Toblerone Is Removing the Matterhorn From Its Packaging
Mondelez is making the change to comply with Swiss law as it moves some production outside of Switzerland
2 min
Toblerone, the triangle-shaped chocolate bars that fill duty-free airport shops, is losing some of its Swiss look as more of the treats are made outside of Switzerland.
The Matterhorn, the famous mountain in the Swiss Alps that has been on Toblerone packaging since 1970, will soon be gone. In its place will be a “streamlined mountain logo,” said a spokeswoman for Mondelez International Inc., the snack company behind the chocolates.
Mondelez said it is making the changes to comply with Swiss law, which says that production of certain foods must be done in Switzerland in order to use the country’s symbols on packaging.
The company said it will be making some Toblerone bars in Bratislava, Slovakia, to keep up with rising demand for the chocolate treat. It will continue to make Toblerone in Bern, Switzerland, where the chocolate brand was founded 115 years ago. Mondelez said it has updated the Bern factory to produce 90 million more 3.5-ounce bars a year.
The chocolate’s recipe will remain the same, the Mondelez spokeswoman said. An outline of a bear hidden in the Matterhorn logo will also stick around, the spokeswoman said, and will appear in the new mountain logo.
Toblerone has been around since 1908, the invention of Swiss chocolatier Theodor Tobler and his cousin Emil Baumann. Its name is a fusion of Mr. Tobler’s last name and torrone, the Italian word for the honey-and-nut nougat used in the bars. The chocolate has a distinct triangular shape, with peaks that look like a mountain range.
In 2016, another Toblerone change upset fans. The amount of chocolate was reduced in some bars sold in the U.K. because of the rising costs of ingredients and production, Mondelez said at the time, causing the gap between the triangular peaks of chocolate to be wider apart.
Toblerone is sold around the world, but the golden triangle packages are hard to miss in airport stores, where giant sizes of the chocolates are available, sometimes weighing more than 4 pounds.
In an episode of “Friends,” Toblerone fan Joey Tribbiani stopped Ross Geller, played by David Schwimmer, as he rushed to the airport. “Ross! Ross!” Matt LeBlanc as Joey shouted. “If you’re going to the airport, can you pick me up another one of those Toblerone bars?”
In addition to the mountain logo swap, Toblerone’s new packaging will also remove references to being made in Switzerland and make an addition: the signature of Mr. Tobler, one of the chocolate’s founders.
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Held by the same family for 26 years, this Harbour Bridge-facing residence at Longueville is the type of property that rarely comes to market. Set on more than 1,100 sqm on one of Sydney’s most tightly held peninsulas, it combines complete privacy with uninterrupted views across the harbour to the city skyline.
It’s the sort of offering where the land is just as important as the home. Positioned directly opposite Aquatic Park with a prized northeast aspect, the residence captures sweeping harbour views from almost every main living space while remaining remarkably secluded from neighbouring properties.
Large picture windows frame the outlook throughout the home, flooding the interiors with natural light and making the harbour the centrepiece of everyday living.
Designed for family living
The home offers multiple living zones, including a formal lounge and dining rooms, a separate family room and an open-plan living and meals area. Blackbutt timber parquetry flooring, high ceilings and ducted reverse-cycle air conditioning feature throughout.
The kitchen sits at the heart of the home, with induction cooking, a generous island bench, and a walk-in pantry, connecting both the formal entertaining areas and the more casual family spaces.
A ground-floor master suite includes a walk-in robe, dressing area and ensuite, while upstairs are three additional bedrooms with built-in robes, together with a spacious home office or study.
The lower ground level adds another layer, with a temperature-controlled cellar and tasting room, plus a flexible gym, wellness or recreation space.
Resort-style setting overlooking Sydney Harbour
Outside, landscaped gardens wrap around a heated swimming pool, an expansive entertaining terrace, and a level lawn, creating a private resort-style setting against the backdrop of Sydney Harbour.
Additional features include a solar system with battery storage, remote lock-up garaging for three vehicles and generous storage throughout.
Beyond the home itself, the location remains one of Longueville’s biggest drawcards. Longueville Ferry Wharf sits around 150 metres away, providing direct access to the CBD while preserving the quiet character of one of Sydney’s most tightly held waterfront suburbs. The property is also within the catchments of Lane Cove Public School and Hunters Hill High School.
Simon Harrison and Kim Walters of Belle Property Lane Cove are marketing the property on a Contact Agent basis.
At a glance
Address: 3 Mary Street, Longueville NSW 2066
Configuration: 4 bedrooms | 3 bathrooms | 3-car garage
Land: Approximately 1,100 sqm
Highlights: Harbour Bridge and city skyline views, northeast aspect, heated pool, cellar, solar with battery storage
Held: First time offered in 26 years
Price: Contact Agent
Agents: Simon Harrison and Kim Walters, Belle Property Lane Cove
This article is produced by the Kanebridge Media editorial team. Property information has been supplied by the listing agent. Buyers should conduct their own due diligence before relying on any information contained in this article. Enquiries: propertyconcierge@kanebridge.com.au.
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