MAYD''s North Kirra Plans Unveiled Ahead of Early 2027 Launch

Queensland-based builder-developer MAYD has unveiled an exclusive first look at its anticipated ultra-luxury North Kirra mixed-use project as it lodges a minor amendment with the City of Gold Coast Council.

The project sits across a 4,742sqm amalgamated landholding spanning seven parcels at 2–6 Pacific Parade and 27–33 Golden Four Drive, Bilinga, which MAYD secured in a record $32.5 million transaction, the largest Gold Coast property deal of 2025.

The project will be delivered in two stages, with the first stage of the development representing approximately $360 million in gross realisation value and comprising a carefully curated collection of private residences, including townhomes, oversized two-bedroom residences, expansive three-bedroom apartments and luxury four-bedroom homes designed for owner-occupiers seeking greater space, privacy and connection to the coast.

The change amendment has sought to decrease the overall number of units across the project and ensure a strong mix of house-size offerings that meet the needs of the high-end residential market.

Residents will have access to a collection of lifestyle and wellness amenities, delivering the convenience and amenity of a luxury resort while maintaining the privacy and exclusivity of a premium beachfront address.

Internationally renowned architecture and interior design studio Cera Stribley has been appointed to lead the project’s design vision, drawing inspiration from Kirra’s coastline, surf breaks and natural landscape through a series of layered ocean-facing terraces, expansive balconies and landscape-led architecture.

The design prioritises space, outlook and resort-style living while creating a distinctly local response to one of the Gold Coast’s most iconic beachfront settings.

The façade expression is further defined by strong horizontal forms, sculpted curved balconies and integrated subtropical landscaping, reflecting the natural contours of Kirra’s shoreline and expansive ocean horizon. Planting woven throughout the building softens the built form and strengthens its connection to the surrounding beachfront landscape, reinforcing a lifestyle centred on outdoor living and coastal wellness.

The project comes as Kirra continues its evolution into one of the Gold Coast’s most compelling luxury destinations, combining an iconic beachfront setting, a thriving hospitality scene, world-class surf culture and direct access to Gold Coast Airport, creating a rare blend of lifestyle and connectivity.

The addition of the strategic beachfront site brings MAYD ‘s portfolio value to more than half a billion dollars across its active projects, further reinforcing its position as one of Queensland’s most active luxury residential developers.

“North Kirra presents one of the most compelling luxury residential opportunities currently emerging in Australia, combining absolute beachfront with the character and authenticity that buyers are increasingly seeking, and the same sense of tight-knit community that defined Burleigh and Currumbin perhaps 10 or 15 years ago,” said MAYD founder Todd Mould.

“With Gold Coast Airport on its doorstep, it also offers a level of accessibility that broadens its appeal across almost every market demographic.

“Residents can enjoy direct beach access, world-class surf culture, an increasingly sophisticated hospitality offering and exceptional connectivity via Gold Coast Airport, all within a genuine coastal community.”

MOTIV Managing Director Carly Cottam, who is marketing the project, said Kirra is benefiting from a clear shift in buyer attention towards the southern Gold Coast.

“Purchasers who may once have defaulted to Broadbeach, Main Beach or Surfers Paradise are increasingly recognising the value of a genuine beachfront location that offers lower density, strong amenity and a more established sense of community.

“Kirra has a powerful combination of growing demand and genuine scarcity. Beachfront supply is inherently constrained, the area remains relatively low density, and buyers are increasingly placing a premium on locations that feel established, uncrowded and authentic rather than heavily developed.”

The project is earmarked to hit the market in early 2027.

For Jack Freeman, a compelling interior should not look as though it was completed in a single shopping trip.

The founder and designer behind FREEMAN & CO prefers rooms that develop through art, travel, commissioned furniture and objects collected over time. It is an approach that treats the home less as a decorative project and more as an evolving portrait of its owner.

“I am a true believer in collecting versus decorating,” Freeman says.

That distinction underpins the international practice he has built across private residences, hotels, property developments, yachts and private aviation. Its projects stretch from Point Piper, Vaucluse, Circular Quay and Toorak to Mayfair, Bel Air and the Caribbean.

Although the locations and architecture vary considerably, the work is connected by a restrained design language. Natural stone, warm timbers and sculptural furniture establish the foundation, while art, bespoke lighting and individual objects give each interior its identity.

The objective is not to overwhelm a room with obvious symbols of expense. It is to create an environment that feels calm, layered and particular to the people living within it.

“The greatest luxury isn’t about excess,” Freeman says. “It’s about creating an oasis where you come home and feel immediately grounded — effortlessly chic and deeply personal.”

Collecting instead of decorating

Decorating can imply the completion of a room: selecting the required furniture, filling the available walls and producing a coherent finished image.

