Brighton beachfront project sets new Victorian off-the-plan apartment record
Two penthouses have eclipsed the previous Victorian benchmark for off-the-plan apartment sales, highlighting demand at the top end of Melbourne’s prestige market.
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Two penthouses at a luxury beachfront development in Melbourne’s Brighton have set a new Victorian benchmark for off-the-plan apartment sales, with the transactions achieving a blended internal rate of almost $50,000 per square metre.
Developer-builder Lowe Living said the sales at its $160 million Maison Savoy project achieved about $49,926 per square metre, surpassing the previous identified Victorian record set by Como Toorak in 2025, which transacted at $46,659 per square metre, according to Cotality data.
The record comes less than two months after Maison Savoy launched to market, with around 30 per cent of the project’s residences already sold and about $45 million worth of apartments transacted.
Two of the development’s three penthouses have now been secured by buyers.
Located on the site of the former Brighton Savoy Hotel at 150 The Esplanade, the project will comprise a collection of house-sized apartments overlooking Port Phillip Bay.
Residences range from 295 square metres and have been positioned as an alternative to prestige beachfront homes for buyers seeking a lock-up-and-leave lifestyle.
The project is being developed by Lowe Living, which recently marked its 10th anniversary and now has a development pipeline exceeding $1 billion, alongside a $350 million construction pipeline.
The development also reflects a growing emphasis on wellness amenities in the luxury apartment market.
Planned facilities include a private residents’ bathhouse featuring hydrotherapy pools, a sauna, steam room, salt room, cold plunge and treatment spaces, alongside a Technogym studio, concierge services and residents’ lounge.
Construction began earlier this year and is expected to be completed in early 2028. One penthouse remains available for sale, along with a limited number of two- and three-bedroom residences starting from $3.75 million.
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Now selling from Level 9, this new tower pairs skyline and Harbour Bridge views with the quiet of Ismay Reserve, and pricing from just $560,000 for one, two and three-bedroom residences.
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The skyline at Sydney’s Homebush is about to change, and The Maybelle is leading the charge.
The new residential tower has officially opened sales from Level 9, offering one, two and three-bedroom residences priced from $560,000, with move-in slated for late 2026.
What sets The Maybelle apart is its position. Residents on higher floors will wake up to sweeping city skyline and Harbour Bridge views.
The building overlooks the leafy calm of Ismay Reserve, giving owners the rare combination of a genuine outlook and a sense of green space, without compromising on either.
Location is doing plenty of the heavy lifting, too.
The Maybelle sits moments from the popular Homebush dining and lifestyle precinct, and is well connected to Strathfield, Sydney Olympic Park and the Sydney CBD, making it a strong option for buyers who want city access without giving up a slower pace at home.
For buyers considering their options in Sydney’s inner west, the appeal is straightforward: a genuine outlook, a connected address and an entry price that remains competitive for the location.
Registrations are now open for exclusive launch access. Get VIP access today.
Be the first to view floor plans, pricing, and availability before they are made public.
Register now at themaybelle.com.au or call 1300 066 292.
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