Waterfront Homes Surge Ahead as Australia’s Ultimate Luxury Asset
New research reveals absolute waterfront properties commanding soaring premiums and unmatched buyer demand across the East Coast.
3 min
Australia’s most coveted real estate isn’t found in penthouses, trophy suburbs or architectural showpieces. It’s found on the water’s edge.
New analysis shows that absolute waterfront homes continue to outperform the wider prestige market, with buyers prioritising lifestyle, wellness and long-term security, firmly placing beachfront, harbourfront and riverfront properties in a class of their own.
According to new data from McGrath’s The Waterfront Advantage report, waterfront homes across Australia now command an average 86 per cent premium over comparable inland properties.
Sydney leads the increase at 122 per cent, followed by the Gold Coast at 82 per cent, Brisbane at 59 per cent and Melbourne at 43 per cent. All major cities have seen premiums rise over the past two years, underscoring the enduring power of a blue-chip waterfront position.
A Market Defined by Scarcity and Lifestyle Shifts
Several drivers sit behind this sustained strength.
The scarcity of absolute waterfront land, combined with limited turnover, has long kept supply tight. But in recent years, buyer appetite has surged as Australians place greater value on wellness, nature, and the quality of time spent at home.
The research notes that even in uncertain economic periods, prestige waterfront properties remain “reliable investments” thanks to their strong marketability and ease of repositioning within a portfolio. These homes are sought-after for both lifestyle and legacy value.
Absolute Waterfront Outperforms All Other Positions
Not all waterfront locations carry equal weight. In the year ending Q3 2025, super-prestige sales on the absolute waterfront rose 6 per cent, while waterfront reserve properties fell 30 per cent, and opposite-waterfront homes dropped 34 per cent. Premium buyers want direct frontage, and they are increasingly decisive when the right property comes onto the market.
Queensland continues to dominate East Coast waterfront activity, accounting for 58 per cent of all waterfront super-prestige sales, ahead of NSW at 38 per cent.
Victoria has remained consistent at around 9 per cent. Over the past five years, Barangaroo topped the charts for absolute waterfront apartment sales (73 sales), while Mosman led house transactions (38 sales). Regional standouts included Broadbeach Waters and Noosaville.
Maritime Facilities: The Luxury Buyers Now Expect
For prestige homeowners, proximity to water is only part of the appeal. Increasingly, buyers want direct boating access and exclusive maritime amenities.
The report shows that two-thirds of absolute waterfront sales included at least one maritime facility. Pontoons appeared in 28 per cent of sales, jetties in 26 per cent, and smaller shares featured slipways or moorings.
This reflects Australia’s strong boating culture. More than 900,000 vessels were registered nationally in 2025, with 83 per cent located along the East Coast. Boats between six and eight metres recorded the fastest growth, rising 19 per cent over five years.
Private Beach Access: The Ultimate Luxury Premium
Among all prestige property features, private beach access delivers one of the most substantial price uplifts. These tightly held homes recorded a 71 per cent value increasse in Q3 2025 compared with inland counterparts, up from 44 per cent in 2017.
The report attributes this surge to scarcity, heightened demand during the pandemic and the lasting appeal of privacy and seclusion.
Harbour Homes Still Command the Highest Premiums
Harbour frontage remains Australia’s most valuable waterfront category, delivering a 125 per cent increase over non-waterfront homes.
This is largely driven by Sydney Harbour’s deep waters, natural beauty and globally recognised backdrop. Coastal homes recorded a 93 per cent uplift, while riverfront residences achieved 74 per cent. Canal-front homes held steady at around 40 per cent.
Strong Outlook for 2026 and Beyond
The outlook for premium waterfront homes remains exceptionally strong. With limited supply, sustained buyer demand and a national shift toward lifestyle-led decision-making, absolute waterfront properties are expected to continue outperforming the broader prestige market.
As the report concludes, waterfront homes are not just coveted lifestyle properties; they are “enduring legacy investments” that combine prestige, privacy and long-term financial security.
For Central Element, the start of work at Pearl represents another step in the company’s growing eastern suburbs pipeline.
All three vehicles will form part of a broader charitable initiative benefiting Big Brothers Big Sisters of America, the American Red Cross and Starlight Children’s Foundation
Jack Freeman believes the most compelling interiors are not decorated, but collected. The FREEMAN & CO founder creates layered, personal spaces shaped by art, travel and craftsmanship.
4 min
For Jack Freeman, a compelling interior should not look as though it was completed in a single shopping trip.
The founder and designer behind FREEMAN & CO prefers rooms that develop through art, travel, commissioned furniture and objects collected over time. It is an approach that treats the home less as a decorative project and more as an evolving portrait of its owner.
“I am a true believer in collecting versus decorating,” Freeman says.
That distinction underpins the international practice he has built across private residences, hotels, property developments, yachts and private aviation. Its projects stretch from Point Piper, Vaucluse, Circular Quay and Toorak to Mayfair, Bel Air and the Caribbean.
