Shaping Australia’s Next Generation of Luxury Developments
Abadeen Executive Chairman & Founder Justin Brown shares his insights on the resilience of Sydney’s ultra-luxury property market and the future of premium living.
Abadeen Executive Chairman & Founder Justin Brown shares his insights on the resilience of Sydney’s ultra-luxury property market and the future of premium living.
Sydney’s ultra-luxury property market continues to move to its own rhythm.
Scarcity, lifestyle appeal and a new generation of high-net-worth buyers are reshaping how prestige projects are designed, marketed and sold.
We asked Abadeen’s Executive Chairman and Founder Justin Brown to unpack what’s driving demand, where he sees opportunity and how the definition of luxury living is changing.
Q: Sydney’s ultra-luxury property market has remained remarkably resilient. Why?
Supply is structurally tight, and the best sites are almost impossible to replicate. Planning is slow, construction costs are high, and true blue-chip land rarely changes hands. That keeps premium stock scarce.
Much of the demand at this level is from owner-occupiers, and their numbers are increasing exponentially. With long horizons, they help stabilise values through cycles.
As a developer, we manage release strategies carefully. Private placements and staged launches absorb volatility and protect pricing integrity. Sydney’s quality of life, stability, and the international desire to live here do the rest.
Q: Off-market transactions are a hallmark of prestige property sales. What advantages do they offer buyers and sellers?
Both channels have a role. On market provides full exposure, public benchmarking and visible competitive tension. It’s useful when we want to set a new reference price or showcase a precinct at scale.
Off-market delivers privacy, precision and control. There is a smaller pool of qualified buyers who set the tempo and negotiate the terms that actually matter.
It protects residents’ privacy, reduces disruption on site, and keeps the brand experience consistent. Buyers gain early access to irreplaceable products and the ability to tailor outcomes quietly.
For true trophy assets and pre-release allocations, I prefer off-market. We are able to customise and personalise the outcome.
Q: Luxury buyers expect more than location. What must-have features and amenities drive demand?
Views and villages is simplistic but precise. Long, protected outlooks, correct orientation, and a connected neighbourhood that offers vibrancy seven days a week.
Then privacy and a sense of arrival. Generous indoor–outdoor living, a primary kitchen plus a catering space for real entertaining, serious wellness facilities, secure multi-car garaging with EV infrastructure, and building services that feel five-star without fuss.
Technology should disappear into the experience and be reliable. Acoustic and thermal performance matter as much as marble. Designing homes is our craft. We obsess over those details because they determine how a home actually lives and breathes.
Q: Beyond Sydney, are there emerging luxury markets in Australia that high-net-worth investors should watch?
We have further expanded in Melbourne, Perth and Queensland. That is where we see sustained depth for the premium owner-occupier product in the right areas, targeting similar demographics to the Sydney market.
Think Melbourne’s inner bayside and east, Perth’s western suburbs and river precincts, and select Brisbane and Gold Coast locations where scarcity is real and community amenity is maturing.
Q: What has been your most remarkable sale, and what made it unique?
I have been fortunate over the last 30 years to be involved in Australia’s premium apartment revival from Bennelong, Hyde Park precinct and Barangaroo in Sydney, to HMAS in Melbourne, and the waterfront precincts of South-East Queensland and Perth, amounting to more than $200 million in property sales. We have also transacted a high proportion of development opportunities, up to $750 million.
Q: What is one piece of advice you always give high-net-worth buyers?
Choose the developer first. At this level, counterpart risk matters as much as postcode. Buy in the best village with the best views you can, but make your first filter the team delivering it: if you trust the people and the product, move early and buy with confidence.
This interview appeared in the Spring issue of Kanebridge Quarterly magazine. You can buy your copy here.
The 1860s Darlinghurst mansion Stoneleigh could become Sydney’s most expensive home ever sold under the hammer when it goes to auction. Clint Ballard is giving buyers a $28 million guide for the heritage-listed mansion on Darley Street, opposite Iona, the former home of Hollywood royalty Baz Luhrmann. Stoneleigh is being offered for sale for the …
Set on one of the city’s last absolute riverfront sites, The Riversdale by Mosaic combines irreplaceable waterfront ownership with one of Brisbane’s most significant residential opportunities.
