Crystal Consults and Tarot Readings: Energy Healers Become the Go-To Home-Repair Pro
Homeowners across the country are turning to gurus, shamans and other energy practitioners to cleanse bad vibes and elevate their spaces
Homeowners across the country are turning to gurus, shamans and other energy practitioners to cleanse bad vibes and elevate their spaces
Brook Harvey-Taylor felt creatively stuck.
The CEO and founder of Pacifica skin care and cosmetics company had moved into a Santa Barbara, Calif.-area estate in December 2022, and something was blocking her from decorating the five-bedroom, five-bathroom space. A year ago, the only furniture in the living room was two sofas. A year later, the living room still only has two sofas.
Then there was the matter of honouring the property, a 1980s vestige originally designed for a television producer by interior designer Michael Taylor, the godfather of the California look. Harvey-Taylor, 54, and her husband have a great reverence for the house—which has Ibiza finca-style overtones and a Mediterranean feel—and how it sits in nature. “We wanted to show the property and the original owner gratitude,” says Harvey-Taylor, who declined to disclose the purchase price.
So Harvey-Taylor enlisted Colleen McCann, 44, a Los Angeles-based shamanic energy practitioner, to harmonise the property’s energy. Home harmonising is one of the services McCann offers through her consulting firm, Style Rituals, which she founded in 2015 after a 15-year career as a fashion designer and stylist.

In November, McCann spent four days at Harvey-Taylor’s estate. They performed a Celtic space clearing blessing, paid ceremonial homage to the original owner and upgraded a spiral staircase’s feng shui energy flow, among other activities. But the pair says the biggest aha moment came when crystals, tarot cards and a dowsing pendulum helped reveal that locating Harvey-Taylor’s office within the house was creating a family-wide creativity block. This revelation, Harvey-Taylor says, and the subsequent scheme to move her office into the garage, feels like the beginning of unblocking her creative stuckness.
Across the U.S., homeowners are hiring house-energy specialists to reset and elevate their home’s energy, often through modern-day twists on ancient spiritual practices and healing arts. Real-estate professionals are tapping into their mystical sides, too, embracing these same ritualistic endeavours.
Ele Keats, 52, is an actress—she starred in Disney’s 1992 movie “Newsies”—who has been designing crystal and gemstone jewellery for 20 years. Through her Santa Monica, Calif.-based shop, Ele Keats Jewelry, she offers house crystal consultations.
Crystal healing, to wildly oversimplify it, is a practice rooted in the belief that crystals have healing powers: citrine amplifies creativity and wealth; rose quartz enhances love; selenite clears and purifies; and so on. Practitioners believe placing crystals on or around the body, or in a physical space, can balance energy. Crystals can be priced as little as about $3 for a small, hand-held piece, whereas world-class, museum-quality specimens can cost roughly $100,000 to $1 million and higher.
Keats works with homeowners such as a client who wanted to revamp the sad, empty energy she felt permeated her Los Angeles dwelling. “There was no life force,” Keats says. To usher in vibrancy and aliveness, Keats helped the client with the personal process of positioning a half-dozen or so crystal types, varying in sizes and forms, inside and outside the client’s residence.
Keats was recently hired to select crystals to inlay under a 50-foot indoor saltwater pool at The Huron, a 171-unit condo building slated to open in Greenpoint, in Brooklyn, in January 2024. “It was top of mind to make sure the pool space is tranquil, rejuvenating and soul-cleansing,” says Jared White, senior vice president at Quadrum Global, the New York-based company developing the project, where offerings currently range from $750,000 studios to $3.16 million three-bedrooms. “That discussion went to crystals.”
In Boca Raton, Fla., Senada Adžem is Douglas Elliman’s executive director of luxury sales. She recently listed a $23.995 million Delray Beach, Fla., property at which the homeowners put their interest in crystal healing on display. They commissioned custom-designed chandeliers made from healing crystals. They use crystals as design pieces, including a nearly human-sized amethyst by the dining room’s doorway. Built in 2018, the house has six bedrooms and 10 bathrooms, and is 11,457 square feet of living space on 2.5 acres.
