From Desert Dunes to the Digital Age: The Remarkable Evolution of Lamborghini's Super SUV
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From Desert Dunes to the Digital Age: The Remarkable Evolution of Lamborghini’s Super SUV

Nearly half a century after a military prototype first rolled out of Sant’Agata Bolognese, Lamborghini’s Super SUV lineage culminates in a 800CV plug-in hybrid that does 0–100km/h in 3.4 seconds

By Jeni O'Dowd
Wed, Jun 24, 2026 4:15pmGrey Clock 2 min

There is a photograph of the LM002 that tells you everything you need to know about Lamborghini’s ambition.

A powder-blue behemoth, all muscle and menace, blasting through forest tracks at speed. It looks like nothing else on earth – because in 1986, it wasn’t.

That vehicle, the world’s first Super SUV, was the unlikely starting point for one of motoring’s great dynasties.

Nearly 40 years later, its spiritual successor, the Urus SE, will hit 312km/h and travel more than 60 kilometres on electric power alone.

The distance between those two facts is the story of Lamborghini’s most improbable, most spectacular achievement.

The journey began not with glamour but with grit. In 1977, Lamborghini unveiled the Cheetah at the Geneva Motor Show, an all-wheel-drive prototype built for military applications, featuring a rear-mounted Chrysler V8, a tubular steel chassis and a fibreglass body.

The US government contract it was designed to win never materialised. Neither did its follow-up, the LM001, which retained the V12 from the Countach but struggled with weight distribution in desert conditions.

It took engineer Giulio Alfieri to crack the problem. By relocating the engine to the front, a move that sounds obvious only in retrospect, he produced the LM002, debuted at the 1986 Brussels Motor Show.

Powered by a 5.2-litre V12 producing 450CV, it could propel its 2.7-tonne body beyond 200km/h. Pirelli developed bespoke Scorpion BK tyres just to handle it. Inside, leather upholstery, wood trim and air conditioning made it as sybaritic as it was savage. Just 301 were built before production ended in 1992.

Twenty-five years passed before Lamborghini returned to the segment.

The Urus, unveiled in production form in 2017, was not merely a new car — it was a reinvention of the brand.

To build it, Lamborghini doubled its Sant’Agata Bolognese facility from 80,000 to 160,000 square metres. Its 4.0-litre twin-turbo V8, the company’s first turbocharged engine in its modern era, produced 650CV and 850Nm of torque, reaching 100km/h in 3.6 seconds. Its carbon-ceramic front discs, at 440mm, were the largest fitted to any production vehicle at launch.

The range has evolved rapidly since. The Urus Performante lifted output to 666CV, swapped air suspension for steel springs for sharper dynamics, and in 2022 set the production SUV record at Pikes Peak — 10:32.064. The Urus S, launched the same year, matched that power figure while prioritising luxury and adaptability over lap times.

Now comes the Urus SE, and with it, a genuine inflection point. Unveiled in 2024, it pairs the twin-turbo V8 with a 141kW electric motor for a combined 800CV and 950Nm, making it the most powerful Urus ever produced. A 25.9kWh battery enables over 60km of fully electric driving.

Top speed is 312km/h. The aerodynamics have been entirely redesigned, the infotainment system gains dedicated hybrid management displays, and buyers can choose from more than 100 exterior colours.

None of which would have seemed remotely plausible in 1977, when Lamborghini was trying, and failing, to sell a fibreglass truck to the US military. Sometimes the greatest stories begin in failure.



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ROLLS-ROYCE UNVEILS A NEW ERA OF BESPOKE LUXURY IN SYDNEY

The world’s most prestigious automotive marque has unveiled its reimagined Sydney showroom, creating a new destination for Australia’s growing cohort of ultra-high-net-worth buyers seeking deeply personalised luxury.

By Jeni O'Dowd
Fri, Jun 19, 2026 2 min

Rolls-Royce has opened a new chapter in its Australian story, unveiling a reimagined Sydney showroom designed to cater to a new generation of wealthy clients who view luxury not as a product, but as a personal expression of identity.

Located on O’Riordan Street in Alexandria, the showroom is the first in Australia to embody the marque’s latest global retail design language and reflects the growing importance of the local market for Rolls-Royce’s highly bespoke commissions.

The unveiling comes as demand for personalised luxury experiences continues to grow among affluent Australians, with Rolls-Royce reporting increasing interest in highly customised vehicles featuring unique materials, finishes and design elements.

Julian Jenkins, Director of Sales & Brand at Rolls-Royce Motor Cars, said Australia has been part of the marque’s story since its earliest days.

“Australia has been part of the Rolls-Royce story from the very beginning, with only the 54th Rolls-Royce to be made ordered by Australian Archibald Black in 1906, and today we are proud to write its next chapter,” Jenkins said.

More than just a showroom, the new space has been conceived as an immersive luxury environment where clients can begin commissioning a vehicle tailored to their tastes.

At its heart is the Bespoke Commissioning Atelier, a dedicated space where prospective owners can explore an extensive range of materials, finishes and detailing options, from rare wood veneers to embroidery threads, allowing them to create a vehicle that is uniquely their own.

The showroom also features a “Cabinet of Curiosities” that showcases objects and references inspired by the Australian landscape and creative culture, designed to spark ideas for future commissions.

Nick Pagent, CEO and Managing Director of Autosports Group, which operates Rolls-Royce Motor Cars Sydney, said today’s luxury buyers are increasingly seeking products that reflect their individuality.

“Our clients are among Australia’s most dynamic and creative individuals; they don’t simply want a motor car, they want to commission a statement of who they are,” Pagent said.

The opening also signals Rolls-Royce’s confidence in the Australian luxury market, which the company describes as one of the most vibrant in the Asia-Pacific region. The Sydney showroom follows the opening of a new Rolls-Royce showroom in Auckland in 2025, strengthening the brand’s presence across Australia and New Zealand.

For Rolls-Royce, the investment is about far more than displaying motor cars. It reflects a broader shift in luxury consumption, where affluent buyers increasingly seek experiences, craftsmanship and personalisation over standardised products.

In that sense, the new Sydney showroom is less a dealership and more a luxury atelier, one designed to help clients transform an idea into a one-of-one Rolls-Royce.

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