Australian Luxury Brand MAISON de SABRÉ Expands in US Despite Trade Pressures
As tariffs bite, Sydney’s MAISON de SABRÉ is pushing deeper into the US, holding firm on pricing and proving that resilience in luxury means more than survival.
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As global trade tensions intensify and tariffs reshape the retail landscape, one Australian brand is choosing to scale rather than retreat.
Sydney-founded luxury label MAISON de SABRÉ is doubling down on the US market, pushing ahead with a bold expansion strategy despite rising cost pressures and broader global uncertainty.
While many brands are increasing prices or pausing shipments, MAISON de SABRÉ is holding its price point for customers and continuing to invest in its US operations.
The move reflects a deeper strategic play: a vertically integrated, zero-waste supply chain that allows the brand to deliver on cost, speed, and quality — even under pressure.
It’s this model, paired with consistent product innovation and sharp design, that has helped MAISON de SABRÉ build lasting equity in international markets.
At its pop-up in Bloomingdale’s, MAISON de SABRÉ is currently the top-selling brand in its category — a position it also holds in the top two across both Bloomingdale’s and Nordstrom’s online platforms.
Co-founder and CEO Omar Sabré says this is no accident.
“This is going to be a very difficult period for a lot of smaller brands — especially those relying on offshore mass production or single growth markets,” says Sabré.
“We’ve built a uniquely global model that can absorb shocks — from pricing pressure to supply chain disruption — while protecting customers and safeguarding long-term growth.”
Founded on a mission to deliver modern, accessible luxury, the brand hand-finishes its signature full-grain cowhide goods in Sydney, tested against a 13-point quality control protocol.
Sustainability is embedded, not just as a value but as a competitive advantage. MAISON de SABRÉ sources exclusively from LWG Gold-Rated tanneries, and its transition to DriTan™ leather — the world’s most sustainable tanning method — saves 25 million litres of water annually and reduces chemical use by 33%.
With 85% material utilisation, zero-waste production, and carbon offsetting on track by 2026, MAISON de SABRÉ is setting a new standard for sustainable craftsmanship at scale.
“We’ve always believed that staying close to the customer — operationally and emotionally — is what separates sustainable brands from short-term players,” says Sabré.
“This isn’t just about product. It’s about building systems that hold up in any climate.”
While competitors pivot or pause, MAISON de SABRÉ is executing a long-term strategy built on control, creativity, and disciplined growth. In a disrupted global retail market, the brand isn’t just weathering the storm — it’s shaping the new definition of modern luxury.
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King Living has unveiled a modular version of its Aura Sofa, bringing greater flexibility to the sculptural design collection as demand grows for furniture that can adapt to changing lifestyles.
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Australian furniture brand King Living has expanded its Aura Collection with the launch of a new modular sofa designed to blend contemporary aesthetics with adaptable living.
The Aura Sofa builds on the success of the Aura Island range, first introduced in 2023, which included indoor and outdoor sofas as well as fixed and swivel occasional chairs.
The latest evolution introduces modular functionality to the collection, allowing homeowners to configure the sofa to suit a variety of spaces and uses.
As living spaces continue to evolve, particularly in urban environments where flexibility is increasingly valued, furniture designers are placing greater emphasis on products that can adapt over time.
King Living says the new Aura Sofa has been developed with this trend in mind, enabling customers to create corner, L-shaped or U-shaped layouts, while also allowing additional modules to be added as needs change.
King Living founder David King said the original Aura concept began as an exploration of sculptural design before being reimagined as a modular system.
“Aura began as an exploration of sculptural form. Now, we’ve brought modularity into that design language, giving the freedom to reimagine your space with a modular design made for flexibility,” he said.
The collection’s defining feature remains its soft, flowing silhouette, with curved forms replacing traditional angular sofa designs.
The company describes the sofa as a response to changing lifestyles, where living rooms increasingly serve multiple purposes, from entertaining guests and family gatherings to quiet reading corners and work-from-home spaces.
Its rounded profile and minimalist aesthetic are intended to enhance the flow of contemporary interiors while maximising available space. According to the company, the design is equally suited to compact apartments and larger open-plan homes.
“Today, living space is both a luxury and a constraint. Aura is our response, a purposeful design that proves when intention and fluidity converge, the result can feel both expansive and refined,” King said.
Beyond aesthetics, the new sofa incorporates several engineering features synonymous with the King Living brand.
These include the company’s Postureflex steel suspension system, extra-high pocket springs and its signature steel frame, which is backed by a 25-year warranty. The company says the design has been engineered to deliver long-term comfort and durability.
Sustainability has also been a focus of the design. Each module features a removable cover that can be professionally cleaned, repaired or replaced individually, reducing the need to replace an entire sofa and potentially extending the product’s lifespan.
The Aura Sofa is available made to order in a range of premium fabrics and European leathers, allowing customers to tailor the piece to different interior styles and colour palettes.
Designed, manufactured and sold exclusively by King Living, the Aura Sofa launched in showrooms and online early this month, marking the latest addition to the Australian company’s growing portfolio of modular furniture designs.
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