The Hottest Work Day Of The Week Is Now...Wednesday?

The pandemic has turned a lot of things upside down. That includes the week.

For years, Mondays sort of haunted the weekend, a looming day when the fun would be over and it was time to get serious again.

But as employers start asking their work-from-home people to come in part of the time, a different day is taking centre stage: It’s Wednesday.

At lunchtime on a recent Wednesday in Midtown Manhattan—a place that still bears plenty of pandemic vacancy—most tables were full at Oceana, Del Frisco’s, Boucherie, Bobby Van’s Steakhouse and other fancy eateries.

Groups who showed up at the Mediterranean restaurant Limani had to wait. “From now on they should make reservations,” advised George Saites, Limani’s manager.

Commuter rail lines in cities like Boston and San Francisco found Wednesday typically the busiest weekday in April. The same is true of hotel occupancy in many big cities, a sign salespeople know that is the day they’re likeliest to find contacts in the office, said Jan Freitag, director of hospitality analytics at CoStar Group Inc.

An average of 46% of U.S. office workers went to work on Wednesdays in March, said Kastle Systems, a security firm that monitors access-card swipes. That trounced Monday’s meagre 35%.

Wednesday used to be rather ho-hum as days go—too far into the week to start anything ambitious, but not close enough to the weekend to start pining for time off.

Nobody talks about the Wednesday-morning blues. There’s no Wednesday the 13th film series. No one says TGIW. Consider its distinctly unglamorous nickname: Hump Day.

So what has made Wednesday Office Day instead?

In a world of hybrid work, many companies that allow employees to split time between the office and their home let them to choose which days to come in. But many firms would like it to be about three.

“Some [companies] are saying Monday, Tuesday, Wednesday. Some are saying Tuesday, Wednesday, Thursday. Some are saying Wednesday, Thursday, Friday,” said Brian Kropp, chief of human-resources research for advisory firm Gartner.

There’s one common day in these scenarios: “All the natural rhythms of work say that Wednesdays are going to be the day when we’re together,” Mr. Kropp said.

Office landlords and downtown business organizations fretful about the slow pace of tenants’ return are trying to pick up on the Wednesday mojo by holding special events. On a Wednesday morning earlier this month, members of the Chicago Group Alliance greeted returning workers at the Thompson Center office building, cheering marathon-style.

Dozens of office buildings managed by JLL, a real estate services firm, hold themed events every Wednesday. There are Woof Wednesdays for dog owners in a San Francisco building that allows tenants to bring pets. In other cities, there are Wellness Wednesdays with fitness classes on roofs and plazas.

Last week, Wednesday fortuitously fell on May 4, which has been adopted by Star Wars fans for “May the Fourth Be With You” celebrations. Two of JLL’s Washington, D.C., buildings treated tenants to Yoda Soda, Wookiee Cookies and Jabba Juice.

In Florida, Breakwater Hospitality Group is planning to add Whiskey Wednesday and Wine Wednesday events at its restaurants in Fort Lauderdale and Miami’s Brickell business district to capitalize on the trend.

The critical mass of workers on Wednesday can be self-reinforcing, some managers suggest. Employees say they like office socialization, so it makes sense to go in on the day you think the most other people will.

“Wednesday is definitely the anchor,” said Rebecca Tsallis, one of the architects of a hybrid work strategy for North America at Ford Motor Co.

Office workers are still adapting to Wednesday’s new prominence. People working from home on Mondays and Tuesdays no longer feel the “Sunday scaries” as Monday approaches, said Cailin Rogers, principal of Alta Via, a Chicago marketing firm.

Some are even beginning to express frustration about Wednesdays because there isn’t enough room, in the case of businesses that shed space during the pandemic in anticipation of a hybrid work strategy, said Mr. Kropp of Gartner.

The result is a little Wednesday-morning quarterbacking. Mr. Kropp said workers are saying, “Gosh, you tell me to come in and it’s crowded. And then you say because it’s crowded, we’re not supposed to be in a conference room all together….So, why am I coming in again?”

If the rate of return to the office keeps rising, some employers might start encouraging workers to come in on more Mondays and Fridays, according to workplace consultants. Otherwise, employers that have unloaded a lot of space might risk running out of room on Wednesdays.

Allie Brush won’t cause them any problem. Ms. Brush, the client-relations director for a New York architecture and engineering firm, got used to working alone during the pandemic and prefers it for the quiet. She goes to her office on Mondays and Tuesdays, when the place is less crowded.

“I avoid the chaos of Wednesday,” she said.

For some vacationers, the ideal getaway involves $1,200 ozone therapy or an $1,800 early-detection cancer test.

Call it the longevity vacation. People who are fixated on optimising their personal health are pursuing travel activities that they hope will help them stay healthier for longer. It is part of a broader interest in longevity that often extends beyond traditional medicine . These costly trips and treatments are rising in popularity as money pours into the global wellness travel market.

At high-end resorts, guests can now find biological age testing, poolside vitamin IV drips, and stem-cell therapy. Prices can range from hundreds of dollars for shots and drips to tens of thousands for more invasive procedures, which go well beyond standard wellness offerings like yoga, massages or facials.

