An Iconic Tower in the Heart of Sydney. Welcome to The Maybelle

Almost a century before construction began, two sisters unknowingly inspired one of Sydney’s newest residential addresses.

Local landowner and developer John Henry Schroeder combined his daughters’ names, Isobel and May, to create Ismay Avenue, a street name that has become part of the area’s identity, still visible today in Ismay Reserve. The Maybelle borrows that story rather than inventing one. It takes its name from Isobel and May, drawing a direct line between the development and the history sitting right outside its front door.

More than simply another apartment building, it reflects a vision of creating homes that honour the past while looking confidently to the future.

Developed and built by Omaya, a family-owned company with more than 35 years of experience, The Maybelle reflects a commitment to craftsmanship, quality and creating communities that stand the test of time.

Located beside Ismay Reserve, the boutique collection of one, two and three-bedroom residences combines timeless architecture by Squillace Architects, premium interiors and exclusive resident amenities within one of Sydney’s most connected Inner West locations.

Location is one of The Maybelle’s defining strengths, residents are moments from train stations, bus services and the M4 Motorway.

Positioned just moments from North Strathfield, Bakehouse Quarter, Sydney Olympic Park, Parramatta and the Sydney CBD, residents enjoy the perfect balance of green open space, vibrant local amenity and exceptional connectivity.

Surrounded by cafés, restaurants, leading public and private schools, shopping and parklands, The Maybelle offers a lifestyle where everything is within easy reach.

Designed to embrace its unique park-side setting, many residences enjoy expansive balconies overlooking Ismay Reserve, while selected homes capture elevated views across the Sydney Harbour Bridge and city skyline.

Spacious open-plan layouts, premium fixtures and finishes, and two carefully curated interior schemes create homes that are both beautifully refined and designed for everyday living.

The lifestyle extends well beyond each apartment. Residents will enjoy exclusive access to a full-level Garden Pavilion on Level 8, featuring beautifully landscaped spaces for entertaining, recreation, remote working and gathering with family, friends and neighbours.

Complementing this is the elevated Sky Terrace on Level 14, where sweeping Sydney Harbour Bridge and city skyline views create a tranquil setting to relax, recharge and enjoy the remarkable outlook.

As both developer and builder, Omaya oversees every stage of the project – from planning through to construction – ensuring quality, accountability and meticulous attention to detail throughout.

Buyers can also purchase with confidence, knowing The Maybelle is protected by 10-Year Latent Defects Insurance, providing additional peace of mind long after settlement.

With construction nearing completion, buyers will be moving into their brand-new homes by the end of the year, offering a rare opportunity to secure a premium residence without the lengthy wait often associated with off-the-plan developments.

For those seeking more than just a new apartment, The Maybelle offers something increasingly rare – a home with an authentic story, a genuine connection to its surroundings and a lifestyle that brings together heritage, nature, connectivity and contemporary design in one exceptional address.

Now selling premium one, two and three-bedroom residences. To learn more or book a private appointment, visit www.themaybelle.com.au or call 1300 066 292.

The most convincing luxury interiors rarely need to announce their value.

Their appeal is revealed more gradually: in the weight of a door, the texture of a natural material, the proportion of the furniture or the way lighting changes the mood of a room after dark.

It is this quieter expression of luxury that has shaped the work of Charlie Rizk, founder and design director of Sydney studio Edge Design Consultants.

Established in 2006, the boutique practice works across residential and commercial interiors, offering services that range from architectural interior design and material selection to bespoke furniture, furnishing and final styling.

Its portfolio spans family homes, waterfront retreats, commercial workplaces and apartments within some of Sydney’s most prominent residential buildings. But according to the studio’s philosophy, the common thread is not a readily identifiable aesthetic.

Instead, it is an emphasis on longevity, personalisation and a close relationship between designer and client.

A penthouse in Barangaroo

From the salon to the design studio

Rizk’s route into interior design was unconventional.

Before establishing Edge Design Consultants, he founded the Sydney hair salon Escapadehfb. While the two businesses operate in different creative fields, Rizk’s early career gave him experience in interpreting highly personal client briefs.

That ability to listen — and to distinguish between what a client initially requests and how they ultimately want to feel — became central to his work in interiors.

