What's everyone drinking? Australia's most popular wines revealed
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What’s everyone drinking? Australia’s most popular wines revealed

Want to impress your guests this New Year’s Eve? Pick a top 50 wine so that the best wine is the one you share with friends

By Robyn Willis
Sat, Dec 23, 2023 7:00amGrey Clock 3 min

Australians love a good drop, especially at this time of year — and especially when it’s home grown. According to government statutory corporation, Wine Australia, there are more than 2150 wineries across 65 winegrowing regions around the country, representing about 6000 grapegrowers.

Just in time for the new year, wine storage provider, Wine Ark, has released its most collected wines of 2023

Shiraz was the most collected variety, followed by Chardonnay, but for single wines, Penfolds Grange topped the list. 

Keeper of Bottles at Wine Ark, John Cuff, said the Penfolds Grange was a hard wine to topple from the top spot.

“This is the second edition in a row that sees Penfolds Grange be the most collected wine in Australia, which is also one of the country’s most expensive wines, again emphasising the importance of this iconic wine to Australian wine collectors,” he said.

Penfolds Grange also represented reliability for collectors, he said, both in terms of drinkability — and investment.

“In relation to investment, I would say that historically Penfolds wines have held their value very well,” Mr Cuff said. “When they approach their drinking window, if you were to look to exit the wine, then yes, you could make some money on it.” 

While many of the wines in the top 10 such as Wynns Coonawarra Estate and the Leeuwin Estate Art Series would be familiar to wine lovers, Mr Cuff said lesser known cooler climate wines including Mount Mary, Tolpuddle and Crawford River were gaining ground. The Tolpuddle Vineyard Chardonnay gained 66 places to break into the top 50 while Crawford River Riesling rose 59 places.

John Cuff and the top 10 wines

Mr Cuff said while warmer climate wines would remain popular, especially among those starting their wine collecting journey, more people are beginning to appreciate the merits of cooler climate wines.  

“When people start their collecting journey traditionally they are either guided towards, or believe they should start with, the more popular regions such as the Barossa valley,” he said. “We all know that wines from the Barossa are brilliant and provide people with a glass of forward, flavoursome, rich wine that appeals to new wine buyers and collectors alike. 

“Wines from cooler climates have a lovely angular acid line, elegant tannins and, traditionally, have lower alcohol than warmer climate wines. They also match our current food styles and climate very well. 

“In saying that I do love a big steak and glass of heavy red!”

Given more than half of Australia’s wineries are based in South Australia, it’s perhaps no surprise to learn wines from the state are also the most popular with collectors. The Barossa Valley was the most popular by region, followed by the Hunter Valley in NSW.

Wine Ark Tasting Room. John Cuff recommends to buy what you enjoy drinking, even if it’s for investment.

For those looking to restock their cellar or start collecting in 2024, Mr Cuff’s advice is simple: collect what you enjoy drinking.

“There is no use buying Coonawarra Cabernet for an investment if you don’t like Cabernet,” he said. “Worse case, if you can’t sell it, you can drink it.”

His tips for good Australian tipples include Margaret River Cabernet and Chardonnay, Yarra Valley Cabernet, Tasmanian Chardonnay and Pinot Noir, single vineyard McLaren Vale Grenache and Shiraz from the “new” Barossa.

Here’s cheers.



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ITALY’S FINE WINES GAIN GROUND AS VALUE PLAY FOR COLLECTORS

Italian wines are emerging as a serious contender for Australian collectors, offering depth, rarity and value as French benchmarks continue to climb.

By Jeni O'Dowd
Tue, May 5, 2026 2 min

Italian fine wines are gaining momentum among Australian collectors and drinkers, with new data from showing a surge in interest driven by value, versatility and a new generation of producers.

Long dominated by France, the premium wine conversation is beginning to shift, with Italy increasingly positioned as a compelling alternative for both drinking and collecting.

According to Langtons, the category is benefiting from a combination of factors, including its breadth of styles, strong food affinity and more accessible price points compared to traditional European benchmarks.

“Italy has always offered fine wine fans an incredible range of wines with finesse, nuance, expression of terroir, ageability, rarity, and heritage,” said Langtons General Manager Tamara Grischy.

“There’s no doubt the Italian wine category is gaining momentum in 2026… While the French have long dominated the fine wine space in Australia, we’re seeing Italy become a strong contender as the go-to for both drinking and collecting.”

The shift is being reinforced by changing consumer preferences, with Langtons reporting increased demand for indigenous Italian varieties and lighter, food-first styles such as Nerello Mascalese from Etna and modern Chianti Classico.

This aligns with the broader rise of Mediterranean-style dining in Australia, where wines are expected to complement a wider range of dishes rather than dominate them.

Langtons buyer Zach Nelson said the category’s versatility is central to its appeal.

“Italian wines often have a distinct, savoury edge making them an ideal pairing for a variety of cuisines,” he said.

The move towards Italian wines also comes as prices for traditional French regions continue to climb, particularly in Burgundy, prompting collectors to look elsewhere for value without compromising on quality.

Italy’s key regions, including Piedmont and Etna, are increasingly seen as offering that balance, with premium wines available at comparatively accessible price points.

Nelson said value is now a defining factor for buyers in 2026.

“Value is the key driver for Australian fine wine consumers… Italian wines are offering exactly that at an impressive array of price points to suit any budget,” he said.

The category is also proving attractive for newer collectors, offering what Langtons describes as “accessible prestige” and a more open entry point compared to the exclusivity often associated with Bordeaux.

Wines such as Brunello di Montalcino and Nebbiolo-based expressions are increasingly being positioned as entry points into cellar-worthy collections, combining ageability with relative affordability.

At the same time, a new generation of Italian producers is reshaping the category, moving away from heavier, oak-driven styles towards wines that emphasise site expression and vibrancy.

“There’s definitely a ‘new guard’ of Italian winemaking… stripping away the makeup… to let the raw, vibrating energy of the site speak,” Nelson said.

Langtons is also expanding its offering in the category, including exclusive access to wines from family-owned producer Boroli, alongside a broader selection spanning Piedmont, Veneto, Sicily and Tuscany.

The company will showcase the category further at its upcoming Italian Collection Masterclass and Tasting in Sydney, featuring more than 50 wines from 23 producers across four key regions.

For collectors and drinkers alike, the message is clear: Italy may have been overlooked, but it is no longer under the radar.

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