Beefy, Austrian-Made Camper Van Aims to Drive America’s Glampers off the Beaten Path

People do like to sit high in their rides, but this high? A ladder would have been helpful to mount the extra-tall Krug Expedition Bedrock XT2, a US$690,000 go-anywhere camper from an Austrian company that wants to conquer the American off-road RV market. This is off-the-beaten-path glamping at its finest.

The example tested is, so far, the only one, but Krug has high hopes for the American market, which has a growing appetite for “expedition” off-road vehicles ranging from trucks to beefed-up RVs. The company describes the XT2 as a “6×4 off-road machine converting a luxury variant of the Ford Super Duty F-550 and bringing it to the next level with suspension and chassis frame reliability.” In other words, it’s a rugged three-axle truck with a double bed attached. The camper is a joint production with Iceland-based Arctic Trucks, which specialises in polar expeditions to the Arctic and Antarctic.

One of Arctic’s vehicles set a speed record of 108 hours from the Russian Novolazarevskaya Antarctic research station to the South Pole in 2010. The XT2 might be ideal, then, for a trip through the spectacular scenery of Alaska or for hitting the highway in Canada and driving north. The truck is ready to go off the grid, supported by electric power from a 1,450-watt-peak solar panel array and a 23-kilowatt-hour battery bank.

The founder of Krug, Viktor Ermolov, tried a competitor’s expedition vehicle around 2010 and thought he could do better with a vehicle filling an unmet need for a light (relatively speaking) expedition camper that could drive well in extreme terrain. The first truck came out in 2011.

The Expedition Bedrock XT2 doesn’t mind a dusty trail.
Krug

“Our clients are adventure-seeking individuals with a passion for nature and conservation. They prioritise quality, reliability, and sustainability in their purchasing decisions and are motivated by the desire for unique and meaningful experiences,” Krug Expedition CEO Slawa Knorr said in a statement to Penta .

Asked about the typical client, he said that young couples and families with children are being seen more and more.

On the road, the 9,000 to 10,000-pound XT2, which looks like a normal truck-mounted camper on steroids, was surprisingly easy to drive. Under the hood was a Ford Powerstroke 6.7-litre diesel with direct injection and 330 horsepower, with the weight of the camper yielding something like nine miles per gallon. The assisted steering was fairly light. The brakes felt like they were hauling down considerable weight, which they were. The biggest consideration while driving was considering the width and avoiding contact with cars lining the road. The cab was relatively comfortable, and the visibility good except toward the back, where the big mirrors became extra important.

The third axle decreases ground pressure up to 25%, and the big Continental multi-purpose tires provide a lot of grip. The rear air suspension is adjustable from the cab to accommodate heavy loads and rough terrain.

The exterior camper panels are made from a high-grade, glass-reinforced plastic (GRP) laminate that is 70% fibreglass. Inside, the XT2 offers functional luxury. There was a comfortable-looking king bed in its own nook, a kitchenette, a bathroom with walk-in shower supported by a 118-gallon filtered water tank, and a dining area and lounge with a 32-inch TV (with Starlink connectivity) and a table that converted to a second sleeping area. For a week away, it was more than fine, and the buyer can make it as luxurious as they want.

The dining area converts to a second bedroom.
Krug

The kitchen’s fresh water uses the General Ecology Seagull IV-X2 system to banish chemicals, bacteria, and viruses. It may be cold where you’re going, so the quiet Truma Combi diesel-powered air heating system is on board, providing cabin heat and hot water. A hydronic system for underfloor heating is also available for colder climates, with automatic frost protection and radiators in the bathroom and dining area radiators. And for hotter weather, there’s the highly energy-efficient Nomadic Cooling air-conditioning system.

If cooking al fresco is desired, a portable outdoor kitchen can be built into the underfloor storage boxes.

For weekend getaways, any number of less-expensive camper solutions are available. The XT2 is aimed at rugged adventurers, who want to be virtually self-sufficient for excursions off the beaten path. It’s not the only vehicle in this expedition category. There’s also the evocatively named Storyteller GXV Epic, priced at a similar US$696,377. This is a big, tough all-wheel drive truck with up to 1,800 miles of range, 18 kilowatt-hours of available power, a built-in washer and dryer, and more.

Or how about the Ford F-250-based US$350,000 27 North Ascender RexRover truck, which sleeps four? Need more room? The cabover Loki Steyr 1491 accommodates six.

Ben Broca launched a company last December that offers AI tools to entrepreneurs. He’s already added 10,000 paying customers and is on track to bring in $10 million in revenue this year.

One thing he hasn’t added: any other employees.

The 40-year-old is part of a class of entrepreneurs who are launching, and then often running, new companies on their own. Artificial intelligence tools answer Broca’s emails, help write and debug code, field requests from customers, sign up new subscribers and grant refunds when issues arise.

Broca relishes his ability to make whatever decisions he wants on his own, often from his sun-drenched Sausalito, Calif., living room. “I think compromises make lukewarm results,” he said.

