Skip Busy Mykonos. Greece’s Holiday House Hunters in the Know Turn to This Alternative.

Three peninsulas make up Halkidiki, an 1,130-square-mile area in Greece’s northern Macedonia region. Like a trident, Athos, Sithonia and Kassandra stretch into the Aegean sea.

Of the three, Kassandra “is the most developed part of Halkidiki,” according to Theodor Nikolaou, an agent with Engel & Völkers Greece in Thérmi. “Activity started in the 1970s and ’80s, and just continued, especially in coastal villages.”

While lower-profile and less touristed than Greek islands like Santorini or Mykonos, Kassandra still boasts sought-after restaurants, nightclubs and shops, said Ioanna Paloka, an agent with Savills Greece in Thessaloniki. “People prefer to buy here because of the amenities, the beautiful beaches, and the mixture of commercial and residential development,” she said. Beaches including Polychrono Beach, Hanioti Beach and Pefkochori Beach boast clear waters, soft sand and postcard-perfect coastal scenery.

Boundaries

Kassandra is the westernmost of Halkidiki’s peninsulas, and the most populated. At about 128 square miles, Kassandra descends from Cassandreia, its northernmost city, to the Aegean Sea. Kassandra is also the nearest peninsula to Thessaloniki, Greece’s second-largest city, and its international airport. “It’s the most accessible part of Halkidiki,” Paloka said.

Seaside locations are most coveted for luxury property, according to Nikolaou. They include the village of Sani, on the west side of Kassandra; Pefkochori, on the peninsula’s east side; and the area around Glarokavos Harbour, just south of Pefkochori. “The combination of sun, the blue of the sea, and the green of pine draws people from around the world,” he said.

Kassandra’s most exclusive locations are Sani, the east-peninsula village of Paliouri, Possidi in the southwest, and Pefkohori, Pakola said.

Thessaloniki is about 60 miles northwest of central Kassandra. Thessaloniki Airport Makedonia, the regional international airport, is a few miles further west. Athens is about 350 miles south.

Price Range

Beachfront properties in Kassandra command premium prices, Paloka said. “Most people at the high end prefer to buy beachfront.” Prices range from €3,000 (US$3,243) to €6,000 per square meter, she said. “For €6,000 per square meter, you’re buying about 20,000 square meters of land with a 1,000-square-meter house, a swimming pool, very modern, in a new development by the sea and surrounded by forests.”

For €5 million in Sani, Savills has listed a 350-square-meter home with six bedrooms and three bathrooms on about 17,000 square meters of land with sea views. In a new development in the village of Siviri, Savills is offering 350-square-meter beach-adjacent homes with seven bedroom suites, private pools, and garages for €2.05 million. Siviri, on Kassandra’s west side, is popular with tourists for its clusters of bars and cafes.

This Sani home is asking €2.7 million.
Listglobally

Prices across Kassandra “depend on the distance from the sea,” said Nikolaou of Engel & Volkers Greece. “The closer you are, and the more private the property, the higher the price.” While prices average €2,500 to €4,000 per square meter across Kassandra, they can soar to €8,000 to €10,000 “for the best beachfront luxury property,” he said.

In Pallini, on Kassandra’s east coast, Engel & Volkers is offering an oceanfront hilltop estate on more than 4,000 square meters of land, with nine bedroom suites and amenities including a wine cellar and full bar. Built in 1991, the property is listed for €4,500,000.

The most expensive Kassandra listing in October was a 10-bedroom, 1000-square-meter Sani villa with sea views and a pool for €17,000,000, offered by the Hellenic Property agency.

Housing Stock

In the coastal parts of Kassandra undergoing rapid development, architecture is almost uniformly modern. “There are three types of homes here. Apartments and villas, which aren’t as hot. Multi-home complexes with sea views, which are better. And private luxury beachfront properties, which are at the top.”

Older and even “ancient” properties are common in Kassandra’s mountainous inland regions, according to Nikolaou. “These traditional stone houses in some of the old villages can qualify as luxury homes once they’re renovated, but many require extensive work,” he said. The village of Agia Paraskevi, in south-central Kassandra, has also become a popular tourist destination for its thermal spas and ancient churches.

