Toblerone Is Removing the Matterhorn From Its Packaging
Mondelez is making the change to comply with Swiss law as it moves some production outside of Switzerland
2 min
Toblerone, the triangle-shaped chocolate bars that fill duty-free airport shops, is losing some of its Swiss look as more of the treats are made outside of Switzerland.
The Matterhorn, the famous mountain in the Swiss Alps that has been on Toblerone packaging since 1970, will soon be gone. In its place will be a “streamlined mountain logo,” said a spokeswoman for Mondelez International Inc., the snack company behind the chocolates.
Mondelez said it is making the changes to comply with Swiss law, which says that production of certain foods must be done in Switzerland in order to use the country’s symbols on packaging.
The company said it will be making some Toblerone bars in Bratislava, Slovakia, to keep up with rising demand for the chocolate treat. It will continue to make Toblerone in Bern, Switzerland, where the chocolate brand was founded 115 years ago. Mondelez said it has updated the Bern factory to produce 90 million more 3.5-ounce bars a year.
The chocolate’s recipe will remain the same, the Mondelez spokeswoman said. An outline of a bear hidden in the Matterhorn logo will also stick around, the spokeswoman said, and will appear in the new mountain logo.
Toblerone has been around since 1908, the invention of Swiss chocolatier Theodor Tobler and his cousin Emil Baumann. Its name is a fusion of Mr. Tobler’s last name and torrone, the Italian word for the honey-and-nut nougat used in the bars. The chocolate has a distinct triangular shape, with peaks that look like a mountain range.
In 2016, another Toblerone change upset fans. The amount of chocolate was reduced in some bars sold in the U.K. because of the rising costs of ingredients and production, Mondelez said at the time, causing the gap between the triangular peaks of chocolate to be wider apart.
Toblerone is sold around the world, but the golden triangle packages are hard to miss in airport stores, where giant sizes of the chocolates are available, sometimes weighing more than 4 pounds.
In an episode of “Friends,” Toblerone fan Joey Tribbiani stopped Ross Geller, played by David Schwimmer, as he rushed to the airport. “Ross! Ross!” Matt LeBlanc as Joey shouted. “If you’re going to the airport, can you pick me up another one of those Toblerone bars?”
In addition to the mountain logo swap, Toblerone’s new packaging will also remove references to being made in Switzerland and make an addition: the signature of Mr. Tobler, one of the chocolate’s founders.
Copyright 2020, Dow Jones & Company, Inc. All Rights Reserved Worldwide. LEARN MORE
From elevated skincare to handcrafted home pieces, this year’s most thoughtful gifts go beyond the expected.
A haven for hedge-fund titans and Hollywood grandees, Greenwich is one of the world’s most expensive residential enclaves, where eye-watering prices meet unapologetic grandeur.
From elevated skincare to handcrafted home pieces, this year’s most thoughtful gifts go beyond the expected.
3 min
Mother’s Day has quietly evolved. It’s no longer about last-minute flowers or safe department store buys. Instead, there’s a noticeable shift towards gifts that feel considered, personal and, increasingly, lasting.
This year’s edit leans into that idea, bringing together pieces that balance design, purpose and a sense of story.
At the more elevated end of beauty, Australian-founded skincare label Bon Elliot offers a future-facing approach grounded in dermatology.
Its Hydrating Performance Serum, priced at $220, is designed to support the skin’s natural balance, working across the microbiome, barrier and repair response for a more refined, luminous finish.
It’s the kind of gift that feels indulgent, but also quietly practical.
For something less expected, there’s a playful turn in the form of Tinned Candle’s handcrafted pieces.
Inspired by tinned fish, the Atlanta-based studio has created candles that are as much design objects as they are functional.
Importantly, they smell nothing like sardines, leaning instead into ocean breeze or champagne notes, depending on the piece . It’s a small, clever way to bring personality into a space.
There’s also a growing appetite for gifts that give something back.
Coral adoption programs offer a more meaningful alternative, allowing you to adopt a coral in your mother’s name while supporting fragile marine ecosystems under threat from climate change.
It’s less about the object and more about the gesture, which, in many ways, feels more aligned with the moment.
Homewares continue to hold their place, particularly when craftsmanship is at the centre.
Tanora’s collection, handcrafted in Madagascar, blends traditional techniques with a modern coastal aesthetic, spanning everything from woven totes to placemats and cushions.
These are pieces that don’t just decorate a home, they add texture and narrative to it.
For something more personal, Australian lingerie label Cloud Blvd offers soft, wearable luxury in the form of robes and camisoles.
With options designed for comfort as much as elegance, they strike that rare balance between everyday use and quiet indulgence.
And for the mother who loves to host, Mesa Collections delivers a playful yet polished take on the table.
Think colourful linens, sculptural silverware and small details that turn a simple meal into something more considered.
What ties all of this together is a shift in mindset.
The best gifts this Mother’s Day aren’t necessarily the most expensive or the most obvious. They’re the ones that show thought, whether that’s through design, craftsmanship or meaning.
Which, if you think about it, is exactly the point.
On October 2, acclaimed chef Dan Arnold will host an exclusive evening, unveiling a Michelin-inspired menu in a rare masterclass of food, storytelling and flavour.
MAISON de SABRÉ’s new Spring Harvest Collection turns everyday produce into collectible leather charms and introduces fresh silhouettes in its cult Bucket bag family.
