The Latest EVs Are Taking to the Water

The electric boat market, until now confined to specialty builders, is going mainstream. Just as some central cities in Europe and the U.S. are being closed to internal-combustion cars, so are some lakes and rivers requiring electric power—both for the quiet and the absence of pollution.

At the Consumer Electronics Show in January, Brunswick Corp.’s Mercury Marine division introduced the Avator 7.5e electric outboard motor (US$3,250) for small boats, with 750 watts of power—the equivalent of a conventional 3.5-horsepower unit. Brunswick’s 13-foot Veer X13 boat (US$11,995) will pair with the 7.5e.

The 7.5e electric motor provides quiet and non-polluting cruising.
Mercury Marine photo

And at a New York boat show event Sept. 19 at Chelsea Piers, on Manhattan’s far West Side, the company showed off two larger variations, the 20e (US$8,792) and 35e (US$9,192), with 2,200 and 3,700 watts of power, respectively. The larger of the two offers the power equivalent of a 10-horsepower Mercury outboard.

“Electrification is going to be an important part of the future for marine,” says Dave Foulkes, CEO of Brunswick. “But I think we’ll need a portfolio of solutions, including alternative fuels. E-fuel (gasoline made from sustainably produced hydrogen and captured carbon dioxide) is certainly fascinating.”

Mercury Marine has so far sold 2,000 of its 7.5e electric outboards internationally, Foulkes says. “The 7.5e has only been on the market since April, so we think that volume is high in the marine space. We’re seeing lots of interest at regulated lakes in Europe and other locations.”

The motors are connected to the company’s lithium-ion batteries, made by the Mastervolt division. The 7.5e comes with a basic one-kilowatt-hour battery pack. On the 20e, which has a larger 2.3-kilowatt-hour pack, up to four units can be put together for a half-day of cruising. The 35e comes with a 5.4-kilowatt-hour battery.

Perissa Bailey, vice president and general manager at Mercury Marine, says that Austria, Sweden, and the Netherlands are three countries with major buy-in for the electric outboards. The interest in the U.S. is growing a bit more slowly. “But a segment of the population is looking for more sustainable solutions, and they’re going electric in other parts of their lives,” Bailey says. “Rather than have those early adopters leave our brand we’re coming up with alternatives for them.” Bailey says that two new Avator products will be announced shortly, and that there’s interest in higher-horsepower electric marine motors.

Brunswick is also offering a Navico Fathom e-power battery pack that can replace the polluting generators on larger boats and, through a recent acquisition, the Fliteboard electrically powered eFoil surfboard. The US$13,195 Ultra L model, with a 14-pound lithium battery, can fly above the water at speeds of up to 28 miles per hour. There is 45 minutes of cruising and a one-hour recharge time.

The Avator 7.5e will power small boats, like these Quicksilver inflatables and 13-foot Veer X13 at Chelsea Piers.
Brunswick Corporation photo

The development of electric boats paralleled that of cars, and both had initial heydays around the turn of the 20th century. Wealthy people bought electric launches that were elaborately furnished with velvet cushions and stained-glass windows. The boats were for slow cruising on relatively still bodies of water, such as lakes.

At the Chicago World’s Fair in 1893, 55 electric launches built by a company called Elco gave a million rides. Elco launched the Wenona in 1899; it was a 32-foot launch with five-horsepower power that quietly glided at seven miles per hour and could last eight hours on a charge. Wenona is still running on Lake George, and Elco is still in business making electric boat motors. The largest of its units produces the equivalent of 14 horsepower.

Battery advances have made larger electric boats practical. Norway’s MV Ampere ferry, with a one-megawatt battery, can carry 120 cars. Launched in 2022, the MS Medstraum is a zero-emission fast ferry that plies Norwegian waters. It reduces emissions by the equivalent of 30 operating diesel buses in a year.

With their large surface area, passenger boats can also host solar panels that increase electric cruising range. PlanetSolar, a catamaran yacht, circumnavigated the planet in 2012.

All this makes it seem that electric power for boats is imminent, but Tom Hesselink, executive director of the Electric Boat Association of America and a 30-year builder of EV craft in North Carolina, says that the industry is “very transitional right now. How fast it will transition is questionable. I don’t expect to see big changes in the U.S. industry anytime soon, though it’s moving much more rapidly in Europe—where there’s more environmental awareness.”

Hesselink adds that “there’s still a big power-to-weight advantage for gasoline. The motors are fine, but it’s the batteries that are the issue.” Foulkes echoes that sentiment. “Electric power is still not a solution for larger mainstream recreational boats,” he says.

As Paris makes its final preparations for the Olympic games, its residents are busy with their own—packing their suitcases, confirming their reservations, and getting out of town.

