Surprising results in Australian international settlement patterns

Sun, sand and surf are the number one attraction for international arrivals, with some areas attracting more interest with some groups than others.

Last year’s census results from the ABS reveal people from the Americas, such as the US, Canada and Brazil, prefer Sydney’s Northern Beaches while Irish and French arrivals are more likely to be found around the eastern suburbs.

In Sydney’s west, the ABS reveals 45 percent of people in Harris Park were born in India, while Cabramatta is still home to Australia’s highest number of Vietnamese-born residents.

Beyond the Emerald City, the Gold Coast has proven popular with New Zealanders whereas Dallas in outer Melbourne is the suburb of choice for a higher proportion of people born in Turkey.

Perth is proving popular with Brits, with many choosing the beachside suburb of Mindarie while more Scots are calling the suburb of Kinross home. And you’re more likely to find people born in Zimbabwe In the outer Perth suburb of Wellard.

Ray White chief economist Nerida Conisbee, says the results are revealing.

“It’s a fascinating look at the diverse demographics of Australia,” she says. “While most new arrivals to Australia come to Sydney first, it’s not then possible to easily find out where they decide to settle. The Census provides us with a deeper understanding into settlement patterns around the country.”

Klaus Busse would like you to close your eyes and imagine yourself behind the wheel of a Maserati. Picture the GranTurismo, which launched in Australia in 2024. Where do you see yourself? Chances are, Busse suggests, it’s not during the school pick-up or commuting to the office.

“You’re probably on a wonderful road in Tuscany, or Highway 1, or you’re going to a red carpet event,” says Busse, who holds the enviable title of Head of Design at Maserati, the iconic Italian car manufacturer. “Basically, it’s about emotion.”

At the luxury end of the market, the GranTurismo Coupe—priced between $375,000 and $450,000—is designed to transform the driving experience into something extraordinary. For Busse and his team, these “sculptures on wheels” are not just status symbols or exhilarating machines but expressions of pure joy. Their mission is to encapsulate that feeling and translate it into their cars.

“I really feel the responsibility to create emotion,” he says. “We have a wonderful word in Italy: allegria, which is best translated as ‘joyful.’ Our job as a brand is to lift you into this area of joy, perfectly positioned just short of ecstasy. It’s that tingling sensation you feel in your body when you drive the car.”

Even as 60 percent of the world’s population now lives in urban areas, Maserati’s design ethos captures the essence of “everyday exceptional.” Whether navigating city streets or open roads, a Maserati turns heads without being ostentatious or aggressive. “I’ve driven these cars all over the world, and no matter where I go, people smile at me and give a thumbs-up,” says Busse.

Since joining Maserati in 2015, Busse has reimagined and redefined the brand, steering his team through the reinvention of classic models and the transition to electric vehicles. Iconic designs like the Fiat 500, which entered the EV market in 2020, serve as a testament to Maserati’s ability to blend tradition with innovation.

Unlike other luxury car brands, Maserati embraces radical change with new designs every 10 to 15 years. Busse loves connecting with fans who follow the brand closely. He explains that each Maserati model reflects a specific era, from the elegant 35GT of the 1950s to the wedge-shaped designs of the 1970s and the bold aesthetics of the 1980s.

“I often ask fans, ‘What is Maserati for you?’ because their responses tell me so much about how they connect with the brand,” he shares.

Inspired by legendary Italian designer Giorgetto Giugiaro, Busse balances tradition with modernity in his designs. As Giugiaro once told him, “We always do the best in the moment.” This philosophy resonates deeply with Busse, who believes in honouring the past while embracing future possibilities.

Through advances in technology, techniques, and societal trends, Busse ensures Maserati remains at the forefront of automotive design. For him, the creative process is more than just a job—it’s a way to create joy, connection, and timeless elegance.

Surprising results in Australian international settlement patterns

Ever wondered what it takes to create a car like the Maserati? Meet the German designer taking on an Italian icon.