Mountain Resort Vail Is Taking Its Sustainability Efforts to New Heights
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Mountain Resort Vail Is Taking Its Sustainability Efforts to New Heights

By Caitlin Palumbo
Fri, Mar 22, 2024 9:08amGrey Clock 3 min

One of the largest names in the ski world is taking steps to make the industry more sustainable.

“The outdoors is our business,” says Kate Wilson, vice president of environmental and social responsibility at Vail Resorts.

Vail Resorts, a mountain resort company with a network of 41 ski resorts across four countries, set out to make a major commitment to their sustainability efforts in 2017. The intent was to achieve a net-zero operating footprint by 2030. This “Commitment to Zero” includes the ambitious goal of zero net emissions, zero waste to landfill, and zero net operating impact on forests and habitat.

“On day one, we didn’t have the road maps and plans on how we were going to get there, but we’ve since built those,” Wilson says. “And we’ve brought others in the industry with us.”

Just six years later, Vail Resorts is ahead of schedule to reach its emissions goals and on track to achieve the zero net operating footprint by 2030. The company reached 100% renewable electricity for the second year and hit its 2030 energy-efficiency target early.

Offsets are another way Vail Resorts is supporting sustainability. They have reforested over 200 acres of land since 2017 and support wind farms across the country. Plum Creek is a large-scale wind farm enabled by Vail Resorts. In its 2023 fiscal year, it produced 350,177 megawatt hours of renewable electricity, equivalent to the electricity needed to power 48,286 homes for one year.

“Sustainability and the way it is integrated into our business and operationalised with every decision that we make is something I’m really proud of,” Wilson says. “We’re not just thinking about how we, as a resort, can make an impact on climate change but how we can use our voice across our resorts, our industry, and beyond.”

Commitment to Zero gives the Vail Resorts properties one central sustainability focus. With one common goal, the company can lean into and take advantage of their enterprise network.

“At every resort we’re sharing lessons learned: ‘We did this thing in Whistler, we should do it in Park City,’” Wilson says. “That’s the power of the network and coming together to say, ‘what can we do that’s bigger than each of our resorts?’”

To further that goal of sharing lessons and ideas, Vail Resorts spearheaded The Mountain Collaborative for Climate Action in 2019. Now with over 76 resorts in the collaborative, the group works together on innovative solutions to help spread sustainability across the ski industry. Vail Resorts also partners with the National Ski Areas Association on quarterly meetings to discuss items related to green initiatives and share its experiences with an even larger group.

“There are smaller resorts that don’t have sustainability resources. We can share lessons learned, come up with solutions where we tell them, for example, how we recycle our nitrile gloves and turn them into pellets that become playgrounds,” explains Wilson. “We don’t need to own these things we want to share with others so they can take action, too.”

Developing innovative solutions for recycling and reducing landfill waste is a key part of this sustainability strategy. Initiatives to collect and upcycle waste can be easily replicated at multiple resorts. A project to collect and recycle soft plastics into decking is being piloted at various properties across the Vail Resorts mountains.

Other innovative solutions Vail Resorts has implemented include the ski industry’s only gondola-based waste removal system, a custom-designed recycling center at Vail Mountain, and a resource-efficient snowmaking system.

Vail Resorts also leans on strategic partners to assist with their green efforts. The company worked with PepsiCo, their on-mountain beverage partner, to develop a program to upcycle candy and snack wrappers into furniture and terrain park features. There’s now a Mountain Dew wallride in the terrain park at Breckenridge crafted from recycled bottles and snack packaging materials.

The company also joined together with Helly Hansen to turn old ski resort work uniforms into tote bags and ski patrol backpacks. The products were sold on behalf of their EpicPromise Employee Foundation, which provides hardship and education grants to teammates.

The employee foundation is one way Vail Resorts is expanding its efforts beyond environmental initiatives. The company has a large youth access program and hosted more than 11,000 youths across 32 properties in the 2022-23 season, according to the resort.

“We really believe the future of the sport is inclusion. We care deeply about removing some of those barriers to have people try the sport for the first time,” Wilson says.



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The Uglification of Everything

Artistic culture has taken a repulsive turn. It speaks of a society that hates itself, and hates life.

By Peggy Noonan
Fri, Apr 26, 2024 5 min

I wish to protest the current ugliness. I see it as a continuing trend, “the uglification of everything.” It is coming out of our culture with picked-up speed, and from many media silos, and I don’t like it.

You remember the 1999 movie “The Talented Mr. Ripley,” from the Patricia Highsmith novel. It was fabulous—mysteries, murders, a sociopath scheming his way among high-class expats on the Italian Riviera. The laid-back glamour of Jude Law, the Grace Kelly-ness of Gwyneth Paltrow, who looks like a Vogue magazine cover decided to take a stroll through the streets of 1950s Venice, the truly brilliant acting of Matt Damon, who is so well-liked by audiences I’m not sure we notice anymore what a great actor he is. The director, Anthony Minghella, deliberately showed you pretty shiny things while taking you on a journey to a heart of darkness.

