Garages That Kick the ‘Man Cave’ Stereotypes to the Curb
4 min
Garages have long been little more than a home’s spare space, ideal for storage, fixing up cars and, for some, a small escape with an old couch and mini fridge. But now, mop up those oil spills because there’s no end to the features that can transform it into something a whole lot more enticing.
The idea of making a garage into a refuge probably originated in postwar America, when magazines like Popular Mechanics were full of do-it-yourself plans for transforming your home place with built-ins. Then, the “man cave” of popular imagination had a big heyday in the 1980s, when garages were fitted with TVs, built-in bars, and a microwave for popcorn. These days, garage retreats are getting a bit more sophisticated—and much more functional.
“Our focus is on transforming garages into clean, bright and functional spaces,” Aaron Cash, a co-founder of Garage Living and head of its franchise systems, said. “People do come to us wanting ‘man caves,’ but that’s not our focus. We’re about recognising the value of and reclaiming the space.”
Garage Living now has 45 franchise locations around the U.S., Canada (where the company is based) and Australia. Makeovers range from $20,000 to $100,000. The goal is to get a family’s accumulated “stuff” off the floor and into the company’s own line of powder-coated cabinets, or mounted on the walls and overhead.
Garage Living
“This is a growing category,” Cash said. “There’s a lot of interest from an affluent clientele with disposable income.”
Not everyone wants their space uncluttered. Today’s popular accessories for garage makeovers include home theatres, high-tech audio equipment, golf simulators, fireplaces with remotes, wine racks, custom flooring (sometimes heated) and lifts that allow a multi-car collection to be displayed in a smaller space.
Meanwhile, for the auto enthusiast, there are tool chests, rotisseries for working on a car’s underside, pressure washers and compressors, engine hoists, work benches, and more.
Levrack
Storage space is always at a premium. Levrack, launched in 2016, makes a shelving system that suspends its racks from above. The sections, each with three or more shelves, slide together and apart to maximise space.
Ryan Stauffer, the Nebraska-based co-founder of Levrack, said that 80% to 90% of his company’s business is industrial and commercial, but it’s moving increasingly into residential—with strong buy-in from big car collectors like Jay Leno. The Porsche Classic Factory Restorations facility in Atlanta is also a client.
The Wisconsin- and Nebraska-made units make it possible to collect all the stray tools, cleaners and products that typically live in all corners of the garage and store them out of sight, freeing up a lot of floor space. Units come in seven- to 12-foot widths, with varying depth and height. Prices range up to $7,400 for a 12-foot unit.
Garage Living
“We appeal to high-end consumers, people who have a lot of gear,” Stauffer said. “The concept goes back to the 1950s for agriculture, healthcare and other industries, and the racks typically have tracks at the floor level. But in the garage space, where dirt, oil and contamination are an issue, it makes more sense to suspend from the top of the rack.”
Taking the modern garage further still is the Hangar Group, which builds “premier garage condominiums,” where people can store their vehicles in luxury.
The first of these was in Riviera Beach, Florida, completed in 2019—it sold out. And the second is in West Palm Beach, near the airport, with a 2024 completion date. The new facility will have more than 60 units, ranging from 1,500 to 4,500 square feet, with a full-time concierge. There will be a members’ club with golf simulators, a lounge and even a boardroom.
“What we’re doing is a little different,” said Scott Cunningham, founder and CEO of the Hangar Group. “Some of our customers buy as many as three units and furnish them with high-level amenities like $100,000 wine coolers for their million-dollar collections. We get Fortune 500 executives and equity guys. For some, it becomes like a personal museum—but for security reasons a museum with no windows at street level.”
The Hangar obviously appeals to car collectors, some of them with a dozen or more vehicles, and sponsors track days at nearby race meccas Homestead, Sebring and Daytona.
The Palm Beach location is already 70% sold. A third complex will cater to car collectors in the Hamptons, in New York, and ultimately there will be six to eight locations, he said.
“I’m a Ferrari guy at heart,” he said. “Many of our customers are people, like me, who don’t have room for any more cars at home,” he said. “They once traded in their Ferrari 360 for a 430, but now they want to keep them both.” Often, there’s a guitar collection, too.
The Hangar’s concept is similar to another recent phenomenon—full condominiums, with garages attached, located near race tracks—or with their own. Circuit Florida, between Orlando and Tampa, is one of those. The $90 million complex includes a 1.7-mile private track, with 75 two-story condos. The project is now “six weeks out from the asphalt paving,” according to the company. These are units for serious car people—with garages that will accommodate up to six vehicles.
Levrack
This article originally appeared on Mansion Global.
Copyright 2020, Dow Jones & Company, Inc. All Rights Reserved Worldwide. LEARN MORE
Set on one of the city’s last absolute riverfront sites, The Riversdale by Mosaic combines irreplaceable waterfront ownership with one of Brisbane’s most significant residential opportunities.
Margot Robbie may have travelled from a Queensland farm to the highest reaches of Hollywood, but a reported $28 million property deal suggests the Gold Coast has never lost its hold on her. The Australian actor and producer is believed to be the mystery buyer of Redwood, a seven-acre Currumbin Valley estate transformed into the …
Continue reading “Margot Robbie Reportedly Behind $28 Million Currumbin Valley Homecoming”
Artificial intelligence is making it easier than ever to build a business without building a team. As AI takes over coding, customer support, marketing, administration, and other day-to-day tasks, a growing number of solo founders are scaling startups to millions in revenue with few—or even no—employees. While the trend is lowering barriers to entrepreneurship, it is also reshaping hiring, raising questions about the future of work and how businesses will grow in the AI era.