Some longevity-inspired trips focus on treatments, while others focus more on social and lifestyle changes. This includes programs that promise to teach travellers the secrets of centenarians .

Mark Blaskovich, 66 years old, spent $4,500 on a five-night trip last year centred on lessons from the world’s “Blue Zones,” places including Sardinia, Italy, and Okinawa, Japan, where a high number of people live for at least 100 years. Blaskovich says he wanted to get on a healthier path as he started to feel the effects of ageing.

He chose a retreat at Modern Elder Academy in Mexico, where he attended workshops detailing the power of supportive relationships, embracing a plant-based diet and incorporating natural movement into his daily life.

“I’ve been interested in longevity and trying to figure out how to live longer and live healthier,” says Blaskovich.

Vitamins and ozone

When Christy Menzies noticed nurses behind a curtained-off area at the Four Seasons Resort Maui in Hawaii on a family vacation in 2022, she assumed it might be Covid-19 testing. They were actually injecting guests with vitamin B12.

Menzies, 40, who runs a travel agency, escaped to the longevity clinic between trips to the beach, pool and kids’ club, where she reclined in a leather chair, and received a 30-minute vitamin IV infusion.

“You’re making investments in your wellness, your health, your body,” says Menzies, who adds that she felt more energised afterward.

The resort has been expanding its offerings since opening a longevity centre in 2021. A multi-day treatment package including ozone therapy, stem-cell therapy and a “fountain of youth” infusion, costs $44,000. Roughly half a dozen guests have shelled out for that package since it made its debut last year, according to Pat Makozak, the resort’s senior spa director. Guests can also opt for an early-detection cancer blood test for $1,800.

The ozone therapy, which involves withdrawing blood, dissolving ozone gas into it, and reintroducing it into the body through an IV, is particularly popular, says Makozak. The procedure is typically administered by a registered nurse, takes upward of an hour and costs $1,200.

Longevity vacationers are helping to fuel the global wellness tourism market, which is expected to surpass $1 trillion in 2024, up from $439 billion in 2012, according to the nonprofit Global Wellness Institute. About 13% of U.S. travellers took part in spa or wellness activities while traveling in the past 12 months, according to a 2023 survey from market-research group Phocuswright.

Canyon Ranch, which has multiple wellness resorts across the country, earlier this year introduced a five-night “Longevity Life” program, starting at $6,750, that includes health-span coaching, bone-density scans and longevity-focused sessions on spirituality and nutrition.

The idea is that people will return for an evaluation regularly to monitor progress, says Mark Kovacs, the vice president of health and performance.

What doctors say

Doctors preach caution, noting many of these treatments are unlikely to have been approved by the Food and Drug Administration, producing a placebo effect at best and carrying the potential for harm at worst. Procedures that involve puncturing the skin, such as ozone therapy or an IV drip, risk possible infection, contamination and drug interactions.

“Right now there isn’t a single proven treatment that would prolong the life of someone who’s already healthy,” says Dr. Mark Loafman, a family-medicine doctor in Chicago. “If it sounds too good to be true, it probably is.”

Some studies on certain noninvasive wellness treatments, like saunas or cold plunges , do suggest they may help people feel less stressed, or provide some temporary pain relief or sleep improvement.

Linda True, a policy analyst in San Francisco, spent a day at RAKxa, a wellness retreat on a visit to family in Thailand in February. True, 46, declined the more medical-sounding offerings, like an IV drip, and opted for a traditional style of Thai massage that involved fire and is touted as a “detoxification therapy.”

“People want to spend money on things that they feel might be doing good,” says Dr. Tamsin Lewis, medical adviser at RoseBar Longevity at Six Senses Ibiza, a longevity club that opened last year, whose menu includes offerings such as cryotherapy, infrared sauna and a “Longevity Boost” IV.

RoseBar says there is good evidence that reducing stress contributes to longevity, and Lewis says she doesn’t offer false promises about treatments’ efficacy . Kovacs says Canyon Ranch uses the latest science and personal data to help make evidence-based recommendations.

Jaclyn Sienna India owns a membership-based, ultra luxury travel company that serves people whose net worth exceeds $100 million, many of whom give priority to longevity, she says. She has planned trips for clients to Blue Zones, where there are a large number of centenarians. On one in February, her company arranged a $250,000 weeklong stay for a family of three to Okinawa that included daily meditation, therapeutic massages and cooking classes, she says.

India says keeping up with a longevity-focused lifestyle requires more than one treatment and is cost-prohibitive for most people.

Doctors say travellers may be more likely to glean health benefits from focusing on a common vacation goal : just relaxing.

Dr. Karen Studer, a physician and assistant professor of preventive medicine at Loma Linda University Health says lowering your stress levels is linked to myriad short- and long-term health benefits.

“It may be what you’re getting from these expensive treatments is just a natural effect of going on vacation, decreasing stress, eating better and exercising more.”

The Hottest Work Day Of The Week Is Now…Wednesday?

Hybrid workweeks let people decide which days to go to the office. The one in the middle is their top choice.

The latest trend in wellness travel is somewhere between a spa trip and a doctor’s appointment

Vitamins and ozone

What doctors say