A client may arrive with a collection of reference images, favourite colours or individual pieces of furniture. The designer’s role is not simply to assemble those elements. It is to identify the underlying preference connecting them and translate it into a coherent environment.

That distinction becomes particularly important in bespoke residential design, where the success of a room is determined by more than its appearance in photographs.

The interior must accommodate routines, collections, entertaining, children, pets, privacy and storage. Materials must also be selected according to how they will perform after years of use.

A deliberately boutique model

Edge Design Consultants has remained a relatively small studio, allowing Rizk to maintain personal involvement across its projects.

For clients, that structure offers continuity. Architectural detailing, fixtures, finishes, furniture and styling can be developed as parts of the same design narrative rather than commissioned as disconnected stages.

The studio’s full-service model can begin with spatial planning and architectural interiors before progressing through mood boards, material selections, custom furniture and the final installation.

This continuity is particularly valuable on complex homes involving architects, builders, specialist trades, suppliers and landscape designers. Decisions made at the beginning of a project can affect everything that follows, from the dimensions of a custom sofa to the placement of lighting, power and joinery.

Bringing the interior designer into the process early can help prevent decorative decisions from being imposed on a largely completed building.

It also creates opportunities for furniture, art and objects to inform the architecture itself.

The case against a signature look

Many successful designers become associated with a recognisable palette or recurring visual device. Edge takes a less prescriptive position.

The studio’s work includes warm, layered family interiors as well as more restrained contemporary apartments and sharper commercial spaces. Its stated priorities are durability, considered materials and an understanding of the way each space will be occupied.

This does not mean abandoning a point of view. Rather, the designer’s sensibility is expressed through proportion, editing and consistency instead of a formula repeated from one project to another.

For affluent homeowners, this can be an important distinction. A heavily trend-driven interior may look current when completed but quickly reveal the moment in which it was designed.

An enduring home needs enough character to feel individual without becoming hostage to a short-lived fashion.

Natural stone, timber, metalwork and well-made furniture can provide that foundation, but material expense alone does not create permanence. The detailing, installation and relationship between the materials matter just as much.

Designing from the building out

Edge’s published portfolio includes residential projects in Pymble, Epping, North Rocks, Strathfield, Pyrmont and Wagstaffe, along with the furnishing and styling of a residence in Crown Sydney. A Pymble residence was featured on Channel Nine’s Australia’s Best House in 2023.

The Pymble home

The scope varies between projects.

Some commissions involve complete architectural interior design, furniture and styling. Others focus on furnishing an existing residence, where the challenge is to introduce identity without altering the underlying architecture.

A penthouse, for example, may already possess exceptional views, finishes and proportions. The designer’s task is then to create intimacy, establish visual rhythm and ensure the furniture remains appropriately scaled to the volume of the rooms.

A freestanding family home presents different considerations. Storage, circulation, durability and the relationship between indoor and outdoor areas may take precedence over creating a formal sense of arrival.

The best result is not necessarily the most dramatic. It is the one in which the architecture, finishes, furniture and objects feel as though they were always intended to coexist.

Luxury as a personal experience

After 20 years, Edge Design Consultants sits within a design market transformed by social media and unprecedented access to international references.

Clients can now identify furniture, stone, lighting and interiors from around the world before their first conversation with a designer. That access can broaden a brief, but it can also produce an overwhelming collection of competing ideas.

The designer’s role is increasingly one of curation: deciding what belongs, what should be removed and which references can be translated convincingly into an Australian home.

For Rizk, the boutique scale of Edge allows that process to remain personal.

The studio’s version of luxury is therefore not defined by a single material, brand or visual signature. It lies in the time spent understanding a client, the care with which each element is selected and the sense that the completed space belongs specifically to the people living within it.

Fact box

Designer: Charlie Rizk
Role: Founder and design director
Studio: Edge Design Consultants
Established: 2006
Location: Sydney, NSW
Services: Architectural interior design, spatial planning, mood boards, fixtures and finishes, bespoke furniture, furnishing and styling
Project types: Luxury residences, apartments, penthouses and boutique commercial interiors
Selected locations: Pymble, Epping, North Rocks, Strathfield, Pyrmont, Wagstaffe, Macquarie Park and Crown Sydney
Selected media: Australia’s Best House, Kanebridge Quarterly and Robb Report Australia
Website: edgedesignconsultants.com.au
Instagram: @edge_design_consultants