Seaside locations are most coveted.
Getty Images/imageBROKER RF

The higher end of the market consists almost exclusively of detached, modern homes, said Paloka. “Condominiums make up the lower end of the market here,” she said. “And there are almost no historical buildings in the most sought-after coastal areas.”

Luxury Amenities

Greek and international buyers are discovering Kassandra as an alternative to tourist hubs like Mykonos and Santorini. “The fact that Kassandra is not the islands is an amenity in itself,” Paloka said. “It’s very private, relaxed and peaceful, without that madness. Most of the infrastructure here only appeared over the last 10 years.” For golf and tennis, most locals frequent the seaside Sani Resort, which operates private athletic clubs along with its five high-end hotels. Most complexes also have private pools, according to Nikolaou of Engel & Volkers.

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As Kassandra’s profile has risen, its restaurant scene has flourished, with high-end eateries including Metoxi, in a temple-like stone building with sunset views; “creative Greek” spot Giria Elia in Pefkohori’s Hotel Anna Maria; and Kriopigi’s Fiki Fiki, the first Asian-Peruvian fusion restaurant in Halkidiki. Several private medical clinics operate on the peninsula, including the 24-hour Kassandria’s Health Center and Primary Medical Care of Pefkochori.

What Makes It Unique

“Kassandra is a picturesque environment, surrounded by forest, with clean, beautiful, crystal-clear seas,” said Paloka. “The proximity to Thessaloniki also makes it unique. You’re just an hour from the city centre, but you can enjoy all Kassandra has to offer.”

Kassandra’s annual Sani Festival brings A-list musical talent to the peninsula every year; the 2024 edition saw stars including Placido Domingo, Madeleine Peyroux, Tom Jones, and Emeli Sande on the roster.

Who Lives There

Nearly 40% of buyers in Kassandra are “from central Europe, especially German-speaking countries,” Nikolaou said. “They see the Mediterranean, and this part of Greece, as the Florida of Europe. They want a home in the region to use in retirement.” Another 25% of buyers come from the Balkans, including Bulgaria and Romania, “and other countries without direct access to the Mediterranean Sea. This is the first possible access for them,” he said. An additional 15% of buyers hail from Israel and the Middle East. “Thessaloniki once had a significant Jewish population, and Israelis love it. They want to invest here,” Nikolaou said. Just a handful of buyers come from North America, he added.

Kassandra’s largest, most extravagant villas belong to Greeks, according to Paloka of Savills. But those owners are starting to take their profits. “Those properties had been second homes, and the Greek owners are now selling to mostly European buyers,” she said.

Greece’s golden visa program, which grants a five-year residency permit in exchange for a minimum real-estate purchase, has attracted “a huge number of foreigners, but to less expensive properties,” Paloka said. In October, however, the Greek government raised the minimum investment for a golden visa to €800,000 from €250,000 in sought-after destinations including Halkidiki, the region where Kassandra is located.

Notable Residents

Swiss-based Greek billionaire Aristotеlis Mistakidis “has bought a lot of property in Halkidiki, including a villa in Glarokavos,” Nikolaou said. Brad Pitt and Angelina Jolie vacationed in Kassandra when they were an item, and John Travolta and Robert De Niro “spend summers in Kassandra with their families,” Nikolaou said.

Outlook

“Consistency” is the hallmark of the market in Kassandra, said Paloka of Savills.

“Prices may have gone up on lower-end properties, but prime estates have stayed the same or maybe dropped just a bit. What’s key is that it’s more affordable than the islands, and a better value for your money.” Kassandra’s rental market is also “extremely strong, year-round,” meaning owners can generate revenue from their properties, she said. “Even at Christmas, people love coming here. The islands are great, but you can’t get flights there all year―you have to take a ferry off-season.”

Nikolaou, however, said that “the demand for second homes means prices will continue to increase.” He also noted that property prices per square meter “are much more of a value for the money, especially for beachfront properties.”

