Maserati CEO Davide Grasso on the Company’s Push for Quality—and Electrification
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Maserati CEO Davide Grasso on the Company’s Push for Quality—and Electrification

By Jim Motavalli
Thu, May 4, 2023 9:27amGrey Clock 3 min

Maserati is sitting out the auto shows—at least most of them.

“The world is changing, and we made the decision about auto shows in 2019 or 2020, when the pandemic happened, and we’ve stuck with it,” CEO Davide Grasso told Penta in an interview. “No more auto shows, except Shanghai. We make an exception for Shanghai.” It helps that China now has the largest auto market in the world.

Indeed, at Shanghai on April 19, Maserati unveiled its second electric Folgore model (after the redesigned GranTurismo, which was also being introduced to China). The new entrant is the SUV Grecale Folgore. “It’s a new beginning for the brand,” Grasso said in Shanghai. “We’re celebrating Folgore, the electrification plan that has become a reality and is ready to pave the way in this revolutionary era. I’m very excited to be here in Shanghai, which is not only an international exhibition but also a global platform for innovation. It’s the ideal place to unveil the first electric models in the history of Maserati.”

Maserati’s Davide Grasso: “To succeed as a luxury brand, you have to focus on quality, not quantity.” (Maserati photo)

When it released the Grecale Folgore, Maserati said it would be built in Italy with a 105-kilowatt-hour battery and “all the true Trident performance elements.” These include more than 500 horsepower with 590 pound-feet of torque. The top speed will be over 124 miles per hour. There are now three versions of the Grecale: the GT, with a four-cylinder mild-hybrid powertrain and 300 horsepower; the Modena, with a three-litre, 530-horsepower V-6 related to the Nettuno engine in the MC20; and the Folgore, 100% electric with 400-volt technology.

Grasso saysMaserati is thriving as part of the 14-brand Stellantis, headed by hard-charging CEO Carlos Tavares—a stickler for quality.

“The quality issue is important,” Grasso says. “Carlos is a great believer in the potential of the Maserati brand. To succeed as a luxury brand, you have to focus on quality, not quantity. So we are putting a lot of effort into upgrading our processes. We took the time to ensure that the Grecale would be pristine..”

Maserati had a 24,269-vehicle global year in 2022. That was not the loftier goal set by the company in 2018, but it was quite a successful year nonetheless

The company’s full-year profits were US$221 million, nearly double of 2021“Maserati is back, doing the right things in the right way,” said Tavares in an earnings call. Unlike Tavares, Grasso did not come up through the auto industry ranks. Before Maserati, he was CEO and president at Converse, and prior to that was chief marketing officer at Nike. But shoes or cars, the core principles are basically the same, Grasso says.

“The pillars are brand marketing, customer service, residual value, and human resources. Without all these things and the right mindset, managing a luxury brand won’t work. You can have the best marketing team, but if you’re bad at servicing—if we don’t give you a loaner, if we treat you badly—it all falls apart,” he says.

Grasso also says he was happy with the electric versions of the GT and Grecale.

“The electric GT is heavier, but the cars are still very responsive, with 2.7 seconds to 60 mph and 760 horsepower on tap,” he says. “We are in full execution of our electrification strategy now, and we’re excited by the level of performance. We will have an electric Quattroporte in early 2025 on a brand-new platform, redesigned from the inside-out. Then the new Levante. We will be only electric by 2030. The plans are coming together, so it might even be earlier than that.”

Although SUVs dominate today, Grasso sticks up for the sedans and two-seat sports cars (the MC20) in Maserati’s lineup.

“It’s never all SUVs,” he says. “There’s the comfort of a sedan versus the off-road capability of an SUV. Maserati was born on the track, so we combine speed and luxury. Many of our owners have multi-car garages, so they can own different types of vehicles.”

Maserati has been aggressive in establishing its U.S. dealer network, and now has more than 100 outlets. “We are right-sizing it, and there are some locations where we don’t need to be,” he says. “We have to be where the customers are. And going forward, the stand-alone dealership is the model. We have to make sure that the dealerships are aligned with our core values, treating the customers with courtesy and streamlining the buying procedure. But we don’t want to woo people with bells and whistles if it’s not matched with excellence in the rest of the operation.”



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Randy Boyagoda’s new novel, “Lords of Serendipity,” delivers a biting satire of cheating, politics and dysfunction across modern universities.

By
Thu, Sep 3, 2026 5 min

Administrative cowardice. Rampant cheating. The soaking and scamming of undergrads and grad students. Performative wokeism. Intensifying competition for international tuition dollars from an expansive China.

These are either the latest dire headlines about American higher ed or the myriad subplots of “Lords of Serendipity,” an ambitious new novel by Randy Boyagoda. Unlike most campus fiction, its scope extends well beyond the cloister of the liberal arts classroom to whammy the entire university system, from its financial model to its function within a globalized economy. Along the way, it skewers its lightning-rod targets with a precision too sharp to be considered entirely fictional.

That its author is not only well-versed in satire, having written four other novels in the genre, but is also a professor of English at the University of Toronto and an experienced college administrator, further blurs the lines between comic fiction and brutal fact. It’s the kind of no-holds-barred book only a consummate insider would know to write—but only one who is also conveniently outside the American university system could get away with writing.

“This is someone who’s got the inside dope on what can go on at universities, especially with international students, and what kind of con games are going on,” said Margaret Atwood, a friend and fellow Torontonian.

