‘What’s Going On in That Room?’ A Dublin Townhouse Gets a Mystical, Leap-of-Faith Reimagining

Sometimes sad things happen to good houses. Take the proud former home of the family that founded Jameson Irish Whiskey, perched on a historic square in the Irish capital. More recently a law office, the circa 18th-century townhouse had been mired in drudgery.

“Businesses take on these prestigious old buildings and chuck in a lot of furniture,” said designer Suzie McAdam of the throng of mahogany desks, wall-to-wall carpet and fluorescent lights she found in the property. “Everything was grim and a bit tired.”

The new owner, an Irish businesswoman who would live there solo, hired Mc Adam, a local pro, to restore and decorate the four-story Georgian home. Put off by the dark, masculine energy of the panelling in the entrance and reception room, the client at first wanted to paint all of it white. “I think her sense was to make it feel fresher, more lightened,” said Mc Adam.

To convince the owner to rehab the wood instead, the designer proposed a brash, whimsical plan.

Where the client saw oppressive beams and coffers, Mc Adam saw…a forest. She would enlist Irish muralist Michael Dillon to hand paint the white plaster gaps between the woodwork with local flora and fauna, like mythical creatures from Irish folklore growing out from between the timbers.

“It almost has a sense of decay, something that had been creeping through an old wall,” said McAdam of the final mural. “It’s very fantastical,” she said.

The designer won the client’s buy-in, and the mahogany was refurbished. The woodwork-as-woods concept intrigued the owner, Mc Adam believes, in part because she spends her days in the black-and-grey world of business and finance. She also craved uniqueness.

“Having seen a lot of other buildings in Dublin, none of which energized or excited her, I think she wanted to be taken on a journey with the design,” said McAdam.

That might explain why the owner welcomed the curious light fixture—the Halti pendant by Cameron Design House —that loops from the reception room’s ceiling like pearls sized for the Statue of Liberty. During Paris Design Week, McAdam was captivated by a lavender version she saw draped inside an installation of ornate boiserie panelling.

She says she has a tendency to embrace this kind of forward-leaning design: “A guiding principle I return to is this: Would I see this piece at an auction in 20 years? If the answer is yes, then I know I am on to something.”

She texted a photo to her client, who asked if it came in other colours. “The lavender was quite strong, maybe a little too far for her,” said Mc Adam. They eventually landed on an opaque white version, a nervy update of the drippy crystal chandeliers common to homes of this vintage.

The room’s expansive windows make the necklace-like fixture visible from the street below. “Even taxi drivers are, like, ‘What’s going on in that room?’ ” said Mc Adam. One, while driving her past the property, remarked, “Sure you wouldn’t know what they’ll hang off a ceiling these days!”

She didn’t let on, and says today, “If something causes debate and conflict, I think that’s where it gets interesting.”

The chandelier in the library upstairs initially raised even her client’s eyebrows. McAdam recalls that, as an electrician was installing the Italian glass chandelier from Giopato & Coombes, the client commented that it “looked like bowling pins that had been smashed over.”

McAdam dug in her heels. “Hold firm is my approach sometimes. When people see something in isolation, it’s hard to get a full sense of how the room is going to turn out.” Today, the space is adorned with pastoral Schumacher wallpaper, its barrel-vaulted ceiling painted a sky blue. “She wasn’t enamoured initially with that fixture, but the room came together.”

McAdam’s aesthetic bravery respects and suits the historic home. Centuries ago, the Jameson family had their motto carved into the reception-room mantel alongside the three-masted sailing ship that serves as a logo on each whiskey label. It reads Sine Metu , Latin for “Without Fear.”

Australia’s housing crisis will not be solved by first-home buyer incentives or tax changes alone, with leading property figures warning governments must tackle supply constraints if affordability is to improve.

Speaking at the Kanebridge Quarterly Property Leadership Summit in Sydney last week, expert project marketing specialist Sam Elbanna, property investor and fund manager Paul Miron and property consultant Karla McNeice said that a lack of housing supply remained the central issue facing the market.

Elbanna, Director of CPM Realty with more than 30 years’ experience in project sales, argued that successive governments had focused too heavily on stimulating demand rather than addressing the barriers preventing new housing from being delivered.

“The misconception is that politicians think the way to solve the housing crisis is to drive demand,” he said.

“The reality is that’s not the way. This is a supply-side problem, and it needs to be solved on the supply side.”

Drawing on his experience in project sales, Elbanna said policies designed to help first-home buyers often had unintended consequences, pointing to previous grants that ultimately flowed through to higher property prices.

Instead, he said developers were facing increasing red tape, approval delays and rising costs, which were discouraging new housing supply.

“In the absence of stock, demand exceeds supply,” he said.

Miron, a Co-Founder and Fund Manager of Msquared Capital, said the housing debate had become overly focused on tax policy while overlooking broader structural issues.

He argued that affordability challenges stemmed from a combination of factors, including planning constraints, supply shortages, migration levels and interest rates.

“No-one can be 100 per cent certain on the real reason for property prices is going up,” he said.

“The reason why property prices are higher is a combination of interest rates, lack of supply, migration, vacancy rates and maybe taxes play a role.”

Miron was critical of recent federal housing policy changes, warning they could reduce the number of new homes being built and further constrain supply that was even highlighted in the budget.

He also highlighted the importance of the property sector to the broader economy, noting that residential real estate and related industries employed more than one million Australians.

McNeice, who advises developers on sales strategy and market intelligence, said understanding buyers had become increasingly important as affordability pressures intensified.

While affordability remained a major consideration, she said today’s buyers were focused on value rather than simply price.

“People are looking for value for money,” she said.

She said buyers were increasingly evaluating factors such as transport connections, walkability, nearby amenities and flexible living spaces that could accommodate changing family needs.

“What infrastructure is going on? Can I walk to the shops? Can I meet people at the local cafe?” she said.

The panel also discussed the mounting pressures facing developers, with Elbanna arguing that many projects become financially unviable from the moment a site is purchased.

“The viability of a development happens at the moment the site is bought,” he said.

He said rising construction costs, higher interest rates and overly optimistic feasibility assumptions had left some developers exposed as market conditions changed.

While acknowledging the growing number of smaller and first-time developers entering the market, Elbanna said property development required expertise across finance, construction, marketing and legal disciplines.

“It is actually a business that requires a level of expertise,” he said.

Looking ahead, the panel agreed opportunities remained in the market despite current challenges.

Miron said property should continue to be viewed as a long-term investment and cautioned against trying to time short-term market movements.

McNeice said success would increasingly depend on identifying projects that genuinely met changing buyer expectations.

Elbanna said affordable housing remained achievable, but developers needed to deliver more than just homes.

“We can provide affordable housing in this country,” he said.

“But we’ve got to wrap that affordable housing with the things that people want.”

As Australia’s housing affordability debate intensifies, the panellists agreed on one point: without a meaningful increase in housing supply, demand-side measures alone are unlikely to solve the nation’s property challenges.

‘What’s Going On in That Room?’ A Dublin Townhouse Gets a Mystical, Leap-of-Faith Reimagining

Though open-minded, the new owner of the magisterial 18th-century house needed to be convinced of some of her interior designer’s boundary-pushing ideas.

Australia’s housing affordability crisis is being fuelled by chronic undersupply, planning delays and rising development costs, as politicians continue to focus on the wrong solutions.