Is This the ‘It’ Chair of 2023? Interior Designers Think So

AN UNFUSSY and downright brutish, midcentury vintage chair design has been muscling its way into even the most traditional of homes lately. Though no cozy La-Z-Boy, the seat is getting high marks for a wabi-sabi style that celebrates imperfections, thanks to exposed bolts, obvious joints, plain-Jane planks and unpolished wood. Some look like little more than two pieces of wood attached to legs, but keyhole details or sculpted backs can make them sweeter. Designers and dealers are calling the increasingly in-demand seats, which hail primarily from Scandinavia and Europe, brutalist. At online marketplace 1stDibs, searches for “brutalist chair” are up 115% year over year.

“These mid- to late-century chairs are raw, organic and almost harsh,” said Maureen Ursino, an interior designer in Colts Neck, N.J., who’s been buying them for clients because they add “a contemporary element in not too intense of a way.” Recently she placed a single Danish pinewood chair, likely a survivor of the 1970s, in the bathroom of a Larchmont, N.Y., home. “I used it as a decorative accent, as though it were a piece of art,” she said.

Heidi Caillier planted an oak example from Germany in a child’s bedroom in San Francisco. The Seattle-based designer welcomes “the sense of patina” the seats bring to a project: “Like maybe this chair has been in this family for years and keeps being passed down but also is not too precious.”

Though this simple wood chair is unquestionably trending, skeptics take issue with its equally buzzy “brutalist” label. Florence de Dampierre, author of “Chairs: A History” decries that description as sloppy. “Brutalism refers to an architectural style from the ’60s, of concrete,” she said. “The term for this kind of modern chair might more appropriately be handicraft.” Meanwhile, Los Angeles interior designer Martha Mulholland traces its influences to the rustic modern Scandinavian simplicity of Axel Einhar Hjorth and 18th-century Tyrolean furniture. (The Future Perfect, a retailer of collectible pieces, labels its examples above as such.) “The beauty of the design is in the simplicity of seeing the wood grain and joinery detail,” said Ms. Mulholland. She prefers to classify the seats as European Primitive Modern: “I would say the chair is more primitive than brutal, but it’s a matter of semantics.”

At Chairish, a reseller of vintage design where interest in the terms “brutalist” and “wabi-sabi” are building, Noel Fahden Briceño, vice president of merchandising, says European dealers first applied the term. Although the name is being used loosely, she said, “when dealers started titling these chairs ‘brutalist,’ I said, OK, I can see that.”

Whatever you want to call the seats, designers are embracing the little brutes because they are unexpected. “I like that they feel unrecognisable,” said Ms. Caillier. “So many chairs have become trendy and overused, but it’s hard to find the same one of these chairs more than once.”

The design is also proving quite versatile. “There is a boldness and sharp sculptural quality to them, and they can hold their own in any room because they are simple,” said Ms. Mulholland. “They can cover a lot of ground aesthetically.” She recently used a couple of primitive three-legged walnut chairs underneath the living room windows of a home in Los Angeles’s Lafayette Square. The historic Craftsman home boasts its original unpainted mahogany woodwork. “I was playing into that masculinity,” she said, “but I also liked the contrast of putting the chair up against a pink velvet drape.”

The chairs’ roughness tends to clash intriguingly with softer, more feminine elements like that. This visual dissonance has helped fuel their popularity. “You can use one chair as an accent piece, even if the rest of the room is refined,” said Ms. Fahden Briceño.

Ms. Ursino says these chairs are not known for their coziness and may need a little help—she upholstered the seats of brutalist chairs she set around a game table to boost their comfort. Other designers are stationing them around meal tables, however. Los Angeles interior designer Lauren Piscione placed eight barrel-backed examples in a dining room, their rugged homeyness contributing to the calm of the space.

In a Tudor revival by Seattle interior designer Lisa Staton, a family of five pulls up oak versions made in the Netherlands in the 1970s. A depression in the seat makes them quite comfortable, said Akash Niranjan, the father in the household. “We work from home three days a week and often find ourselves sitting at the dining room table for long stretches and have not had any issues,” he said. “Our three young kids like them as well.”

As a competitive rower in my long-ago prime I sometimes used a racing strategy called fly and die. Sprinting to an early lead often yielded a fast overall time, even if I couldn’t hold my torrid pace through the finish line.

Some professionals take a similar approach to their desk jobs, starting their workdays with a 5 a.m. to 9 a.m. shift. They are up before the sun—and, more important, before their co-workers—to get a jump on the workday and impress the boss.

Nothing screams go-getter like a predawn email! Getting stuff done early allows them to clock out midafternoon and still look like stars, even if their routines require Ben Franklin-esque sleep schedules and vats of caffeine.

