The Five Things Keeping Us From Going All-Electric
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The Five Things Keeping Us From Going All-Electric

The ‘electrification of everything’ gets talked about a lot these days. But it isn’t going to happen soon. Nor should we want it to.

By AMY MYERS JAFFE
Mon, Jul 24, 2023 9:10amGrey Clock 7 min

Electrification is all the buzz.

As more governments, corporations, investors and consumers commit to reducing the world’s reliance on carbon-intensive fossil fuels, they are frequently turning to electricity as the power of choice. The International Renewable Energy Agency, an intergovernmental organisation, projects that close to half of world energy consumption could be in the form of electricity by 2050, up from about 20% today.

It makes sense: Electrification is often the fastest and cheapest way to decarbonise our energy consumption. The technologies to decarbonise electricity already exist and are, for the most part, readily deployable at a large scale by the private sector.

But here’s a sobering fact about all the talk of the “electrification of everything”: It isn’t likely to happen. At least, not soon. We can’t go all the way down the electrification road for a host of reasons—nor should we want to. For one thing, it would place unnecessary limitations on other viable solutions to rising greenhouse-gas emissions. It also ignores existing technical, regulatory and strategic constraints on electrification.

None of this is to say the world shouldn’t be shifting to new—and cleaner—electricity. And not just because of its role in fighting climate change. Among other things, electrification via renewable energy is playing a pivotal role in energy security for a variety of countries where oil and gas is scarce and expensive, and where volatile fuel prices threaten economic growth and fiscal stability. Clean energy helped Germany and other European countries cope with the loss of natural-gas imports from Russia last year. New clean energy is also helping key economies like China and India reduce air pollution.

But even with its environmental and strategic benefits, electrification won’t be the be-all and end-all for the foreseeable future.

Here are five reasons why:

1. Some things can’t be electrified

There are a lot of industries that are too difficult or expensive to be electrified for the foreseeable future. Do you want to know why there is no major commercial airline currently operating electric long-distance flights? It’s because the battery weight needed to hold enough energy for a trans-Atlantic flight would be greater than that of the airliner itself.

The weight of the battery and driving range is also a barrier for electrifying 18-wheeler trucks, though that electrification technology is further along than that for large jets. Freightliner has a big rig called eCascadia, but its range is only 250 miles, recharging takes over 90 minutes, and the e-truck is two to three times more expensive than its diesel-fuel version.

That may change as the battery and charging-station technology develops. A new study by the Environmental Defense Fund says that long-distance battery electric trucks could be cost effective by 2030, but other solutions are also possible by then, such as hydrogen, waste-to-energy, biofuels and tailpipe capture. (More on that in a moment.)

High-heat industrial processes, such as those for blast furnaces, cement kilns and petrochemical plants, are another commercial activity that will be hard to electrify, because electric high heat can be challenging and expensive for some industrial applications.

One key problem is that any unplanned downtime or fluctuation in temperature levels—caused by electrical fluctuations or disruptions from weather, accidents or a failed circuit breaker—not only can ruin the end product but also possibly damage billions of dollars of industrial equipment. While that scenario can be averted with automated backup energy systems, as is done routinely for nuclear plants to prevent a meltdown, it’s still an expensive add-on cost.

Protecting against disruptions in electricity supply could be expensive for some heavy industries that currently use coal or natural gas to fuel their heat processes. PHOTO: MASON TRINCA FOR THE THE WALL STREET JOURNAL
2. Cheaper alternatives may be coming for the most difficult-to-electrify areas

Electric power doesn’t have a monopoly on innovation. As a result, it could be risky for some industries to invest in some electrical solutions at the moment, knowing there might be a superior, cheaper technical solution down the road. Alternatives such as biofuels, hydrogen or biogas and fossil fuels with carbon sequestration offer the potential to be superior sources of power.

For instance, Remora, a startup based in Wixom, Mich., is designing a device that can collect tailpipe CO2 directly while a truck is in operation, compressing it for later sequestration or sale. Several airlines have started to use jet fuel made from purified biogenic waste that can be mixed with oil-based diesel fuel—so-called drop-in fuels that don’t require special or new fuel-transport infrastructure. Hydrogen made from renewable energy also could eventually be a solution for fueling planes and trucks.

Heidelberg Materials, a global manufacturer of building materials, is studying carbon capture and storage for its Mitchell, Ind., operations that would allow it to continue to use a fossil-fuel energy source while adding equipment that would separate CO2 emissions from other waste gases before, during and/or after combustion activities. Heidelberg would then transport its waste CO2 to be permanently injected into deep geological storage or to be reused making other products in a way that it doesn’t wind up back in the atmosphere.