Once upon a time, running a business of a certain size required a team. AI is turning that assumption upside down, and more aspiring entrepreneurs are going it alone.

Ben Broca sitting in his home office. — Tech has seen an explosion of solo founders in the past year. Broca said he likes being able to work at his own speed, unencumbered by a team. Jonah Reenders for WSJ

An analysis by the payments company Stripe shows there are thousands of solo operators on the company’s platform that are generating over $1 million in revenue, with their ranks doubling between 2023 and 2025. The number of solo operators crossing the $10 million threshold nearly tripled in that same span.

In the past, people without business contacts or particular savvy might not have known how to get their ideas off the ground, said Ernie Tedeschi, Stripe’s chief economist. “Now, AI can be a built-in business partner,” he said.

AI’s ability to handle various administrative tasks makes it potentially useful for launching solo businesses in many fields. But the technology’s ability to also handle key tasks in tech, like coding, make that field a particular hot spot.

Analyzing Census Bureau data, Bank of America Institute economist Taylor Bowley found that among all industries, new business applications in the information sector have seen the biggest percentage increase—nearly 45%—over the past year. At the same time, the rate of information-sector applicants saying they plan to hire workers has experienced the sharpest decline of any measured industry.

This Census dataset doesn’t track solo-operated businesses. But the numbers broadly show—in tech and beyond—that applications are flat among businesses likely to hire workers, but generally rising elsewhere. Economists say that’s a strong sign that solo operators are on the upswing.

“The bar for getting started has never been lower,” said Julian Weisser, who runs a San Francisco-based accelerator for solo founders working in tech. The accelerator—which offers founders seed money and mentorship in exchange for an equity stake—attracted 4,500 applicants for 10 slots made available in its most recent cycle, nearly five times the number it drew when it launched last May.

Going it alone with AI can still be surprisingly expensive. Broca said he was losing money on many customers’ accounts while paying to access Anthropic’s Claude to run his clients’ requests—that AI company, as well as others, charges based on usage. He has since switched to free open-source AI models from China.

Broca said he has raised $30 million from investors and, at the same time, has saved millions in salary since he hasn’t needed a team of software engineers.

Another risk: If it’s easy for one entrepreneur to launch an AI-assisted business, copying them can be easy, too. This creates anxiety for founders like Troy Johnston, who runs an AI-assisted business alone in Orlando, Fla.

“Everybody has the sword and we all have the ability to unsheathe Excalibur now,” said Johnston, 40, who used AI to code an app that helps people get the most out of credit card benefits. The company makes around $3,000 a month in profit, with no employees, and is continuing to grow.

Troy Johnston said AI’s power and ease of use is an incredible boon for entrepreneurs like him—and also a double-edged sword. Luann Koerper

What one-person businesses will mean for the labor market remains to be seen. Polling has shown Americans are worried that AI will replace jobs, and top economists are wrestling with that possibility, too. But AI is also creating lots of new jobs, and the go-it-alone entrepreneurs show how the technology can both open doors and limit employment opportunities.

“If everyone’s hiring less, but you get four times more firms, what does that do to head count?” said Rembrand Koning, an associate professor at Harvard Business School who studies entrepreneurship. He co-authored a recent study that found that among 50,000 startups the researchers examined, those focused on AI tended to operate with 25% fewer employees.

Koning also believes a soft hiring environment that’s left some people mired in long job searches has encouraged more to try their hand at launching businesses.

Some founders cite different motives. “It’s a perfect storm of post-pandemic burnout and a re-evaluation of one’s priorities, and also booming AI and a sense of what’s possible,” said Samir Ahmad, 39, who lives in Breinigsville, Pa.

Two years ago, Ahmad decided to leave the corporate job he had worked at Verizon for almost two decades to start a solo coaching and consulting business. He had been seeing social-media posts touting the ease and virtues of AI, which he used to chart a business plan and help with marketing. “It was like my chief of staff, a second in command,” he said.

The business ultimately petered out within months, though, and Ahmad is now back to a full-time corporate role with a utility company.

For Claire Vo, 41, AI helped her turn a passing impulse into a business. She was working full-time as a tech executive when she tapped AI in late 2023 to help code an app that would help her manage documentation and design for new products, with customers ranging from financial services to healthcare firms.

“I was copying and pasting from ChatGPT,” said Vo, who lives in San Francisco.

Claire Vo smiling into the camera while recording a podcast. — Claire Vo used AI to code an app that’s on track to make seven figures in profit this year. Claire Vo

She put the app online for $1 a month, and within weeks people downloaded it thousands of times. Nearly three years later, Vo’s company—which she ran solo for nine months before hiring an engineer—now has 100,000 users and is on track to make seven figures in profit this year. AI handles the company’s marketing, sales and customer support.

While AI is a shortcut, Vo said her network and credibility in the industry were key. “I think people over-index on how easy AI is and under-index on how much I did to get to this point,” she said.