Waterfront Homes Surge Ahead as Australia’s Ultimate Luxury Asset

Australia’s most coveted real estate isn’t found in penthouses, trophy suburbs or architectural showpieces. It’s found on the water’s edge.

New analysis shows that absolute waterfront homes continue to outperform the wider prestige market, with buyers prioritising lifestyle, wellness and long-term security, firmly placing beachfront, harbourfront and riverfront properties in a class of their own.

According to new data from McGrath’s The Waterfront Advantage report, waterfront homes across Australia now command an average 86 per cent premium over comparable inland properties.

Sydney leads the increase at 122 per cent, followed by the Gold Coast at 82 per cent, Brisbane at 59 per cent and Melbourne at 43 per cent. All major cities have seen premiums rise over the past two years, underscoring the enduring power of a blue-chip waterfront position.

A Market Defined by Scarcity and Lifestyle Shifts

Several drivers sit behind this sustained strength.

The scarcity of absolute waterfront land, combined with limited turnover, has long kept supply tight. But in recent years, buyer appetite has surged as Australians place greater value on wellness, nature, and the quality of time spent at home.

The research notes that even in uncertain economic periods, prestige waterfront properties remain “reliable investments” thanks to their strong marketability and ease of repositioning within a portfolio. These homes are sought-after for both lifestyle and legacy value.

Absolute Waterfront Outperforms All Other Positions

Not all waterfront locations carry equal weight. In the year ending Q3 2025, super-prestige sales on the absolute waterfront rose 6 per cent, while waterfront reserve properties fell 30 per cent, and opposite-waterfront homes dropped 34 per cent. Premium buyers want direct frontage, and they are increasingly decisive when the right property comes onto the market.

Queensland continues to dominate East Coast waterfront activity, accounting for 58 per cent of all waterfront super-prestige sales, ahead of NSW at 38 per cent.

Victoria has remained consistent at around 9 per cent. Over the past five years, Barangaroo topped the charts for absolute waterfront apartment sales (73 sales), while Mosman led house transactions (38 sales). Regional standouts included Broadbeach Waters and Noosaville.

Maritime Facilities: The Luxury Buyers Now Expect

For prestige homeowners, proximity to water is only part of the appeal. Increasingly, buyers want direct boating access and exclusive maritime amenities.

The report shows that two-thirds of absolute waterfront sales included at least one maritime facility. Pontoons appeared in 28 per cent of sales, jetties in 26 per cent, and smaller shares featured slipways or moorings.

This reflects Australia’s strong boating culture. More than 900,000 vessels were registered nationally in 2025, with 83 per cent located along the East Coast. Boats between six and eight metres recorded the fastest growth, rising 19 per cent over five years.

Private Beach Access: The Ultimate Luxury Premium

Among all prestige property features, private beach access delivers one of the most substantial price uplifts. These tightly held homes recorded a 71 per cent value increasse in Q3 2025 compared with inland counterparts, up from 44 per cent in 2017.

The report attributes this surge to scarcity, heightened demand during the pandemic and the lasting appeal of privacy and seclusion.

Harbour Homes Still Command the Highest Premiums

Harbour frontage remains Australia’s most valuable waterfront category, delivering a 125 per cent increase over non-waterfront homes.

This is largely driven by Sydney Harbour’s deep waters, natural beauty and globally recognised backdrop. Coastal homes recorded a 93 per cent uplift, while riverfront residences achieved 74 per cent. Canal-front homes held steady at around 40 per cent.

Strong Outlook for 2026 and Beyond

The outlook for premium waterfront homes remains exceptionally strong. With limited supply, sustained buyer demand and a national shift toward lifestyle-led decision-making, absolute waterfront properties are expected to continue outperforming the broader prestige market.

As the report concludes, waterfront homes are not just coveted lifestyle properties; they are “enduring legacy investments” that combine prestige, privacy and long-term financial security.

The Sydney developer-builder, which typically retains its projects, is offering 54 residences off the plan on Spencer Street, with prices starting at $3.9 million.

