Tombs, Mountains, Souks: An Artist’s Guide to Traveling Marrakesh
Designer and gallery owner Yahya Rouach offers his go-to places to stay, dine and sightsee while in the bustling Moroccan metro.
3 min
Marrakesh offers a perfect mix of centuries-old history and a contemporary edge, said Yahya Rouach, a self-taught artist and designer who has lived in the Moroccan city for more than 20 years and only goes by his first name. Yahya has a gallery and showroom, Yahya Creation, in Marrakesh’s new town, Gueliz.
“Marrakesh is a melting pot of cultures, religions and people. It was the trade route from the north to the south and east to west,” Yahya said. “It’s anchored in its roots but open to the world, forward-looking, and able to reinvent itself to stay modern and fresh.”
Marrakesh is framed by the majestic Atlas Mountains, which he said, are “simply breathtaking.”
“The light, the beauty of the metalwork, and the city’s vibrant energy draw you in,” Yahya said
In his own words, he shres his top spots in Marrakesh that give visitors an authentic lens into the city’s present and past.
Stay
For an exceptional stay, I’d recommend the Royal Mansour. It is stunning, with lush gardens and an architectural elegance that feels like a masterpiece. For a taste of history, La Mamounia is a classic. Known as the grand dame, it was once frequented by Winston Churchill.
If you want something more intimate and immersive in the heart of the city’s Medina, a Unesco World Heritage Site, La Maison Arabe offers an authentic souk experience in a traditional setting. Also, Jnane Tamsna is a boutique hotel in a beautiful building with a garden. It feels like a private residence more than a hotel.
Eat
When it comes to dining, Marrakesh offers a feast for the senses.
The restaurants at Royal Mansour are exceptional. Sesamo is a fine-dining Italian spot, and the Moroccan restaurant Le Jardin offers an inventive, modern take on traditional dishes.
For something more casual yet extraordinary, Monas in Gueliz serves the most incredible Lebanese food I’ve ever had. It’s a small, unassuming spot, but the flavours are unforgettable. Another great option is Dai, a restaurant in the new town with fantastic food and ambience. The saffron risotto is a must.
For as traditional as it gets Moroccan cuisine like tagines and couscous, Dar Yacout is the place to go. It feels like you’re transported into “1001 Nights.” You get dropped off in the heart of the souk, and someone from the restaurant meets you and walks you through a labyrinth of alleyways. You won’t be able to find it otherwise. The restaurant is spread out over several floors and has been owned by the same family for decades. For coffee, you can’t beat Bacha Coffee in the former palace of Pasha Thami El Glaoui. It’s located in Dar El Bacha, a charming area filled with boutique shops, galleries, and a museum.
The options are endless, but two landmarks stand out. The Koutoubia Mosque, built over a thousand years ago, is the city’s iconic centrepiece. Its minaret can be seen from all over Marrakesh, thanks to the French planners who preserved its line of sight. Another fascinating spot is the Saadian Tombs. They date to the 16th century and were built by the Saadian ruler Sultan Ahmad al-Mansur to show off his wealth. You can see beautiful carvings as you walk through.
Day Trip
A visit to the Atlas Mountains is an unforgettable experience. My favorite spot is the Kasbah Bab Ourika, where you can enjoy lunch while enjoying gorgeous views. It’s an escape into tranquility, just a short trip from the bustling city. You can also go for a hike with a guide or take a donkey ride up the mountain and visit centuries-old villages that stand still in time.
Shop
Hire a guide and wander through the Medina or market. Khalid’s Art Gallery is unparalleled for antique treasures. For women’s fashion, particularly exquisite caftans, Fadila El Gadi in Gueliz is a genius designer and a favourite of the late designer Yves Saint Laurent. Her gallery is just across from mine in Passage Ghandouri, a creative hub that has evolved beautifully over the years.
This passage is also home to the Matisse Art Gallery and MACMA Museum, which blend modern and classical art. It’s a wonderful place to shop, explore, and soak up creativity.
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From making unpopular decisions to learning when to listen, leaders from five businesses reveal what nobody prepared them for — and how running a company has challenged their expectations.
Technology and semiconductor shares fell sharply as investors questioned the debt financing the AI infrastructure boom and confronted higher rates and Chinese competition.
Elon Musk is exploring a potential merger between Tesla and SpaceX, a deal that could reshape the future of AI, robotics, autonomous vehicles and space technology. With a combined valuation potentially reaching $3.5 trillion, the move could bring Musk’s vision of an interconnected technology ecosystem closer to reality, although a deal remains uncertain.
5 min
Elon Musk has engineered ties between Tesla TSLA 3.41%increase; up pointing triangle and SpaceX SPCX 7.79%increase; up pointing triangle that are hard to break, and now he wants to fuse them together permanently.
Musk has run both Tesla and SpaceX concurrently over the past two decades, using a schedule that dictated which days he spent focused on each business.
The companies have often shared resources and personnel, signaling their close ties. Last year, SpaceX looked into creating a spacesuit for Tesla’s humanoid robot Optimus, a person familiar with the matter said. Tesla last week showed off its new Roadster, a vehicle featuring SpaceX rocket thrusters that it hopes to soon bring to market.