5 min
Ben Broca launched a company last December that offers AI tools to entrepreneurs. He’s already added 10,000 paying customers and is on track to bring in $10 million in revenue this year.
One thing he hasn’t added: any other employees.
The 40-year-old is part of a class of entrepreneurs who are launching, and then often running, new companies on their own. Artificial intelligence tools answer Broca’s emails, help write and debug code, field requests from customers, sign up new subscribers and grant refunds when issues arise.
Broca relishes his ability to make whatever decisions he wants on his own, often from his sun-drenched Sausalito, Calif., living room. “I think compromises make lukewarm results,” he said.
Once upon a time, running a business of a certain size required a team. AI is turning that assumption upside down, and more aspiring entrepreneurs are going it alone.
An analysis by the payments company Stripe shows there are thousands of solo operators on the company’s platform that are generating over $1 million in revenue, with their ranks doubling between 2023 and 2025. The number of solo operators crossing the $10 million threshold nearly tripled in that same span.
In the past, people without business contacts or particular savvy might not have known how to get their ideas off the ground, said Ernie Tedeschi, Stripe’s chief economist. “Now, AI can be a built-in business partner,” he said.
AI’s ability to handle various administrative tasks makes it potentially useful for launching solo businesses in many fields. But the technology’s ability to also handle key tasks in tech, like coding, make that field a particular hot spot.
Analyzing Census Bureau data, Bank of America Institute economist Taylor Bowley found that among all industries, new business applications in the information sector have seen the biggest percentage increase—nearly 45%—over the past year. At the same time, the rate of information-sector applicants saying they plan to hire workers has experienced the sharpest decline of any measured industry.
This Census dataset doesn’t track solo-operated businesses. But the numbers broadly show—in tech and beyond—that applications are flat among businesses likely to hire workers, but generally rising elsewhere. Economists say that’s a strong sign that solo operators are on the upswing.
“The bar for getting started has never been lower,” said Julian Weisser, who runs a San Francisco-based accelerator for solo founders working in tech. The accelerator—which offers founders seed money and mentorship in exchange for an equity stake—attracted 4,500 applicants for 10 slots made available in its most recent cycle, nearly five times the number it drew when it launched last May.
Going it alone with AI can still be surprisingly expensive. Broca said he was losing money on many customers’ accounts while paying to access Anthropic’s Claude to run his clients’ requests—that AI company, as well as others, charges based on usage. He has since switched to free open-source AI models from China.
Broca said he has raised $30 million from investors and, at the same time, has saved millions in salary since he hasn’t needed a team of software engineers.
Another risk: If it’s easy for one entrepreneur to launch an AI-assisted business, copying them can be easy, too. This creates anxiety for founders like Troy Johnston, who runs an AI-assisted business alone in Orlando, Fla.
“Everybody has the sword and we all have the ability to unsheathe Excalibur now,” said Johnston, 40, who used AI to code an app that helps people get the most out of credit card benefits. The company makes around $3,000 a month in profit, with no employees, and is continuing to grow.
What one-person businesses will mean for the labor market remains to be seen. Polling has shown Americans are worried that AI will replace jobs, and top economists are wrestling with that possibility, too. But AI is also creating lots of new jobs, and the go-it-alone entrepreneurs show how the technology can both open doors and limit employment opportunities.
“If everyone’s hiring less, but you get four times more firms, what does that do to head count?” said Rembrand Koning, an associate professor at Harvard Business School who studies entrepreneurship. He co-authored a recent study that found that among 50,000 startups the researchers examined, those focused on AI tended to operate with 25% fewer employees.
Koning also believes a soft hiring environment that’s left some people mired in long job searches has encouraged more to try their hand at launching businesses.
Some founders cite different motives. “It’s a perfect storm of post-pandemic burnout and a re-evaluation of one’s priorities, and also booming AI and a sense of what’s possible,” said Samir Ahmad, 39, who lives in Breinigsville, Pa.
Two years ago, Ahmad decided to leave the corporate job he had worked at Verizon for almost two decades to start a solo coaching and consulting business. He had been seeing social-media posts touting the ease and virtues of AI, which he used to chart a business plan and help with marketing. “It was like my chief of staff, a second in command,” he said.
The business ultimately petered out within months, though, and Ahmad is now back to a full-time corporate role with a utility company.
For Claire Vo, 41, AI helped her turn a passing impulse into a business. She was working full-time as a tech executive when she tapped AI in late 2023 to help code an app that would help her manage documentation and design for new products, with customers ranging from financial services to healthcare firms.
“I was copying and pasting from ChatGPT,” said Vo, who lives in San Francisco.
She put the app online for $1 a month, and within weeks people downloaded it thousands of times. Nearly three years later, Vo’s company—which she ran solo for nine months before hiring an engineer—now has 100,000 users and is on track to make seven figures in profit this year. AI handles the company’s marketing, sales and customer support.
While AI is a shortcut, Vo said her network and credibility in the industry were key. “I think people over-index on how easy AI is and under-index on how much I did to get to this point,” she said.
The PG rating has become the king of the box office. The entertainment business now relies on kids dragging their parents to theatres.
Exclusive eco-conscious lodges are attracting wealthy travellers seeking immersive experiences that prioritise conservation, community and restraint over excess.