HSN Property Group has launched Maison Jolene in Rose Bay, giving buyers a rare opportunity to purchase off the plan from a developer-builder that has spent more than two decades building a predominantly build-to-hold portfolio in Sydney’s eastern suburbs. HSN values that portfolio at $4 billion.

Located at 2–16 Spencer Street, Maison Jolene comprises 54 residences, including house-sized two- and three-bedroom apartments, sub-penthouses and penthouses. Prices start at $3.9 million, according to HSN, with many residences designed to capture views across Rose Bay, Sydney Harbour and the city skyline.

James Nixon, head of projects at The Rubinstein Group, is handling the sales campaign alongside agency founder Gavin Rubinstein. He says the launch is an unusual opportunity for buyers who have followed the developer’s work.

“HSN is renowned for building entire projects and rarely selling a single apartment to the open market, so Maison Jolene really is a first for potential buyers who have been following the brand across previous projects,” Nixon says.

HSN worked with architecture practice MHN Design Union and interiors studio The Unlisted Collective on the development. A rhythm of arches and deep-set openings gives the building its presence on Spencer Street, while the residences are positioned to make the most of natural light, privacy and outlook. Landscaping frames the arrival and carries through to the shared outdoor spaces.

“Maison Jolene was conceived to bring a touch of European elegance to Rose Bay, drawing on the understated charm of Mayfair and the romance of Paris while remaining grounded in the relaxed character of Sydney’s eastern suburbs,” says Rafi Assouline, founder and director of HSN Property Group.

The apartments were designed with established Rose Bay downsizers in mind. Large kitchens, generous storage and flexible living areas are intended to ease the move from a family home, with layouts that can also accommodate families and professionals looking for more space in an apartment.

The shared amenities are designed as an extension of those homes. Residents will have access to a lounge, private dining room and landscaped alfresco entertaining area. A wellness retreat brings together a magnesium pool, cold plunge, sauna, steam room and heated stone recovery bench, alongside a gym and dedicated space for Pilates and yoga.

Inside the apartments, the curves of the façade recur in the cabinetry and balustrades. Custom wall sconces, tapware and patterned parquetry sit alongside carved marble basins, hammered-glass shower screens and recessed stone niches. Timber veneer wardrobes have leather-clad drawers, while an Art Deco-inspired motif appears in the raised ceiling detail, joinery and built-in velvet bedheads.

“Maison Jolene is at once contemporary and old world, with custom-designed parquetry flooring and an art deco-inspired motif juxtaposing with the curvature of the arched facade, balustrade and internal cabinetry,” Assouline says.

The kitchens bring several of those ideas together in a sculptural, bubble-shaped island. Assouline helped design and engineer the curved form and personally selected the marble, which is bookmatched so the veining mirrors across adjoining pieces.

“With each of our projects, I look for symmetry in design,” he says. “Crafting the apartments is like solving a puzzle of one thousand pieces; one little detail wrong could mean the picture doesn’t translate correctly once it’s finished.”

HSN will develop and build Maison Jolene, overseeing the project from design through to construction. The family-owned company says it has delivered more than 270 homes, has 200 apartments under construction and has a 100 per cent completion record.

“As a private, integrated developer-builder, we maintain close control over every stage of a project,” Assouline says. “We see our projects as collaborative partnerships with our architects, interior designers and specialist trades with whom we have refined a very unique aesthetic, to ensure every detail is considered for those who will live there.”

For Nixon, the developer’s involvement in both design and construction is part of the pitch to buyers. “The attention to design excellence, combined with HSN’s proven track record in delivering ultra-high-end developments, ensures a level of rarity and enduring quality seldom seen in today’s market,” he says.

“To purchase an HSN property is to acquire a property that will not just hold its value but stand the test of time as a timeless piece of Sydney real estate.”

The Spencer Street address puts residents close to Rose Bay’s village cafés and restaurants, foreshore walks and ferry service, with beaches, golf courses and schools nearby. Maison Jolene is now selling off the plan through James Nixon and Gavin Rubinstein.