Kanebridge Development of the Week: HSN brings Maison Jolene to market in rare Rose Bay launch
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The Sydney developer-builder, which typically retains its projects, is offering 54 residences off the plan on Spencer Street, with prices starting at $3.9 million.
HSN Property Group has launched Maison Jolene in Rose Bay, giving buyers a rare opportunity to purchase off the plan from a developer-builder that has spent more than two decades building a predominantly build-to-hold portfolio in Sydney’s eastern suburbs. HSN values that portfolio at $4 billion.
Located at 2–16 Spencer Street, Maison Jolene comprises 54 residences, including house-sized two- and three-bedroom apartments, sub-penthouses and penthouses. Prices start at $3.9 million, according to HSN, with many residences designed to capture views across Rose Bay, Sydney Harbour and the city skyline.
James Nixon, head of projects at The Rubinstein Group, is handling the sales campaign alongside agency founder Gavin Rubinstein. He says the launch is an unusual opportunity for buyers who have followed the developer’s work.
“HSN is renowned for building entire projects and rarely selling a single apartment to the open market, so Maison Jolene really is a first for potential buyers who have been following the brand across previous projects,” Nixon says.
HSN worked with architecture practice MHN Design Union and interiors studio The Unlisted Collective on the development. A rhythm of arches and deep-set openings gives the building its presence on Spencer Street, while the residences are positioned to make the most of natural light, privacy and outlook. Landscaping frames the arrival and carries through to the shared outdoor spaces.
“Maison Jolene was conceived to bring a touch of European elegance to Rose Bay, drawing on the understated charm of Mayfair and the romance of Paris while remaining grounded in the relaxed character of Sydney’s eastern suburbs,” says Rafi Assouline, founder and director of HSN Property Group.
The apartments were designed with established Rose Bay downsizers in mind. Large kitchens, generous storage and flexible living areas are intended to ease the move from a family home, with layouts that can also accommodate families and professionals looking for more space in an apartment.
The shared amenities are designed as an extension of those homes. Residents will have access to a lounge, private dining room and landscaped alfresco entertaining area. A wellness retreat brings together a magnesium pool, cold plunge, sauna, steam room and heated stone recovery bench, alongside a gym and dedicated space for Pilates and yoga.
Inside the apartments, the curves of the façade recur in the cabinetry and balustrades. Custom wall sconces, tapware and patterned parquetry sit alongside carved marble basins, hammered-glass shower screens and recessed stone niches. Timber veneer wardrobes have leather-clad drawers, while an Art Deco-inspired motif appears in the raised ceiling detail, joinery and built-in velvet bedheads.
“Maison Jolene is at once contemporary and old world, with custom-designed parquetry flooring and an art deco-inspired motif juxtaposing with the curvature of the arched facade, balustrade and internal cabinetry,” Assouline says.
The kitchens bring several of those ideas together in a sculptural, bubble-shaped island. Assouline helped design and engineer the curved form and personally selected the marble, which is bookmatched so the veining mirrors across adjoining pieces.
“With each of our projects, I look for symmetry in design,” he says. “Crafting the apartments is like solving a puzzle of one thousand pieces; one little detail wrong could mean the picture doesn’t translate correctly once it’s finished.”
HSN will develop and build Maison Jolene, overseeing the project from design through to construction. The family-owned company says it has delivered more than 270 homes, has 200 apartments under construction and has a 100 per cent completion record.
“As a private, integrated developer-builder, we maintain close control over every stage of a project,” Assouline says. “We see our projects as collaborative partnerships with our architects, interior designers and specialist trades with whom we have refined a very unique aesthetic, to ensure every detail is considered for those who will live there.”
For Nixon, the developer’s involvement in both design and construction is part of the pitch to buyers. “The attention to design excellence, combined with HSN’s proven track record in delivering ultra-high-end developments, ensures a level of rarity and enduring quality seldom seen in today’s market,” he says.
“To purchase an HSN property is to acquire a property that will not just hold its value but stand the test of time as a timeless piece of Sydney real estate.”
The Spencer Street address puts residents close to Rose Bay’s village cafés and restaurants, foreshore walks and ferry service, with beaches, golf courses and schools nearby. Maison Jolene is now selling off the plan through James Nixon and Gavin Rubinstein.
A Sydney couple has paid $15.5 million for the Grand Penthouse at Marquee’s $285 million La Belle Residences beachfront development which is nearing completion at Palm Beach, eclipsing the record for an off-the-plan apartment sale on the southern Gold Coast. The sprawling single level 640 sqm beachfront residence, with sweeping views of the Gold Coast …
Continue reading “$15.5m La Belle Penthouse eclipses southern Gold Coast record”
On the owner’s deck, a 20-metre swimming pool incorporates Feadship’s patented ContraWave technology and extends indoors as a suspended, glass-bottomed infinity pool.
