Wellness-focused riverfront mansion lists in WA
Built for a fitness entrepreneur and designed for large-scale entertaining, this high-tech riverfront compound with resort amenities is seeking around $20 million.
2 min
A racquetball court, a swimming pool with an outdoor cinema screen, an assembly of wellness amenities and a professional gym – it’s a home befitting a fitness heavyweight who loves to dabble in property.
Danny Pavlovich, CEO and founder of Nutrition Systems and former elite bodybuilder, alongside his wife Suzi, have just listed their contemporary Perth trophy home as they prepare to move into another bigwig’s mansion.
The Pavlovichs’ Nedlands compound is surplus to the supplement founder’s needs after the high-profile pair spent $27.5 million in 2020 on the Dalkeith mansion once owned by disgraced entrepreneur Alan Bond.
A one-time professional athlete, Pavlovich has grown Nutrition Systems – Australia and New Zealand’s largest importer and distributor of premium sports and nutritional supplements – into a global brand offering more than 1800 products across speciality stores, grocery, pharmacy, convenience, and online channels.
Pavlovich said that stepping away from the home he has shared with his wife and two children is “bittersweet”, but the couple were invested in redeveloping in Dalkeith.
“We built something truly special, but we love building at this level,” he said.
“My family and I love this house. We use every space; there is no wasted area. It was purpose-built for us. You can lock up and leave; it offers full remote smart control. The view from my office is a highlight, and the fully equipped gym and wellness facilities were essential from the outset.”
Although there is no public record of what the couple paid for 37 Esplanade, Vivienne Yap of Ray White Dalkeith/Claremont has listed the property via a private treaty campaign for $20 million.
“This property redefines luxury living in Perth,” Yap said.
“From its unprecedented scale to its seamless, fully integrated Savant and Lutron smart-home technology, it represents a truly rare offering in the blue-chip riverfront precinct.”
On a 1407sq m riverfront block along the tightly-held Esplanade in exclusive Nedlands, the five-bedroom, five-bathroom home spans three levels and is connected by a private elevator while being surveilled by 16 security cameras.
Built in 2018 to be the ultimate Perth entertainer, the prestige property has vast open-plan living and dining zones inside, with resort-style amenities outside.
There is a sunken alfresco lounge and outdoor kitchen with a nine-seater teppanyaki grill beside the heated white mosaic saltwater pool. More than just a backyard swimming hole, the pool features LED water features and fountains, plus a cinema wall and a spa.
Additional entertaining features include a cinema with a Steinway Lyngdorf 9.2 Aura surround sound system, a cocktail lounge with a video wall, a billiards room, a steam room, an infrared sauna, a full gymnasium, and a private racquetball court.
Upstairs, the whole-floor primary retreat is home to a sitting area, a kitchenette, a grand dressing room, and a lavish hotel-style ensuite.
All bathrooms have heated floors and towel rails, while the main living zones also have hydronic heated flooring.
Designed with a long list of high-tech features, the modern mansion has 16 security cameras with infrared and motion detection, a temperature-controlled server room, automated window furnishings, a smart home system controlled via a Savant and Lutron platform, and a whole-home water filtration system.
The property, which also has secure garaging for up to six cars, sits opposite Charles Court Reserve and Nedlands Jetty and is a short walk from Nedlands Tennis Club and Nedlands Golf Club.
The expansive property at 37 Esplanade, Nedlands, is listed with Vivien Yap at Ray White Dalkeith/Claremont, with a price expectation of $20 million.
For Central Element, the start of work at Pearl represents another step in the company’s growing eastern suburbs pipeline.
All three vehicles will form part of a broader charitable initiative benefiting Big Brothers Big Sisters of America, the American Red Cross and Starlight Children’s Foundation
Jack Freeman believes the most compelling interiors are not decorated, but collected. The FREEMAN & CO founder creates layered, personal spaces shaped by art, travel and craftsmanship.
4 min
For Jack Freeman, a compelling interior should not look as though it was completed in a single shopping trip.
The founder and designer behind FREEMAN & CO prefers rooms that develop through art, travel, commissioned furniture and objects collected over time. It is an approach that treats the home less as a decorative project and more as an evolving portrait of its owner.
“I am a true believer in collecting versus decorating,” Freeman says.
That distinction underpins the international practice he has built across private residences, hotels, property developments, yachts and private aviation. Its projects stretch from Point Piper, Vaucluse, Circular Quay and Toorak to Mayfair, Bel Air and the Caribbean.
Although the locations and architecture vary considerably, the work is connected by a restrained design language. Natural stone, warm timbers and sculptural furniture establish the foundation, while art, bespoke lighting and individual objects give each interior its identity.
The objective is not to overwhelm a room with obvious symbols of expense. It is to create an environment that feels calm, layered and particular to the people living within it.
