Australian Luxury Brand MAISON de SABRÉ Expands in US Despite Trade Pressures
As tariffs bite, Sydney’s MAISON de SABRÉ is pushing deeper into the US, holding firm on pricing and proving that resilience in luxury means more than survival.
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As global trade tensions intensify and tariffs reshape the retail landscape, one Australian brand is choosing to scale rather than retreat.
Sydney-founded luxury label MAISON de SABRÉ is doubling down on the US market, pushing ahead with a bold expansion strategy despite rising cost pressures and broader global uncertainty.
While many brands are increasing prices or pausing shipments, MAISON de SABRÉ is holding its price point for customers and continuing to invest in its US operations.
The move reflects a deeper strategic play: a vertically integrated, zero-waste supply chain that allows the brand to deliver on cost, speed, and quality — even under pressure.
It’s this model, paired with consistent product innovation and sharp design, that has helped MAISON de SABRÉ build lasting equity in international markets.
At its pop-up in Bloomingdale’s, MAISON de SABRÉ is currently the top-selling brand in its category — a position it also holds in the top two across both Bloomingdale’s and Nordstrom’s online platforms.
Co-founder and CEO Omar Sabré says this is no accident.
“This is going to be a very difficult period for a lot of smaller brands — especially those relying on offshore mass production or single growth markets,” says Sabré.
“We’ve built a uniquely global model that can absorb shocks — from pricing pressure to supply chain disruption — while protecting customers and safeguarding long-term growth.”
Founded on a mission to deliver modern, accessible luxury, the brand hand-finishes its signature full-grain cowhide goods in Sydney, tested against a 13-point quality control protocol.
Sustainability is embedded, not just as a value but as a competitive advantage. MAISON de SABRÉ sources exclusively from LWG Gold-Rated tanneries, and its transition to DriTan™ leather — the world’s most sustainable tanning method — saves 25 million litres of water annually and reduces chemical use by 33%.
With 85% material utilisation, zero-waste production, and carbon offsetting on track by 2026, MAISON de SABRÉ is setting a new standard for sustainable craftsmanship at scale.
“We’ve always believed that staying close to the customer — operationally and emotionally — is what separates sustainable brands from short-term players,” says Sabré.
“This isn’t just about product. It’s about building systems that hold up in any climate.”
While competitors pivot or pause, MAISON de SABRÉ is executing a long-term strategy built on control, creativity, and disciplined growth. In a disrupted global retail market, the brand isn’t just weathering the storm — it’s shaping the new definition of modern luxury.
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Police, paramedics, firefighters and the public will walk from Newcastle to Penrith this September for World Suicide Prevention Day.
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NSW schools, gyms, 000 services and the public are being called on to lace up for Steps for the Love of Living, a four-day, 200km walk from Newcastle to Penrith held in honour of World Suicide Prevention Day.
The walk will draw star power as well as solidarity: legendary MMA fighter and former WIBA and WBF world champion boxer Arlene Blencowe, known as “The Aussie Girl ‘Angerfist'” and a respected youth mentor, will join the walk’s final leg from Parramatta to Penrith.
She’ll be joined by five-time Olympian and diving icon Melissa Wu, Ambassador for the Step Into Action Foundation.
The walk runs from September 10 to 13, beginning on World Suicide Prevention Day itself, and starts at Newcastle’s McDonald Jones Stadium before finishing at Penrith Showground.
It’s a joint initiative between The Australian Man Cave Support Group Inc and the Step Into Action Foundation, two organisations working on the frontline of suicide prevention in NSW.
The Australian Man Cave provides a safe, non-judgmental space for men to speak openly, with a focus on reducing the rate of male suicide, while Step Into Action concentrates on youth suicide prevention through resilience-building and early-intervention programs.
This year’s event also features a friendly inter-service challenge between NSW Police, NSW Ambulance, Fire & Rescue NSW, SES, Surf Life Saving NSW and the Rural Fire Service, who’ll compete to walk the furthest and raise the most for suicide-prevention initiatives.
“This walk is about hope, connection, and standing together,” said Lou Greco, President and Co-Founder of The Australian Man Cave Support Group Inc. “Every step taken is a step toward saving a life.”
Leading the charge is Chris Barton, Founder of the Step Into Action Foundation and a long-distance walking adventurer, who is taking on the full 200km route.
He’ll be joined for part of the way by the “Bakery Brothers”, Tyson Pedro and Rama Pattison, who are trading in punches and pastries for kilometres, walking the full distance alongside Chris.
How to get involved
The event is open to everyone, not just those able to walk the full distance. Participants can:
- Walk the full 200km from Newcastle to Penrith
- Join for a single day or section of the route
- Take part virtually from anywhere in Australia — at school, the gym, work or in the local community, logging kilometres through walking, running, rowing, cycling or treadmill sessions
000 services can enter as teams for the inter-service challenge, and schools and gyms are encouraged to form their own teams to complete the distance collectively.
Funds raised will go towards mental health first aid training, crisis response support, community outreach programs, support services for at-risk men and families, and youth suicide awareness and prevention programs.
Suicide remains one of the leading causes of death among Australian men and young people. Both organisations say the walk is about ensuring no one feels alone in their struggle.
To register or find out more, visit stepsforloveofliving.com.au.
This is a sensitive topic. If this raises any issues for you, Lifeline is available on 13 11 14.
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