The 1860s Darlinghurst mansion Stoneleigh could become Sydney’s most expensive home ever sold under the hammer when it goes to auction.
Clint Ballard is giving buyers a $28 million guide for the heritage-listed mansion on Darley Street, opposite Iona, the former home of Hollywood royalty Baz Luhrmann.
Stoneleigh is being offered for sale for the first time in 36 years. The home is owned by jeweller Vanessa Wong, who took the keys in 2016, after the Wong family paid $3.18 million in 1990. Wong renovated the home shortly after taking ownership, adding a pool to its 650 sqm grounds.
‘Stoneleigh’ is recognised on the NSW State Heritage Register for its architectural elegance and historical significance, and remains a defining presence within the tightly held Darlinghurst Ridge heritage precinct, an enclave prized for its concentration of intact colonial and Victorian-era residences just minutes from the CBD.
While the bones of the home date to 1860, its current form reflects a considered architectural transformation by Brian Hess, with landscaping by Dangar Barin Smith, that reconciles the villa’s historic fabric with the demands of contemporary living.
Stoneleigh was added to the State Heritage Register in 1999. It features a hipped corrugated steel roof, a bank of 12 paned timber framed double hung windows to the first floor, and arched colonnade to the ground floor, all set behind a Victorian cast iron palisade fence and colonnade extends around one side of the building.
Two of its previous owners have included Richard Jones, who was Chairman of the Commercial Banking Company of Sydney and the founder of the Maitland Mercury newspaper. He owned the home for around two decades from 1870. From the mid-1890s, J. Russell French, who was General Manager of the Bank of New South Wales, had the keys.
Inside, the home unfolds across multiple levels, anchored by a statement marble kitchen with integrated dining that flows into expansive formal and informal living zones. These spaces open out to a private terrace and tropical gardens, blurring the line between indoor and outdoor living in a way that’s become the calling card of Sydney’s top-tier renovations.
The outdoor offering is a standout in its own right: a 3-metre-deep mineral pool with geothermal heating anchors a resort-style entertaining garden designed for year-round use, an increasingly sought-after feature among buyers at the top of the market.
Accommodation is generous with six bedrooms in total. There are two master suites, including a primary retreat built around a Japanese Hinoki bath, along with additional bedrooms, terraces and substantial storage, a rare inclusion in an inner-city heritage home of this era.
Finishes throughout run to French Oak flooring, hand-applied Marrakech plaster walls, bespoke lighting by Michael Anastassiades and a Stuv fireplace, all supported by advanced geothermal climate control, ducted air conditioning and a full security system. A cellar on the lower ground floor houses a functioning heritage well, a genuinely rare survivor that underscores just how much of the property’s 19th-century character has been preserved.
Perhaps most notably for an inner-city heritage property, ‘Stoneleigh’ offers secure parking for up to five vehicles, a feature agents will no doubt lean on heavily, given how scarce multi-car garaging is within walking distance of the city.
The highest price ever paid for a residential house sold under the hammer in Sydney is $24.6 million, for a home in Vaucluse in September 2020.
Bidding opened at $13 million for the 1,085-square-metre block against an $11 million price guide, and the hammer fell at $24.6 million — well above the $14 million reserve. A young Australian-Chinese couple who’d never bid at auction before walkedaway with the keys. That result broke the previous auction record of $23 million, set by media scion Lachlan Murdoch’s purchase of the Bellevue Hill mansion “Le Manoir” in 2009.
Late last year, Iona, across the road from Stoneleigh, sold by private treaty for $37.5 million. It was bought by Bryant Stokes, son of the billionaire Channel 7 chairman Kerry Stokes, and his wife Dominique. It was sold by investment banker Tim Eustace and his partner Salvador Panui, who bought it from film director Baz Luhrmann for $16 million in 2015.
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