These examples have the advantage of using existing energy infrastructure rather than retiring it before its end-of-life service.

3. Access to land, a surfeit of complaints

Yes, there is plenty of uninhabited land in many countries, and especially in the U.S. But uninhabited doesn’t always spell accessibility.

For one thing, in highly urbanised regions or densely populated countries, it can be difficult to find sufficient empty land to support alternative-fuel installations. Around the world, in places as diverse as India and Africa, renewable-energy developers often have trouble getting permits to buy or lease the necessary acreage. And in many areas, including the U.S., local populations can object to living near wind and solar farms, or near the power transmission and distribution lines that they require.

Consider this: It would take a wind farm on about 100,000 acres to generate the same amount of electricity as a one-gigawatt nuclear plant that typically occupies less than 1 square mile, or 640 acres. Princeton University estimates in a high-renewable-energy scenario, where solar and wind would account for virtually all electricity generation for the U.S. in 2050, the number of wind turbines would require roughly 244 million acres of uninhabited land—even assuming efficiency improvements. The current U.S. electrical system only uses about 20 million acres for the power generation business, including fuel-source production (e.g., coal, natural gas, solar, wind, nuclear and hydro), and power plants. Today’s power lines take up 4.8 million acres in the U.S., but that could increase sharply the more renewables that are added.

For a small country like Japan, that renewables-footprint requirement seems insurmountable, even if its nascent offshore wind business gets off the ground. But even for a large nation like the U.S., construction of wind and solar farms often gets held up by groups who want to use the land (or sea) for something else. In the entire U.S., there are two small offshore wind platforms currently in operation, with a third, larger one, nearing completion. The Biden administration is trying to change that at the federal level, but local factors are often hard to sort out.

Moreover, all that uninhabited U.S. land isn’t necessarily contiguous with large energy-using metropolitan regions or located where the most commercial-scale resource of renewable energy is available. For instance, many large U.S. cities aren’t contiguous with Midwest or offshore wind resources or Southwest solar.

4. Difficulty getting the necessary permits

Since the energy resource used for electricity generation often isn’t located in populated areas, that means more transmission lines will be needed, and more lines means more permitting, which can be a time-consuming, multiyear process.

In addition to potentially requiring new transmission lines, new renewable projects also have to receive technical approval to be allowed to connect into existing grids to prove that adding more electricity won’t destabilise existing service. Again, that can take years for regulators to study and approve. The U.S. Congress has talked about permitting reform, but a solution to the problem isn’t currently on the horizon.

The U.S. isn’t the only place with transmission-construction and grid-connection obstacles. In India, land permitting for solar energy can be a bureaucratic nightmare and remains a barrier. In Germany, local opposition to new high-tension transmission lines to carry offshore wind energy from the country’s northern shores to its southern factories blocked projects for years before the Ukraine crisis. In Africa, governments that can access foreign aid for construction of wind and solar installations have had more difficulty financing the transmission lines to carry the power generated to populations and industry. All of this will continue to slow down electrification.

5. Electricity grids are highly interruptible

It isn’t just the occasional squirrel that’s the problem. In recent years, we have witnessed weather systems that knocked out power for huge swaths of the U.S. at once. The war in Ukraine is a reminder that cyberattacks against the grid could be catastrophic if too many aspects of daily life are tied to a singular infrastructure. Already, there are many vital services that cannot be conducted without access to electricity, like lighting, telecommunications, data centres and financial services. Broadening that to our entire fuel system and industrial operations seems risky, if not downright irresponsible.

There will be technical solutions to the risks of electricity disruptions, but it will take time and money to implement them. Households, governments and regional grids will all have to invest in backup systems that can be turned on seamlessly using automation when the larger grid goes down. That could take decades—and an enormous amount of money. BloombergNEF estimates that it could take as much as $17.3 trillion to expand the grid and $4.1 trillion to maintain what is there now, for a total of $21.4 trillion.

Ultimately, there is little doubt that the world is heading for the electrification of a lot more things. And that’s good—for energy security, stable economic growth and reduced greenhouse-gas emissions.

But it’s also clear that a goal of electrifying everything is neither possible nor desired, and putting all our power eggs in one basket would be a fool’s errand. Innovation is by no means isolated to the electric domain. Many forward-looking businesses are experimenting with new ways to squeeze emissions out of industrial processes, and to replace fossil fuels in transport and building applications, in some cases with assistance from governments. Power to them. Rather than naysay what’s not electricity, let’s hope they unlock superior solutions.



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Can the Beckhams’ Brand Survive Their Family Feud?

In a series of social-media posts, the eldest child of David and Victoria Beckham threw stones at the image of a ‘perfect family’.

