What A Commute in a Car-Free City Might Be Like

Look out any window in most urban areas and you’ll see streets lined with parked cars. Every year the arteries of the world’s biggest cities become more clogged. By 2030, 60% of the world’s population will live in cities, analysts estimate, creating a string of global megacities even more crowded and polluted than today. How will they organise daily life to promote safety, efficiency and the well-being of residents?

Now imagine a city without private cars. A city where transportation is emissions-free, largely self-driving and connected to the internet. A city where cars, as well as taxis, buses, trains and bicycles, are shared. Instead of parked cars and concrete, city streets might be filled with mini parks, markets and more.

Several trends are visible today that could bring about these reimagined transportation networks: the rising popularity of electric cars, a regulatory environment that is increasingly geared toward fighting climate change, and advances in technology from electric and self-driving vehicles to the spread of the Internet of Things.

Many obstacles exist. Autonomous cars are still more theory than reality today. Cities will have to pony up huge investments in new public transportation infrastructure. They will have to make technology and policy choices today to make car-free living easier for residents, including restricting private car ownership within the city, levying higher taxes on carbon emissions, making parking prohibitively expensive and shifting regulations and urban planning to favour shared, autonomous vehicles. And it isn’t certain that the public will give up owning cars.

The Massachusetts Institute of Technology, McKinsey & Co., Deloitte, KPMG and others have outlined visions of what a city with greatly reduced personal car ownership would look like. Follow the urban dweller Bonnie as she heads home from a day at the office in 2040.

The Internet of Everything

Before leaving the office, Bonnie books her commute—a shared bicycle to an automated train to a driverless shuttle that will take her to her door—via an app that is connected to a vast Internet of Things. Much of this technology has been available for years, but in 2040 it is ubiquitous.

Buildings, vehicles and transportation infrastructure are all linked, able to share widely and easily on ultrafast wireless networks. Self-driving vehicles communicate with traffic lights, for example, easing the flow of traffic and potentially preventing jams. Bonnie and other pedestrians wear connected clothing that warns vehicles of their presence, preventing many accidents and identifying her to the transportation she uses so her digital preferences can be installed automatically. Two big trends in the 2020s and 2030s drove this shift: the digitization of everything and the drive to eliminate greenhouse-gas emissions by 2050.

A view of the city

When she looks out her office window, Bonnie sees only a handful of cars. The din of engines and honking horns has almost disappeared: Vehicles operating within city limits are electric, and public transportation and taxis are self-driving. Years ago, Bonnie’s city restricted private vehicle ownership within city limits and greatly expanded mass transit to fill the need. Where parked cars once clogged the streets, the city planted trees and built networks of hyperlocal transportation hubs.

Head to the hub

Bonnie heads toward a local transportation hub, a drop-off point for several modes of transportation residents use to get around the neighbourhood, including shared bicycles, electric scooters and driverless shuttles. Faster trains and robotaxis are available for longer distances.

The app-based commute

When Bonnie approaches the parked bicycle, it recognises her and unlocks. Apps connecting modes of transportation emerged more than 20 years earlier, but by 2040 they are more connected—platforms for collaboration between transportation companies and businesses offering services, such as charging vehicles on the fly, repairs, or advertising tailored toward individual passengers using augmented reality. Bonnie has chosen the premium option for her travel plan, a monthly subscription for all forms of transportation.

Personal preferences

Bonnie’s premium plan includes a private pod on the train. After arriving at the station and taking her seat, the train’s network identifies her and adjusts the environment—the seat, lighting and temperature—according to her profile preferences. Screens in the pod automatically connect to her digital world, allowing her to instantly access work files or personal apps. She can check the fridge at home, order groceries online and time a delivery to arrive at her destination when she does.

Board the shuttle

Bonnie gets off at the train station near her home. A self-driving shuttle is waiting to take her the last stretch of the way. Like the train, it adjusts the environment to her preferences and grants her access to her digital world. Bonnie has a conference call with a customer in her calendar. The shuttle establishes the connection at the appropriate time and Bonnie conducts her meeting. At the end of the drive, the vehicle’s digital assistant asks Bonnie about several appointments in her calendar the next day and whether she needs to book a shuttle. Also, her daughter has scheduled a pod to go to her karate lesson but still needs Bonnie’s permission to complete the booking.

Arrive home

Bonnie’s shuttle informs her smart house of her coming arrival. When she gets home, the lights are on and the temperature is just how she likes it. A drone carrying the groceries she ordered en route is waiting for her.

Two visions

If cities make the kinds of choices that Bonnie’s hometown did, 40% of all kilometres travelled by 2040 will be with shared mobility services, McKinsey predicts. If not, McKinsey says, the lack of regulation promoting emissions-free and connected transportation and inertia in consumer behaviour could result in a world in which private car ownership falls only 10% by 2040. That will make it even harder to roll out technology and transport system changes and reduce emissions.

Klaus Busse would like you to close your eyes and imagine yourself behind the wheel of a Maserati. Picture the GranTurismo, which launched in Australia in 2024. Where do you see yourself? Chances are, Busse suggests, it’s not during the school pick-up or commuting to the office.

“You’re probably on a wonderful road in Tuscany, or Highway 1, or you’re going to a red carpet event,” says Busse, who holds the enviable title of Head of Design at Maserati, the iconic Italian car manufacturer. “Basically, it’s about emotion.”

At the luxury end of the market, the GranTurismo Coupe—priced between $375,000 and $450,000—is designed to transform the driving experience into something extraordinary. For Busse and his team, these “sculptures on wheels” are not just status symbols or exhilarating machines but expressions of pure joy. Their mission is to encapsulate that feeling and translate it into their cars.

“I really feel the responsibility to create emotion,” he says. “We have a wonderful word in Italy: allegria, which is best translated as ‘joyful.’ Our job as a brand is to lift you into this area of joy, perfectly positioned just short of ecstasy. It’s that tingling sensation you feel in your body when you drive the car.”

Even as 60 percent of the world’s population now lives in urban areas, Maserati’s design ethos captures the essence of “everyday exceptional.” Whether navigating city streets or open roads, a Maserati turns heads without being ostentatious or aggressive. “I’ve driven these cars all over the world, and no matter where I go, people smile at me and give a thumbs-up,” says Busse.

Since joining Maserati in 2015, Busse has reimagined and redefined the brand, steering his team through the reinvention of classic models and the transition to electric vehicles. Iconic designs like the Fiat 500, which entered the EV market in 2020, serve as a testament to Maserati’s ability to blend tradition with innovation.

Unlike other luxury car brands, Maserati embraces radical change with new designs every 10 to 15 years. Busse loves connecting with fans who follow the brand closely. He explains that each Maserati model reflects a specific era, from the elegant 35GT of the 1950s to the wedge-shaped designs of the 1970s and the bold aesthetics of the 1980s.

“I often ask fans, ‘What is Maserati for you?’ because their responses tell me so much about how they connect with the brand,” he shares.

Inspired by legendary Italian designer Giorgetto Giugiaro, Busse balances tradition with modernity in his designs. As Giugiaro once told him, “We always do the best in the moment.” This philosophy resonates deeply with Busse, who believes in honouring the past while embracing future possibilities.

Through advances in technology, techniques, and societal trends, Busse ensures Maserati remains at the forefront of automotive design. For him, the creative process is more than just a job—it’s a way to create joy, connection, and timeless elegance.