Melissa O’Blenis rises by 4:30 a.m. for prayer and Peloton time before starting her job at the digital consulting firm Argano.

“I just love checking things off my list,” she says. “I need that focus time away from Teams messages, email notifications and text alerts.”

A mother with two sets of twins, O’Blenis, 48, often breaks for her kids’ afternoon sports without feeling guilty or judged. Colleagues jokingly call her Granny because her 9 p.m. bedtime makes the early starts possible. But Granny got the last laugh when she was promoted to a director-level role in March.

More than 90% of knowledge workers want to flex their hours, according to surveys by Slack’s Future Forum . In the pandemic many of us got in the habit of handling personal commitments during standard business hours, then catching up on work tasks later .

Now that the office battle is largely over, fighting a return to rigid, 9 a.m. to 5 p.m. schedules might be workers’ last stand. But managers complain about afternoon dead zones when employees are out of pocket.

The solution for more workers is starting sooner instead of finishing later. Workflow software maker Asana reports that 21.4% of users are logging on between 5 a.m. and 9 a.m. this year, up from 19.8% in 2021. About 12% of work tasks are completed before 9 a.m., the company says, compared with 10% before the pandemic.

Early-bird bosses

Gibran Washington and his basketball teammates at Hofstra University used to run at 6 a.m. He maintained his early wakeups while climbing the ranks in food-and-beverage management.

By 9 a.m. meetings, he had already exercised, meditated and put in a couple of hours of work.

“I always found myself more prepared than my colleagues who hadn’t had their first cup of coffee yet,” says Washington, 40, who doesn’t drink coffee. Now he is chief executive of Ethos Cannabis, a chain of 12 dispensaries in three states, and rises as early as ever.

Waking and working ahead of the pack is a common CEO habit, from Apple ’s Tim Cook to General Motors ’ Mary Barra . Even if your ambitions are less grand than the corner office, starting early could help you stand out for one simple reason: The boss is probably up, too, and taking notice.

Matt Kiger says being the first one into the office helped him catch his manager’s eye and advance after changing careers from education to media sales. He would set his alarm for 5 a.m., hop a train from Connecticut to New York and be at his workstation before 7.

“I thought, ‘What is it going to take to break through?’” he recalls. “‘It’s going to take being there when my boss comes in, already at my desk making phone calls.’”

Now a senior vice president for digital sales at Townsquare Media , Kiger, 47, says much of the daily communication among company leaders happens by text and phone from 6 a.m. to 8 a.m. It’s possible to succeed as a night owl, he says, but people who sleep in risk missing a window when many executives are awake and accessible. While some working parents can’t swing early-morning meetings, others like Kiger say they are the key to being present at kids’ after-school activities.

Getting the worm

Matt Sunshine—whose surname surely predestined him to be a morning person—wakes at 5:30 a.m. to read the news. Then he cycles or takes a Pilates class and is on his computer by 7.

Sunshine is CEO of the Center for Sales Strategy in Tampa, Fla., which helps healthcare, media and professional-services companies generate leads. He doesn’t expect his 55 employees to follow his schedule but says it becomes progressively harder to get his attention as the day goes on and his calendar fills up with meetings. He also tries to log off by 5:30 p.m. for family time, so working after hours won’t necessarily make an impression.

“If you want to get my attention, a good time to get me is first thing in the morning,” Sunshine, 55, says. “Because people know I’m an early riser, I think that does influence other people to do the same.”

Elvi Caperonis’s morning routine is next-level organised. Her alarm rings at 6 a.m. She goes for a run at 6:30. At 7 she showers and eats breakfast. At 7:30 she opens her laptop and sets a timer for 25 minutes. That’s her first block to focus on the most important task of the day before a five-minute break. She repeats the on-off work pattern throughout the day.

Caperonis, a technical program manager at Amazon , makes a daily to-do list with nine items. She rates one critical, three medium-level and five lower-priority. This helps her work efficiently and in the right order.

The 41-year-old works from home in Florida and often picks her daughter up from school at 2:30 p.m., freedoms she has preserved partly by being highly productive early in the day, she says. Much of her job involves identifying potential risks to a project’s success, and when she sends an early-morning alert it arrives really early for company leaders in the Pacific time zone.

“They appreciate having that information first thing when they open their email,” she says. “In my experience, leaders are also early birds.”

Is This the ‘It’ Chair of 2023? Interior Designers Think So

Folksy wooden seats that hail from midcentury Europe and Scandinavia—which some design pros are calling brutalist in style—are showing up everywhere

Working a regular day, even into the evening, is for mere mortals. Those out to impress start well before dawn.

Early-bird bosses

Getting the worm