Why Swimwear Star Rebecca Klodinsky Walked Away From a Celebrity-Favourite Brand
She built a cult global swimwear label worn by Kim Kardashian and Hailey Bieber. Now, Rebecca Klodinsky opens up about the emotional decision to shut it down — and how starting over led to her next big success in ethical luxury.
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From the outside, it looked like a dream. Rebecca Klodinsky had built a globally recognised swimwear label from scratch. IIXIIST, the brand she launched in 2013 with just $2,000 and a vision, became an instant cult hit — worn by the likes of Kim Kardashian, Kylie Jenner, and Hailey Bieber, and stocked internationally. For years, it defined her.
But in 2023, Klodinsky walked away.
“IIXIIST was my first business, my breakthrough, my identity for almost a decade,” she reflects. “Closing it wasn’t easy. It wasn’t clean. But it was necessary.”
The decision, she says, was about more than business. It was personal. “Letting go of IIXIIST felt like a death. Not just of a brand, but of a version of myself that I’d spent years building from scratch,” Klodinsky explains. “Over time, it became heavy. The pace, the pressure, the expectations. I was evolving, but the business stayed the same.”
And so, after a decade of high-speed success and global recognition, she shut the doors.
“There’s this idea that quitting means you’ve failed. But no one really talks about the bravery it takes to walk away from something successful—just because it no longer fits.”
That space — the space left behind — would become The Prestwick Place.
Launched in 2019 on the Gold Coast with her now-husband, former AFL player Lachie Henderson, The Prestwick Place is everything IIXIIST wasn’t: slower, intentional, and rooted in ethical luxury. The label specialises in lab-grown diamonds and handcrafted fine jewellery, with full pricing transparency and zero mass production.
“From day one it felt different,” says Klodinsky. “It was slower, more meaningful, and deeply aligned with who I’d become. For the first time in a long time, I wasn’t chasing. I was choosing.”
The numbers speak for themselves. With more than $3 million in annual revenue, 89% customer retention, and 75% of sales happening on a customer’s first visit — most via Instagram — The Prestwick Place has quietly become a category leader in the luxury jewellery space.
Still, Klodinsky is candid about what it took to get here. “Letting go of IIXIIST wasn’t just a business decision—it was emotional. I grieved it. I questioned myself. But I learned that just because something is working doesn’t mean it’s right.”
Now fully immersed in her new venture, Klodinsky says the shift has given her something far more valuable than profile or prestige: clarity.
“What IIXIIST gave me was invaluable. But what The Prestwick Place gave me was space—to grow, to evolve, and to build something that reflects where I am now.”
Her next chapter isn’t just about jewellery. It’s about alignment. About building something that fits not just the market — but the maker.
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Police, paramedics, firefighters and the public will walk from Newcastle to Penrith this September for World Suicide Prevention Day.
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NSW schools, gyms, 000 services and the public are being called on to lace up for Steps for the Love of Living, a four-day, 200km walk from Newcastle to Penrith held in honour of World Suicide Prevention Day.
The walk will draw star power as well as solidarity: legendary MMA fighter and former WIBA and WBF world champion boxer Arlene Blencowe, known as “The Aussie Girl ‘Angerfist'” and a respected youth mentor, will join the walk’s final leg from Parramatta to Penrith.
She’ll be joined by five-time Olympian and diving icon Melissa Wu, Ambassador for the Step Into Action Foundation.
The walk runs from September 10 to 13, beginning on World Suicide Prevention Day itself, and starts at Newcastle’s McDonald Jones Stadium before finishing at Penrith Showground.
It’s a joint initiative between The Australian Man Cave Support Group Inc and the Step Into Action Foundation, two organisations working on the frontline of suicide prevention in NSW.
The Australian Man Cave provides a safe, non-judgmental space for men to speak openly, with a focus on reducing the rate of male suicide, while Step Into Action concentrates on youth suicide prevention through resilience-building and early-intervention programs.
This year’s event also features a friendly inter-service challenge between NSW Police, NSW Ambulance, Fire & Rescue NSW, SES, Surf Life Saving NSW and the Rural Fire Service, who’ll compete to walk the furthest and raise the most for suicide-prevention initiatives.
“This walk is about hope, connection, and standing together,” said Lou Greco, President and Co-Founder of The Australian Man Cave Support Group Inc. “Every step taken is a step toward saving a life.”
Leading the charge is Chris Barton, Founder of the Step Into Action Foundation and a long-distance walking adventurer, who is taking on the full 200km route.
He’ll be joined for part of the way by the “Bakery Brothers”, Tyson Pedro and Rama Pattison, who are trading in punches and pastries for kilometres, walking the full distance alongside Chris.
How to get involved
The event is open to everyone, not just those able to walk the full distance. Participants can:
- Walk the full 200km from Newcastle to Penrith
- Join for a single day or section of the route
- Take part virtually from anywhere in Australia — at school, the gym, work or in the local community, logging kilometres through walking, running, rowing, cycling or treadmill sessions
000 services can enter as teams for the inter-service challenge, and schools and gyms are encouraged to form their own teams to complete the distance collectively.
Funds raised will go towards mental health first aid training, crisis response support, community outreach programs, support services for at-risk men and families, and youth suicide awareness and prevention programs.
Suicide remains one of the leading causes of death among Australian men and young people. Both organisations say the walk is about ensuring no one feels alone in their struggle.
To register or find out more, visit stepsforloveofliving.com.au.
This is a sensitive topic. If this raises any issues for you, Lifeline is available on 13 11 14.
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