Apple Watch Series 9 Review: Why the Watch Isn’t as Useful as It Could Be

If you asked me, “Should I upgrade my Apple Watch to the Series 9 this year?” I’d probably say no.

It’s a fine watch. It’s just not much better than the Series 8, which you can get cheaper, even refurbished right from Apple.

I have been testing the $399-and-up Series 9 for nearly a week. Available on Sept. 22, it includes a few upgrades, including a one-handed, double-tap gesture and a brighter screen. Apple says one version of it—the aluminum case with Sport Loop band—is carbon neutral.

Many things, though, remain unchanged from last year’s, including the health sensors and design. I’m most grumpy about the battery life. Back in 2015, Apple promised 18 hours. Today, Apple promises…18 hours. Eight years and a dozen models later, we still need to charge these watches daily.

The Apple Watch is the bestselling smartwatch in the world, but battery life is where competitors such as Garmin still have an edge. It’s what holds the Apple Watch back from true all-day/all-night/all-weekend usefulness.

Double tap and new features

The improvements to the Series 9 are internal, enabling new features that are nice-to-haves. There are no game-changers.

Double tap: The new watch senses when you pinch your thumb and index finger twice, in quick succession. The gesture triggers an action that varies depending on what you’re doing. If you’re playing a song, you can double-tap to pause or skip. For incoming texts, it starts a reply with voice dictation. For calls, it picks up the phone. For timers, it dismisses the alert.

Double tap will come in an update rolling out next month. It’s useful for one-handed operation, while you’re holding on to a subway pole or cup of coffee. It also works while you’re wearing gloves.

A similar accessibility feature called AssistiveTouch is available on Series 4 models and newer. You can even double-pinch to dismiss notifications. In my tests, AssistiveTouch wasn’t always as responsive as double-tapping on the Series 9, but if you already have an Apple Watch, it’s worth enabling.

Offline Siri: Apple’s voice assistant can now process some queries faster and more accurately, because it doesn’t need to send the request to the server over Wi-Fi or cellular. You can set timers—even multiple timers in the WatchOS 10—almost instantaneously.

Brighter screen: The display goes up to 2,000 nits, up from 1,000 nits last year. If you don’t speak nits, that translates to a screen that’s easier to see outdoors on a sunny day. Its dimmest setting is also lower, way down to one nit. The Apple Watch adjusts screen brightness automatically based on ambient light, so the brighter screen isn’t noticeable in most settings.

Precision iPhone finding: I use my Apple Watch’s Find My iPhone ping basically every day, so I thought I’d like precision finding. When you’re within about 30 feet of the iPhone, you can see its distance and direction—similar to an AirTag. It’s nice for those who might be unable to hear the audible ping triggered by older models, but that never failed me. And this trick only works with an iPhone 15 model.

Stalled battery life

In its quest to make the smartwatch a jack-of-all-trades wearable with a high-resolution, multitouch screen, Apple has sacrificed battery life. The new S9 processor is 25% more power efficient than last year’s model. But over the years, the company has added more sensors, brighter screens and other energy-sucking elements.

During the watch’s recent unveiling, Deidre Caldbeck, the director of Apple Watch product marketing, highlighted the company priority: “This powerful custom silicon is what allows us to maintain all-day 18-hour battery life while adding new features and systemwide improvements.”

Garmin wearables, meanwhile, have lower-resolution displays that can last days. Some models have solar panels embedded in their watch faces, and can last weeks. It’s something I’m painfully reminded of every time I forget my Apple Watch charger on a weekend trip. Cue the gloating by my Garmin-wearing husband, who never brings his charger.

Apple often touts the watch’s health-tracking capabilities in marketing materials. For this to work, though, it has to be on your wrist—even at night, while you sleep. That’s tough when it needs to be charged once a day.

Charging wouldn’t be as problematic if the Apple Watch didn’t need its own proprietary puck to power up. (Garmin’s new Vivomove Trend is one of the first to work with standard Qi wireless charging.)

I’m not saying Apple Watches are useless without default multi day battery life. I wear mine so often that I have a squircle-shaped tan on my wrist. But a battery-life quantum leap is needed.

That could be coming next year. The Apple Watch was announced 10 years ago next fall, and that anniversary could mean a big redesign. According to a Bloomberg report, a new band system could make room in the watch’s case for more sensors—or, I hope, a bigger battery—and a switch to a more energy-efficient microLED display could lead to power gains.

How to get longer battery life

If you want the longest battery life right now, there’s the $799 Apple Watch Ultra. It lasts a day and a half by default. But even the new, modestly upgraded model is a bulky chunkster, especially on smaller wrists. Anyone else looking for a big Apple Watch change should wait until 2024.

Meanwhile, you can temporarily double the battery life by taking away power-draining features.

• Enable low-power mode: You can quickly enable low-power mode for set periods. Press the side button to open the Control Center, then tap on the battery percentage and scroll down.

Just beware: It does disable some of the lifesaving heart-rate notifications and the power-hungry always-on display. When double tap is available, low-power mode will also disable that gesture.

• Reduce workout sensor readings: Go to Settings > Workout, then tap Fewer GPS and Heart Rate Readings to enable. When in low-power mode, the watch won’t capture GPS or heart-rate data as frequently during outdoor workouts, further extending battery life.