Worried about the hordes of crowds and overall chaos the Olympics could bring, Parisians are fleeing the city in droves and inundating resort cities around the country. Hotels and holiday rentals in some of France’s most popular vacation destinations—from the French Riviera in the south to the beaches of Normandy in the north—say they are expecting massive crowds this year in advance of the Olympics. The games will run from July 26-Aug. 1.

“It’s already a major holiday season for us, and beyond that, we have the Olympics,” says Stéphane Personeni, general manager of the Lily of the Valley hotel in Saint Tropez. “People began booking early this year.”

Personeni’s hotel typically has no issues filling its rooms each summer—by May of each year, the luxury hotel typically finds itself completely booked out for the months of July and August. But this year, the 53-room hotel began filling up for summer reservations in February.

“We told our regular guests that everything—hotels, apartments, villas—are going to be hard to find this summer,” Personeni says. His neighbours around Saint Tropez say they’re similarly booked up.

As of March, the online marketplace Gens de Confiance (“Trusted People”), saw a 50% increase in reservations from Parisians seeking vacation rentals outside the capital during the Olympics.

Already, August is a popular vacation time for the French. With a minimum of five weeks of vacation mandated by law, many decide to take the entire month off, renting out villas in beachside destinations for longer periods.

But beyond the typical August travel, the Olympics are having a real impact, says Bertille Marchal, a spokesperson for Gens de Confiance.

“We’ve seen nearly three times more reservations for the dates of the Olympics than the following two weeks,” Marchal says. “The increase is definitely linked to the Olympic Games.”

Worried about the hordes of crowds and overall chaos the Olympics could bring, Parisians are fleeing the city in droves and inundating resort cities around the country.
Getty Images

According to the site, the most sought-out vacation destinations are Morbihan and Loire-Atlantique, a seaside region in the northwest; le Var, a coastal area within the southeast of France along the Côte d’Azur; and the island of Corsica in the Mediterranean.

Meanwhile, the Olympics haven’t necessarily been a boon to foreign tourism in the country. Many tourists who might have otherwise come to France are avoiding it this year in favour of other European capitals. In Paris, demand for stays at high-end hotels has collapsed, with bookings down 50% in July compared to last year, according to UMIH Prestige, which represents hotels charging at least €800 ($865) a night for rooms.

Earlier this year, high-end restaurants and concierges said the Olympics might even be an opportunity to score a hard-get-seat at the city’s fine dining.

In the Occitanie region in southwest France, the overall number of reservations this summer hasn’t changed much from last year, says Vincent Gare, president of the regional tourism committee there.

“But looking further at the numbers, we do see an increase in the clientele coming from the Paris region,” Gare told Le Figaro, noting that the increase in reservations has fallen directly on the dates of the Olympic games.

Michel Barré, a retiree living in Paris’s Le Marais neighbourhood, is one of those opting for the beach rather than the opening ceremony. In January, he booked a stay in Normandy for two weeks.

“Even though it’s a major European capital, Paris is still a small city—it’s a massive effort to host all of these events,” Barré says. “The Olympics are going to be a mess.”

More than anything, he just wants some calm after an event-filled summer in Paris, which just before the Olympics experienced the drama of a snap election called by Macron.

“It’s been a hectic summer here,” he says.

Hotels and holiday rentals in some of France’s most popular vacation destinations say they are expecting massive crowds this year in advance of the Olympics.
AFP via Getty Images

Parisians—Barré included—feel that the city, by over-catering to its tourists, is driving out many residents.

Parts of the Seine—usually one of the most popular summertime hangout spots —have been closed off for weeks as the city installs bleachers and Olympics signage. In certain neighbourhoods, residents will need to scan a QR code with police to access their own apartments. And from the Olympics to Sept. 8, Paris is nearly doubling the price of transit tickets from €2.15 to €4 per ride.

The city’s clear willingness to capitalise on its tourists has motivated some residents to do the same. In March, the number of active Airbnb listings in Paris reached an all-time high as hosts rushed to list their apartments. Listings grew 40% from the same time last year, according to the company.

With their regular clients taking off, Parisian restaurants and merchants are complaining that business is down.

“Are there any Parisians left in Paris?” Alaine Fontaine, president of the restaurant industry association, told the radio station Franceinfo on Sunday. “For the last three weeks, there haven’t been any here.”

Still, for all the talk of those leaving, there are plenty who have decided to stick around.

Jay Swanson, an American expat and YouTuber, can’t imagine leaving during the Olympics—he secured his tickets to see ping pong and volleyball last year. He’s also less concerned about the crowds and road closures than others, having just put together a series of videos explaining how to navigate Paris during the games.

“It’s been 100 years since the Games came to Paris; when else will we get a chance to host the world like this?” Swanson says. “So many Parisians are leaving and tourism is down, so not only will it be quiet but the only people left will be here for a party.”