Although the locations and architecture vary considerably, the work is connected by a restrained design language. Natural stone, warm timbers and sculptural furniture establish the foundation, while art, bespoke lighting and individual objects give each interior its identity.
The objective is not to overwhelm a room with obvious symbols of expense. It is to create an environment that feels calm, layered and particular to the people living within it.
“The greatest luxury isn’t about excess,” Freeman says. “It’s about creating an oasis where you come home and feel immediately grounded — effortlessly chic and deeply personal.”
Collecting instead of decorating
Decorating can imply the completion of a room: selecting the required furniture, filling the available walls and producing a coherent finished image.
Collecting is less conclusive.
A collected interior has room to change as its owners travel, discover artists, inherit pieces or reassess how they use their home. Its character comes from the relationship between objects rather than adherence to a single brand or season.
That does not mean placing unrelated pieces together without discipline. The designer must understand scale, proportion, material and provenance well enough to create a dialogue between them.
A contemporary artwork might sit beside a historic piece of furniture. A precisely detailed new interior may be interrupted by an irregular object made by hand. Smooth stone can be balanced by timber, textiles or a patinated metal surface that becomes richer with age.
The tension between those elements is part of the appeal.
For Freeman, art is not an accessory to be added once the furniture plan is complete. It forms part of the architecture and atmosphere of the room from the beginning.
Lighting is considered in the same way. Beyond its practical purpose, a bespoke fitting can operate as a suspended sculpture, changing both the room’s composition and the way its materials are experienced after dark.
A design perspective shaped by travel
International travel plays a significant role in Freeman’s creative process.
Design fairs such as PAD Paris and Salone del Mobile in Milan provide opportunities to encounter emerging designers, established galleries, new materials and collectible furniture away from the filter of social media.
More spontaneous discoveries can prove equally important.
“Sometimes it’s the simple things,” Freeman says. “That piece found on a shopping trip with a client in Paris, stumbling across an artisan’s workshop, or a special memory that forms the narrative of the story.”
Objects selected during travel bring more than visual interest into a home. They carry an association with a place, maker or experience, giving the client a connection that cannot be reproduced by ordering an entire interior from a catalogue.
Freeman’s influences are international, but his projects are not conceived as replicas of Parisian, Milanese or Californian style. Each commission responds to its architecture, setting, natural light and the daily lives of its occupants.
A waterfront Sydney residence demands a different treatment from a Mayfair townhouse. A Caribbean estate shaped by brutalist architecture and reflecting pools calls for another response again.
The designer’s role is to absorb those references without allowing them to overwhelm the individual qualities of the property.
Designing the complete experience
FREEMAN & CO extends beyond conventional interior decoration.
The practice’s stated services include interior design and architecture, project management, property acquisition, development advice, concept design, documentation, furniture and lighting design, procurement and art curation.
That breadth allows the team to become involved before a room’s dimensions and finishes are fixed.
Early participation can be important at the top end of the residential market, where architecture, landscape, interiors, technology and art must operate as one environment. Decisions about ceiling heights, wall dimensions, sightlines and lighting can directly affect where art is installed or how custom furniture is proportioned.
The practice can then carry those decisions through to procurement and final installation, maintaining the design narrative as a project moves between architects, builders, specialist craftspeople, dealers and suppliers.
Its residential portfolio includes a South Coast retreat conceived as an escape from urban life, a Caribbean estate with reflecting pools, an East Coast-inspired Palm Beach residence and a Mayfair townhouse organised around an expressive drawing room.
The studio also says it has worked on highly tailored Sydney residences with values exceeding $100 million, although the private nature of such commissions means individual addresses and clients are not always disclosed.
A home that can keep changing
The risk in creating a perfectly resolved interior is that it can become too static — a composition that looks exceptional in photographs but leaves little room for life.
Freeman sees the home as something that should evolve with its owners.
“I love the evolution of design,” he says. “We are talking about people’s lives, and as they evolve, so too should their private sanctuaries.”
That evolution might involve adding art, reupholstering a significant piece, adapting rooms as a family changes or making space for objects gathered through future travels.
The original design needs to be strong enough to accommodate those layers.
This may be the clearest expression of Freeman’s approach to luxury. It is not simply access to rare stone, collectible furniture or commissioned craftsmanship. It is the creation of a personal environment whose meaning deepens rather than diminishes with time.
Fact box
- Designer: Jack Freeman
- Role: Founder and managing director
- Practice: FREEMAN & CO
- Base: Australia, with international projects
- Project locations named by the practice: Point Piper, Vaucluse, Circular Quay, Toorak, Palm Beach, the NSW South Coast, Mayfair, Bel Air and the Caribbean
- Sectors: Private residences, hotels, residential developments, private aviation and superyachts
- Services: Interior design and architecture, property development, project management, property acquisition, documentation, furniture and lighting design, FF&E procurement, interior dressing and art curation
- Design philosophy: Collected, personal interiors shaped by art, craftsmanship, travel and enduring materials
- Website: free-man.co
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