And in recent months, Musk has repositioned both companies by expanding beyond their core operations toward a shared mission centered on artificial intelligence.
The world’s richest man on Tuesday signaled his interest in tying up SpaceX and Tesla, marking what would be the biggest corporate merger of all time. Because he serves as chief executive of SpaceX and Tesla, Musk said committees of independent directors at both companies are evaluating a possible deal, adding that a transaction might not come to fruition.
The committees will likely evaluate, with lawyers and bankers, how each company would fare in a potential deal and how a deal might best be structured. They then present their conclusions to their respective boards, who typically vote on whether to proceed.
“It’s an odd Kabuki dance where two groups of people are talking and I can’t be in the conversation,” Musk told SpaceX investors on Tuesday in response to an analyst’s question about a potential deal.
For Musk, the merger supports his vision of a world full of autonomous cars, humanoid robots and weekly rocket launches, as well as the data centers and satellites required to keep the whole thing running.
Some investors and analysts said they expect a transaction would be structured as an all-stock deal, with SpaceX potentially paying a modest premium for Tesla shares.
SpaceX, which has a market value of about $2 trillion, said it is seeing sharp growth in revenue across its businesses, which include operating data centers, launching rockets and operating satellite networks such as the internet service Starlink. Tesla is valued at about $1.5 trillion and is expanding its operations beyond its automotive and energy business. Shares in both companies traded higher following the news Tuesday.
Musk’s substantial ownership stakes in both companies, along with voting control at SpaceX, has enabled him to set the deal in motion. Analysts and investors said the deal will probably face regulatory scrutiny internationally, though some see Musk’s close relationship with the Trump administration as an asset to getting approval.
Blurred lines
The companies haven’t said which directors are on the special committees evaluating a potential deal. Several SpaceX and Tesla board members have either personal or business ties to Musk. And like Musk, venture capitalist Ira Ehrenpreis sits on both boards.
In a filing this week, Tesla outlined millions of dollars in business agreements with SpaceX and its subsidiaries last year, including $143 million in car sales to SpaceX, $3.3 million in advertising that it bought on the social-media platform X and $430 million in revenue from the sale of Megapack batteries for SpaceX’s data centers.
The companies also split the cost of resources including the use of Musk’s SpaceX jet and the bill for his personal security, which he runs through a private company.
Employees at both companies routinely move between companies to work on special projects, and some executives have dual roles, including Charles Kuehmann, vice president of materials engineering at both SpaceX and Tesla, and Ashok Elluswamy, the vice president of AI software at Tesla who runs a joint venture with SpaceX called Digital Optimus.
Over the years, Musk has launched new startups within his empire, including brain-implant company Neuralink, underground-tunnel developer the Boring Company and xAI, the AI startup that merged with SpaceX in February.
It is that AI business that Musk thinks can serve a market worth tens of trillions of dollars, justifying the need for a merger.
The business case goes like this: Tesla is developing robotaxis and robots, which it calls “physical AI.” SpaceX is working on the back end of physical AI: the data-center capacity and internet connection required for those robotaxis and robots to operate continuously.
“I don’t see what the value of Tesla is if it’s not merged with SpaceX,” said investment adviser Ross Gerber, a former Tesla bull turned critic invested in both companies. “If they don’t merge, the brains of everything that runs Tesla is owned by another company.”
On top of it all, both companies face constraints on the supply chains they need to make this world a reality, particularly when it comes to chips. To address this, Musk earlier this year announced a joint venture between Tesla, SpaceX and Intel to design and manufacture chips in Texas. “The most epic chip-building exercise by far,” he has said.
Musk at the wheel
For Musk, a merger would also solve two problems: demands on his attention and his lack of control at Tesla.
Tesla for years was Musk’s only public company, a status that came with greater scrutiny. There, Musk reports to a public board, as well as individual investors who make up around 30% of Tesla’s voting power, according to FactSet.
The question of Musk’s attention became a particular focus for investors and the board in recent years after he acquired Twitter in 2022 and launched xAI in 2023, and again in 2025 as he spent time in Washington, D.C., running the Department of Government Efficiency in the early months of President Trump’s second term.
As Tesla’s car business suffered in 2025, Musk threatened to take his AI ambitions outside the company if he wasn’t granted 25% voting control. Last November, Tesla shareholders approved a new pay package for Musk, which created a path for him to vastly expand his stake.
As of Sept. 30, Musk owned a roughly 20% stake in Tesla, according to the company’s proxy filing.
The SpaceX IPO gave Musk a different path. When SpaceX went public in June, the deal’s structure enabled him to have more than 80% voting power at the company—so much that he can’t be fired and decisions can’t be made without his support.
If SpaceX acquires Tesla, he will likely stay in control.
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Porsche has revealed a one-off 911 GT2 RS that brings the extraordinary silhouette of its 935/78 “Moby Dick” racing car onto the road. Created by Porsche Sonderwunsch with Manthey, the commission began with a near-new GT2 RS. The owner requested greater performance, a Slantnose profile and a rear wing influenced by the limited 911 GT3 …
Continue reading “Porsche Builds a Road-Going “Moby Dick” From a 911 GT2 RS”