Investors “are now looking to Kassandra and Halkidiki to develop new tourist areas,” Nikolaou said. “They don’t want to go to the islands. If you count the kilometres of seashore here, it’s like you have 100 islands. And it’s sunny the whole year.”

Australia’s housing crisis will not be solved by first-home buyer incentives or tax changes alone, with leading property figures warning governments must tackle supply constraints if affordability is to improve.

Speaking at the Kanebridge Quarterly Property Leadership Summit in Sydney last week, expert project marketing specialist Sam Elbanna, property investor and fund manager Paul Miron and property consultant Karla McNeice said that a lack of housing supply remained the central issue facing the market.

Elbanna, Director of CPM Realty with more than 30 years’ experience in project sales, argued that successive governments had focused too heavily on stimulating demand rather than addressing the barriers preventing new housing from being delivered.

“The misconception is that politicians think the way to solve the housing crisis is to drive demand,” he said.

“The reality is that’s not the way. This is a supply-side problem, and it needs to be solved on the supply side.”

Drawing on his experience in project sales, Elbanna said policies designed to help first-home buyers often had unintended consequences, pointing to previous grants that ultimately flowed through to higher property prices.

Instead, he said developers were facing increasing red tape, approval delays and rising costs, which were discouraging new housing supply.

“In the absence of stock, demand exceeds supply,” he said.

Miron, a Co-Founder and Fund Manager of Msquared Capital, said the housing debate had become overly focused on tax policy while overlooking broader structural issues.

He argued that affordability challenges stemmed from a combination of factors, including planning constraints, supply shortages, migration levels and interest rates.

“No-one can be 100 per cent certain on the real reason for property prices is going up,” he said.

“The reason why property prices are higher is a combination of interest rates, lack of supply, migration, vacancy rates and maybe taxes play a role.”

Miron was critical of recent federal housing policy changes, warning they could reduce the number of new homes being built and further constrain supply that was even highlighted in the budget.

He also highlighted the importance of the property sector to the broader economy, noting that residential real estate and related industries employed more than one million Australians.

McNeice, who advises developers on sales strategy and market intelligence, said understanding buyers had become increasingly important as affordability pressures intensified.

While affordability remained a major consideration, she said today’s buyers were focused on value rather than simply price.

“People are looking for value for money,” she said.

She said buyers were increasingly evaluating factors such as transport connections, walkability, nearby amenities and flexible living spaces that could accommodate changing family needs.

“What infrastructure is going on? Can I walk to the shops? Can I meet people at the local cafe?” she said.

The panel also discussed the mounting pressures facing developers, with Elbanna arguing that many projects become financially unviable from the moment a site is purchased.

“The viability of a development happens at the moment the site is bought,” he said.

He said rising construction costs, higher interest rates and overly optimistic feasibility assumptions had left some developers exposed as market conditions changed.

While acknowledging the growing number of smaller and first-time developers entering the market, Elbanna said property development required expertise across finance, construction, marketing and legal disciplines.

“It is actually a business that requires a level of expertise,” he said.

Looking ahead, the panel agreed opportunities remained in the market despite current challenges.

Miron said property should continue to be viewed as a long-term investment and cautioned against trying to time short-term market movements.

McNeice said success would increasingly depend on identifying projects that genuinely met changing buyer expectations.

Elbanna said affordable housing remained achievable, but developers needed to deliver more than just homes.

“We can provide affordable housing in this country,” he said.

“But we’ve got to wrap that affordable housing with the things that people want.”

As Australia’s housing affordability debate intensifies, the panellists agreed on one point: without a meaningful increase in housing supply, demand-side measures alone are unlikely to solve the nation’s property challenges.

Skip Busy Mykonos. Greece’s Holiday House Hunters in the Know Turn to This Alternative.

This peninsular region has beaches, mountains and luxury homes at much lower prices than in the popular Cyclades islands

Australia’s housing affordability crisis is being fuelled by chronic undersupply, planning delays and rising development costs, as politicians continue to focus on the wrong solutions.