A&K Unveils a New Era of Tailormade Luxury in Africa

Abercrombie & Kent has strengthened its position as the world’s leading experiential travel company with two newly transformed lodges in Africa, signalling a new era of tailormade luxury for guests seeking deeply personal, once-in-a-lifetime journeys on the continent that shaped the brand more than 60 years ago.

For A&K, Africa is not just another destination; it is the birthplace of the company and the foundation of its pioneering approach to responsible luxury travel.

Tailormade journeys allow guests to explore this vast continent entirely on their own terms, supported by a global network of destination experts, specialist guides, and on-the-ground “guardian angels” available around the clock.

Every tailormade itinerary is a fully customised experience, interweaving iconic highlights with hidden wonders. Whether guests dream of tracking wildlife on remote plains, discovering ancient cultures, or reconnecting with family in one of Africa’s most inspiring landscapes, each journey is designed to be as unique as the traveller themselves.

Abercrombie & Kent’s African portfolio has entered a new chapter with the reveal of two extensively rebuilt Sanctuary lodges in Uganda and Botswana, each designed to elevate the experience of Tailormade travel, the luxury company’s signature approach to deeply personal, fully customised journeys.

For more than 60 years, A&K has drawn on its roots in East Africa to craft exceptional, high-touch adventures for travellers seeking privacy, immersion and meaning.

With the reopening of Gorilla Forest Lodge in Uganda and Baines’ Lodge in Botswana’s Okavango Delta, the brand is doubling down on the blend of design, wildlife access and sustainability that has long set it apart.

A rare mountain gorilla in the wilds surrounding Sanctuary Gorilla Forest Lodge, deep within Uganda’s Bwindi Impenetrable Forest.

Gorilla Forest Lodge: A New Benchmark

Tucked inside one of the world’s most biologically rich regions, Gorilla Forest Lodge, an A&K Sanctuary, has long had a singular claim: it is the only luxury lodge located within the actual boundaries of Bwindi Impenetrable National Park.

Already extraordinary in location, the lodge has now undergone a complete transformation — and the result is a deeply refined, fully immersive sanctuary designed with both sensitivity and ambition.

Design that draws from the forest, not against it

The rebuild significantly expands each of the ten guest suites, creating generous private sanctuaries suspended in the rainforest canopy. Interiors draw directly from local craft traditions — banana-fibre ceilings, handwoven textiles, reclaimed woodwork and artisanal detailing made in nearby communities. The effect is layered, tactile and unmistakably Ugandan.

Bathrooms have been reimagined as spa-like retreats, with freestanding bathtubs positioned for forest views and rain showers opening to private decks. Each suite now includes its own lounge, an oversized bed, and an elevated deck where guests often spot the region’s famed mountain gorillas at dawn.

**A newly transformed suite at Gorilla Forest Lodge in Uganda’s Bwindi Impenetrable Forest. Photo: Damian Russell.**

Conservation and culture at the centre

The lodge’s redesign continues A&K’s decades-long commitment to Uganda’s local communities. Every stay contributes to A&K Philanthropy projects, including education initiatives and healthcare access for villages bordering the park.

Geoffrey Kent’s deep history in Uganda, stretching back more than 40 years, is woven into the property’s ethos. Guests can participate in conservation-oriented activities, guided by expert trackers who work directly with the Uganda Wildlife Authority.

An experience shaped by rarity

Gorilla trekking remains one of the most extraordinary wildlife experiences on the planet. Being based inside the park means trekking groups can depart directly from the lodge, often reaching gorilla families in shorter times than guests staying outside the gates.

The result is an experience that feels both exclusive and unhurried, exactly what A&K’s Tailormade travellers value.

**Lounge at Baines’ Lodge, Okavango Delta, Botswana. Photo: Damian Russell.**

Baines’ Lodge: A Six-Suite Masterpiece Reborn in the Okavango Delta

Botswana’s Okavango Delta is one of Africa’s most iconic landscapes — a shifting world of floodplains, lagoons and wildlife-rich islands. Within this UNESCO World Heritage Site, Baines’ Lodge, an A&K Sanctuary, has emerged from a top-to-bottom rebuild that elevates it into one of the most intimate and design-driven lodges in the Delta.

