NAK founders list $10m waterfront home

Many waterfront homes come with the promise of water views. However, Tides on Cleveland Point offers a lifestyle that’s even more immersive. The contemporary four-bedroom residence seemingly floats from its peninsula position like a superyacht docked for the day.

Anchored on Moreton Bay west of Brisbane’s CBD, the modern mansion has a 55m absolute waterfront facade with a private jetty and uninterrupted views towards North Stradbroke and Peel islands.

Home owners John and Karen Cash, who are best known for co-founding the highly successful NAK Hair, bought the Shore Street North property back in 2012. A couple of years later the couple engaged Paul Braithwaite of Sprout Architects to create their contemporary dream home on the 847sq m site.

The pair are now leaving their personal sanctuary by the sea in order to relocate closer to Brisbane and spend more time with their grandchildren.

Jan Goetze and Tyson Clarke of Sotheby’s International Realty Brisbane have listed the landmark residence with a price guide above $10 million.

Crafted to capture water views and exceptional sunsets from almost every room, the residence on two titles has approximately 680sq m of internal living space and 122sq m of covered alfresco zones over two levels.

With a palette of limestone, Calacatta marble, custom oak cabinetry and engineered timber floors, the sophisticated coastal home has interiors curated to complement the natural surrounds.

The spacious kitchen is designed for avid entertainers with a 4.2m marble island bench, high end Miele appliances and a butler’s pantry that feeds conveniently through to the large laundry.

Throughout the ground floor level there are multiple spaces for dining and gathering with family and friends, including a family room with a gas fireplace.

Built for Queensland weather, the living areas all open up to external entertainment spaces with a covered outdoor kitchen, a full-width beachfront deck leading to the jetty, a pool deck, a Western Red Cedar sauna, a 14m heated swimming pool with swim jets, a spa and two outdoor showers.

There is also the option to purchase two adjoining 21m berths at nearby Raby Bay Marina.

Upstairs, the primary bedroom occupies its own wing and features floor-to-ceiling windows that frame the bay backdrop, a bespoke dressing room with an accessories gallery, as well as spa-inspired ensuite fit for haircare royalty.

Three more bedrooms have walk-in wardrobes and ensuites, while a fourth multipurpose room with integrated desks, plus an additional study nook, could suit a home office set up or extra accommodation.

Tides also has what it takes to impress collectors with a temperature-controlled wine cellar and an atmospheric “man cave” incorporating reclaimed timber from the original fisherman’s cottage that once stood on the site. There is also |a separate garage with a viewing wall designed to showcase the owners’ prized Ferrari.

State-of-the-art technology at Tides also includes a 39kW solar system, C-Bus lighting, ducted air-conditioning, automated blinds, CrimSafe security screens and a comprehensive camera and alarm system.

The Cleveland property, which sits next to Cleveland Yacht Club, is approximately 25kms from Brisbane’s CBD and is within walking distance of Cleveland Point Lighthouse, waterfront cafés, restaurants and foreshore parklands.

Tides at 223-225 Shores St North, Cleveland is listed with Jan Goetze and Tyson Clarke Sotheby’s International Realty Brisbane agents and has a price guide of $10 million.

For Jack Freeman, a compelling interior should not look as though it was completed in a single shopping trip.

The founder and designer behind FREEMAN & CO prefers rooms that develop through art, travel, commissioned furniture and objects collected over time. It is an approach that treats the home less as a decorative project and more as an evolving portrait of its owner.

“I am a true believer in collecting versus decorating,” Freeman says.

That distinction underpins the international practice he has built across private residences, hotels, property developments, yachts and private aviation. Its projects stretch from Point Piper, Vaucluse, Circular Quay and Toorak to Mayfair, Bel Air and the Caribbean.

Although the locations and architecture vary considerably, the work is connected by a restrained design language. Natural stone, warm timbers and sculptural furniture establish the foundation, while art, bespoke lighting and individual objects give each interior its identity.

The objective is not to overwhelm a room with obvious symbols of expense. It is to create an environment that feels calm, layered and particular to the people living within it.

“The greatest luxury isn’t about excess,” Freeman says. “It’s about creating an oasis where you come home and feel immediately grounded — effortlessly chic and deeply personal.”

Collecting instead of decorating

Decorating can imply the completion of a room: selecting the required furniture, filling the available walls and producing a coherent finished image.

Collecting is less conclusive.

A collected interior has room to change as its owners travel, discover artists, inherit pieces or reassess how they use their home. Its character comes from the relationship between objects rather than adherence to a single brand or season.