By SAM SCHUBE & CHAVIE LIEBER
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David Beckham was at the World Economic Forum in Davos, Switzerland, on Tuesday with Bank of America chief executive Brian Moynihan to promote their new partnership. But all anyone wanted to talk about was his son.

After the obligatory questions about business and the World Cup, a host on CNBC’s “Squawk Box” lobbed Beckham an out-of-left-field query about how young people can preserve their mental health in the age of social media.

“Children are allowed to make mistakes,” Beckham, 50, said. “That’s how they learn. So, that’s what I try to teach my kids, but you have to sometimes let them make those mistakes as well.”

Just a day earlier, his 26-year-old son Brooklyn Beckham had posted a series of accusations about his soccer-famous father and pop-star-turned-fashion-designer mother, Victoria Beckham.

He said that his parents had controlled him for years, lied about him to the press and sought to damage his relationship with his wife, Nicola Peltz Beckham. Their goal, he said, was to affect the image of a “perfect family.”

“My family values public promotion and endorsements above all else,” he wrote on Instagram. “Brand Beckham comes first.”

That brand has been burnished over decades of professional triumphs, tabloid scandals and slick dealmaking.

Recently, both David and Victoria Beckham put their legacies on-screen in docuseries that cast them as hardworking entrepreneurs and devoted parents. Their image appeared stronger than ever. Now their firstborn child is throwing stones.

Representatives for David Beckham, Victoria Beckham and Brooklyn Beckham did not respond to requests for comment. A representative for Nicola Peltz Beckham declined to comment.

In the U.K., the Beckhams are as close as you can get to royalty without sharing Windsor DNA. David is perhaps the most famous English player in soccer history, while Victoria parlayed her Spice Girls fame into a career as a respected fashion designer.

Their partnership was forged in the cauldron of 1990s celebrity gossip, with their every move—in their careers, their bumpy personal lives and their adventurous senses of personal style—subject to tabloid scrutiny.

“They were Taylor Swift and Travis Kelce before Taylor Swift and Travis Kelce,” said Elaine Lui, founder of the website Lainey Gossip.

Over time, the couple became savvy managers of their own brand, a sprawling modern empire including a professional soccer team, fashion and beauty lines, investment deals and commercial partnerships.

In recent years they each released a Netflix docuseries—“Beckham” in 2023, “Victoria Beckham” in 2025—featuring scenes from their private family life. (Brooklyn and Nicola appeared in David’s series, but not Victoria’s.)

“The way they’ve performed their celebrity has been togetherness,” Lui said: Appearing and engaging with the world as a happily married couple, in both relative calm and amid scandal. And as their family grew, their four children became smiling ambassadors for Brand Beckham, too.

Until Monday night. In a series of Instagram Story posts, Brooklyn accused his parents of “trying endlessly to ruin” his marriage to Nicola, an actress and model, and the daughter of billionaire investor Nelson Peltz . Brooklyn declared, “I do not want to reconcile with my family.”

Where Victoria and David seemed to see press scrutiny as part of the job, Brooklyn and Nicola are operating in a manner more typical of their own generation. Brooklyn’s posts call to mind the “no contact” boundaries some children have enforced with their parents in recent years to much pop-psych chatter.

Andrew Friedman, managing director of crisis communications at Orchestra, said he’d advised many clients through family drama. “Going public,” he said, should be a “last resort.”

He’s also warned clients that using social media to air grievances opens a can of worms. “Nuance is not welcome in social-media feeding frenzies,” Friedman said. “Sensational and unusual details will overshadow the central issue.”

Brooklyn, the eldest of the Beckhams’ four children, has built a following in his parents’ image, though without the benefit (or burden) of a steady career.

He’s worked as a model, photographer, cooking-show host and most recently founded a hot-sauce brand. Brooklyn and Nicola went public with their relationship in 2020 and married in a lavish 2022 ceremony at her family estate in Palm Beach, Fla.

Rumors of a family feud flared almost immediately after the wedding, including whispers about the fact that Nicola didn’t wear a dress made by her fashion-designer mother-in-law.

Brooklyn on Monday recounted further grievances related to a mother-son dance and the seating chart. In the months and years that followed, celebrity journalists and fans closely tracked both generations of the family, looking for cracks in the relationship.

But official dispatches from Beckham World suggested that things were just fine. In a scene from the final episode of David’s Netflix series, the Beckham family, including Brooklyn and Nicola, joke around on a visit to their country home. It’s a picture of familial bliss.

“We’ve tried to give our children the most normal upbringing as possible. But you’ve got a dad that was England captain and a mom that was Posh Spice,” David says in voice-over.

“And they could be little s—s. And they’re not. And that’s why I say I’m so proud of my children, and I’m so in awe of my children, the way they’ve turned out.”

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