You can also disable some functions. I managed to squeeze 48 hours out of the Series 9 by turning off the most battery-intensive ones, but it’s a trade-off:

• Double tap: When the feature rolls out to Series 9 models next month, you can turn it off. Go to Settings > Gestures > Double Tap to disable.

• Always-on display: Go to Settings > Display & Brightness. Tap Always On to disable.

• Background app refresh: Go to Settings > General. Scroll down to Background App Refresh to disable entirely or turn off for certain apps.

• Reduce display brightness: In Settings > Display & Brightness, you can adjust the default setting.

From Scotch whisky and luxury retreats to fashion collaborations and world-class hospitality, Ross Blainey has spent years shaping high-end experiences around one idea: modern luxury is no longer just about what you own.

It is about access, connection and moments money alone cannot buy.

As Citizen Kanebridge continues to grow as one of Australia’s most sought-after private members’ clubs, Blainey, the club’s new Head of Membership, says the future lies in creating experiences members cannot find anywhere else.

“The ultimate memorable experiences are the money can’t buy moments,” Blainey said.

“The things that you can’t just put together anytime or any place. They make up something that is greater than the sum of its parts.”

On June 4, Blainey will bring that philosophy to life when he hosts an exclusive whisky evening for Citizen Kanebridge members at Sydney’s Royal Automobile Club of Australia.

Titled A Journey Through Whisky, the intimate event will see Blainey guide members through a curated selection of rare and unreleased whiskies drawn from his personal archive, alongside stories gathered across years working at the highest levels of the Scotch whisky world.

The evening will also include reflections on Blainey’s induction as a Keeper of the Quaich at Blair Castle in Scotland last year, one of the whisky industry’s rarest global honours.

A career built around experience

Before joining Citizen Kanebridge, Blainey built a career spanning luxury hospitality, Scotch whisky, premium lifestyle brands and experiential events.

But he says one industry above all others shaped the way he thinks about people and community: Scotch whisky.

“At its core, at its heart and throughout its whole history, Scotch has been about sharing, enjoyment, telling stories, meeting people and generally having a good time,” he said.

“Whisky can be that shared moment of laughter, and it can also be a shared moment of just slowing down, taking stock and contemplating. These are so key to building community.”

Blainey’s deep involvement in the whisky world culminated in 2025 when he was inducted as a Keeper of the Quaich at Blair Castle, a recognition is reserved for a select group of individuals who have made an outstanding contribution to Scotch whisky internationally.

“I was inducted last year, 2025, an incredible honour,” he said.

“There were a couple of teary-eyed moments as I stood in Blair Castle, on historic ground, realising that this was a moment I would remember forever.”

The next chapter for Citizen Kanebridge

Looking ahead, Blainey says Citizen Kanebridge will continue to focus on highly curated experiences, exclusive access, and bringing together like-minded members from Australia’s property, finance, and investment sectors.

“Our baseline of Car of the Year is already one of the most impressive events on the social calendar of Australia,” he said.

“My job is to find a way of raising the bar, taking things to the absolute top level for access, experiences and events.”

Blainey said the long-term goal was not simply to create another networking group or luxury club, but to build a community centred around meaningful relationships and unforgettable experiences.

“We provide the access, the money can’t buy memories, and we will be making those happen regularly,” he said.

“If we start with how amazing Car of the Year is and the only way is up, we are going to have some mind-blowing moments for our members.”

Hospitality at its absolute best

Another major influence on Blainey’s thinking came through his connection with world-famous New York restaurant Eleven Madison Park, once named the best restaurant in the world.

He says two concepts from the restaurant’s owners still shape the way he approaches luxury experiences today: “enlightened hospitality” and “unreasonable hospitality”.

“Enlightened hospitality is a way of doing business that looks at not just the product of what you serve, but how it makes people feel,” Blainey said.

“Unreasonable hospitality is more about striving for the absolute best all the time. If you’re going to do something, do it to an unreasonable level that blows everything else out of the water.”

It is a philosophy, he says, which aligns closely with where Citizen Kanebridge is heading next.

“That’s what we’re doing here with CK, taking members’ experiences to another level,” he said.

Fashion, whisky and creative collaborations

Blainey’s career has also included working with Glenfiddich as a Creative Collaborations Lead, where his role centred on bringing luxury experiences and partnerships to life through designers, chefs, artists and bartenders.

Among the projects were runway collaborations with leading Australian fashion designers, with pieces from the partnerships now housed inside Sydney’s Powerhouse Museum.

“My job was to find a creative way of bringing the brand to life,” he said.

“How do we make something that none of us could make on our own? Searching for the things that will resonate with people.”

What luxury consumers want now

Beyond whisky and events, Blainey also played a key role in building Blackbird Byron, the boutique Byron Bay hinterland retreat later recognised in Tatler’s Top 101 Hotels list.

The property, known for its dramatic views, minimalist architecture, and secluded atmosphere, helped shape his understanding of how luxury consumers are changing.

“I think I learned that people looking for luxury in hotels want memorable moments, considered design and the ability to get away from the hustle and bustle of modern life,” he said.

“To feel at home without being at home is important.”

More broadly, he believes today’s luxury consumers are increasingly driven by authenticity and emotional connection.

“For luxury consumers overall, I think it comes down to craft, story and connection,” he said.

“The product itself has to be impeccable, the story behind it builds your reason for looking at it, and then you need to make a genuine connection with people.”

Interested in becoming a member of Citizen Kanebridge? You can contact Ross here.