Worldwise: British Design Icon and Hotelier Kit Kemp’s Favourite Things
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Worldwise: British Design Icon and Hotelier Kit Kemp’s Favourite Things

By Tracy Kaler
Thu, Apr 27, 2023 8:54amGrey Clock 3 min

“Cities are really just a series of villages sewn together,” says Kit Kemp, founder and creative director of Firmdale Hotels, an assortment of boutique luxury properties in London and New York, with an addition—Warren Street Hotel—opening in Tribeca in 2023. “We like to think of our hotels as part of that village feel.”

Kemp, along with her husband, Tim, also owns eight restaurants within the properties, and the Caribbean hideaway, Rossferry, on the prestigious Sandy Lane estate in St. James, Barbados. Each Firmdale hotel has a deep connection to its locale, with Kemp aiming to avoid the culture of sameness, she says. “In large hotels, you know what to expect, but if you know too much about what to expect, you don’t feel what it’s like to arrive.”

Kemp’s upbringing near Southampton, England—perusing street markets every Saturday—largely impacted her design sense and style. “Being a port, there were so many different nationalities,” she says of her hometown. “I used to find it exciting to see that vitality and street life.”

That liveliness carries into her design work. Her bold use of colour and pattern, impeccable attention to detail, and whimsy, readily seen in her vignettes and table settings, are signatures. “I have always been scared of beige,” she muses.

The designer has a keen eye for placing art; her properties feature impressive and sometimes avant-garde collections. Combing the galleries she visits on her travels, Kemp sometimes frames unusual objects, making art out of the unexpected. But textiles are perhaps her greatest influence. “Every textile tells the story of where it comes from, whether Guatemala, India, Mexico, or the Baltic countries,” she says. “That gets my creative juices going.”

Penta recently chatted with Kemp, who shared her favourite things.

The person who inspired me to do what I do is… Leszek Nowicki, a Polish architect I worked for. He had a very organic way of working and an unusual eye for design inside and out. He also loved vodka.

The one thing I can’t live without in my home is… Jugs of flowers and hopefully a garden I can pick them in. I find it very restful and fulfilling to collect flowers and put them into an assortment of jugs bought in junk shops.

If I were to buy a piece of art it would be… by Joe Tilson, who has an upcoming exhibit at Cristea Roberts Gallery in London. He was originally a pop artist in the 1960s and broke every rule in the book. He was also a great craftsman and carpenter, so he combined art and carpentry in his work. He loved mythology and was interested in harmony with the earth and sustainability way before anybody else.

What I love about London is… walking to my design office from my home every day down Exhibition Road, through Imperial College and past the Victoria and Albert Museum, the Science Museum, and Natural History Museum, seeing all the people about to visit the exhibitions. Every age group on a day out in London every season of the year, emerging from the Tube station or off a red bus. Every day is a holiday.

The restaurant in my hometown I love to take a visitor to is… Brumus Restaurant in the Haymarket Hotel in London. It is named after our dog Brumus. Also, the restaurants in the Royal Opera House in Covent Garden. We love to go to the ballet and eat in the intervals and take friends there.

A passion of mine few people know about is… I have taken piano lessons for the last 15 years and am still having trouble with “The Woodchopper’s Song.” No talent, but my granddaughter of 14 months is a great help and joins in when I play.

My favourite hotel in the world is… Il Convento in Puglia because you walk through the kitchen to get to the dining room, and there are sacks of apricots drying, Kilner jars of delicious things, and the best bread in the world. Athena McAlpine, the owner, sits in a deckchair in her bathing costume and a man-sized shirt overseeing the proceedings in the most elegant way. At night, there are a million candles. It is romantic.

If I could travel anywhere right now, it would be to… Bujera Fort in Udaipur, India, because Richard Hanlon, a friend, built it himself. It’s a cross between a fort and a palace. It is a masterpiece.

If I could have a meal anywhere with anyone, it would be… Salvador Dali. Maybe we could go up in a hot air balloon that had a huge mustache painted on the side with a pair of lips underneath. We would have lobster and land on Lord’s Cricket Ground to listen to the wonderful sound of the crack of the cricket ball on the willow cricket bat. All the players would be wearing old-fashioned caps and immaculate white baggy trousers and shirts with SD monogrammed on them.

This interview has been edited for length and clarity.



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Elon Musk has engineered ties between Tesla TSLA 3.41%increase; up pointing triangle and SpaceX SPCX 7.79%increase; up pointing triangle that are hard to break, and now he wants to fuse them together permanently.

Musk has run both Tesla and SpaceX concurrently over the past two decades, using a schedule that dictated which days he spent focused on each business.

The companies have often shared resources and personnel, signaling their close ties. Last year, SpaceX looked into creating a spacesuit for Tesla’s humanoid robot Optimus, a person familiar with the matter said. Tesla last week showed off its new Roadster, a vehicle featuring SpaceX rocket thrusters that it hopes to soon bring to market.

And in recent months, Musk has repositioned both companies by expanding beyond their core operations toward a shared mission centered on artificial intelligence.

