ART+ UNVEILS MAJOR ART ACTIVATION AT FORUM DOUBLE BAY

One of Sydney’s newest premium workplace destinations has unveiled a major art activation designed to transform the traditional office experience.

Contemporary art curator ART+ has partnered with Forum Double Bay to deliver a curated art program throughout the recently opened workspace, anchored by a large-scale mural from Australian artist Vicki Lee in the building’s central atrium.

The collection also includes works by internationally recognised artists Sebastian Magnani, Alan Walsh, Terry O’Neill, Tyler Shields and Alexander Calder, creating what the partners describe as an art-infused environment that integrates culture into the everyday workplace experience.

Rather than treating art as a decorative addition, the program has been designed to form part of the building’s identity, creating moments of inspiration and engagement throughout the day for members and visitors alike.

ART+ founder Jay Lyon said the collaboration reflected a shared vision between the curator and developer to create workspaces that offer more than desks and meeting rooms.

“This is a unique moment to shape the way people experience workspace: not just as a place to work, but as a place to be inspired. Fortis and Art+ share that vision,” he said.

The activation comes as workplace design continues to evolve, with premium operators increasingly incorporating hospitality, wellness and cultural experiences into office environments as businesses seek to attract employees back into physical workspaces.

At Forum Double Bay, the result is a workplace that combines flexible office accommodation with a carefully curated aesthetic experience, positioning the development as a destination rather than simply a place to work.

Artist Vicki Lee said public art had the power to create an emotional connection with a space.

“What I want is for people to walk in and feel something; a connection, a surprise, a moment of beauty. That’s the power of public art,” she said.

Forum Double Bay recently opened at 377 New South Head Road and has been delivered under the development management expertise of Fortis. The project follows the success of Forum in Melbourne’s Cremorne and is operated by The Commons.

According to the release, all works within the building have been leased as part of the curated program, highlighting Fortis’ commitment to creating boutique workplace environments that blend design, hospitality and culture.

The collaboration also reflects the growing role art is playing within commercial real estate, where developers are increasingly using curated collections and commissioned works to create distinctive environments that foster creativity, community and a stronger sense of place.

For ART+, which specialises in sourcing and commissioning contemporary artworks for luxury residential, commercial and hospitality projects, the Forum partnership represents another example of art being integrated into the fabric of a development from the outset rather than being added after completion.

Product launches used to mean a store window and a press release. MAISON de SABRÉ has other ideas.

The Australian-born luxury house, founded in 2017 by brothers Omar and Zane Sabré, has opened a four-day Floral Atelier in the heart of New York City, transforming a stretch of Manhattan into what it calls an “overgrown botanical landscape” of craftsmanship, floristry, hospitality and music.

It’s the brand’s most ambitious physical activation to date, and the setting for the launch of its new Bloom Collection.

At the centre of the collection are three new SABRÉMOJI flower charms, named Wild Daisy, Sunflower and Cherry Blossom, each made entirely from upcycled leather offcuts and finished with ultrasonic embossing and embroidery.

There’s also the Floral Twist Handle, arguably the house’s most technically demanding piece yet, which takes 36 individual hand-tied knots to form six leather flowers, plus another ten structural knots that let it convert from a hand-carry to a shoulder strap.

A new Floral Wristlet debuts a leather-knotting technique developed specifically for the collection.

Between them, the pieces bring the brand’s product ecosystem to more than 10,000 possible styling combinations, all built from what would otherwise be manufacturing waste.

“Bloom is the latest evolution in the MAISON de SABRÉ product ecosystem, reimagining the handbag as a living canvas,” said co-founder and creative director Omar Sabré. He points to the smaller pieces as proof of intent rather than afterthought: “The smallest products demand extraordinary precision.”

It’s a strategy with numbers behind it.

The brand’s connected styling platform, of which Bloom is the latest chapter, has helped push MAISON de SABRÉ past $100 million in annual revenue and lifted average order value by 45 per cent, evidence that designing products to be added to and reinterpreted has become a genuine commercial engine rather than a marketing line.

The SABRÉMOJI charm platform alone has sold more than 500,000 units globally, with sold-out collaborations including Pokémon, Hello Kitty and Mr Men Little Miss.

For co-founder and managing director Zane Sabré, the Atelier is really about where the relationship with a customer begins.

“Retail is no longer just about selling products; there’s been a structural shift toward experience and participation,” he said.

“With Bloom, we wanted to create an environment where clients can experience our craft, understand our styling system and explore what is possible before they think about making a purchase.”

The Floral Atelier runs from July 3-26 in New York. The Bloom Collection launched globally today at maisondesabre.com, before rolling out to stockists including Bloomingdale’s, Nordstrom, Saks Fifth Avenue, Net-a-Porter’s FWRD, Revolve, Farfetch, Le Bon Marché and Ounass.

ART+ UNVEILS MAJOR ART ACTIVATION AT FORUM DOUBLE BAY

A new collaboration between ART+ and Forum Double Bay is bringing museum-quality artworks and a large-scale mural into the workplace.

The Australian leather house has opened an immersive four-day pop-up in Manhattan, unveiling its Bloom Collection and redefining what a product launch can look like.