A River Pavilion in the Wilderness

Set on the banks of the Boro River, the new Baines’ Lodge is constructed on stilts, lifting the six suites high above the floodplains. The architecture embraces an “African pavilion gallery” concept: column-lined walkways, soaring ceilings and open-sided lounges that dissolve the barrier between interior and wilderness.

The colour palette draws from the Delta itself — muted greens, reeds, sun-washed timber, handwoven ceilings and raw natural textures that give the lodge a sculptural quietness.

Six suites, each a private retreat

Every suite has been reimagined with:
• Deep soak tubs with uninterrupted water views
• Private decks and outdoor seating for birdwatching and stargazing
• Contemporary African art and artisanal pieces
• Expansive indoor-outdoor bathrooms
• King beds with mosquito-net canopies
• Soft, indirect lighting that mirrors the Delta’s shifting tones

Despite its refined interiors, the lodge remains deeply committed to environmental sensitivity. Lunawood, a lightweight timber material, forms much of the structure, ensuring minimal environmental impact and allowing the lodge to be removed without damaging the landscape, which is an unusually progressive approach for a luxury property.

Wildlife at your doorstep

Because the lodge is located on a permanent channel of the Delta, game viewing is exceptional year-round. Guests can explore by:
• Mokoro (traditional dugout canoe)
• Motorboat
• Guided walking safaris
• 4×4 game drives
• Private river cruises
• Sundowner excursions along the floodplains

The area is known for elephant herds, wild dogs, lions, leopards, hippos and rare birdlife, all often visible directly from the lodge’s deck.

Tailormade Africa: The Signature Advantage

While many safari operators offer luxury, A&K’s Tailormade approach is built around something rarer: absolute personalisation.

Guests receive access to:
• Private guides and handpicked specialists
• Seamless logistics across remote areas
• Behind-the-scenes experiences not open to the public
• 24/7 on-the-ground support
• Carefully choreographed transfers between lodges, parks and cities
• Exclusive conservation and community activities

A New African Chapter

The reopening of Gorilla Forest Lodge and Baines’ Lodge marks a significant investment in Africa by Abercrombie & Kent, reinforcing its mission to offer world-leading luxury experiences that honour place, elevate culture and maintain a light environmental footprint.

Both properties are now open, with bookings available as part of fully Tailormade itineraries crafted exclusively by A&K’s global network of experts.

Ben Broca launched a company last December that offers AI tools to entrepreneurs. He’s already added 10,000 paying customers and is on track to bring in $10 million in revenue this year.

One thing he hasn’t added: any other employees.

The 40-year-old is part of a class of entrepreneurs who are launching, and then often running, new companies on their own. Artificial intelligence tools answer Broca’s emails, help write and debug code, field requests from customers, sign up new subscribers and grant refunds when issues arise.

Broca relishes his ability to make whatever decisions he wants on his own, often from his sun-drenched Sausalito, Calif., living room. “I think compromises make lukewarm results,” he said.

Once upon a time, running a business of a certain size required a team. AI is turning that assumption upside down, and more aspiring entrepreneurs are going it alone.

Ben Broca sitting in his home office. — Tech has seen an explosion of solo founders in the past year. Broca said he likes being able to work at his own speed, unencumbered by a team. Jonah Reenders for WSJ

An analysis by the payments company Stripe shows there are thousands of solo operators on the company’s platform that are generating over $1 million in revenue, with their ranks doubling between 2023 and 2025. The number of solo operators crossing the $10 million threshold nearly tripled in that same span.

In the past, people without business contacts or particular savvy might not have known how to get their ideas off the ground, said Ernie Tedeschi, Stripe’s chief economist. “Now, AI can be a built-in business partner,” he said.

AI’s ability to handle various administrative tasks makes it potentially useful for launching solo businesses in many fields. But the technology’s ability to also handle key tasks in tech, like coding, make that field a particular hot spot.

