The travel initiative touching lives across 27 countries
As travellers increasingly seek purpose alongside experience, Abercrombie & Kent Philanthropy says its projects have now positively impacted almost 550,000 people across 27 countries.
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Luxury travel has long been associated with extraordinary experiences, remote destinations and exclusive access.
Increasingly, however, it is also being measured by something less visible: the impact it leaves behind.
New figures released by Abercrombie & Kent Philanthropy (AKP), the charitable arm of luxury travel company Abercrombie & Kent, reveal the organisation raised a record $3.3 million in 2025, supporting 80 projects across 27 countries and reaching almost 550,000 beneficiaries since its inception.
The result marks the philanthropy group’s largest year to date and reflects a broader shift within the luxury travel sector towards community development, conservation and long-term local partnerships.
Keith Sproule, Executive Director of A&K Philanthropy, said the organisation’s focus remained on creating lasting change within communities visited by travellers.
“From feeding thousands of students each day to expanding access to clean water, healthcare and economic opportunity, 2025 was a landmark year for A&K Philanthropy,” he said.
A changing definition of luxury
The growing focus on social impact comes as affluent travellers increasingly seek deeper connections with the destinations they visit.
Across Africa, Asia, the Middle East and South America, AKP’s projects span education, healthcare, conservation and enterprise development, often in remote regions where tourism can provide an important economic lifeline.
Among the year’s milestones was the delivery of approximately $800,000 worth of medical equipment to healthcare facilities in Uganda and Zambia, while more than 6,400 students gained access to clean drinking water through school-based initiatives.
The organisation also expanded school feeding programs in Kenya, Namibia, Uganda and Zambia, providing daily meals to more than 7,200 children.
Investing in communities
Several projects highlighted in the report focus on helping communities generate sustainable income rather than relying solely on aid.
In the Peruvian Amazon, AKP partnered with the Nueva Arica community to develop businesses centred on punga fibre, aguaje fruit and honey production, creating economic opportunities while supporting environmental conservation in one of the world’s most biodiverse regions.
Elsewhere, near Petra in Jordan, 40 young women completed a vocational mosaic-training program designed to help participants establish businesses and generate independent income.
Education also remained a priority, with a new library opening at Pusanki Primary School in Kenya’s Maasai Mara. The project included the delivery of more than 1,100 books for 440 students living near important wildlife conservation areas.
Tourism’s broader legacy
While luxury travel remains centred on exceptional experiences, reports such as AKP’s highlight the growing expectation that tourism should deliver benefits beyond the visitor experience alone.
The organisation now employs 17 Impact Managers who work directly within local communities, helping oversee projects and maintain long-term partnerships in some of the world’s most isolated regions.
As travellers become increasingly conscious of where their money flows, the concept of luxury is continuing to evolve, with many high-end operators placing greater emphasis on the legacy their journeys leave behind.
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Ultra-luxury, all-inclusive cruising is about seamless experiences, exceptional service, and the freedom to explore the world, knowing that every detail has already been taken care of.
3 min
From unlimited shore excursions and Michelin-inspired dining to premium drinks, butler service and spacious suites, Regent Seven Seas Cruises® is redefining what all-inclusive, ultra-luxury really means.
For today’s affluent travellers, true luxury is no longer measured by extravagant extras or lavish upgrades.
Instead, it is about effortless experiences, exceptional service and the freedom to simply enjoy the journey without constantly reaching for your wallet and having to unpack more than once.
That philosophy sits at the heart of Regent Seven Seas Cruises, whose invitation to “Cruise in All-Inclusive, Unrivalled Luxury™” has redefined what all-inclusive travel can be.
Unlike many cruise holidays where additional charges can quickly add up, Regent includes almost every aspect of the journey in the upfront fare.
Everything from unlimited shore excursions, speciality dining, premium wines, spirits, craft cocktails and speciality coffees to spa access, WiFi, gratuities, valet laundry and 24-hour in-suite dining is all part of the all-inclusive experience.
The result is a holiday where guests can focus entirely on exploring the world rather than managing a travel budget.
Luxury without compromise
Regent’s approach extends well beyond what is included.
Its fleet of intimate ships, ranging from 244 to 411 suites, offers one of the industry’s highest crew-to-guest ratios and some of the most spacious accommodation at sea.
Almost every suite features a private balcony, allowing guests to enjoy uninterrupted ocean views throughout their voyage.
From personalised butler service in Penthouse Suites and above to elegant public lounges, fine art collections and world-class wellness facilities, every detail has been designed to create a relaxed yet refined onboard atmosphere.
Every destination becomes part of the journey
For many travellers, the highlight of any cruise is discovering new destinations, and Regent has built its reputation around making those experiences as immersive as possible.
Guests can choose from thousands of included shore excursions across more than 550 destinations worldwide, ranging from cultural tours and culinary experiences to visits to iconic landmarks and hidden local gems.
Many itineraries also feature extended stays in port, allowing travellers more time to experience each destination at their own pace.
Select voyages can also be paired with exclusively curated pre-cruise land programmes, including experiences aboard the world-renowned Rocky Mountaineer™ in Canada or luxury hotel stays throughout Asia, Europe and the Middle East.
Dining takes centre stage
Cuisine has become one of the defining features of luxury travel, and Regent places dining at the centre of the guest experience.
Guests can choose from multiple speciality restaurants, enjoy carefully selected wines from their dedicated sommeliers, order in-suite dining around the clock or participate in onboard culinary classes inspired by the destinations they visit.
Several ships also feature dedicated Culinary Arts Kitchens, where guests can immerse themselves in hands-on cooking classes inspired by the destinations they visit.
Led by expert chefs, the highly personalised experiences range from mastering French classics to learning the art of Argentine grilling, while exploring the stories, traditions and local ingredients behind each cuisine.
Guests leave not only with new culinary skills, but with recipes they can recreate long after returning home
A seamless way to see the world
As more Australians seek meaningful travel experiences over material possessions, the appeal of an ultra-luxury cruise lies in its simplicity.
Instead of unpacking at every destination or worrying about hidden costs, guests enjoy the convenience of settling into one elegant suite while waking up somewhere new each day.
It is this combination of generous inclusions, personalised service and carefully curated experiences that has helped Regent Seven Seas Cruises build a loyal following among discerning travellers looking for an effortless way to explore the world.
For more information, call 1300 455 200, visit RSSC.com or request a complimentary brochure at RSSC.com/order-brochure.
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