The world’s richest man on Tuesday signaled his interest in tying up SpaceX and Tesla, marking what would be the biggest corporate merger of all time. Because he serves as chief executive of SpaceX and Tesla, Musk said committees of independent directors at both companies are evaluating a possible deal, adding that a transaction might not come to fruition.

The committees will likely evaluate, with lawyers and bankers, how each company would fare in a potential deal and how a deal might best be structured. They then present their conclusions to their respective boards, who typically vote on whether to proceed.

“It’s an odd Kabuki dance where two groups of people are talking and I can’t be in the conversation,” Musk told SpaceX investors on Tuesday in response to an analyst’s question about a potential deal.

For Musk, the merger supports his vision of a world full of autonomous cars, humanoid robots and weekly rocket launches, as well as the data centers and satellites required to keep the whole thing running.

Some investors and analysts said they expect a transaction would be structured as an all-stock deal, with SpaceX potentially paying a modest premium for Tesla shares.

SpaceX, which has a market value of about $2 trillion, said it is seeing sharp growth in revenue across its businesses, which include operating data centers, launching rockets and operating satellite networks such as the internet service Starlink. Tesla is valued at about $1.5 trillion and is expanding its operations beyond its automotive and energy business. Shares in both companies traded higher following the news Tuesday.

The SpaceX Starship and Super Heavy v3 Booster lift off from the launch complex in Starbase, Texas, framed by silhouetted plants in the foreground.
A test flight from the SpaceX launch complex in Starbase, Texas. Steve Nesius/Reuters

Musk’s substantial ownership stakes in both companies, along with voting control at SpaceX, has enabled him to set the deal in motion. Analysts and investors said the deal will probably face regulatory scrutiny internationally, though some see Musk’s close relationship with the Trump administration as an asset to getting approval.

Blurred lines

The companies haven’t said which directors are on the special committees evaluating a potential deal. Several SpaceX and Tesla board members have either personal or business ties to Musk. And like Musk, venture capitalist Ira Ehrenpreis sits on both boards.

In a filing this week, Tesla outlined millions of dollars in business agreements with SpaceX and its subsidiaries last year, including $143 million in car sales to SpaceX, $3.3 million in advertising that it bought on the social-media platform X and $430 million in revenue from the sale of Megapack batteries for SpaceX’s data centers.

The companies also split the cost of resources including the use of Musk’s SpaceX jet and the bill for his personal security, which he runs through a private company.

Employees at both companies routinely move between companies to work on special projects, and some executives have dual roles, including Charles Kuehmann, vice president of materials engineering at both SpaceX and Tesla, and Ashok Elluswamy, the vice president of AI software at Tesla who runs a joint venture with SpaceX called Digital Optimus.

Over the years, Musk has launched new startups within his empire, including brain-implant company Neuralink, underground-tunnel developer the Boring Company and xAI, the AI startup that merged with SpaceX in February.

It is that AI business that Musk thinks can serve a market worth tens of trillions of dollars, justifying the need for a merger.

The business case goes like this: Tesla is developing robotaxis and robots, which it calls “physical AI.” SpaceX is working on the back end of physical AI: the data-center capacity and internet connection required for those robotaxis and robots to operate continuously.

Tesla Optimus humanoid robots and a Cybercab autonomous vehicle on display.
A Tesla Cybercab autonomous driverless vehicle and Optimus humanoid robots. Benjamin Girette/Bloomberg News

“I don’t see what the value of Tesla is if it’s not merged with SpaceX,” said investment adviser Ross Gerber, a former Tesla bull turned critic invested in both companies. “If they don’t merge, the brains of everything that runs Tesla is owned by another company.”

On top of it all, both companies face constraints on the supply chains they need to make this world a reality, particularly when it comes to chips. To address this, Musk earlier this year announced a joint venture between Tesla, SpaceX and Intel to design and manufacture chips in Texas. “The most epic chip-building exercise by far,” he has said.

Musk at the wheel

For Musk, a merger would also solve two problems: demands on his attention and his lack of control at Tesla.

Tesla for years was Musk’s only public company, a status that came with greater scrutiny. There, Musk reports to a public board, as well as individual investors who make up around 30% of Tesla’s voting power, according to FactSet.

The question of Musk’s attention became a particular focus for investors and the board in recent years after he acquired Twitter in 2022 and launched xAI in 2023, and again in 2025 as he spent time in Washington, D.C., running the Department of Government Efficiency in the early months of President Trump’s second term.

As Tesla’s car business suffered in 2025, Musk threatened to take his AI ambitions outside the company if he wasn’t granted 25% voting control. Last November, Tesla shareholders approved a new pay package for Musk, which created a path for him to vastly expand his stake.

As of Sept. 30, Musk owned a roughly 20% stake in Tesla, according to the company’s proxy filing.

The SpaceX IPO gave Musk a different path. When SpaceX went public in June, the deal’s structure enabled him to have more than 80% voting power at the company—so much that he can’t be fired and decisions can’t be made without his support.

If SpaceX acquires Tesla, he will likely stay in control.

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