Analyzing Census Bureau data, Bank of America Institute economist Taylor Bowley found that among all industries, new business applications in the information sector have seen the biggest percentage increase—nearly 45%—over the past year. At the same time, the rate of information-sector applicants saying they plan to hire workers has experienced the sharpest decline of any measured industry.

This Census dataset doesn’t track solo-operated businesses. But the numbers broadly show—in tech and beyond—that applications are flat among businesses likely to hire workers, but generally rising elsewhere. Economists say that’s a strong sign that solo operators are on the upswing.

“The bar for getting started has never been lower,” said Julian Weisser, who runs a San Francisco-based accelerator for solo founders working in tech. The accelerator—which offers founders seed money and mentorship in exchange for an equity stake—attracted 4,500 applicants for 10 slots made available in its most recent cycle, nearly five times the number it drew when it launched last May.

Going it alone with AI can still be surprisingly expensive. Broca said he was losing money on many customers’ accounts while paying to access Anthropic’s Claude to run his clients’ requests—that AI company, as well as others, charges based on usage. He has since switched to free open-source AI models from China.

Broca said he has raised $30 million from investors and, at the same time, has saved millions in salary since he hasn’t needed a team of software engineers.

Another risk: If it’s easy for one entrepreneur to launch an AI-assisted business, copying them can be easy, too. This creates anxiety for founders like Troy Johnston, who runs an AI-assisted business alone in Orlando, Fla.

“Everybody has the sword and we all have the ability to unsheathe Excalibur now,” said Johnston, 40, who used AI to code an app that helps people get the most out of credit card benefits. The company makes around $3,000 a month in profit, with no employees, and is continuing to grow.

Troy Johnston said AI’s power and ease of use is an incredible boon for entrepreneurs like him—and also a double-edged sword. Luann Koerper

What one-person businesses will mean for the labor market remains to be seen. Polling has shown Americans are worried that AI will replace jobs, and top economists are wrestling with that possibility, too. But AI is also creating lots of new jobs, and the go-it-alone entrepreneurs show how the technology can both open doors and limit employment opportunities.

“If everyone’s hiring less, but you get four times more firms, what does that do to head count?” said Rembrand Koning, an associate professor at Harvard Business School who studies entrepreneurship. He co-authored a recent study that found that among 50,000 startups the researchers examined, those focused on AI tended to operate with 25% fewer employees.

Koning also believes a soft hiring environment that’s left some people mired in long job searches has encouraged more to try their hand at launching businesses.

Some founders cite different motives. “It’s a perfect storm of post-pandemic burnout and a re-evaluation of one’s priorities, and also booming AI and a sense of what’s possible,” said Samir Ahmad, 39, who lives in Breinigsville, Pa.

Two years ago, Ahmad decided to leave the corporate job he had worked at Verizon for almost two decades to start a solo coaching and consulting business. He had been seeing social-media posts touting the ease and virtues of AI, which he used to chart a business plan and help with marketing. “It was like my chief of staff, a second in command,” he said.

The business ultimately petered out within months, though, and Ahmad is now back to a full-time corporate role with a utility company.

For Claire Vo, 41, AI helped her turn a passing impulse into a business. She was working full-time as a tech executive when she tapped AI in late 2023 to help code an app that would help her manage documentation and design for new products, with customers ranging from financial services to healthcare firms.

“I was copying and pasting from ChatGPT,” said Vo, who lives in San Francisco.

Claire Vo smiling into the camera while recording a podcast. — Claire Vo used AI to code an app that’s on track to make seven figures in profit this year. Claire Vo

She put the app online for $1 a month, and within weeks people downloaded it thousands of times. Nearly three years later, Vo’s company—which she ran solo for nine months before hiring an engineer—now has 100,000 users and is on track to make seven figures in profit this year. AI handles the company’s marketing, sales and customer support.

While AI is a shortcut, Vo said her network and credibility in the industry were key. “I think people over-index on how easy AI is and under-index on how much I did to get to this point,” she said.