ROLLS-ROYCE MARKS A CENTURY OF PHANTOM WITH ULTRA-LIMITED PRIVATE COLLECTION
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ROLLS-ROYCE MARKS A CENTURY OF PHANTOM WITH ULTRA-LIMITED PRIVATE COLLECTION

Only 25 of the most intricate Rolls-Royce Phantoms ever made will celebrate the nameplate’s 100-year legacy.

By Staff Writer
Mon, Oct 27, 2025 1:01pmGrey Clock 2 min

Rolls-Royce has unveiled the Phantom Centenary Private Collection, a landmark series of just 25 motor cars honouring the 100th anniversary of its most storied model.

Described as the marque’s most complex and technologically ambitious creation to date, the Centenary Collection is a statement of craftsmanship, symbolism and legacy, three years in the making.

Each Phantom Centenary tells the story of the nameplate’s century-long reign as the pinnacle of luxury motoring.

Every surface, from its embroidered headliner to its gold-detailed engine cover, reflects an element of Rolls-Royce’s history.

The Bespoke Collective of designers and artisans distilled the Phantom’s heritage into 77 motifs that appear throughout the car, created using groundbreaking techniques such as 3D marquetry, ink layering, laser-etched leather and 24-carat gold leafing.

Chief Executive Chris Brownridge called the Centenary Collection “a tribute to 100 years of the world’s most revered luxury item,” describing it as “a motor car which reaffirms Phantom’s status as a symbol of ambition, artistic possibility, and historical gravitas.”

Inside, the rear seats feature more than 160,000 stitches across 45 panels of high-resolution printed and embroidered fabric inspired by historic Phantoms, developed in partnership with a fashion atelier.

The front seats are laser-etched with hand-drawn sketches that reference key design codenames, while the Anthology Gallery installation – 50 brushed aluminium fins engraved with a century of quotes – forms a centrepiece that reads like a living archive.

The exterior pairs Super Champagne Crystal paint with Arctic White and Black tones, finished with iridescent glass particles. Each car is crowned with a solid 18-carat gold Spirit of Ecstasy, enamelled and hallmarked with a bespoke “Phantom Centenary” mark. Even the famed RR badges have been plated in 24-carat gold and white enamel for the first time.

Bespoke woodwork depicts the Phantom’s most defining journeys, from Sir Henry Royce’s homes in France and England to the 4,500-mile expedition of the first Goodwood-era Phantom across Australia. Roads and landscapes are etched in gold, and interior embroidery continues these lines in gleaming thread.

The Starlight Headliner, with 440,000 stitches, portrays the mulberry tree under which Royce once worked, complete with bees from the marque’s Goodwood apiary and constellations referencing legendary Phantoms such as Sir Malcolm Campbell’s ‘Bluebird’.

Limited to 25 cars worldwide, the Phantom Centenary Private Collection stands as both an homage to Rolls-Royce’s past and a promise of its future, a modern-day heirloom crafted to be read, driven and remembered over generations.



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There is a photograph of the LM002 that tells you everything you need to know about Lamborghini’s ambition.

A powder-blue behemoth, all muscle and menace, blasting through forest tracks at speed. It looks like nothing else on earth – because in 1986, it wasn’t.

That vehicle, the world’s first Super SUV, was the unlikely starting point for one of motoring’s great dynasties.

Nearly 40 years later, its spiritual successor, the Urus SE, will hit 312km/h and travel more than 60 kilometres on electric power alone.

The distance between those two facts is the story of Lamborghini’s most improbable, most spectacular achievement.

The journey began not with glamour but with grit. In 1977, Lamborghini unveiled the Cheetah at the Geneva Motor Show, an all-wheel-drive prototype built for military applications, featuring a rear-mounted Chrysler V8, a tubular steel chassis and a fibreglass body.

The US government contract it was designed to win never materialised. Neither did its follow-up, the LM001, which retained the V12 from the Countach but struggled with weight distribution in desert conditions.

It took engineer Giulio Alfieri to crack the problem. By relocating the engine to the front, a move that sounds obvious only in retrospect, he produced the LM002, debuted at the 1986 Brussels Motor Show.

Powered by a 5.2-litre V12 producing 450CV, it could propel its 2.7-tonne body beyond 200km/h. Pirelli developed bespoke Scorpion BK tyres just to handle it. Inside, leather upholstery, wood trim and air conditioning made it as sybaritic as it was savage. Just 301 were built before production ended in 1992.

Twenty-five years passed before Lamborghini returned to the segment.

The Urus, unveiled in production form in 2017, was not merely a new car — it was a reinvention of the brand.

To build it, Lamborghini doubled its Sant’Agata Bolognese facility from 80,000 to 160,000 square metres. Its 4.0-litre twin-turbo V8, the company’s first turbocharged engine in its modern era, produced 650CV and 850Nm of torque, reaching 100km/h in 3.6 seconds. Its carbon-ceramic front discs, at 440mm, were the largest fitted to any production vehicle at launch.

The range has evolved rapidly since. The Urus Performante lifted output to 666CV, swapped air suspension for steel springs for sharper dynamics, and in 2022 set the production SUV record at Pikes Peak — 10:32.064. The Urus S, launched the same year, matched that power figure while prioritising luxury and adaptability over lap times.

Now comes the Urus SE, and with it, a genuine inflection point. Unveiled in 2024, it pairs the twin-turbo V8 with a 141kW electric motor for a combined 800CV and 950Nm, making it the most powerful Urus ever produced. A 25.9kWh battery enables over 60km of fully electric driving.

Top speed is 312km/h. The aerodynamics have been entirely redesigned, the infotainment system gains dedicated hybrid management displays, and buyers can choose from more than 100 exterior colours.

None of which would have seemed remotely plausible in 1977, when Lamborghini was trying, and failing, to sell a fibreglass truck to the US military. Sometimes the greatest stories begin in failure.

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