Additionally, after a house showing, the space is saged, says Adžem, referring to the ancient ritual of burning plants—in this case, sage—for purification.
Brook Harvey-Taylor’s energy stylist Colleen McCann says clients engage her in house energy work for many reasons. Some want their space’s energy refreshed annually. Others are experiencing a house-affecting life transition, such as moving, having a baby or divorcing. Others can’t put their finger on why they are feeling bad vibes. Then there are people who are freaked out. “They say, ‘There are doors slamming, the lights are flickering,’ ” says McCann, who works globally.
McCann says one of the many steps in her home-harmonising process is laying crystals and tarot cards on a house’s blueprint, and using a dowsing pendulum, tools she uses along with her intuition. Over the past 15 years, McCann has studied many different spiritual, mystical and metaphysical lineages. “My preference is to learn a lot of modalities and blend it together to make it my own,” McCann says. Consultations start at $1,000 and prices vary on the project’s scope.
New York-based Holly Star, 45, has 20 years of energetic work experience. She studied for five years with various gurus, healers and shamans. Her space-clearing process tends to involve custom bundles of herbal and botanical mixtures, sometimes up to three or four mixes of 10 or 15 types, such as frankincense, copal, pine, lavender and sandalwood. When working on a house, she does a lot of burning and bells. “I kind of go into a trance,” Star says. “It’s almost like I pan back from the space and I can feel the energetic templating shifting.” Afterward, clients often tell her their spaces feel light, says Star, who also owns Matter and Home, a spiritually inclined luxury home goods boutique. Her space clearing fee starts at $2,000.
Sometimes houses need healing like people do, says London-based Emma Lucy Knowles, 39, who has been working in clairvoyance, crystals, energy, hands-on healing, light, meditation and spiritual coaching for 20 years. Knowles says she treats a house like a body: She reorients, manipulates and liberates a space’s energy to its true form. She uses energy healing, elemental sources (such as crystals and fire, the latter through burning palo santo, sage and incense) and sound (such as music, sound bowls, mantra or chanting). To close her sessions, she lights a violet flame for intention. She often decorates with crystals, which she says work like energy hubs around the house. Her space energy clearing work depends on square footage, but starts at $400.
Brooke Lichtenstein, 46, refers to herself as spiritual guide and family energy healer who, with her husband, is renting a five-bedroom, five-bathroom, 4,800-square-foot house in Los Angeles’s Pacific Palisades neighbourhood, where the median listing price is $4.3 million. In her house, she performs clearings, healing and blessings through rituals such as prayer, light visualisations, herb burning, rosewater spraying and sound healing using her voice in prayer and playing instruments such as crystal bowls, chimes and a harp. To her, this is home maintenance. “People do a lot of things to maintain their homes,” she says. “This is paramount for us.” Her 7- and 8-year-old sons sometimes join her practice. “To watch them owning their own space is a privilege to witness,” she says.
“People have a desire to have a spiritual component to their lives,” says Lytton John Musselman, Old Dominion University’s Mary Payne Hogan Professor of Botany, Emeritus, who is an expert in the intersection of plants and spirituality. The University of Texas at Austin’s curator of gems and minerals, Kenneth Befus, agrees. “Humans believe in religion and the spiritual realm,” says Befus, a crystal expert. “We want to. It brings us peace.”
The problem, both scholars say, is separating the religious and psychosomatic from medical efficacy. Musselman says, “If I plant lavender in my garden and feel better, is that because I want to feel better? Or because I enjoy planting it, or smelling it? Or does it really have an effect on my other senses?”
