Your Gen Z Co-Worker Is Hustling More Than You Think

Being young and ambitious right now often means proving that you can be both of those things at the same time.

That applies even to 25-year-old Charu Thomas, who earned an engineering degree in 3½ years after completing high school in three years. She founded supply-chain software firm Ox at age 18, raised $3.5 million in funding and, in 2020, made it onto Forbes’s 30 Under 30 list.

Yet in a breakfast with investors in the fall, she said they wanted to discuss “quiet quitting” and the motivation of younger entrepreneurs.

“They had this impression that Gen Z and younger founders were non responsive, were less legitimate, or lazier,” said Ms. Thomas on a recent morning from her Bentonville, Ark., office. She had just spent much of the night in the office to oversee a Fortune 500 client’s software deployment, she said, then attended a 9 a.m. staff meeting still in the T-shirt she’d worn the day before.

Such is life for many ambitious 20-somethings. Barely in the workforce, they are pushing long hours, building businesses, striving for promotions—even for their more-senior co-workers’ jobs. At the same time they are running into perceptions that their age cohort cares more about work-life boundaries and rejecting “hustle” culture than scaling the career ladder.

Like Ms. Thomas, many say they are intent on knocking down the stereotype. “I don’t want to be a representative of that kind of culture,” she says.

Gen Z, typically defined as being born between 1997 and 2012, isn’t the first generation to be typecast as it enters the workforce. Not long ago employers were hand-wringing over what they viewed as entitled millennials who, some bosses joked, wanted trophies just for showing up.

A growing body of survey research echoes the idea that workers in their early to mid-20s want control over how much they work. In a survey of nearly 5,000 adults by Prudential Financial last year, 43% of Gen Z workers said they went above and beyond in their jobs. More than half of millennials said they did, as did 62% of members of Gen X and 69% of baby boomers. A 2022 Gallup survey of about 15,000 U.S. workers shows younger millennials and Gen Z respondents reported declining levels of job engagement and higher rates of stress than other workers.

To show colleagues she works hard, 22-year-old Brianna Chang says she chooses to put in as many as 60 hours a week as a supply-chain planner at Microsoft Corp.

Ms. Chang said her work ethic was forged as a teenager, when she waited tables in her parents’ Chinese restaurant in Bellingham, Wash. She’s driven in part by the goal of making money to one day support her parents and says she’s disheartened when she sees peers on social media saying they don’t work hard.

But, she adds, that makes it easier for her to stand out.

“A lot of people my age, they are just stuck,” she says.

Managers and recruiters say that remote work made it tough for some young workers to find mentors and learn professional norms in the office. As a result, many of these young workers struggle with resourcefulness, professional networking and communications with clients and co-workers, says Julia Lamm, a partner in PricewaterhouseCoopers’ Workforce Transformation practice. Some also had to navigate layoffs at the start of the pandemic and are now on their second or third job since.

Jorge Tapia, a 26-year-old software engineer in Indianapolis, said he lets his work speak for itself as he wakes up at 6 a.m. to get to work an hour later. He’s given priority to building relationships with colleagues since starting his position last year at a logistics technology and software provider. On his first week of work, he sat down with a man he didn’t know in the office cafeteria.

The man turned out to be the company’s North America chief executive, who told him how he approached his own career.

It was a valuable lesson, Mr. Tapia said: “If I could talk to my CEO, I could talk to my co-workers, my managers, openly.”

Mr. Tapia said he is working hard in hopes of getting a promotion, which would raise his salary and allow him to better help out his mother and three siblings, ages 23, 15 and 8.

Financial security is important to Gen Z workers, according to interviews with and surveys of about 100 Gen Z workers between November and January conducted by the Conference Board. About half of Gen Zers and millennials said in a 2022 Deloitte survey that they live paycheck to paycheck, and about 30% of each group say they don’t feel financially secure.

Last year, Brandi Jones was working as a dance teacher and at the front desk of a dentist’s office, making about $25,000 and living with family, she said. She quit both roles in July to find a job that would cover her health insurance and pay enough for her to move into her own apartment.

To get that job, Ms. Jones, now 26, got certified in Salesforce’s customer-relationship management software, so that she could work at a nonprofit that uses the tool. She studied sometimes 10 hours a day to pass the exam, she said. After passing, she applied for more than 20 jobs over six months.

Aware of common stereotypes about young professionals, she says she asked questions in job interviews about company culture to get a sense of employers’ generational diversity and how they defined a successful employee. She says she eventually found a job at a nonprofit that pays about $100,000 a year.

No longer working weekends, she marvelled at having more free time at first. Then she started studying cybersecurity tools because she is considering a master’s degree. She wants to advance further, she says.

As Paris makes its final preparations for the Olympic games, its residents are busy with their own—packing their suitcases, confirming their reservations, and getting out of town.

