Trading Mansions Sounds Like a Dream. It’s Also a More Sustainable Way to Travel.
4 min
For many, the idea of doing a home exchange is enticing: The thrill of a new destination, calling an inspired new space home away from home, living like a local for a little while. But what happens if you have a sprawling estate on the ocean to offer yet can’t find a property swap that comes close to the size and luxury of your own?
Enter: HomeExchange Collection, a division of Paris-based HomeExchange, a 30-year-old home-swapping company with over 100,000 residences across 133 countries and teams in Zagreb, Croatia, and Cambridge, Massachusetts. The new division launched last year and focuses solely on luxury property trades.
“Some of our members were over flooded with requests from people who wanted to exchange homes, yet their houses just weren’t as nice,” the company’s co-founder Emmanuel Arnaud says. “That’s why we decided to launch HomeExchange Collection, to better cater to the needs of clients with super-luxurious homes. It’s a space where they can meet other like-minded travellers who want to exchange their little piece of paradise they’ve built all around the world,” Arnaud says.
THE ITEM
HomeExchange Collection is an uber-exclusive community of home (and yacht and farm and castle) owners. And the criteria for membership is stringent. Homes are required to be valued at US$1.5 million or more, though US$2 million to US$10 million is typical.
“Location is a big part of it as well as amenities,” Arnaud says. “For example, if your house doesn’t have a pool in a prime sunny location, it’s going to be harder to make the cut.”
The houses themselves are anything but ordinary. Many come with five-star amenities such as boats, tennis courts, gyms, notable artworks, pools, daily housekeeping, and private chefs. Some of the most luxurious offerings include a 6,700-square-foot mansion in Chiang Mai, Thailand, with a full-time gardener, chef, maid, and part-time massage therapist; a penthouse in Manhattan’s Tribeca neighbourhood with a 750-square-foot terrace; a coffee farm in Sao Paulo, Brazil; and a hillside villa in San Miguel de Allende, Mexico, with a60-foot solar-heated lap pool and hot tub on the terrace.
Courtesy of HomeExchange Collection
Exchanges needn’t be reciprocal or immediate, either. If a member lends their home without reciprocity, they get GuestPoints to bank for a stay somewhere else at another time.
Members of the HomeExchange Collection can lend their homes to each other for a weekend, week, or month—and all include the benefit of their host’s insider intel. Other perks include a 100% flexible cancellation policy for guests, up to US$2 million in property damage protection, and access to the member service team 24/7.
PRICE
If your home is selected, an annual membership to HomeExchange Collection costs US$1,000, which gives members the opportunity for unlimited exchanges during the calendar year.
DESCRIPTION
With over 4,000 luxury homes in over 70 countries across the globe, from France and Italy to Thailand, Australia, and the U.A.E., even the most affluent are reconsidering the way they vacation. “Covid has invited everyone to rethink being in shared, public spaces, and instead having a whole place to themselves,” Arnaud says.
It’s a shift happening, in part, Arnaud says, because of growing environmental awareness.
“People are rethinking their relationship to consumption,” he says. “The idea that you have this very, very nice home sitting idle while you’re paying to be at a hotel sounds a bit absurd. Why not use these homes which would otherwise be empty?”
WHAT’S THE GOOD?
As a certified B Corp, HomeExchange Collection meets high standards of social and environmental performance, transparency, and accountability—and it’s the definition of responsible tourism. By nature, the concept of home exchanging is a more sustainable way to travel. By using pre-existing accommodations and encouraging people to live like locals, the local ecosystem remains undisturbed.
“We think our approach makes better use of the existing infrastructure, the existing homes, rather than building new homes and hotels,” Arnaud says.
The company takes its commitment to the environment one step further by calculating its carbon footprint every year, trying to reduce it, and contributing to global carbon neutrality by investing in social and environmental projects.
Meanwhile, members, through HomeExchange’s Solidarity group, can open their homes to relief workers or affected members in instances such as pandemics, fires, earthquakes, hurricanes, floods, or war.
“It started with Covid when we realized we had a lot of homes available and a lot of people who wanted to help. We launched the Solidarity program to help frontline workers in hospitals to be able to have a place where they could stay without having to commute back and forth,” Arnaud says. The program was then expanded to house Ukrainian refugees.
WHAT’S NEXT
Aside from continuing to grow membership and properties worldwide, Arnaud’s mission is for everyone to have the opportunity to go on vacation. The company has already partnered with an organisation in France, Le Secours Catholique, which helps low-income families travel.
“We want to be able to help people go on a vacation, no matter who they are, and we are looking for the right kind of partners and the right kind of ways to put that into place on a wider scale,” Arnaud says.
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Artificial intelligence is making it easier than ever to build a business without building a team. As AI takes over coding, customer support, marketing, administration, and other day-to-day tasks, a growing number of solo founders are scaling startups to millions in revenue with few—or even no—employees. While the trend is lowering barriers to entrepreneurship, it is also reshaping hiring, raising questions about the future of work and how businesses will grow in the AI era.