Collecting is less conclusive.

A collected interior has room to change as its owners travel, discover artists, inherit pieces or reassess how they use their home. Its character comes from the relationship between objects rather than adherence to a single brand or season.

That does not mean placing unrelated pieces together without discipline. The designer must understand scale, proportion, material and provenance well enough to create a dialogue between them.

A contemporary artwork might sit beside a historic piece of furniture. A precisely detailed new interior may be interrupted by an irregular object made by hand. Smooth stone can be balanced by timber, textiles or a patinated metal surface that becomes richer with age.

The tension between those elements is part of the appeal.

For Freeman, art is not an accessory to be added once the furniture plan is complete. It forms part of the architecture and atmosphere of the room from the beginning.

Lighting is considered in the same way. Beyond its practical purpose, a bespoke fitting can operate as a suspended sculpture, changing both the room’s composition and the way its materials are experienced after dark.

A design perspective shaped by travel

International travel plays a significant role in Freeman’s creative process.

Design fairs such as PAD Paris and Salone del Mobile in Milan provide opportunities to encounter emerging designers, established galleries, new materials and collectible furniture away from the filter of social media.

More spontaneous discoveries can prove equally important.

“Sometimes it’s the simple things,” Freeman says. “That piece found on a shopping trip with a client in Paris, stumbling across an artisan’s workshop, or a special memory that forms the narrative of the story.”

Objects selected during travel bring more than visual interest into a home. They carry an association with a place, maker or experience, giving the client a connection that cannot be reproduced by ordering an entire interior from a catalogue.

Freeman’s influences are international, but his projects are not conceived as replicas of Parisian, Milanese or Californian style. Each commission responds to its architecture, setting, natural light and the daily lives of its occupants.

A waterfront Sydney residence demands a different treatment from a Mayfair townhouse. A Caribbean estate shaped by brutalist architecture and reflecting pools calls for another response again.

The designer’s role is to absorb those references without allowing them to overwhelm the individual qualities of the property.

Designing the complete experience

FREEMAN & CO extends beyond conventional interior decoration.

The practice’s stated services include interior design and architecture, project management, property acquisition, development advice, concept design, documentation, furniture and lighting design, procurement and art curation.

That breadth allows the team to become involved before a room’s dimensions and finishes are fixed.

Early participation can be important at the top end of the residential market, where architecture, landscape, interiors, technology and art must operate as one environment. Decisions about ceiling heights, wall dimensions, sightlines and lighting can directly affect where art is installed or how custom furniture is proportioned.

The practice can then carry those decisions through to procurement and final installation, maintaining the design narrative as a project moves between architects, builders, specialist craftspeople, dealers and suppliers.

Its residential portfolio includes a South Coast retreat conceived as an escape from urban life, a Caribbean estate with reflecting pools, an East Coast-inspired Palm Beach residence and a Mayfair townhouse organised around an expressive drawing room.

The studio also says it has worked on highly tailored Sydney residences with values exceeding $100 million, although the private nature of such commissions means individual addresses and clients are not always disclosed.

A home that can keep changing

The risk in creating a perfectly resolved interior is that it can become too static — a composition that looks exceptional in photographs but leaves little room for life.

Freeman sees the home as something that should evolve with its owners.

“I love the evolution of design,” he says. “We are talking about people’s lives, and as they evolve, so too should their private sanctuaries.”

That evolution might involve adding art, reupholstering a significant piece, adapting rooms as a family changes or making space for objects gathered through future travels.

The original design needs to be strong enough to accommodate those layers.

This may be the clearest expression of Freeman’s approach to luxury. It is not simply access to rare stone, collectible furniture or commissioned craftsmanship. It is the creation of a personal environment whose meaning deepens rather than diminishes with time.

Fact box

Designer: Jack Freeman

Role: Founder and managing director

Practice: FREEMAN & CO

Base: Australia, with international projects

Project locations named by the practice: Point Piper, Vaucluse, Circular Quay, Toorak, Palm Beach, the NSW South Coast, Mayfair, Bel Air and the Caribbean

Sectors: Private residences, hotels, residential developments, private aviation and superyachts

Services: Interior design and architecture, property development, project management, property acquisition, documentation, furniture and lighting design, FF&E procurement, interior dressing and art curation

Design philosophy: Collected, personal interiors shaped by art, craftsmanship, travel and enduring materials

Website: free-man.co

MAYD”s North Kirra Plans Unveiled Ahead of Early 2027 Launch

Jack Freeman believes the most compelling interiors are not decorated, but collected. The FREEMAN & CO founder creates layered, personal spaces shaped by art, travel and craftsmanship.