mental performance. He takes 150 custom vitamins and supplements per day; she takes 23. They eat a diet specifically tailored to their genes. They workout with a trainer almost daily. They take posture management classes. They practice Transcendental Meditation. They say affirmations.

But their biohacking isn’t limited to their bodies. They’ve also biohacked their house, an 8,200-square-foot, $22,500-per-month rental in West Lake Hills, Texas, 6 miles from downtown Austin. “Biohacking is part of our life,” says Kellie Rastegar, 37. “You’d have to go out of your way to not biohack in our home.”

Gadgets are strategically positioned throughout their seven-bedroom, eight-bathroom space which they believe will help them achieve peak health and wellness. In the guts of their house are ultraviolet light systems for air and water purification. Their kitchen has a machine that adds hydrogen to their drinking water, providing hydration that Ari Rastegar says is “infinitely more powerful than normal water.” Their bedroom has a mattress pad cooled to 64 degrees Fahrenheit for him and 72 degrees for her. Their gym is outfitted with a machine that pumps extra oxygen into their bodies during training.

There are expensive devices, like a $65,000 light-therapy bed purported to provide training recovery and a $16,990 BioCharger machine that uses light, frequencies and harmonics, voltage and pulsed electromagnetic field technology to, its makers claim, promote cellular rejuvenation, enhance cellular health and revitalise the body. There are inexpensive tools—everything from a $350 inversion table for spinal decompression to $65 toe spacers for improved toe splay and alignment. All in, the Rastegars have spent roughly $135,000 biohacking their house, which they’ve lived in with their three children since 2021. “We’ve never owned our family home, ever,” says Ari Rastegar, noting that he doesn’t know where life is going to take his family. “I want to be able to move at the end of my lease if I want to.”

‘Vitamins, minerals and food. After that, I put posture management at the f***ing top of the list,’ Ari Rastegar says. ‘Those are the staples.’ PHOTO: AMY MIKLER FOR THE WALL STREET JOURNAL

Ari Rastegar, 41, started biohacking around the time he and his wife co-founded Rastegar Property Company, in 2015. He said that his late-night-working, fast-food-eating lifestyle of his 20s and early 30s had caught up with him in the form of thinning hair, dark under-eye circles, weight issues and anxiety. An encounter with neurosurgeon Dr. Jacob Rosenstein changed his course: Rosenstein calibrated the Rastegars’ vitamins, minerals, diet and hormones, which began the couple’s biohacking journey.

Rastegar says adapting his house to support his biology is a necessary response to living in today’s world. “This is about giving myself an extra edge to show up for my kids, my wife, my clients and my staff,” says Rastegar, whose company owns, renovates, manages and develops commercial and residential properties across the U.S. “Does my skin end up looking better or whatever, too? Absolutely. But this is not an exercise in vanity. As an investor, shouldn’t I be asking: ‘How do I remodel me?’ ”

Biohacking became a buzzword around the time Silicon Valley entrepreneur Dave Asprey’s Bulletproof coffee, a.k.a. butter coffee, morphed into an energy-boosting lifestyle in the 2010s. Between then and now, biohacking has become an eclectic umbrella term encompassing everything from sleep journaling to hyperbaric oxygen therapy to human augmentation via device implantation. At the core of all biohacking, however, is one pursuit: Optimisation.

“Biohackers are looking to perform better physically or mentally using hacks,” says biohacking educator Lauren Berlingeri, co-founder of HigherDOSE, which creates at-home, self-care products that support biohacking, including wellness technology like infrared sauna blankets and red-light face masks. Her co-founder, Katie Kaps, describes a hack as receiving a disproportionate gain versus the effort put in. A straight-forward example of a hack, Kaps says, is relieving a bad hangover in 30-minutes with an IV drip.

It is difficult for medical doctors to assess biohacking’s scientific merits and safety due to biohacking’s extremely wide spectrum of tools and interventions. “The bottom line here is that someone familiar with your medical history is best equipped to advise you on whether something is safe for you,” says Dr. Jaclyn Tolentino, a Los Angeles-based senior doctor at the primary care practice Parsley Health. Dr. Tolentino appreciates that biohacking enables self-discovery. “But healthy is a relative term,” she says, noting that whether biohacking starts to veer into unhealthy territory is for each individual and their doctor to decide.

Technology entrepreneur Bryan Johnson, also known as Zero, has a team of doctors overseeing his pursuit as a “professional rejuvenation athlete.” Johnson, 45, through a project he calls Blueprint, is spending $2 million a year experimenting on himself with efforts to slow and reverse ageing. He says his five-bedroom, five-bathroom Los Angeles-area home is set up to support his quest, housing such medical-grade devices as an ultrasound system, skin-therapy devices, skin-measurement systems and infrastructure to collect blood. He also converted the garage into a gym. “It’s a good base camp for building something,” he says of his house, where 25% of his Blueprint experimentation happens; the other 75% takes place at medical facilities.