The novel, like Boyagoda himself, is often very funny—even as the dilemmas its characters face read as tragedy. Its cast includes the bickering members of a Sri Lankan hotel cleaner’s family, insecure American freshmen, dead-end third-tier college professors and their highflying Ivy League counterparts and dispirited university functionaries. An old-fashioned Dickensian tale, it sweeps across continents and campuses, from a classic liberal-arts college to a stand-in for Harvard University to an urban technical school to the dilapidated buildings of a state-run university in Sri Lanka.

“I’m a joyful person,” Boyagoda said in an interview, though he prefers to see his outlook on academia as “hopeful” rather than optimistic. He smiles and laughs frequently. He bikes everywhere. He derives energy from his students and from his four daughters, ages 14 to 20. They help him and his American wife, Anna, also an educator, care for Boyagoda’s father, an immigrant from Sri Lanka who has dementia and lives with the family.

Randy Boyagoda speaks at a panel discussion.
Randy Boyagoda taking part in a panel discussion at the University of Toronto in 2024. Polina Teif/University of Toronto

The germ of the novel came to Boyagoda during the pandemic, when he was serving as a vice-dean. An urban legend was circulating about a statistics grad student selling passing grades to international students. The cheating scheme itself may well have been apocryphal, but it felt tantalizingly plausible.

“As a novelist, it stayed with me,” Boyagoda said. “Who would sell grades for a stats course? Why would someone buy grades? What’s motivating them? Why wouldn’t the university be doing something about it?” What he didn’t want to do, he explained, was write “another novel about a creative writing professor and his drama with students.”

In addition to writing novels—the first of which was a finalist for Canada’s prestigious Giller Prize; he’s written eight books in total—Boyagoda teaches literature full-time. For his students next semester, kids raised in a purportedly “post-literature era,” he’s assigning three 700-page novels, he noted mischievously, books by George Eliot, Ralph Ellison and Kiran Desai.

On RateMyProfessors, students remark on Boyagoda’s heavy assignments, tough grading and distaste for cellphones, but also hail his “comedy.” When alerted to these reviews, Boyagoda laughed. “Guilty as charged,” he said.

“Randy’s one of those people in academia who is very well educated but doesn’t have an ounce of superiority about him,” said John Irving, who frequently guest lectures in Boyagoda’s classroom. “It’s amazing to see how willing students are to talk in his classrooms, how little afraid they feel of being mocked or put down—he gets complete candor out of them.”

Negotiating competing interests seems to come naturally to him. Like many college campuses, after the Oct. 7 Hamas attack on Israel, the University of Toronto was embroiled in protests, encampments and discord; part of the school’s response was to convene a working group on civil discourse. Boyagoda was put in charge, serving for two years. It’s the kind of thankless task many professors would flee from, but Boyagoda relished the prospect and thinks the group, which is ongoing, made progress.

He has since pivoted to another formidable academic concern: the waning prestige of the humanities. In July, Boyagoda became the director of the Jackman Humanities Institute and special advisor on the humanities to the dean of arts and science. This fall, he is starting a series of gatherings he calls the Dead Book Club. (Dead writers feature heavily among his favorites: St. Augustine, Dante, William Faulkner, Evelyn Waugh, Saul Bellow.)

“The goal is to encourage students to read for its own sake and have conversation for its own sake,” Boyagoda said. “The importance of the humanities will be revealed to those who participate.”

Illustration of the book cover for "Lords of Serendipity" by Randy Boyagoda, depicting a woman wearing a hat with various buildings on top, against a blue background with a white airplane.

“Lords of Serendipity,” which publishes next week, reflects Boyagoda’s commitment to the pursuit of knowledge: “I’m supposed to say I learn more from my students than they do from me, but no,” Boyagoda said. “I enjoy sharing my excitement and joy about literature and ideas. There are these moments when you are teaching and you can see someone’s face change because they didn’t know something and then they did. That moment when you’re actually watch someone enlarge themselves is deeply satisfying.”

In literary circles, Boyagoda is often referred to as a Catholic novelist, a description he embraces. “A novelist willing to give shape and voice to contemporary religious experience is needed,” Boyagoda said. “I understand myself as a Catholic novelist, provided that I’m not only a Catholic novelist, I’m also a South Asian novelist and I’m a Canadian novelist. I don’t want to be captive to one label.”

His characters, he said, are subjected to what he calls “Graham Greene character situations.”

“They are trying to do good in a fallen world and realize the most they can do is less harm than someone else would do in that same role,” he explained. “They have to accept they are complicit in something that provides some good thing to others. It’s a very Graham Greene way of thinking about sacrifice.”

The campus green they inhabit is a febrile zone in which lofty ideals and cynicism regularly collide. It’s a place where a traditional holiday college celebration is now an occasion for political protest. Kids freely police one another inside and out of the classroom with social media their constant, ready weapon of choice. International students, knowing their family’s financial futures hinge on their degrees, operate in terror of failure and deportation.

Early readers of the book include Gary Shteyngart and Junot Diaz, both of whom have taught at universities and written comic novels. They each contacted Boyagoda midway through to say, in essence, “You nailed it.”

As biting as “Lords of Serendipity” can be, Boyagoda’s faith in higher education remains undaunted.

“It’s absurd that we live in societies that make the decision to take people between the ages of 18 and 22, when they are most physically capable of contributing to our nations and communities, and tell them, ‘Go away for four years, and read and learn and have conversations,’” he said. “I want students to be aware of what an incredible privilege that is.”

Corrections & Amplifications
Randy Boyagoda is a special advisor on the humanities to the dean of arts and science at the University of Toronto. An earlier version of this article incorrectly said he is a special adviser to the dean of humanities. (Corrected on Sept. 2)

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