There’s a new version, a streaming series from Netflix, called “Ripley.” I turned to it eagerly and watched with puzzlement. It is unrelievedly ugly. Grimy, gloomy, grim. Tom Ripley is now charmless, a pale and watchful slug slithering through ancient rooms. He isn’t bright, eager, endearing, only predatory. No one would want to know him! Which makes the story make no sense. Again, Ripley is a sociopath, but few could tell because he seemed so sweet and easy. In the original movie, Philip Seymour Hoffman has an unforgettable turn as a jazz-loving, prep-schooled, in-crowd snob. In this version that character is mirthless, genderless, hidden. No one would want to know him either. Marge, the Paltrow role in the movie, is ponderous and plain, like a lost 1970s hippie, which undercuts a small part of the tragedy: Why is the lovely woman so in love with a careless idler who loves no one?

The ugliness seemed a deliberate artistic decision, as did the air of constant menace, as if we all know life is never nice.

I go to the No. 1 program on Netflix this week, “Baby Reindeer.” People speak highly of it. It’s about a stalker and is based on a true story, but she’s stalking a comic so this might be fun. Oh dear, no. It is again unrelievedly bleak. Life is low, plain and homely. No one is ever nice or kind; all human conversation is opaque and halting; work colleagues are cruel and loud. Everyone is emotionally incapable and dumb. No one laughs except for the morbidly obese stalker, who cackles madly. The only attractive person is the transgender girlfriend, who has a pretty smile and smiles a lot, but cries a lot too and is vengeful.

Good drama always makes you think. I thought: Do I want to continue living?

I go to the Daily Mail website, once my guilty pleasure. High jinks of the rich and famous, randy royals, fast cars and movie stars, models and rock stars caught in the drug bust. It was great! But it seems to have taken a turn and is more about crime, grime, human sadness and degradation—child abuse, mothers drowning their babies, “Man murders family, self.” It is less a portal into life’s mindless, undeserved beauty, than a testimony to its horrors.

I go to the new “Cabaret.” Who doesn’t love “Cabaret”? It is dark, witty, painful, glamorous. The music and lyrics have stood the test of time. The story’s backdrop: The soft decadence of Weimar is being replaced by the hard decadence of Nazism.

It is Kander and Ebb’s masterpiece, revived again and again. And this revival is hideous. It is ugly, bizarre, inartistic, fundamentally stupid. Also obscene but in a purposeless way, without meaning.

I had the distinct feeling the producers take their audience to be distracted dopamine addicts with fractured attention spans and no ability to follow a story. They also seemed to have no faith in the story itself, so they went with endless pyrotechnics. This is “Cabaret” for the empty-headed. Everyone screams. The songs are slowed, because you might need a moment to take it in. Almost everyone on stage is weirdly hunched, like a gargoyle, everyone overacts, and all of it is without art.

On the way in, staffers put stickers on the cameras of your phone, “to protect our intellectual property,” as one said.

It isn’t an easy job to make the widely admired Eddie Redmayne unappealing, but by God they did it. As he’s a producer I guess he did it, too. He takes the stage as the Emcee in a purple leather skirt with a small green cone on his head and appears further on as a clown with a machine gun and a weird goth devil. It is all so childish, so plonkingly empty.

Here is something sad about modern artists: They are held back by a lack of limits.

Bob Fosse, the director of the classic 1972 movie version, got to push against society’s limits and Broadway’s and Hollywood’s prohibitions. He pushed hard against what was pushing him, which caused friction; in the heat of that came art. Directors and writers now have nothing to push against because there are no rules or cultural prohibitions, so there’s no friction, everything is left cold, and the art turns in on itself and becomes merely weird.

Fosse famously loved women. No one loves women in this show. When we meet Sally Bowles, in the kind of dress a little girl might put on a doll, with heavy leather boots and harsh, garish makeup, the character doesn’t flirt, doesn’t seduce or charm. She barks and screams, angrily.

Really it is harrowing. At one point Mr. Redmayne dances with a toilet plunger, and a loaf of Italian bread is inserted and removed from his anal cavity. I mentioned this to my friend, who asked if I saw the dancer in the corner masturbating with a copy of what appeared to be “Mein Kampf.”

That’s what I call intellectual property!

In previous iterations the Kit Kat Club was a hypocrisy-free zone, a place of no boundaries, until the bad guys came and it wasn’t. I’m sure the director and producers met in the planning stage and used words like “breakthrough” and “a ‘Cabaret’ for today,” and “we don’t hide the coming cruelty.” But they do hide it by making everything, beginning to end, lifeless and grotesque. No innocence is traduced because no innocence exists.

How could a show be so frantic and outlandish and still be so tedious? It’s almost an achievement.

And for all that there is something smug about it, as if they’re looking down from some great, unearned height.

I left thinking, as I often do now on seeing something made ugly: This is what purgatory is going to be like. And then, no, this is what hell is going to be like—the cackling stalker, the pale sociopath, Eddie Redmayne dancing with a plunger.

Why does it all bother me?

Because even though it isn’t new, uglification is rising and spreading as an artistic attitude, and it can’t be good for us. Because it speaks of self-hatred, and a society that hates itself, and hates life, won’t last. Because it gives those who are young nothing to love and feel soft about. Because we need beauty to keep our morale up.

Because life isn’t merde, in spite of what our entertainment geniuses say.

 

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