In north Scottsdale, Ariz., Brian Culhane, 48, and Kristi Culhane, 46, spent $3.5 million building a five-bedroom, six-bathroom house with 10,000 square feet of climate-controlled space. They’ve invested roughly $250,000 on at-home biohacking accoutrements, including a pool, spa, cold plunge, sauna with Himalayan salt, steam room with aromatherapy and light therapy, heated floors, a PEMF bed, an infrared machine and compression boots. Add the indoor basketball court into the tally, and the total biohacking expenditure pushes closer to $1 million.

“We spend quite a bit of money on biohacking, but we have to,” says Brian Culhane, who is the founding agent of cloud-based real-estate brokerage eXp Realty. “It’s keeping me alive. That’s how we look at it.”

In 2011, Culhane broke his hip in a bicycling accident. Thus began a long, circuitous and still-ongoing hip rehabilitation nightmare, which, in 2018, led him to start training with Troy Casey, a longevity guru based in Scottsdale, Ariz. Culhane says he inspired him to fully delve into biohacking. Culhane began traveling the world—at first by himself, and later with his wife—meeting with biohacking experts and visiting spas, until he had a realization. “I wanted to build a house into a huge training centre and bring everyone and everything to me,” he says.

Kristi Culhane getting an infrared treatment on the Culhanes’ PEMF bed. PHOTO: STEVE CRAFT FOR THE WALL STREET JOURNAL

The Culhanes were sitting on a 1.1-acre land parcel they bought in 2018 for $546,500. In 2020, the Culhanes started building a spa-like, biohacking dream house. The project persevered through Covid-19 pandemic curveballs like difficulty getting a construction loan, the lumber shortage and the supply chain crisis—plus the couple’s own stock-portfolio fluctuations—before the Culhanes, who have three children, finished construction in late 2022.

Brian Culhane’s biohacking protocol varies day-to-day. Some days he might lie in his PEMF bed while using infrared light, wearing compression boots and receiving supplemental oxygen and IV nicotinamide adenine dinucleotide (NAD) drips—a combination that leaves him, he says, “feeling jacked.” Other days, he might engage in at-home ozone therapy or stem cell shots.

Everyday, however, Culhane aspires to do the same morning routine with his wife, which includes waking up at 4:45 a.m. followed by praying, meditating and doing thought projecting; making the bed and drinking a half-cup of coffee; taking amino acid supplements; honouring the morning sunrise; doing a 30- to 45-minute workout or heavy qigong; taking a 10-minute, very hot 194 degree Fahrenheit sauna while doing breathwork; taking a 3- to 5- minute, very cold 39 degree Fahrenheit cold plunge; taking a 3- to 5- minute hot-tub dip; taking a 3- to 5- minute steam while doing breathwork focused on vocal vibrations and lymphatic draining; rinsing off in the cold plunge; drinking a green shake and taking prebiotics and more supplements; getting the kids off to school by 7:45 a.m.; doing some kind of movement like going to the gym, walking, hiking, or biking; and, finally, recovering.

“Why not build a house where you can do these things?” Brian Culhane asks. “You spend so much time at home. Your house should heal you. It should nourish you. It should rejuvenate you. It shouldn’t kill you.”

At a basic level, biohackers are onto something: Air quality, water quality and light are the top elements of indoor wellness as validated by the WELL Building Standard, a global certification used to assess a building’s effect on occupant health. The standard was launched in 2014 by New York-based company Delos and backed by research contributed by such institutions as Mayo Clinic and Cleveland Clinic. The company’s founder and CEO Paul Scialla says sufficiently improving indoor air, water and lighting can be done for 1% of construction costs or less. “It doesn’t have to break the bank,” he says.

Considering the built environment is the approach Luke Storey, 52, took when he and his wife, Alyson Charles Storey, 44, gut renovated their 3,500-square-foot house in Texas Hill Country, about 30 minutes from downtown Austin. Storey says people call him a biohacker even though he doesn’t like the word. “The term has a reductionist, mechanistic view of the body and a person’s relationship with it,” says Storey, who is a wellness expert, spiritual guide and the Life Stylist Podcast host. “I relate to my body as an intelligent organism, but there isn’t a catchy term for that.”

The Storeys bought their now five-bedroom, three-bathroom space for $865,000 in 2021. During inspection, they discovered a dreaded wellness foe: Mould. It required the demolition of the bathroom sinks, laundry room and kitchen sink. The Storeys had been considering a less-substantial renovation, but in remediating the mould, they decided to dream bigger and to spend $500,000 creating what Storey calls a sacred healing temple.

