‘Too Many Hours Waiting for Gelato in Capri.’ America’s Affluent Travellers Head Home.

Affluent U.S. travellers may be sticking closer to home for their big trips this year, travel industry experts say.

Blame it on the soaring cost of travel, unease about the war in the Middle East, or a desire to avoid the headache of sold-out hotels and crowds in popular tourist destinations..Whatever the reason, numerous signs indicate that more Americans with an eye toward luxury travel are opting for domestic vacations this year compared with last, when they ventured abroad in the wake of pent-up demand following the pandemic.

The Arhaus Lounge on courtyard at the White Elephant in Nantucket.
Chi-Thien Nguyen/Elkus Manfredi Architects

Lindsey Ueberroth , the CEO of Preferred Travel Group, comprising more than 1,000 high-end hotels, says that while the group’s international business remains strong, domestic stays have grown so far in 2024, with bookings for the months ahead showing the same rise.

“Airfare is pricey, and some people are avoiding international travel because of the uncertainty in the world,” she says. “As a result, they’re spending their money on pricey resorts in the U.S. instead.”

Ueberroth noted that Brush Creek Ranch in Wyoming’s scenic North Platte River Valley and Montage Kapalua Bay in Maui are two Preferred Travel Group properties that are proving to be top choices among its clientele.

The Harborview room located at the White Elephant in Nantucket.
Chi-Thien Nguyen/Elkus Manfredi Architects

Travel advisors also report a rise in bookings of domestic getaways.

Erica Neher, an advisor with Altour in Paris, is also seeing a renewed interest in domestic getaways from her U.S.-based clients. She says she thinks that the prohibitive cost of top hotels abroad is partially a cause. “I’m hoping the hotel prices start to come down because [uber luxury] travel is becoming unattractive to even those with no or unlimited budget,” she says.

Michael Holtz, the founder and CEO of the global travel firm SmartFlyer, says that its business is up 25% so far this year compared to last.

“Our U.S. bookings are robust. Domestic travel is easier than going abroad, and it can also be less expensive yet more luxurious,” he says.

Holtz cites the all-inclusive Twin Farms in Barnard, Vermont, as an example of a coveted U.S. hotel and says that it’s a scenic resort with great accommodations, cuisine, and service—a place where “the staff accommodates every guest need or want, plus more.” Destination-wise, he says that SmartFlyer’s clients are favouring Hawaii, Jackson Hole, Charleston and Nashville for their stateside forays.

The most significant evidence that affluent travellers have returned to domestic escapes comes from luxury properties themselves, many of which saw a wane or decline in business because their usual guests chose to go abroad as the world opened up from pandemic shutdowns.

Take Post Ranch Inn, a scenic 40-room oceanfront resort in Big Sur, California, where room rates start at US$1,625 a night. Co-owner and managing partner Mike Freed says that occupancy has consistently averaged about 80% a year since the property opened in 1992. Last year was the exception when the number softened.

“There’s no question that many of my regular guests over the years opted for international travel in 2023. Most went to Europe—Italy, France, Spain, and Portugal,” Freed says. “However, they’re back in 2024. Bookings are ahead of last year and already solid for our peak summer season.”

The living room of the Park suite at the White Elephant in Palm Beach.
Chi-Thien Nguyen/Elkus Manfredi Architects

Bill Hayward of Pebble Beach, California, and the president of a lumber company is among the return clientele. He has been staying at Post Ranch Inn since the early ’90s with his wife and says that they usually check in three times annually for between two and three nights each. “Last year, we changed it up by taking several trips to Europe,” he says. “It was catch-up travel after not doing it for so long, but now, we’re back on the Post Ranch Inn bandwagon.”

International air travel can be aggravating, Hayward says, and the couple agreed that it’s more convenient to take a break that’s closer to home.

“We pay around US$7,000 for a three-night stay. It’s cheaper than going to Europe and so much less hassle,” he says, saying the inn is their “happy place.”