“The greatest luxury isn’t about excess,” Freeman says. “It’s about creating an oasis where you come home and feel immediately grounded — effortlessly chic and deeply personal.”
Collecting instead of decorating
Decorating can imply the completion of a room: selecting the required furniture, filling the available walls and producing a coherent finished image.
Collecting is less conclusive.
A collected interior has room to change as its owners travel, discover artists, inherit pieces or reassess how they use their home. Its character comes from the relationship between objects rather than adherence to a single brand or season.
That does not mean placing unrelated pieces together without discipline. The designer must understand scale, proportion, material and provenance well enough to create a dialogue between them.
A contemporary artwork might sit beside a historic piece of furniture. A precisely detailed new interior may be interrupted by an irregular object made by hand. Smooth stone can be balanced by timber, textiles or a patinated metal surface that becomes richer with age.
The tension between those elements is part of the appeal.
For Freeman, art is not an accessory to be added once the furniture plan is complete. It forms part of the architecture and atmosphere of the room from the beginning.
Lighting is considered in the same way. Beyond its practical purpose, a bespoke fitting can operate as a suspended sculpture, changing both the room’s composition and the way its materials are experienced after dark.
A design perspective shaped by travel
International travel plays a significant role in Freeman’s creative process.
Design fairs such as PAD Paris and Salone del Mobile in Milan provide opportunities to encounter emerging designers, established galleries, new materials and collectible furniture away from the filter of social media.
More spontaneous discoveries can prove equally important.
“Sometimes it’s the simple things,” Freeman says. “That piece found on a shopping trip with a client in Paris, stumbling across an artisan’s workshop, or a special memory that forms the narrative of the story.”
Objects selected during travel bring more than visual interest into a home. They carry an association with a place, maker or experience, giving the client a connection that cannot be reproduced by ordering an entire interior from a catalogue.
Freeman’s influences are international, but his projects are not conceived as replicas of Parisian, Milanese or Californian style. Each commission responds to its architecture, setting, natural light and the daily lives of its occupants.
A waterfront Sydney residence demands a different treatment from a Mayfair townhouse. A Caribbean estate shaped by brutalist architecture and reflecting pools calls for another response again.
The designer’s role is to absorb those references without allowing them to overwhelm the individual qualities of the property.
Designing the complete experience
FREEMAN & CO extends beyond conventional interior decoration.
The practice’s stated services include interior design and architecture, project management, property acquisition, development advice, concept design, documentation, furniture and lighting design, procurement and art curation.
That breadth allows the team to become involved before a room’s dimensions and finishes are fixed.
Early participation can be important at the top end of the residential market, where architecture, landscape, interiors, technology and art must operate as one environment. Decisions about ceiling heights, wall dimensions, sightlines and lighting can directly affect where art is installed or how custom furniture is proportioned.
The practice can then carry those decisions through to procurement and final installation, maintaining the design narrative as a project moves between architects, builders, specialist craftspeople, dealers and suppliers.
Its residential portfolio includes a South Coast retreat conceived as an escape from urban life, a Caribbean estate with reflecting pools, an East Coast-inspired Palm Beach residence and a Mayfair townhouse organised around an expressive drawing room.
The studio also says it has worked on highly tailored Sydney residences with values exceeding $100 million, although the private nature of such commissions means individual addresses and clients are not always disclosed.
A home that can keep changing
The risk in creating a perfectly resolved interior is that it can become too static — a composition that looks exceptional in photographs but leaves little room for life.
Freeman sees the home as something that should evolve with its owners.
“I love the evolution of design,” he says. “We are talking about people’s lives, and as they evolve, so too should their private sanctuaries.”
That evolution might involve adding art, reupholstering a significant piece, adapting rooms as a family changes or making space for objects gathered through future travels.
The original design needs to be strong enough to accommodate those layers.
This may be the clearest expression of Freeman’s approach to luxury. It is not simply access to rare stone, collectible furniture or commissioned craftsmanship. It is the creation of a personal environment whose meaning deepens rather than diminishes with time.
Fact box
- Designer: Jack Freeman
- Role: Founder and managing director
- Practice: FREEMAN & CO
- Base: Australia, with international projects
- Project locations named by the practice: Point Piper, Vaucluse, Circular Quay, Toorak, Palm Beach, the NSW South Coast, Mayfair, Bel Air and the Caribbean
- Sectors: Private residences, hotels, residential developments, private aviation and superyachts
- Services: Interior design and architecture, property development, project management, property acquisition, documentation, furniture and lighting design, FF&E procurement, interior dressing and art curation
- Design philosophy: Collected, personal interiors shaped by art, craftsmanship, travel and enduring materials
- Website: free-man.co
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