Storey estimates there is about $150,000 in biohacking technology in the house, including an ice bath, two infrared saunas, a hydrogen water machine, a molecular hydrogen gas generator, a red-light-therapy machine, an ozone generator and PEMF devices. But making room for equipment was a secondary renovation objective. The primary goal was to replicate the natural world indoors as much as possible, what Storey refers to as creating an ancestral environment.

There are air purifiers in the HVAC system and around the house. Water goes through two purification systems; there is a separate drinking water station. White-blue light bulbs are used during the day to mimic the full spectrum of sunlight, and at night, only amber incandescent or solid red light bulbs are used—this includes orange or red landscape lighting to protect animals. There is red tape on every in-home blue light source, such as inside the fridge. Electromagnetic field (EMF)—invisible areas of energy—is reduced with ethernet wiring, WiFi with a manual on-off, an EMF kill switch in the main bedroom, EMF mitigating paint and EMF-harmonising devices and quantum energy generators.

Storey concedes that not all houses need all these things. “I go the extra mile because I’m just extra, that’s who I am,” he says. “A lot of this might sound crazy or extreme to some people.”

“To me,” he adds, “this is just basic biology.”



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Curb appeal—the attractiveness of one’s property—is everything when deciding to sell, rent, or simply add value to your home. That’s why Australians spend approximately $1 billion per year on property renovations.

“I am seeing smart investors and homebuyers now actively looking to upgrade, capitalising on opportunities in the market,” said Nunzio Bagnato, consultant at Homebuyers Centre Victoria. “It’s no longer just about looking for a specific price point; buyers are willing to pay extra for quality.”

From strategic renovations to expert upgrades, there are many ways in which you can add value to your property, no matter your budget. Whether you’re a seasoned investor looking to maximise returns, or a savvy homeowner wanting to spruce up your living space, look to these 10 ideas for maximising your home’s aesthetic and appeal…and in the process, add value to your property.

1). A fresh paint job goes a long way

A fresh coat of paint applied to tired walls, whether on the exterior or interior, can do wonders for your home says interior designer and stylist, Jono Fleming.

“Give your space a makeover with paint to create a fresh and elevated look. This is an accessible tool to introduce colour into your home, which serves to transform the mood and feeling of a space,” he says.

“Colour is an incredibly powerful design tool, however itʼs incredibly important that the end result feels grounded and draws people into the space. I recently refreshed a bedroom in my family’s farmhouse using Fantan and Canyon Cloud from the 2024 Dulux Colour Forecast Muse palette, which has converted the space into a vibrant retreat filled with warmth and new life.”

Besides the obvious — paint acts as a protective barrier against the elements such as rain, UV rays, and moisture — a fresh paint job can immediately add value to your home. If you have some minor imperfections, such as cracks or dents, spend some time on prep before you paint for a better finish and a more durable result. For exteriors, lighter colours are a surefire winner.

“There’s a lot of interest generated from colours; a neutral palette appeals to a broader range of buyers,” says Mr Bagnato.

Jacqui Turk
Jacqui Turk


2). Landscape the garden 

A well-kept, manicured garden can add thousands of dollars to the value of your home. If  we learned nothing from the pandemic, it’s the value of a private, well-designed outdoor area. Spending time on landscaping your front garden will not only enhance street appeal, but can also increase the functionality providing areas for relaxation, entertaining, and recreational purposes across the site.

A well-designed garden including green space, paved areas, room for entertaining and water features, can also increase your property value by up to 20 percent, according to a study conducted by the University of Western Australia. For smaller areas such as apartments or townhomes, consider seeking help from a gardening specialist who can advise on the best pots, plants and flowers depending on the orientation and soil type of your garden.

Landscaping
Shutterstock


3). Your home’s facade says a lot

The very first thing that people will see when looking to purchase their next property is the facade. Even when people are searching online, it’s often the very first image shown on a listing, and one that can make or break a property in a matter of seconds.  A visually appealing frontage can set your home apart from neighbours, and can really set the tone for what visitors, future buyers, or investors can expect when they walk through the door.

Patrick Cooney, director of sales at Melbourne-based Milieu Property, agrees that the facade of a home leaves people wanting more.

“The vast majority of people only ever get to see and experience the exterior of a building,” he says. “This is an advertisement for those who walk and drive past. Having amazing architecture and landscaping leaves people wanting to know more.”

Shutterstock
Shutterstock


4). Who doesn’t love new flooring?

It’s always immediately apparent when a vendor has spent the time and money upgrading their home’s flooring. Besides changing the look and feel of your interiors, investing in high-quality flooring materials, such as sustainable wooden floorboards for common areas such as your living and dining space, and carpet for bedrooms, can immediately increase the perceived value of your home.

