SINGO RETURNS WITH LUXURY WATERFRONT APARTMENTS IN GOSFORD
Advertising legend John Singleton unveils an exclusive 16-residence Caroline Bay development, marking his latest high-end property play on the Central Coast.
2 min
Legendary adman John ‘Singo’ Singleton has unveiled the newest project under his John Singleton Group development company.
The new project, 49Caroline, named after its location at 49 Caroline Street, will deliver just 16 luxury apartments to the Caroline Bay foreshore.
It is being developed in partnership with privately owned financier Alceon, which has a strong track record in the area, having recently completed Rumbalara Residences, a gated community comprising four buildings and 188 apartments. The project recently set a Gosford record with the sale of a penthouse for $7 million.
The 16 apartments at 49Caroline will comprise a mix of three- and four-bedroom residences, priced from $2,295,000.
The absolute waterfront development on Caroline Bay has been designed by Mosman-based architect Enrique Blanco de Cordova of deBlanco Studio.
Gittoes agents Stephen Gittoes and Richard Faulkner are marketing the project as a “once-in-a-lifetime offering on the Central Coast”.
They say each residence is “shaped by an architectural philosophy that balances timeless elegance with contemporary coastal living.
“Expansive interiors, generous outdoor terraces and floor-to-ceiling glazing invite the water into every moment. From the private jetty to the pool glistening over the bay, life here unfolds with effortless beauty and ease,” Gittoes says.
Resident amenities include a waterfront spa, pool and cabana, landscaped gardens, indoor-outdoor entertaining spaces, and a firepit alcove designed for golden-hour gatherings.
Construction firm JDC Property has been appointed to build the project.
The John Singleton Group website also references a previous project in Gosford, Bonython Tower, completed in 2019. The 56-apartment building is located on Mann Street in central Gosford.
The group has another project in the pipeline. The Lodge will be a luxury “10-star” lodge and restaurant complex at Mount White on the NSW Central Coast, adjacent to his successful Saddles restaurant and his former Strawberry Hills stud, which he sold in 2023 to John Magnier’s Coolmore Stud for more than $30 million.
The Lodge will feature a 17- to 20-room boutique hotel, designed as a series of pavilions offering premium accommodation.
Singleton is one of Australia’s most well-known advertising entrepreneurs.
e co-founded SPASM in the late 1960s. In the mid-1980s, after selling SPASM, he started John Singleton Advertising, which went on to create the campaign for Bob Hawke’s successful 1987 federal election.
He has long had an affinity with property, both commercial and residential
He owned his Paddington office compound, The Bonython (unrelated to his Gosford tower project), for five decades before selling the former art gallery space in 2024 for $33 million to Annie Cannon-Brookes, the former wife of Atlassian billionaire Mike Cannon-Brookes.
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A Name Steeped in History, A Home Built for the Future. Timeless architecture, premium residences, and an exceptional Inner West location come together at Maybelle. With construction nearing completion, buyers can move into their brand-new home by the end of the year and purchase with confidence, knowing their home is backed by 10-Year Latent Defects Insurance.
3 min
Almost a century before construction began, two sisters unknowingly inspired one of Sydney’s newest residential addresses.
Local landowner and developer John Henry Schroeder combined his daughters’ names, Isobel and May, to create Ismay Avenue, a street name that has become part of the area’s identity, still visible today in Ismay Reserve. The Maybelle borrows that story rather than inventing one. It takes its name from Isobel and May, drawing a direct line between the development and the history sitting right outside its front door.
More than simply another apartment building, it reflects a vision of creating homes that honour the past while looking confidently to the future.
Developed and built by Omaya, a family-owned company with more than 35 years of experience, The Maybelle reflects a commitment to craftsmanship, quality and creating communities that stand the test of time.
Located beside Ismay Reserve, the boutique collection of one, two and three-bedroom residences combines timeless architecture by Squillace Architects, premium interiors and exclusive resident amenities within one of Sydney’s most connected Inner West locations.
Location is one of The Maybelle’s defining strengths, residents are moments from train stations, bus services and the M4 Motorway.
Positioned just moments from North Strathfield, Bakehouse Quarter, Sydney Olympic Park, Parramatta and the Sydney CBD, residents enjoy the perfect balance of green open space, vibrant local amenity and exceptional connectivity.
Surrounded by cafés, restaurants, leading public and private schools, shopping and parklands, The Maybelle offers a lifestyle where everything is within easy reach.
Designed to embrace its unique park-side setting, many residences enjoy expansive balconies overlooking Ismay Reserve, while selected homes capture elevated views across the Sydney Harbour Bridge and city skyline.
Spacious open-plan layouts, premium fixtures and finishes, and two carefully curated interior schemes create homes that are both beautifully refined and designed for everyday living.
The lifestyle extends well beyond each apartment. Residents will enjoy exclusive access to a full-level Garden Pavilion on Level 8, featuring beautifully landscaped spaces for entertaining, recreation, remote working and gathering with family, friends and neighbours.
Complementing this is the elevated Sky Terrace on Level 14, where sweeping Sydney Harbour Bridge and city skyline views create a tranquil setting to relax, recharge and enjoy the remarkable outlook.
As both developer and builder, Omaya oversees every stage of the project – from planning through to construction – ensuring quality, accountability and meticulous attention to detail throughout.
Buyers can also purchase with confidence, knowing The Maybelle is protected by 10-Year Latent Defects Insurance, providing additional peace of mind long after settlement.
With construction nearing completion, buyers will be moving into their brand-new homes by the end of the year, offering a rare opportunity to secure a premium residence without the lengthy wait often associated with off-the-plan developments.
For those seeking more than just a new apartment, The Maybelle offers something increasingly rare – a home with an authentic story, a genuine connection to its surroundings and a lifestyle that brings together heritage, nature, connectivity and contemporary design in one exceptional address.
Now selling premium one, two and three-bedroom residences. To learn more or book a private appointment, visit www.themaybelle.com.au or call 1300 066 292.
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