RARE TASMANIAN COASTAL ESTATE ON THE MARKET FOR MORE THAN $20 MILLION

A landmark coastal property on Tasmania’s East Coast has hit the market, with expectations of more than $20 million for the fully integrated vineyard, distillery and hospitality estate.

White Sands Estate, set across 250 hectares at Four Mile Creek, is being offered by owner-operator John White through Tom Ryan of Knight Frank and Josh Hart of McGrath.

It represents one of the largest privately owned coastal holdings on the East Coast, a region increasingly favoured by both domestic and international investors seeking long-term tourism and lifestyle assets.

The property’s credentials are formidable. It encompasses an operating brewery, distillery and vineyard with a cellar door and tasting room housed within a 3,254-square-metre two-level complex.

Accommodation includes 19 self-contained villas and larger group lodges, alongside multiple event spaces catering to weddings, conferences and corporate retreats. The estate also features manicured lawns, gardens and beachfront event locations with direct private access to Four Mile Creek beach.

Located along the Tasman Highway between St Helens and Bicheno, White Sands occupies a prime position on the East Coast tourism trail, within easy reach of Freycinet National Park, Douglas Apsley and Maria Island. It’s about 90 minutes’ drive from Launceston, making it an accessible yet secluded escape that draws consistent visitor traffic year-round.

Knight Frank’s Tom Ryan said the property’s combination of operational success, large-scale infrastructure and future potential made it an exceptional offering. “An opportunity of this scale simply doesn’t come to the market,” he said.

“We expect strong interest from both domestic and international investors, particularly given the global profile White Sands Estate has developed.”

While already operating as a successful hospitality and tourism venture, the property also offers significant potential for expansion.

“The large-scale site offers multiple future development pathways,” Ryan added. “That includes eco-tourism, resort or residential projects, as well as expanded events and commercial operations.”

McGrath’s Josh Hart echoed that sentiment, describing the listing as a “once-in-a-generation opportunity to secure a fully operational coastal agritourism and lifestyle asset in a tightly held pocket of the East Coast.”

“It occupies a rare stretch of coastline with direct beach access and sweeping ocean views,” Hart said.

“This region benefits from strong year-round visitation linked to nearby icons such as Freycinet and Wineglass Bay, and there are very few large-scale holdings of this nature remaining.”

The East Coast of Tasmania has long been a magnet for tourism investment, prized for its dramatic coastal scenery, growing food and wine culture, and consistent visitor growth.

With strong domestic demand and increasing international visibility, assets like White Sands Estate are becoming increasingly scarce, and increasingly valuable.

The Expressions of Interest campaign for White Sands Estate closes at 2pm AEDT on Thursday, November 20.

The Sydney developer-builder, which typically retains its projects, is offering 54 residences off the plan on Spencer Street, with prices starting at $3.9 million.

HSN Property Group has launched Maison Jolene in Rose Bay, giving buyers a rare opportunity to purchase off the plan from a developer-builder that has spent more than two decades building a predominantly build-to-hold portfolio in Sydney’s eastern suburbs. HSN values that portfolio at $4 billion.

Located at 2–16 Spencer Street, Maison Jolene comprises 54 residences, including house-sized two- and three-bedroom apartments, sub-penthouses and penthouses. Prices start at $3.9 million, according to HSN, with many residences designed to capture views across Rose Bay, Sydney Harbour and the city skyline.

James Nixon, head of projects at The Rubinstein Group, is handling the sales campaign alongside agency founder Gavin Rubinstein. He says the launch is an unusual opportunity for buyers who have followed the developer’s work.

“HSN is renowned for building entire projects and rarely selling a single apartment to the open market, so Maison Jolene really is a first for potential buyers who have been following the brand across previous projects,” Nixon says.

HSN worked with architecture practice MHN Design Union and interiors studio The Unlisted Collective on the development. A rhythm of arches and deep-set openings gives the building its presence on Spencer Street, while the residences are positioned to make the most of natural light, privacy and outlook. Landscaping frames the arrival and carries through to the shared outdoor spaces.

“Maison Jolene was conceived to bring a touch of European elegance to Rose Bay, drawing on the understated charm of Mayfair and the romance of Paris while remaining grounded in the relaxed character of Sydney’s eastern suburbs,” says Rafi Assouline, founder and director of HSN Property Group.

The apartments were designed with established Rose Bay downsizers in mind. Large kitchens, generous storage and flexible living areas are intended to ease the move from a family home, with layouts that can also accommodate families and professionals looking for more space in an apartment.

The shared amenities are designed as an extension of those homes. Residents will have access to a lounge, private dining room and landscaped alfresco entertaining area. A wellness retreat brings together a magnesium pool, cold plunge, sauna, steam room and heated stone recovery bench, alongside a gym and dedicated space for Pilates and yoga.

Inside the apartments, the curves of the façade recur in the cabinetry and balustrades. Custom wall sconces, tapware and patterned parquetry sit alongside carved marble basins, hammered-glass shower screens and recessed stone niches. Timber veneer wardrobes have leather-clad drawers, while an Art Deco-inspired motif appears in the raised ceiling detail, joinery and built-in velvet bedheads.

“Maison Jolene is at once contemporary and old world, with custom-designed parquetry flooring and an art deco-inspired motif juxtaposing with the curvature of the arched facade, balustrade and internal cabinetry,” Assouline says.

The kitchens bring several of those ideas together in a sculptural, bubble-shaped island. Assouline helped design and engineer the curved form and personally selected the marble, which is bookmatched so the veining mirrors across adjoining pieces.

“With each of our projects, I look for symmetry in design,” he says. “Crafting the apartments is like solving a puzzle of one thousand pieces; one little detail wrong could mean the picture doesn’t translate correctly once it’s finished.”

HSN will develop and build Maison Jolene, overseeing the project from design through to construction. The family-owned company says it has delivered more than 270 homes, has 200 apartments under construction and has a 100 per cent completion record.

“As a private, integrated developer-builder, we maintain close control over every stage of a project,” Assouline says. “We see our projects as collaborative partnerships with our architects, interior designers and specialist trades with whom we have refined a very unique aesthetic, to ensure every detail is considered for those who will live there.”

For Nixon, the developer’s involvement in both design and construction is part of the pitch to buyers. “The attention to design excellence, combined with HSN’s proven track record in delivering ultra-high-end developments, ensures a level of rarity and enduring quality seldom seen in today’s market,” he says.

“To purchase an HSN property is to acquire a property that will not just hold its value but stand the test of time as a timeless piece of Sydney real estate.”

The Spencer Street address puts residents close to Rose Bay’s village cafés and restaurants, foreshore walks and ferry service, with beaches, golf courses and schools nearby. Maison Jolene is now selling off the plan through James Nixon and Gavin Rubinstein.

RARE TASMANIAN COASTAL ESTATE ON THE MARKET FOR MORE THAN $20 MILLION

A 250-hectare beachfront vineyard, distillery and resort on Tasmania’s East Coast has been listed for sale, marking one of the most significant lifestyle and tourism opportunities to emerge in the State in years.