One factor to keep in mind is that upgrading your flooring is not only a costly exercise but a disruptive one at that, so careful planning is encouraged.

Shutterstock
Shutterstock


5). Add that new kitchen

Should homeowners ever consider the need to renovate their homes, the kitchen is often top of the list. However small or large, adding a new kitchen to your home can do a lot for adding value to your home. Why? Recent studies conducted by OnePoll suggest that individuals spend over 1000 hours a year in their kitchen. Whether it’s preparing meals, eating meals, or working from the kitchen bench top, having a kitchen that is accessible, practical but also aesthetically pleasing is every home owner’s dream. Costs vary widely but be aware that there’s not a lot of economy of scale involved. Designing and installing a small kitchen often doesn’t cost significantly less than a larger one.

Milieu
Milieu


6). Consider art and furnishings

Another great way to elevate the look and feel of your home—and add value in the process—is through the addition of decorative pieces and furnishings.

“Art, display books and uniquely shaped vessels add interest and are an easy way to introduce colour, achieving a cohesive palette,” Mr Fleming says.

Avoid generic prints and go for something bolder, like vintage advertising posters to add personality to the room. Original art, sourced either directly from the artist, through galleries or at auction is a great way to add a luxe feel to a room. Beyond solid walls, Mr Fleming says window coverings can also benefit from the right dressing.

“Curtains, in particular, are often overlooked as an interior design tool, but theyʼre such an easy way to add colour to your space without it feeling too permanent and can completely change the ambiance or mood within a space.”

Milieu
Milieu


7). Upgrade your bathroom

After the kitchen, bathrooms are high on the priority list for buyers. If you’re planning on selling soon, you can make a considerable difference by taking small steps; replacing older sinks and toilets, upgraded hardware and new lighting can instantly transform your bathroom. If you’re planning to stay, or you’re keen to create that ‘wow’ factor for would-be buyers, opting for additions like a double vanity, walk-in shower, bathtub, or simply choosing premium materials such as marble or other natural stone, can all make a significant difference to the value of your home.

If you have more than one bathroom to renovate, consider mixing up materials and fittings while staying with the same colour palette for a cohesive look.

Milieu
Milieu


8). Be inventive, add storage 

Storage—or the lack thereof—is something all homeowners have to deal with. For many first homebuyers or renters, storage is likely one of those additions worth its weight in gold. So, as a homeowner, adding thoughtful and meaningful storage solutions can go a long way in adding appeal to prospective buyers.

“Smart storage solutions can change one’s home from a nice home to a great home. The majority of people have a plethora of ‘stuff’ and finding a place for these are key,” said Mr Cooney.

“Whether its dropping off your keys and a dog lead in your welcome station by the front door, to having an appliance nook for your coffee machine and toaster, or ensuing you have the basics like adequate bathroom storage that accommodate a hair dryer, these are all incredibly important considerations.”

9). Is your home ‘smart’? 

Integrating ‘smart’ technology is something we’re likely to see more homeowners do. While the outlay and time spent in setting up a smart home can deter some, considering things like integrated security systems, sensor blinds, keyless entry systems, smart lighting controlled via your phone, and indoor/outdoor entertainment systems can appeal to tech-savvy buyers (and ultimately increase your property’s value).

“Smart tech for the home can be pushed as far as people are wanting. At Milieu, we generally now include smart locks, smart parcel lockers, energy monitoring and number plate recognition access to basements to our new developments,” said Mr Cooney.

“In our last three projects, we have specified VZug appliances which can also be controlled from the touch of your phone.”

10). Sustainability is key

As we all look to add sustainable measures to our homes for a better, brighter, and greener futureenergy efficiency in and around our homes will only become increasingly sought-after among home buyers. This can be done by installing solar panels or energy-efficient windows and doors, installing skylights, opting for appliances that save on power, and increasing ways that save on utility bills, like swapping gas for electric induction stovetops. 

“Buyers are highly focused on sustainability and future-proofing their homes,” said Mr. Cooney. “Highly sustainable buildings, with EV provisions are key. People place a premium for sustainability and especially EV charging – the mindset has change from, ‘I may get an electric vehicle’ to ‘when I get an electric vehicle’.”

Adding an EV charging station, should you own a hybrid or electric vehicle, is a great initiative to consider for your home. Not only can an EV charging station power your vehicle, but its power can also be offset to power parts of your home.

Evnex Ltd // Unsplash
Evnex Ltd // Unsplash

 

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Consumers are going to gravitate toward applications powered by the buzzy new technology, analyst Michael Wolf predicts

11 ACRES ROAD, KELLYVILLE, NSW

This stylish family home combines a classic palette and finishes with a flexible floorplan

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