Similar to the Big Sur hotel, White Elephant Resorts, inclusive of several properties on Nantucket in Massachusetts and one in Palm Beach, Florida, also saw a dip in demand in 2023, according to president Khaled Hashem . “2022 was a killer year for us with a 20% to 30% increase in business across the resorts, but in 2023, that number stayed flat depending on the property or rose marginally to 3%,” he says. “That is historically low for us as we usually go up between 7% and 8%, even during times of economic distress.”

Fast forward to today, and occupancy is up again at all resorts—Hashem says that the White Elephant in Palm Beach, where nightly room rates average US$1,200, is currently seeing 92% occupancy compared with 78% during the same period last year.

More evidence of this pattern is everywhere.

Brian Honan, the sales and marketing director for Ocean House, set on the water in Watch Hill, Rhode Island, says that currently, confirmed business on the books for the peak months of July and August is almost double what it was last year at this time. And booking pace is up approximately 40% compared to last year. “We are seeing not just increased demand but also that business is being confirmed nearly twice as fast,” Honan says.

At Baccarat New York, demand is growing even further after levelling out in 2023, says director of sales and marketing Rafael Nader. “For 2024, we may be seeing a return to 2022 levels, with our booking pace up nearly 10%,” he says. “This could be tied to a softening of the demand for European destinations, which saw hotel and airfare price points that were tremendously high, even for the luxury traveler.”

Irrespective of prices, Karon Cullen, a marketing consultant who lives in Savannah, says that travelling in America has made her recognise how “varied, beautiful, and rich” the country is. Her domestic trips have also been more enjoyable and leisure-filled. My husband and I learned our “stay in the U.S.A.” lesson last year after too many hours in the past waiting in lines for gelatos in Capri, museums in Paris, even for the fishmonger at a tiny town in Croatia,” she says.

Cullen and her husband recently stayed in a suite at Ocean House where they savoured long beach walks and has more local escapes in the works for the months ahead.

“The more we travel in the U.S., the more we appreciate the relative ease and diminution of stress,” she says.

In high-end homes, the most telling upgrades are no longer the obvious ones.

It’s not just the marble in the kitchen or the view from the terrace. Increasingly, it’s the rooms you don’t see, and how well they actually work.

The laundry is a perfect example.

Once treated as a purely functional space, it is now being reconsidered by architects and homeowners alike as a zone where performance, hygiene and design need to align.

And for buyers operating at the top end of the market, that shift is less about aesthetics and more about control.

Because in a home where everything is curated, inefficiency stands out.

ASKO’s latest “Laundry Care 2.0” range leans directly into that mindset, positioning the laundry as a long-term investment rather than a basic appliance purchase.

Built on more than 75 years of engineering, the Scandinavian brand’s latest systems focus on durability, precision and what is becoming a defining luxury in modern homes: quiet.

One of the more telling innovations is something most buyers would never think to question until it fails.

Traditional washing machines rely on rubber seals that trap dirt and bacteria over time. ASKO replaces that entirely with a steel solution designed to maintain a cleaner, more hygienic drum.

It’s not a headline feature. But it is exactly the kind of detail buyers tend to notice.

Then there is the issue of noise.

As open-plan living has become standard in prestige homes, the background hum of appliances has gone from unnoticed to intrusive.

ASKO’s suspension system is engineered to minimise vibration almost entirely, allowing machines to run without disrupting the wider home environment.

In practical terms, that means a load can run late at night without carrying through the house. In lifestyle terms, it means the home functions as intended.

The same thinking extends to the drying process. Uneven loads, tangled fabrics and repeat cycles are treated as inefficiencies rather than inconveniences, with technology designed to keep garments moving evenly and reduce wear over time.

For buyers, this is where the value proposition sharpens.

It is not about having more features. It is about removing friction.

Less maintenance. Less noise. Less time spent correcting what should have worked the first time.

In that sense, modern laundry is no longer just a utility. It is a reflection of how a home performs behind the scenes, and whether it lives up to the expectations set by everything else.

Because at this level, luxury is not just what you see.

It is what you don’t have to think about.

‘Too Many Hours Waiting for Gelato in Capri.’ America’s Affluent Travellers Head Home.

For affluent homeowners, the laundry is no longer a utility space. It’s becoming a performance-driven investment in hygiene, longevity and seamless living.