Befus says crystal healing has no empirical scientific evidence. “Crystal healing is in the realm of metaphysical,” he says. “We call it pseudoscience.” However, he acknowledges the potential of the placebo effect. “That’s a place where crystals could be healing,” he says. “It’s not in the word ‘energy’ or ‘chakra’ or ‘aura.’ ”
Musselman—whose latest book, “Solomon Described Plants,” is a guide to biblical botany—says as a scientist he seeks documentation from field studies and scientific literature. “I was at a large, wonderful bazaar in Iraq, and I saw a very poisonous rosary pea,” he says. “I asked the vendor what it was for, and he said, ‘For women to drive away evil spirits.’ I thought, ‘How are you going to test that?’”
Energetic healing practitioner and energy consultant Holly Star says, “People may not be able to scientifically prove how something came to be, but I believe how you feel and seeing change in your life or home is the proof.” She says sometimes the most powerful part of a clearing lies in homeowners learning about themselves. “Their lives start to open,” she says. “It’s kind of a backdoor.” Jewellery designer and crystal-store owner Ele Keats shares a similar sentiment: She says she’s heard countless stories of how crystals have enabled breakthroughs and life improvements.
Chelsea Leibow, 33, took the backdoor approach when she addressed a problem in her house using tarot, a tool for divination and tapping into one’s intuition.
In September 2022, Leibow and her husband, Mike Farrell, 34, purchased a five-bedroom, four-bathroom, 3,200-square-foot house in West Orange, N.J., for $805,000. Early on, they splurged on hiring painters for their front foyer, stairway, second-floor landing and back hall. The painters did a great job. The issue was that Leibow deeply believed she chose the wrong colour of white paint.
“I could not live with myself,” Leibow says. “I was like, ‘It’s wrong and I hate it and I want to fix it immediately.’ ” Her husband, on the other hand, thought they should embrace the paint. He thought it looked exactly like every other white paint.
To get a grip on the situation, Leibow sorted through her feelings using tarot, a modality she dabbled in during college but got more serious about in 2020, when, during the Covid-19 pandemic, she began attending a Sunday Zoom group led by a practicing witch who is an expert in tarot and astrology. “The cards were like, ‘You’ve got to chill out. Just give it a beat,’ ” says Leibow, who owns communications firm Chelsea Leibow Communications.
Leibow listened to her husband—and the cards. The couple agreed the paint would stay, but if Leibow still detested it a year later, they’d get it fixed.
A year later, their foyer, stairway, second-floor landing and back hall are now a new colour of white paint.
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Artificial intelligence is making it easier than ever to build a business without building a team. As AI takes over coding, customer support, marketing, administration, and other day-to-day tasks, a growing number of solo founders are scaling startups to millions in revenue with few—or even no—employees. While the trend is lowering barriers to entrepreneurship, it is also reshaping hiring, raising questions about the future of work and how businesses will grow in the AI era.
Ben Broca launched a company last December that offers AI tools to entrepreneurs. He’s already added 10,000 paying customers and is on track to bring in $10 million in revenue this year.
One thing he hasn’t added: any other employees.
The 40-year-old is part of a class of entrepreneurs who are launching, and then often running, new companies on their own. Artificial intelligence tools answer Broca’s emails, help write and debug code, field requests from customers, sign up new subscribers and grant refunds when issues arise.
Broca relishes his ability to make whatever decisions he wants on his own, often from his sun-drenched Sausalito, Calif., living room. “I think compromises make lukewarm results,” he said.
Once upon a time, running a business of a certain size required a team. AI is turning that assumption upside down, and more aspiring entrepreneurs are going it alone.
An analysis by the payments company Stripe shows there are thousands of solo operators on the company’s platform that are generating over $1 million in revenue, with their ranks doubling between 2023 and 2025. The number of solo operators crossing the $10 million threshold nearly tripled in that same span.
In the past, people without business contacts or particular savvy might not have known how to get their ideas off the ground, said Ernie Tedeschi, Stripe’s chief economist. “Now, AI can be a built-in business partner,” he said.