That does not mean placing unrelated pieces together without discipline. The designer must understand scale, proportion, material and provenance well enough to create a dialogue between them.

A contemporary artwork might sit beside a historic piece of furniture. A precisely detailed new interior may be interrupted by an irregular object made by hand. Smooth stone can be balanced by timber, textiles or a patinated metal surface that becomes richer with age.

The tension between those elements is part of the appeal.

For Freeman, art is not an accessory to be added once the furniture plan is complete. It forms part of the architecture and atmosphere of the room from the beginning.

Lighting is considered in the same way. Beyond its practical purpose, a bespoke fitting can operate as a suspended sculpture, changing both the room’s composition and the way its materials are experienced after dark.

A design perspective shaped by travel

International travel plays a significant role in Freeman’s creative process.

Design fairs such as PAD Paris and Salone del Mobile in Milan provide opportunities to encounter emerging designers, established galleries, new materials and collectible furniture away from the filter of social media.

More spontaneous discoveries can prove equally important.

“Sometimes it’s the simple things,” Freeman says. “That piece found on a shopping trip with a client in Paris, stumbling across an artisan’s workshop, or a special memory that forms the narrative of the story.”

Objects selected during travel bring more than visual interest into a home. They carry an association with a place, maker or experience, giving the client a connection that cannot be reproduced by ordering an entire interior from a catalogue.

Freeman’s influences are international, but his projects are not conceived as replicas of Parisian, Milanese or Californian style. Each commission responds to its architecture, setting, natural light and the daily lives of its occupants.

A waterfront Sydney residence demands a different treatment from a Mayfair townhouse. A Caribbean estate shaped by brutalist architecture and reflecting pools calls for another response again.

The designer’s role is to absorb those references without allowing them to overwhelm the individual qualities of the property.

Designing the complete experience

FREEMAN & CO extends beyond conventional interior decoration.

The practice’s stated services include interior design and architecture, project management, property acquisition, development advice, concept design, documentation, furniture and lighting design, procurement and art curation.

That breadth allows the team to become involved before a room’s dimensions and finishes are fixed.

Early participation can be important at the top end of the residential market, where architecture, landscape, interiors, technology and art must operate as one environment. Decisions about ceiling heights, wall dimensions, sightlines and lighting can directly affect where art is installed or how custom furniture is proportioned.

The practice can then carry those decisions through to procurement and final installation, maintaining the design narrative as a project moves between architects, builders, specialist craftspeople, dealers and suppliers.

Its residential portfolio includes a South Coast retreat conceived as an escape from urban life, a Caribbean estate with reflecting pools, an East Coast-inspired Palm Beach residence and a Mayfair townhouse organised around an expressive drawing room.

The studio also says it has worked on highly tailored Sydney residences with values exceeding $100 million, although the private nature of such commissions means individual addresses and clients are not always disclosed.

A home that can keep changing

The risk in creating a perfectly resolved interior is that it can become too static — a composition that looks exceptional in photographs but leaves little room for life.

Freeman sees the home as something that should evolve with its owners.

“I love the evolution of design,” he says. “We are talking about people’s lives, and as they evolve, so too should their private sanctuaries.”

That evolution might involve adding art, reupholstering a significant piece, adapting rooms as a family changes or making space for objects gathered through future travels.

The original design needs to be strong enough to accommodate those layers.

This may be the clearest expression of Freeman’s approach to luxury. It is not simply access to rare stone, collectible furniture or commissioned craftsmanship. It is the creation of a personal environment whose meaning deepens rather than diminishes with time.

Fact box

Designer: Jack Freeman

Role: Founder and managing director

Practice: FREEMAN & CO

Base: Australia, with international projects

Project locations named by the practice: Point Piper, Vaucluse, Circular Quay, Toorak, Palm Beach, the NSW South Coast, Mayfair, Bel Air and the Caribbean

Sectors: Private residences, hotels, residential developments, private aviation and superyachts

Services: Interior design and architecture, property development, project management, property acquisition, documentation, furniture and lighting design, FF&E procurement, interior dressing and art curation

Design philosophy: Collected, personal interiors shaped by art, craftsmanship, travel and enduring materials

Website: free-man.co

NAK founders list $10m waterfront home

Set on a private peninsula at Cleveland Point, Tides pairs 55m of absolute waterfront with resort-style amenities, sophisticated interiors and uninterrupted views across Moreton Bay.

Jack Freeman believes the most compelling interiors are not decorated, but collected. The FREEMAN & CO founder creates layered, personal spaces shaped by art, travel and craftsmanship.