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With 30 metres of beach frontage, two pools and a 12-car garage, the Hedges Avenue estate is asking $7.5 million more than Queensland’s standing house price record.
A six-bedroom beachfront estate on Mermaid Beach’s Hedges Avenue has come to market for $47.5 million, putting Queensland’s house price record in reach less than three months after it was reset in Noosa.
Michael Kollosche and Matthew Follent are marketing the four-level residence at 79–83 Hedges Avenue. It occupies a 1,212-square-metre corner block spanning three allotments, with about 30 metres of direct beach frontage.
The beach is visible from the moment you enter. Two storeys of glass frame the surf beyond the sunken formal dining room, bringing the view deep into the house. Dark granite and black fossil marble give the interiors a more dramatic palette than the usual beach house, with sandstone walls and timber cabinetry adding warmth.
The ground floor is arranged around several places to eat and entertain. The kitchen has a butler’s pantry and an adjoining meals area that opens to a sheltered beachfront terrace. A built-in barbecue and adjustable shutters make the terrace practical when the sea breeze picks up. The heated infinity pool sits beside it, at the same level as the main entertaining areas.
The living room has its own bar, with an ice maker, fridge and dishwasher. Doors open towards both the front courtyard and the pool terrace, giving guests somewhere to spread out when the house is full.
Upstairs, all six bedrooms have private bathrooms. The main suite looks straight out to sea through full-height glass and has a private balcony facing the beach. Its dressing room has curved cabinetry, a dedicated vanity and a coffee station. The other five bedrooms share the floor with a family room, a rumpus room and two smaller retreats, giving children and guests living space of their own.
The rooftop offers a different view of the Gold Coast. From the second pool and spa, the outlook extends along the beach, across the skyline and inland to the hinterland. One of the two offices is on this level, with the other on the ground floor. 
A lift links all four levels, including the basement, where a cinema with its own bar sits alongside a temperature-controlled wine cellar and a 12-car garage. A separate shed at the foot of the driveway ramp provides additional storage. Altogether, the house spans about 2,241 square metres, with its northeast-facing corner position giving it roughly 30 metres of frontage directly onto the sand.
The records in reach
A sale at the asking price would clear the $40 million Queensland house benchmark set in August by 32–34 Noosa Parade. That transaction covered one waterfront estate across two adjoining blocks, with a 1980s residence and two private jetties.
On the Gold Coast, the reported house benchmark is $28 million for 41–45 Hedges Avenue, a similarly sized triple-block holding that traded in 2024.
The Gold Coast has also seen a roughly $40 million deal for a collection of homes across three titles at Jefferson Lane and Fourth Avenue in Palm Beach. The Mermaid Beach asking price sits above that transaction, too. Palm Beach deal
Five of Queensland’s highest reported residential sales
The comparison covers individual estates and apartments, including reported off-the-plan contracts. The Palm Beach portfolio is a separate transaction.
- $40 million — 32–34 Noosa Parade, Noosa Heads. The deep-water estate changed hands in August 2026, setting Queensland’s house price record.
- $34 million — 17 Webb Road, Sunshine Beach. The beachfront home on a 2,015-square-metre block set the previous Queensland record in a deal struck in 2021.
- $32 million — NALU Ultra Penthouse, Miami. Kollosche announced the off-the-plan deal on 5 November 2026 as a new Queensland apartment price record.
- About $30 million — 43 Witta Circle, Noosa Heads. The Tim Ditchfield-designed waterfront home sold in 2024.
- $30 million — ONE Burleigh penthouse, Burleigh Heads. The off-the-plan sale set Queensland’s previous apartment benchmark earlier in 2026.
Brisbane’s reported house record stands at $25 million. It was set in 2025 by the sale of Graya co-founder Rob Gray’s riverfront property at 17 Julius Street, New Farm.
Australian shares fell on Thursday as Wall Street weakness, rising oil and persistent rate concerns weighed on most of the market. The S&P/ASX 200 declined 0.72 per cent to 8,702. The All Ordinaries lost 0.66 per cent to finish at 8,897. Mining stocks were hit particularly hard, while real estate also dragged on the index. …
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Queensland-based builder-developer MAYD has unveiled an exclusive first look at its anticipated ultra-luxury North Kirra mixed-use project as it lodges a minor amendment with the City of Gold Coast Council. The project sits across a 4,742sqm amalgamated landholding spanning seven parcels at 2–6 Pacific Parade and 27–33 Golden Four Drive, Bilinga, which MAYD secured in …
Continue reading “MAYD”s North Kirra Plans Unveiled Ahead of Early 2027 Launch”