AI’s ability to handle various administrative tasks makes it potentially useful for launching solo businesses in many fields. But the technology’s ability to also handle key tasks in tech, like coding, make that field a particular hot spot.
Analyzing Census Bureau data, Bank of America Institute economist Taylor Bowley found that among all industries, new business applications in the information sector have seen the biggest percentage increase—nearly 45%—over the past year. At the same time, the rate of information-sector applicants saying they plan to hire workers has experienced the sharpest decline of any measured industry.
This Census dataset doesn’t track solo-operated businesses. But the numbers broadly show—in tech and beyond—that applications are flat among businesses likely to hire workers, but generally rising elsewhere. Economists say that’s a strong sign that solo operators are on the upswing.
“The bar for getting started has never been lower,” said Julian Weisser, who runs a San Francisco-based accelerator for solo founders working in tech. The accelerator—which offers founders seed money and mentorship in exchange for an equity stake—attracted 4,500 applicants for 10 slots made available in its most recent cycle, nearly five times the number it drew when it launched last May.
Going it alone with AI can still be surprisingly expensive. Broca said he was losing money on many customers’ accounts while paying to access Anthropic’s Claude to run his clients’ requests—that AI company, as well as others, charges based on usage. He has since switched to free open-source AI models from China.
Broca said he has raised $30 million from investors and, at the same time, has saved millions in salary since he hasn’t needed a team of software engineers.
Another risk: If it’s easy for one entrepreneur to launch an AI-assisted business, copying them can be easy, too. This creates anxiety for founders like Troy Johnston, who runs an AI-assisted business alone in Orlando, Fla.
“Everybody has the sword and we all have the ability to unsheathe Excalibur now,” said Johnston, 40, who used AI to code an app that helps people get the most out of credit card benefits. The company makes around $3,000 a month in profit, with no employees, and is continuing to grow.
What one-person businesses will mean for the labor market remains to be seen. Polling has shown Americans are worried that AI will replace jobs, and top economists are wrestling with that possibility, too. But AI is also creating lots of new jobs, and the go-it-alone entrepreneurs show how the technology can both open doors and limit employment opportunities.
“If everyone’s hiring less, but you get four times more firms, what does that do to head count?” said Rembrand Koning, an associate professor at Harvard Business School who studies entrepreneurship. He co-authored a recent study that found that among 50,000 startups the researchers examined, those focused on AI tended to operate with 25% fewer employees.
Koning also believes a soft hiring environment that’s left some people mired in long job searches has encouraged more to try their hand at launching businesses.
Some founders cite different motives. “It’s a perfect storm of post-pandemic burnout and a re-evaluation of one’s priorities, and also booming AI and a sense of what’s possible,” said Samir Ahmad, 39, who lives in Breinigsville, Pa.
Two years ago, Ahmad decided to leave the corporate job he had worked at Verizon for almost two decades to start a solo coaching and consulting business. He had been seeing social-media posts touting the ease and virtues of AI, which he used to chart a business plan and help with marketing. “It was like my chief of staff, a second in command,” he said.
The business ultimately petered out within months, though, and Ahmad is now back to a full-time corporate role with a utility company.
For Claire Vo, 41, AI helped her turn a passing impulse into a business. She was working full-time as a tech executive when she tapped AI in late 2023 to help code an app that would help her manage documentation and design for new products, with customers ranging from financial services to healthcare firms.
“I was copying and pasting from ChatGPT,” said Vo, who lives in San Francisco.
She put the app online for $1 a month, and within weeks people downloaded it thousands of times. Nearly three years later, Vo’s company—which she ran solo for nine months before hiring an engineer—now has 100,000 users and is on track to make seven figures in profit this year. AI handles the company’s marketing, sales and customer support.
While AI is a shortcut, Vo said her network and credibility in the industry were key. “I think people over-index on how easy AI is and under-index on how much I did to get to this point,” she said.
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