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Ben Broca launched a company last December that offers AI tools to entrepreneurs. He’s already added 10,000 paying customers and is on track to bring in $10 million in revenue this year.
One thing he hasn’t added: any other employees.
The 40-year-old is part of a class of entrepreneurs who are launching, and then often running, new companies on their own. Artificial intelligence tools answer Broca’s emails, help write and debug code, field requests from customers, sign up new subscribers and grant refunds when issues arise.
Broca relishes his ability to make whatever decisions he wants on his own, often from his sun-drenched Sausalito, Calif., living room. “I think compromises make lukewarm results,” he said.
Once upon a time, running a business of a certain size required a team. AI is turning that assumption upside down, and more aspiring entrepreneurs are going it alone.
An analysis by the payments company Stripe shows there are thousands of solo operators on the company’s platform that are generating over $1 million in revenue, with their ranks doubling between 2023 and 2025. The number of solo operators crossing the $10 million threshold nearly tripled in that same span.
In the past, people without business contacts or particular savvy might not have known how to get their ideas off the ground, said Ernie Tedeschi, Stripe’s chief economist. “Now, AI can be a built-in business partner,” he said.
AI’s ability to handle various administrative tasks makes it potentially useful for launching solo businesses in many fields. But the technology’s ability to also handle key tasks in tech, like coding, make that field a particular hot spot.
Analyzing Census Bureau data, Bank of America Institute economist Taylor Bowley found that among all industries, new business applications in the information sector have seen the biggest percentage increase—nearly 45%—over the past year. At the same time, the rate of information-sector applicants saying they plan to hire workers has experienced the sharpest decline of any measured industry.
This Census dataset doesn’t track solo-operated businesses. But the numbers broadly show—in tech and beyond—that applications are flat among businesses likely to hire workers, but generally rising elsewhere. Economists say that’s a strong sign that solo operators are on the upswing.
“The bar for getting started has never been lower,” said Julian Weisser, who runs a San Francisco-based accelerator for solo founders working in tech. The accelerator—which offers founders seed money and mentorship in exchange for an equity stake—attracted 4,500 applicants for 10 slots made available in its most recent cycle, nearly five times the number it drew when it launched last May.
Going it alone with AI can still be surprisingly expensive. Broca said he was losing money on many customers’ accounts while paying to access Anthropic’s Claude to run his clients’ requests—that AI company, as well as others, charges based on usage. He has since switched to free open-source AI models from China.
Broca said he has raised $30 million from investors and, at the same time, has saved millions in salary since he hasn’t needed a team of software engineers.
Another risk: If it’s easy for one entrepreneur to launch an AI-assisted business, copying them can be easy, too. This creates anxiety for founders like Troy Johnston, who runs an AI-assisted business alone in Orlando, Fla.
“Everybody has the sword and we all have the ability to unsheathe Excalibur now,” said Johnston, 40, who used AI to code an app that helps people get the most out of credit card benefits. The company makes around $3,000 a month in profit, with no employees, and is continuing to grow.
What one-person businesses will mean for the labor market remains to be seen. Polling has shown Americans are worried that AI will replace jobs, and top economists are wrestling with that possibility, too. But AI is also creating lots of new jobs, and the go-it-alone entrepreneurs show how the technology can both open doors and limit employment opportunities.
“If everyone’s hiring less, but you get four times more firms, what does that do to head count?” said Rembrand Koning, an associate professor at Harvard Business School who studies entrepreneurship. He co-authored a recent study that found that among 50,000 startups the researchers examined, those focused on AI tended to operate with 25% fewer employees.
Koning also believes a soft hiring environment that’s left some people mired in long job searches has encouraged more to try their hand at launching businesses.
Some founders cite different motives. “It’s a perfect storm of post-pandemic burnout and a re-evaluation of one’s priorities, and also booming AI and a sense of what’s possible,” said Samir Ahmad, 39, who lives in Breinigsville, Pa.
Two years ago, Ahmad decided to leave the corporate job he had worked at Verizon for almost two decades to start a solo coaching and consulting business. He had been seeing social-media posts touting the ease and virtues of AI, which he used to chart a business plan and help with marketing. “It was like my chief of staff, a second in command,” he said.
The business ultimately petered out within months, though, and Ahmad is now back to a full-time corporate role with a utility company.
For Claire Vo, 41, AI helped her turn a passing impulse into a business. She was working full-time as a tech executive when she tapped AI in late 2023 to help code an app that would help her manage documentation and design for new products, with customers ranging from financial services to healthcare firms.
“I was copying and pasting from ChatGPT,” said Vo, who lives in San Francisco.
She put the app online for $1 a month, and within weeks people downloaded it thousands of times. Nearly three years later, Vo’s company—which she ran solo for nine months before hiring an engineer—now has 100,000 users and is on track to make seven figures in profit this year. AI handles the company’s marketing, sales and customer support.
While AI is a shortcut, Vo said her network and credibility in the industry were key. “I think people over-index on how easy AI is and under-index on how much I did to get to this point,” she said.
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