Worried about the hordes of crowds and overall chaos the Olympics could bring, Parisians are fleeing the city in droves and inundating resort cities around the country. Hotels and holiday rentals in some of France’s most popular vacation destinations—from the French Riviera in the south to the beaches of Normandy in the north—say they are expecting massive crowds this year in advance of the Olympics. The games will run from July 26-Aug. 1.

“It’s already a major holiday season for us, and beyond that, we have the Olympics,” says Stéphane Personeni, general manager of the Lily of the Valley hotel in Saint Tropez. “People began booking early this year.”

Personeni’s hotel typically has no issues filling its rooms each summer—by May of each year, the luxury hotel typically finds itself completely booked out for the months of July and August. But this year, the 53-room hotel began filling up for summer reservations in February.

“We told our regular guests that everything—hotels, apartments, villas—are going to be hard to find this summer,” Personeni says. His neighbours around Saint Tropez say they’re similarly booked up.

As of March, the online marketplace Gens de Confiance (“Trusted People”), saw a 50% increase in reservations from Parisians seeking vacation rentals outside the capital during the Olympics.

Already, August is a popular vacation time for the French. With a minimum of five weeks of vacation mandated by law, many decide to take the entire month off, renting out villas in beachside destinations for longer periods.

But beyond the typical August travel, the Olympics are having a real impact, says Bertille Marchal, a spokesperson for Gens de Confiance.

“We’ve seen nearly three times more reservations for the dates of the Olympics than the following two weeks,” Marchal says. “The increase is definitely linked to the Olympic Games.”

Worried about the hordes of crowds and overall chaos the Olympics could bring, Parisians are fleeing the city in droves and inundating resort cities around the country.
Getty Images

According to the site, the most sought-out vacation destinations are Morbihan and Loire-Atlantique, a seaside region in the northwest; le Var, a coastal area within the southeast of France along the Côte d’Azur; and the island of Corsica in the Mediterranean.

Meanwhile, the Olympics haven’t necessarily been a boon to foreign tourism in the country. Many tourists who might have otherwise come to France are avoiding it this year in favour of other European capitals. In Paris, demand for stays at high-end hotels has collapsed, with bookings down 50% in July compared to last year, according to UMIH Prestige, which represents hotels charging at least €800 ($865) a night for rooms.

Earlier this year, high-end restaurants and concierges said the Olympics might even be an opportunity to score a hard-get-seat at the city’s fine dining.

In the Occitanie region in southwest France, the overall number of reservations this summer hasn’t changed much from last year, says Vincent Gare, president of the regional tourism committee there.

“But looking further at the numbers, we do see an increase in the clientele coming from the Paris region,” Gare told Le Figaro, noting that the increase in reservations has fallen directly on the dates of the Olympic games.

Michel Barré, a retiree living in Paris’s Le Marais neighbourhood, is one of those opting for the beach rather than the opening ceremony. In January, he booked a stay in Normandy for two weeks.

“Even though it’s a major European capital, Paris is still a small city—it’s a massive effort to host all of these events,” Barré says. “The Olympics are going to be a mess.”

More than anything, he just wants some calm after an event-filled summer in Paris, which just before the Olympics experienced the drama of a snap election called by Macron.

“It’s been a hectic summer here,” he says.

Hotels and holiday rentals in some of France’s most popular vacation destinations say they are expecting massive crowds this year in advance of the Olympics.
AFP via Getty Images

Parisians—Barré included—feel that the city, by over-catering to its tourists, is driving out many residents.

Parts of the Seine—usually one of the most popular summertime hangout spots —have been closed off for weeks as the city installs bleachers and Olympics signage. In certain neighbourhoods, residents will need to scan a QR code with police to access their own apartments. And from the Olympics to Sept. 8, Paris is nearly doubling the price of transit tickets from €2.15 to €4 per ride.

The city’s clear willingness to capitalise on its tourists has motivated some residents to do the same. In March, the number of active Airbnb listings in Paris reached an all-time high as hosts rushed to list their apartments. Listings grew 40% from the same time last year, according to the company.

With their regular clients taking off, Parisian restaurants and merchants are complaining that business is down.

“Are there any Parisians left in Paris?” Alaine Fontaine, president of the restaurant industry association, told the radio station Franceinfo on Sunday. “For the last three weeks, there haven’t been any here.”

Still, for all the talk of those leaving, there are plenty who have decided to stick around.

Jay Swanson, an American expat and YouTuber, can’t imagine leaving during the Olympics—he secured his tickets to see ping pong and volleyball last year. He’s also less concerned about the crowds and road closures than others, having just put together a series of videos explaining how to navigate Paris during the games.

“It’s been 100 years since the Games came to Paris; when else will we get a chance to host the world like this?” Swanson says. “So many Parisians are leaving and tourism is down, so not only will it be quiet but the only people left will be here for a party.”

Your Gen Z Co-Worker Is Hustling More Than You Think

Ambitious 20-somethings are trying to knock down the stereotype that they aren’t into hard work