Why Swimwear Star Rebecca Klodinsky Walked Away From a Celebrity-Favourite Brand
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Why Swimwear Star Rebecca Klodinsky Walked Away From a Celebrity-Favourite Brand

She built a cult global swimwear label worn by Kim Kardashian and Hailey Bieber. Now, Rebecca Klodinsky opens up about the emotional decision to shut it down — and how starting over led to her next big success in ethical luxury.

By Jeni O'Dowd
Fri, Apr 11, 2025 10:52amGrey Clock 2 min

From the outside, it looked like a dream. Rebecca Klodinsky had built a globally recognised swimwear label from scratch. IIXIIST, the brand she launched in 2013 with just $2,000 and a vision, became an instant cult hit — worn by the likes of Kim Kardashian, Kylie Jenner, and Hailey Bieber, and stocked internationally. For years, it defined her.

But in 2023, Klodinsky walked away.

“IIXIIST was my first business, my breakthrough, my identity for almost a decade,” she reflects. “Closing it wasn’t easy. It wasn’t clean. But it was necessary.”

The decision, she says, was about more than business. It was personal. “Letting go of IIXIIST felt like a death. Not just of a brand, but of a version of myself that I’d spent years building from scratch,” Klodinsky explains. “Over time, it became heavy. The pace, the pressure, the expectations. I was evolving, but the business stayed the same.”

And so, after a decade of high-speed success and global recognition, she shut the doors.

“There’s this idea that quitting means you’ve failed. But no one really talks about the bravery it takes to walk away from something successful—just because it no longer fits.”

That space — the space left behind — would become The Prestwick Place.

Launched in 2019 on the Gold Coast with her now-husband, former AFL player Lachie Henderson, The Prestwick Place is everything IIXIIST wasn’t: slower, intentional, and rooted in ethical luxury. The label specialises in lab-grown diamonds and handcrafted fine jewellery, with full pricing transparency and zero mass production.

“From day one it felt different,” says Klodinsky. “It was slower, more meaningful, and deeply aligned with who I’d become. For the first time in a long time, I wasn’t chasing. I was choosing.”

The numbers speak for themselves. With more than $3 million in annual revenue, 89% customer retention, and 75% of sales happening on a customer’s first visit — most via Instagram — The Prestwick Place has quietly become a category leader in the luxury jewellery space.

Still, Klodinsky is candid about what it took to get here. “Letting go of IIXIIST wasn’t just a business decision—it was emotional. I grieved it. I questioned myself. But I learned that just because something is working doesn’t mean it’s right.”

Now fully immersed in her new venture, Klodinsky says the shift has given her something far more valuable than profile or prestige: clarity.

“What IIXIIST gave me was invaluable. But what The Prestwick Place gave me was space—to grow, to evolve, and to build something that reflects where I am now.”

Her next chapter isn’t just about jewellery. It’s about alignment. About building something that fits not just the market — but the maker.



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How to Outsmart AI When It’s Tracking Your Workday

As AI productivity trackers reshape workplace evaluations, employees are learning how to manage calendars, activity levels and AI usage to ensure their contributions are recognized.

By Callum Borchers
Thu, Aug 20, 2026 4 min

What’s more important than being a good employee right now? Looking like a good employee in the eyes of AI productivity trackers that more managers are using to evaluate their teams.

Employee-monitoring systems are especially popular at tech companies and are also used by other white-collar firms that want to probe how people spend company time. The scary thing: You might not even know you’re being watched because many states don’t require disclosure.

Metrics can include performance data that is undoubtedly relevant, such as sales results. But it also can employ dubious proxies like keyboard strokes and how often your computer screen goes into sleep mode.

We generally accepted, or at least understood, heightened surveillance during the work-from-home era. Back then it seemed reasonable for bosses to keep tabs on employees they couldn’t see.

Yet the oversight has only escalated, and tensions are rising, too.

A group of former Meta Platforms employees alleges in a lawsuit that the company used a “constellation of internal artificial-intelligence systems” when it began laying off about 10% of its workforce in May. Meta says humans make termination calls.

However that case shakes out, a couple of things are clear. Companies eager to gauge which employees are locked in now have sophisticated AI monitoring systems at their disposal. And they believe they have leverage in a tepid labor market.

So while we may chafe at having our worth reduced to numbers on the boss’s productivity dashboard, we have to play the game as it’s being played. Here are some tips, based on conversations with people who make employee monitoring systems—and others who game the systems.

Be meticulous about your calendar

Calendar integration is one way that productivity trackers have gotten more advanced and, ostensibly, fairer.

Let’s say you make an old-fashioned phone call or attend an in-person meeting. Your Outlook or Slack status may switch to “away,” making you appear as inactive as if you were taking an extended coffee break.

Employee monitors like one made by a company called Insightful cross-check your online status with your calendar to see whether there is a valid reason for your apparent inactivity. If that call or meeting is on your schedule, then the system will recognize that you are busy offline. If nothing is on the books, it could look like you’re slacking off.

Hit the activity sweet spot, around 80%

Let’s not go any further without addressing the underlying question: How much downtime is permissible during the workday? After all, people have been scared to let managers see anything non-work-related on their screens since personal computers first arrived in offices.

No one knows this better than Roger Wagner, who is widely credited with creating the first “boss button” in the early 1980s. He designed a keyboard shortcut to instantly display a spreadsheet if the boss walked by your cubicle while you were playing a computer game. Boss buttons have been features of countless diversions since. (I confess to using one built into a March Madness streaming app.)

Wagner, the founder of computer-education company 1010 Technologies, says his original design was a joke—more of a commentary on overbearing managers than a cover for lazy employees. Good bosses understand workers need mental breaks throughout the day, he says.

This matches what I heard from Insightful Chief Executive Ivan Petrovic. He says customers that use his company’s workforce-management platform don’t expect employees to stay on task 100% of the time.

“On average companies are aiming for 60% to 80% of your time being utilized for work during the day,” he says.

Go ahead and exhale. It’s probably OK to watch an occasional YouTube video at your desk.

And if you’re going to artificially inflate your activity level, be careful. Hitting 90% could look suspicious.

Get physical

So don’t leave your mouse jiggler on all day. Choose the right one if you must resort to shenanigans.

There are lots of software applications that mimic the movements of a computer mouse, so you can appear to be working while away from your desk. There are also devices that plug into computer ports and do the same thing.

Corporate cybersecurity systems increasingly block these apps and devices, and productivity trackers claim to be able to detect them. But some workers swear by mouse docks, like one made by Tech8 USA, that keep cursors moving. The company originally made mouse-moving software but now focuses on physical jigglers.

“People are drawn to mechanical solutions because they’re so simple and don’t require software,” says Tech8 Marketing Director Sam Matthews. “As monitoring technology becomes more sophisticated, that distinction has become even more relevant.”

Use AI, but not too much

Another popular metric for employee-monitoring systems is AI usage. Companies want to know who is embracing new tools, and it can be tempting to think more is better.

“There’s a performative aspect where employees overblow their usage of AI so that they appear relevant in the organization,” says Andrea Derler, principal researcher at Visier, which helps companies track and analyze employee work habits.

In a recent Visier survey of 1,000 U.S. workers, 48% admitted to exaggerating their AI usage.

This is already an outdated strategy. Using AI for everything used to score points for experimentation. Now it can seem wasteful because many companies are watching AI token spending more carefully.

Look, productivity theater has always been part of work. Most of us aren’t trying to cheat the system, but expectations are changing so quickly that we need to be savvy about what the latest employee trackers are looking for.

Sometimes it takes a little gamesmanship to get full credit for our contributions.

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